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Last update: 2013-05-29

Jaffe Juice #168 - Attack of the Customers with author, Paul Gillin

2013-05-29 :: Joseph Jaffe

It's like Attack of the Killer Tomatoes, but much scarier, especially if you don't know what you're doing with respect to dealing with "backlashing" customer. Fortunately for you, author Paul Gillin, who - along with Greg Gianforte - wrote "Attack of the Customers' does know a thing or two about the emerging space. Purchase the book on Amazon.com here. In this Jaffe Juice podcast conversation, I spoke with Gillin and you can listen via streaming or download here. We have a lively discussion about whether this is attacks or just overdue customer activism, how to deal with customers in a...…

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Jaffe Juice #167 - Jaffe & Joel tackle Rise of Machines vs Scaling Humanity

2013-05-13 :: Joseph Jaffe

In this episode of our monthly debates, Mitch and I tackled the "Rise of Machines" i.e. automation of marketing & advertising versus "How do you Scale Humanity?" with respect to investing in talent and "humans" to serve "other humans." It's The Matrix meets Sixth Sense. Creepy! @mitchjoel and @jaffejuice Listen live or download here. Subscribe to the show via iTunes here Photo credit: Bigstock Photo Related articles From Z.E.R.O. to Hero via Kickstarter How Do You Scale Humanity?…

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Two Jaffe Juice Podcasts with Mitch Joel and John Wall

2013-01-22 :: Joseph Jaffe

Daily Double Dose of Jaffe Juice podcast (especially for those asking where they've been) The first is an interview with friend, podcasting veteran and now author, John Wall, where we discuss his new book, "B2B Marketing Confessions." Click here to download/listen. Follow John Wall on Twitter. The second is one of the semi-regular podcast debates with Mitch Joel. This one is on "The New Creativity". Click here to download/listen. Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter. And be sure to forward...…

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Jaffe Juice #164 - Jaffe and Joel debate the death of Marketing

2012-09-05 :: Joseph Jaffe

Mitch Joel, author of Six Pixels of Separation and the upcoming smash hit, Ctr Alt Delete, and I sat down for our regular "debate" to discuss an article on the Death of Marketing that was written for Harvard Business Review. The irony is that the title of the article was kind of misleading and arguably just a cheap (yet proven) trick to get some blood flowing (or boiling). Ironically, Mitch blogged that it proved that Marketing wasn't dead at all! In fact the article itself was really a manifesto and endorsement for both "Join the Conversation" and "Flip the Funnel"...…

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Jaffe Juice #163 - Jaffe and Joel discuss Facebook's Identity Crisis

2012-06-25 :: Joseph Jaffe

Mitch Joel, author of Six Pixels of Separation and the upcoming smash hit, Ctr Alt Delete, and I sat down for our regular "debate" to discuss Facebook's Identity crisis as it relates to moving from being a Slave to VC's to a slave to Wall Street, but ultimately a Slave to Brands as opposed to Slave to consumers. Confused? Don't be...just listen and weigh in with your opinion as to whether Facebook has jumped the shark or as Jay Chiat once said, "let's see how big we get before we suck." Join the Conversation dammit (it's not a cliche when...…

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Jaffe Juice #162 - Face Off with author Ed Keller

2012-06-12 :: Joseph Jaffe

I recently sat down with Ed Keller, one half of the book Face-to-Face with co-author, Brad Fay (does that make him "Face" or "Face"?) and one half of the firm, Keller-Fay. He's also the author of "The Influentials," which I found to be really landmark in terms of understanding influence, particularly from a word-of-mouth point of view. Ed and the book Face-to-Face, focuses on REAL word-of-mouth in the REAL world (IRL). Considering that 90% of all conversations about brands take place "offline", he may be onto something here... So here's our conversation about funnel flipping, cavemen recommendations, facebook, facebook and...…

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Jaffe Juice #161 - Chatting with Author of @ Your Service, Frank Eliason

2012-06-05 :: Joseph Jaffe

I recently sat down with the original @comcastcares guy, also known as Frank. Eliason. He's since moved to Citi to head up their Social Media efforts AND authored a book called, @ your service. Get it? So here's our conversation about customer service, customer experience and a whole lotta funnel flipping. Be sure to forward this to any brand marketers you think would benefit from the discussion. Listen to it LIVE (left click) or download it HERE (right click) Subscribe to the show via iTunes here…

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Jaffe Juice #160 - Jaffe and Joel discuss Nike as a Technology company

2012-04-09 :: Joseph Jaffe

Is Nike a Shoe company? An apparel company? A health and fitness lifestyle company? Or a technology company? DigiDay Brian Morrissey's insight and my purchase of a Nike Fuel Band prompts a great discussion about brands, branding and the future of marketing and consumer engagement in a digital world. Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter. And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme...…

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SUPER (Bowl) Beans

2012-02-05 :: Joseph Jaffe

It's a Super Bowl flavored episode of The Beancast, where host Bob Knorpp is joined by panelists Steve Hall (Adrants), Tedd Aurelius (Martin Agency), Dan Goldgeier (AdPulp) and yours truly to discuss the following marketing topics: Super Bowl run up Admeter Impact Agism in Adland Owning vs Creating Content Ads in Search Results Download or listen here Subscribe to this wonderful podcast series via iTunes here PS I even got the title of the episode named after me as I attempt to validate Life after the 30-second spot to talk about Evol8tion (somewhat successfully)…

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Jaffe Juice #159 - Madison, Mountain View and Mitch Joel

2012-02-05 :: Joseph Jaffe

In this episode, Mitch and I discuss my new company, Evol8tion, as well as the intersection of Marketing/Advertising and Technology in the form of Madison Avenue and Mountain View. We also interject some Super Bowl discussion Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter. And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand. Listen to it LIVE (left click) or download it HERE (right...…

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Jaffe Juice #158 - Chatting with Mitch Joel about Ideas, Time and Money

2011-12-12 :: Joseph Jaffe

In this monthly debate, Mitch and I have a meaty conversation about one of the hottest and endless topics in the marketing world: how to correctly value, price and position ideas. It all stems from an article which Scott Montgomery wrote in Ad Age, where he attempted to debunk the myth about how long idea generation takes and on a parallel path, how ideas should be valued and compensated as such. We also open on a brief conversation about blogging, authentic voices and being re-certified. Join the Conversation dammit (it's not a cliche when I coined the term and wrote...…

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Jaffe Juice #157 - Chatting with Author Geoff Ramsey about Digital Impact

2011-11-21 :: Joseph Jaffe

I recently sat down with co-founder and CEO of eMarketer, Geoff Ramsey to talk about his new book, Digital Impact. In addition to being an industry veteran, he's also an all round nice guy and friend. It was really great to catch up with an "old timer" about the evolution of the new media space. Buy the book here. @jaffejuice on Twit-tah. Listen to it LIVE (left click) or download it HERE (right click) Subscribe to the show via iTunes here…

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Jaffe Juice #156 - Jaffe and Joel discuss #occupywallstreet and its marketing, social media and consumer implications

2011-10-31 :: Joseph Jaffe

In this episode, Mitch and I discuss #occupywallstreet - its consumer behavior insights and learnings for brands and brand marketers. We discuss some of the obvious and less than obvious catalysts or ingredients that have contributed and combined to create - arguably - a force for change and an idea whose time has come. We debate whether #occupywallstreet is just the left's version of #teaparty or something else. We also attempt to isolate government versus big business' role and ultimately responsibility in terms of weighing in, being accountable and taking action. Most interestingly, we chip in our respective marketing POV's...…

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Marketing over Juice

2011-10-24 :: Joseph Jaffe

John Wall is one of the good guys. He's also a social media veteran - meaning he's been doing this at least since 2005. In fact, I met John when he was the host of the wonderful, "The M Show". Today, John podcasts with another well known name in marketing podcasting circles, Christopher Penn (host of "The Financial Aid Podcast"). Their show is called "Marketing over Coffee" and it's a pretty popular and really informative show which I recommend you subscribe to. A few weeks back, I was in Boston for a panel at the DMA, led by Beancast host,...…

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Discount Beans (Marketing Panel Podcast)

2011-09-06 :: Joseph Jaffe

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Tim Malbon, Darrell Whitelaw and Anthony Kalamut to discuss the following topics: The Death of Deals Mobile Shopping or Buying Apple after Jobs Twitter looking for PR Help September 11th Marketing Download or listen here Subscribe to this wonderful podcast series via iTunes here…

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Jaffe Juice #155 - Location Based Marketing for Dummies with Authors Aaron Strout and Mike Schneider

2011-09-06 :: Joseph Jaffe

Location Based Marketing or LBM is definitely riding the crest of a wave. The growth of mobile, gaming and loyalty marketing are all converging quickly and explosively. So join me as I chat with authors Aaron Strout and Mike Schneider as we discuss their newly release book, "Location Based Marketing for Dummies". @jaffejuice on Twitter. Listen to it LIVE (left click) or download it here (right click) Subscribe to the show via iTunes here Mega links: The book Amazon Book website Aaron Strout His blog His company His Twitter handle His podcast Mike Schneider His company His blog His Twitter...…

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Jaffe Juice #154 - All about size as Jaffe and Joel dish on social media experts, boutiques and behemoths

2011-08-14 :: Joseph Jaffe

In this episode, Mitch and I discuss the oft maligned "social media expert" (12.9 million results on Google!) and make the case for and against the importance of specialization and subject matter expertise versus the "one size fits all" approach of the larger players (agencies). To be sure, there are several key benefits and shortcomings of "one throat to choke" i.e. single point of contact versus the peacock approach. And visa versa. It's less about the size of the agency than it is about making sure: Brands are able to deploy an integrated approach Execution. Execution. Execution to balance all...…

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Jaffe Juice #153 - Jaffe and Joel discuss why celebrities and the like struggle with being social

2011-07-05 :: Joseph Jaffe

PLEASE NOTE IF YOU ARE SUBSCRIBED TO ACROSS THE SOUND VIA THIS FEED, YOU'LL NEED TO SWITCH OVER TO "JAFFE JUICE" IF YOU WANT TO CONTINUE LISTENING TO THIS AUDIO PODCAST. SUBSCRIBE HERE It's a double edged sword with respect to celebrities, personalities, people of prominence or even just people with a job. They need to "join the conversation" and yet when they do, they seem to muck it up and more often than not, royally mess up their lives. So Mitch and I discuss and provide some triangulated thoughts on how to navigate through this unpredictable panacea. Follow us...…

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Hulu Beans (Marketing Podcast Panel Discussion)

2011-04-18

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Ty Montague, Natalie Zmuda and Gunther Sonnenfeld to discuss the following topics: Hulu's Crossroads Measuring Effectiveness of Out-of-Home Don-Google D.I.Y. Privacy The…

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Jaffe Juice #151 - Salem Baskin joins Joel and Jaffe as we debate the New C-Suite

2011-03-21

In this episode, we step it up by inviting Jonathan Salem-Baskin to join Mitch Joel and myself in our monthly debate. Perhaps JSB will join us on a more frequent basis as we rebrand ourselves as "The Good, The Bad & The Ugly" or "The Three Musketeers" or…

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Second Hand Beans (Marketing Panel Discussion)

2011-03-02

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Ian Sohn, Jonathan Salem Baskin and Christian Borges to discuss the following topics: Sears wants free ideas Buying blog buzz Managing your own media SABMiller gets inven…

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Jaffe Juice #150 - Monday Morning Super Bowl Ad Quarterback

2011-02-07

Last night was the annual tribute to Madison Avenue's self-importance, indulgence and stubborn refusal to deliver a creative product with a reason to believe, a reason to behave and a bit of social juju to boot. In a well intentioned rant this morning, I…

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Jaffe Juice Audio Podcast #148 - Jaffe and Joel debate the Digital Strategy Void

