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Last update: 2012-02-17

B2B Marketing Minute - Show #2 - Volume 7

2012-02-17 :: Arketi Group
Length: 4s

The holiday season is full of family, friends, fun and food. If you’re like us, that homemade pie was just too tempting to resist a slice… or two. Now, as the new year starts, we notice our waistlines seem a little fuller, our motivation kicks in, and we make resolutions to drop the added weight. Instead of trying to lose your love handles, shed some pounds elsewhere – your writing. No sweating is required (we promise!) and this is a resolution that you can actually see through the end of the year.…

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B2B Marketing Minute - Show #1 - Volume 7

2012-01-18 :: Arketi Group
Length: 4s

News release quotes are often the most underutilized communications tool at a PR professional’s disposal. Quotes in releases have determined company policies, influenced political decisions and inspired strategic vision.…

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B2B Marketing Minute - Show #8 - Volume 6

2011-10-17 :: Arketi Group
Length: 3s

A recent article on a BtoB Marketing website titled 'Facebook user satisfaction dips; could face user exodus,'; reports that the online service's customer satisfaction has hit an all-time low. In fact, half of those questioned in an informal poll were prepared to abandon the social network in favor of Google+. Isn't that one of our dreams as marketers? Have the switching costs be so high, that folks would rather stay with you than go through the pain of moving?…

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B2B Marketing Minute - Show #7 - Volume 6

2011-09-29 :: Arketi Group
Length: 3s

The 2011 Arketi Web Watch Survey: Inside BtoB Media Usage of Social Media is hot off the press and reveals BtoB media continue to have a rich appetite for using social media tools.…

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B2B Marketing Minute - Show #6 - Volume 6

2011-09-21 :: Arketi Group
Length: 4s

As BtoB marketers, we know what follows flies in the face of all that's instinctive.…

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B2B Marketing Minute - Show #5 - Volume 6

2011-07-06 :: Arketi Group
Length: 4s

The email newsletter has become a mainstay of every BtoB marketing mix.…

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B2B Marketing Minute - Show #3 - Volume 6

2011-04-29 :: Arketi Group
Length: 4s

Did you know that 90 percent of BtoB organizations are now engaged in content marketing?…

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B2B Marketing Minute - Show #2 - Volume 6

2011-03-31 :: Arketi Group
Length: 4s

As the numbers of mobile device users continue to increase, so does the amount of people who rely on mobile apps on a regular basis.…

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B2B Marketing Minute - Show #1 - Volume 6

2011-02-21 :: Arketi Group
Length: 3s

Arketi's fourth annual Atlanta High-Tech CMO Roundtable featured marketing and PR executives from leading technology companies throughout the Southeast.…

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B2B Marketing Minute - Show #8 - Volume 5

2010-11-30 :: Arketi Group
Length: 4s

In today's marketing world, 'print collateral' is a deceptive term.…

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B2B Marketing Minute - Show #7 - Volume 5

2010-09-09 :: Arketi Group
Length: 6s

Every executive wants to see the words 'Industry Expert' in front of his or her name.…

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B2B Marketing Minute - Show #6 - Volume 5

2010-08-09 :: Arketi Group
Length: 5s

Over the past year, the use of video marketing has rapidly increased.…

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B2B Marketing Minute - Show #5 - Volume 5

2010-07-26 :: Arketi Group
Length: 4s

One of Arketi Group's digital designers, Charles, shares his musings from the MODxpo 2010 in Dallas, a two-day conference to discuss the hottest and most advanced content management system (CMS).…

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B2B Marketing Minute - Show #4 - Volume 5

2010-07-19 :: Arketi Group
Length: 6s

At Arketi, we recommend applying the principals of nurture marketing to recapture unfulfilled sales through strategic communications and continual outreach. …

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B2B Marketing Videos - Three BtoB Trends in 2010

2010-06-07 :: Arketi Group
Length: 1s

Arketi Principal Mike Neumeier, APR, discusses the BtoB high-tech PR and digital marketing firm's third annual Atlanta High-Tech CMO Roundtable, featuring marketing executives from leading technology companies throughout the Southeast. The collection of top marketing minds gathered to discuss the current and future state of BtoB marketing, and a handful of themes emerged.…

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B2B Marketing Minute - Show #3 - Volume 5

2010-05-17 :: Arketi Group
Length: 4s

BtoB companies investing time and resources into developing lead nurturing content need to ensure they embrace a newer, more strategic approach. It's called three-dimensional content marketing. Considering components such as segmentation, buying cycles and content type will allow companies to better tailor messaging to drives action.…

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B2B Marketing Minute - Show #2 - Volume 5

2010-04-27 :: Arketi Group
Length: 3s

As more BtoB companies begin ramping up their content marketing efforts, the role of clear, well-structured writing has never been greater. Arketi Group highlights three common mistakes in business writing that plague even the best of us.…

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B2B Marketing Minute - Show #1 - Volume 5

2010-03-05 :: Arketi Group
Length: 4s

Arketi's third annual Atlanta High-Tech CMO Roundtable featured marketing executives from leading technology companies throughout the Southeast. The collection of top marketing minds gathered to discuss the current and future state of BtoB marketing, and a handful of themes emerged, including the importance of lead nurturing and marketing automation technology.…

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B2B Marketing Minute - Show #12 - Volume 4

2009-12-17 :: Arketi Group
Length: 3s

Traditionally considered cumbersome and costly, video is rapidly finding its way into the B2B marketing mix. The reason? Video has emerged as a viable and cost-friendly tool for marketers looking to engage customers and prospects.…

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B2B Marketing Minute - Show #11 - Volume 4

2009-12-02 :: Arketi Group
Length: 3s

Arketi Principal Rory Carlton voiced his take on the effectiveness of postal mail versus email in garnering attention in today’s electronic-centric world.…

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B2B Marketing Minute - Show #10 - Volume 4

2009-10-30 :: Arketi Group
Length: 4s

The massive shift of marketing to the digital realm has caused BtoB marketers to re-assess their engagement strategies. Arketi Group examines the viability of webinars as an effective and interactive tool for marketers and provides some best practices to consider. …

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B2B Marketing Minute - Show #9 - Volume 4

2009-10-05 :: Arketi Group
Length: 5s

Arketi Group highlights a few fundamental tenets to abide by when conducting outreach with the media. Some best practices to employ include performing due diligence, understanding the reporter's preferences, avoiding over-the-top-jargon and leveraging social media channels to "follow" the reporter. …

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B2B Marketing Minute - Show #8 - Volume 4

2009-08-20 :: Arketi Group
Length: 8s

Arketi Group offers tactics, best practices and strategies for business-to-business companies to utilize when implementing an effective and sustainable loyalty marketing program.…

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B2B Marketing Minute - Show #7 - Volume 4

2009-07-27 :: Arketi Group
Length: 19s

In this BtoB Marketing Minute exclusive, Arketi Principal Mike Neumeier, APR sits down with Jason Kintzler, founder and CEO of PitchEngine, to discuss the evolution of the social media news release. Learn how this progressive style of sharing news is paving the way for future press releases.…

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B2B Marketing Minute - Show #6 - Volume 4

2009-06-29 :: Arketi Group
Length: 5s

Arketi Group offers recommendations for business-to-business companies using marketing automation solutions to find, nurture and convert leads more effectively. Some of the strategies that business-to-business companies can use to capitalize on their marketing automation solution include: Sort out qualified and less qualified leads by using targeted drip marketing campaigns, Use the "Give to Get" model to exchange valuable content for visitor contact information and infuse lead nurturing tactics into a marketing automation system which allows for more efficient prospect scoring. Want specific tips on getting the most out of your marketing automation solution? Our latest white paper found on our website, Five Steps to Automate Your BtoB Marketing, provides just that. …

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B2B Marketing Minute - Show #5 - