Former President of Microsoft’s Entertainment & Devices Division Robbie Bach discussed the company’s Xbox One strategy and his vision for the next-gen console. On a GeekWire interview he said of the console's issues, "I have two thoughts. The first is, gosh, I think some of that was predictable and preventable. If I'm just honest I would say that."


One of the problems mentioned was the always-on internet requirement that was originally planned for Xbox One. That plan quickly garnered negative feedback, plus it didn’t do enough with the market gains the Xbox 360 had produced.

"You would have liked to have seen them done more with the momentum we had,"
he said. "On the other hand, look at what's going on with Xbox Live. Incredible momentum on Xbox Live.

"I can be a little critical. I could also say the team did what they needed to do. They persevered through a rocky patch, and they're now on the path to making this a very competitive market."

Bach also noted that Microsoft was in a much better position now in the console market overall. "These console competitions last 5, 6, 7, 8 years," he said. "I think it shows in the marketplace today. I think Xbox One has put almost all of that [trouble] behind itself. They've got a great holiday lineup. They're gaining share and volume."

He continued, "The amazing thing is the console market is bigger now than it's ever been before. Both companies are selling more units...The year before PlayStation 4 and Xbox One launched, everybody said the console market was dead, and they wondered why Sony and Microsoft was doing it."