2011-01-30

I was recently asked by a CMO to recommend an agency that was known for their digital strategy leadership. I was at a loss. So Mitch and I came together to discuss if this is in fac the case i.e. are there truly no firms that excel at digital strategy or…

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Jaffe Juice #148 - Chatting with Zuberance CEO Rob Fuggetta about Advocacy and Incentivization

2011-01-18

I recently sat down with Zuberance CEO, Rob Fuggetta to talk about advocacy and incentivization. He's a fan of Flip the Funnel but doesn't subscribe to the idea of rewarding and recognizing the contributions of advocates in the form of giving them somethi…

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Electric Boogaloo Beans (BeanCast Marketing Podcast Panel Discussion)

2011-01-10

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Twist Image and 6 Pixels of Separation's Mitch Joel, BFG Communication's Sloane Kelley and Ad Age's Natalie Zmuda as we discuss a just-in-time-for-the-holidays Smorgasbor…

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My Flip the Funnel Interview on For Immediate Release

2011-01-04

Talking with Shel Holtz is like talking to an old friend - and I emphasize the word, "friend". In a previous life, Shel, Neville and myself worked together at crayon, but really our relationship dates back to the early days of podcasting, where For Immedi…

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Jaffe Juice #147 - Jaffe and Joel discuss all things Mobile

2010-12-18

Instead of getting together at the end of the year to do a predictable episode of predictions (although we do get in a couple of jabs at the beginning), Mitch and I decide to discuss a familiar topic: Mobile - and whether 2010 is, was or will be the Year…

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Chili Beans (The Beancast Marketing Podcast)

2010-12-13

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists George Parker, Ian Schafer and Anthony Kalamut as we discuss a just-in-time-for-the-holidays Smorgasbord, including: P&G Ends Soap Opera Sponsorship in favor of digital r…

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Cyber Beans

2010-11-29

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, Mullen's Edward Boches, Ad Age's Sheila Dougherty, and Co:'s Ty Montague, as we dig into an extra large turkey flavored list of topics, including: Black Friday, Small Business Saturday…

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Jaffe Juice #146 - Jaffe and Joel discuss The Agency of the Future or the Future of Agencies

2010-11-13

Mitch and I get together and for once seem to agree on most of the discussion, except for the part on compensation (where I'm clearly right and he's obviously wrong) What began as a post Mitch wrote (do check it out and work through his individual points…

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Jaffe Juice #145 - Chatting with The Conversation Manager's Author, Steven van Belleghem

2010-10-24

With obvious synergies with "Join the Conversation", this was a great conversation with the author of "The Conversation Manager", Steven van Belleghem. Lots of great nuggets with some live case studies unfolding in real time associated with Kodak and Vona…

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Jaffe Juice #144 - Jaffe and Joel discuss Kerfuffles, Tempests in Teapots and Perfect Storms

2010-10-03

Mitch and I debate the social media inspired kerfuffle and whether this is just a bunch of social media insiders talking to themselves about their over imflated sense of self-importance or a harbinger of things to come. On the flipside are average consume…

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Bean there. Done that

2010-09-27

Latest Beancast marketing podcast is up, where I join host, Bob Knorpp, Duane Forrester, Jeff Cutler and Saul Colt, as we dissect, debate and discuss: CAPTCHA as advertising (Golden Palace Casino ads on pregnant bellies never felt so good) Branding in the…

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Bubbles 'n Beans

0000-00-00 :: Joseph Jaffe

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Matt McDermott, Bill Green and Alan Wolk to discuss the following topics: The LinkedIn Bubble Netflix Traffix Brand Tagging on Facebook Shopping Smackdown: Tablets v Mobi…

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Jaffe Juice #152 - Joel and Jaffe debate the life, death, afterlife and rebirth of the 30-second spot

0000-00-00 :: Joseph Jaffe

Just in time for the Upfronts and perfectly timed with The Rapture, Mitch and I lock horns to debate the 30-second spot and all the sweeping generalizations surrounding its demise or resurrection. Listen to it LIVE (left click) or download it here (right …

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Across the Sound New Marketing Podcast

Across the Sound New Marketing Podcast


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