A few days ago, Belgium channel Telenet (TNT) installed a curious-looking fixture in a relatively quiet local town square. The fixture consisted of a box, topped with a big red button, with a large arrow dangling over it that says, “Push to Add Drama.”
How could you not want to press a button like that? It’s big, red, and shiny. SHINY.
Some intrepid passersby did press it, and you can see what happens next: