Beyonce and Jay-Z’s application for trademark protection for their 10-month-old baby’s name, Blue Ivy, was denied after the US Patent and Trademark Office ruled in favor of an event-planning company that has already been operating for three years under the moniker of Blue Ivy Events.
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Company owner Veronica Alexander filed her own application for fear of going out of business if she were no longer able to use the name. She says that she holds no grudge against the celebrity couple for attempting to trademark the name.
“I can’t be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well. It’s like they caused me to create more opportunity for myself,” she told the Boston Herald. Alexander also admitted that she would “welcome” an offer from the couple to relinquish her rights to the ‘Blue Ivy’ name.
Beyonce and Jay-Z submitted a petition to trademark Blue Ivy’s name just shortly after their daughter was born in January. Reports say that the 31-year-old singer was also planning on using the said name for the line of baby products that she intended to launch somewhere in the near future, but I guess due to the recent developments, that plan might have to wait a little longer.