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Last update: 2008-07-13

Adcraft Digital Day 2008 with Jon Fine of BusinessWeek

2008-07-13
Length: 52s

Moderator: Jon Fine
Writer, BusinessWeek, The MediaCentric Column

Panelists:

Denise Warren
SVP & Chief Ad Officer, New York Times Media Group

Steve Stupp
VP for Advertising Sales for Newsweek & Washington Post Interactive

Mary Carpenter
Chief Operating Officer, GM Planworks

Jon Schulz
Digital & Direct Marketing Manager, Ford, Lincoln & Mercury

Matthew Goldberg
SVP of Digital Strategy & Operations at Wall Street Journal Digital Network

Lori Hiltz
SVP & Group Director For Chrysler LLC National Planning at PHD

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The NEXT Event: What Will 2008 Bring?

2008-07-13
Length: 1s

Our March event will inspire discussion on what promises to be big news and trends on the horizon for the rest of 2008 and beyond. The discussion will be open to diverse topics, with greatest emphasis on what's next in the areas of search marketing, video, mobile and user-generated content. Our panel will present dedicated members of our own digital advertising community here in Detroit, so you won't want to miss it!…

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Cross-Platform Video Panel

2007-07-03
Length: 57s

Advertisers are creating video assets to be deployed on every possible communication channel - cell phones, web pages, iTV, VOD, buildings in major cities, and others. It seems everywhere you look there is a video advertisement trying to draw your attention. But how do smart marketers take advantage of this opportunity and create positive brand connection? And how does User-Generated video impact the industry?

The Moderator & Panelists

Moderator: Stokes Young
Director of Video, MSNBC.com

Panelists:

Carolyn Forster
Vice President, PHD Detroit

Mark Flaharty
Midwest Director of Sales, YouTube

Dina Roman
SVP Marketing and Sales, Brightcove

Jeff Hufford
SVP of Distribution, Broadband Enterprises

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Social Networking Panel Discussion

2007-06-13
Length: 1s

Social Networking is experiencing hyper-growth with more and more people creating content and networking with friends. In order to reach consumers online, advertisers must follow them into the likes of MySpace, Facebook, etc. Yet social networking sites can present unique challenges to marketers who are concerned with the quality and appropriateness of unedited and unfiltered content. Further, consumers may look askance at advertisers interrupting conversations with friends. The formula for creating effective marketing plans using social networking sites is still in its earliest stages.

Listed below are the distinguished panel of speakers:

Panelists:

MySpace: David Tolkheim, SVP, Client Solutions

Evite: Harry Lin, Senior Vice President and General Manager

Microsoft: Denis Gaynor, Product Manager

Facebook: Tom Arrix, SVP of Advertising

JWT: Jason Yoder, SVP Digital Media Director

Moderator:
Scott Kelly, Digital Marketing Manager, Ford Motor Company

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Adcraft Digital Day With Grady Burnett of Google

2007-06-11
Length: 1s

By now most 313 Digital members know that Google is opening an office in Ann Arbor, and that this is a really big deal, eventually planned to employ around 1,000 people. Now here's your chance to get the straight scoop from the head Googler himself, University of Michigan graduate Grady Burnett (he also has an MBA from Harvard), who has returned to Michigan to head up Online Sales and Operations for the new Google office in A2, and who will headline 313 Digital Day, presented in cooperation with Adcraft.

Burnett is responsible for hiring, customer service, account management and sales efforts supporting the Google AdWords advertising program. (If you're not sure what that is, you definitely need to be there.) Prior to building this office, he managed the national agency team at Google headquarters in Mountain View, California, which oversees Google's relationships with advertising agencies, search engine marketing consultancies and resellers. He was also a professional tennis player for three years!

Burnett's presentation will include details about what Google is going to be doing in Michigan, and should be of great interest not only to interactive folks, but to everybody in the advertising field in Detroit who wants to learn more about the newest frontier in advertising and marketing.

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CrossMedia Advertising: Planning, Buying and Measuring presented by Dynamic Logic, Forbes.com, 313Digital and the Adcraft Club of Detroit

2006-11-02
Length: 1s

CrossMedia Advertising: Planning, Buying and Measuring" presented by 313Digital, Adcraft of Detroit, Dynamic Logic and Forbes.com In the ever-changing media environment, marketers must work to develop cross-media advertising that effectively reaches their target. This breakfast discussion explored new developments and existing challenges in cross-media advertising with industry experts. This "both sides of the table" panel will offer perspectives from advertisers and media companies who are offering integrated solutions to marketers.…

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CrossMedia Advertising: Planning, Buying, and Measuring

2006-11-02
Length: 1s

"CrossMedia Advertising: Planning, Buying and Measuring" presented by 313Digital, Adcraft of Detroit, Dynamic Logic and Forbes.com In the ever-changing media environment, marketers must work to develop cross-media advertising that effectively reaches their target. This breakfast discussion explored new developments and existing challenges in cross-media advertising with industry experts. This "both sides of the table" panel will offer perspectives from advertisers and media companies who are offering integrated solutions to marketers. …

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The Automotive Shopper & The Automotive Advertiser: Creating the Best Experience for Each

2006-08-22
Length: 59s

Third-Party automotive research sites are constantly challenged with creating the most intuitive and informative user experience for their customers. They also must cater to the needs of their advertisers, their primary source of income, to ensure that they are obtaining the most favorable positioning and prime opportunity to communicate its message to the site visitors.…

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The Automotive Shopper & The Automotive Advertiser: Creating the Best Experience for Each

2006-08-22
Length: 59s

Third-Party automotive research sites are constantly challenged with creating the most intuitive and informative user experience for their customers. They also must cater to the needs of their advertisers their primary source of income to ensure that they are obtaining the most favorable positioning and prime opportunity to communicate its message to the site visitors.…

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Shift Happens: AOL Vice Chairman Ted Leonsis

2006-08-22
Length: 59s

"Shift Happens" Keynote at 313Digital / Adcraft Digital Day, April, 2006…

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Adcraft Digital Day Event, Sponsored by 313 Digital

2006-08-21
Length: 56s

Keynote Speaker Ted Leonsis, Vice Chairman of AOL & President of the AOL Audience Business talks about how "Shift Happens."…

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313Digital Video Podcast Feed

The iPod video feed of the numerous digital-centric events and content of 313Digital, the premier interactive media association in the Detroit metro area.

313Digital Video Podcast Feed


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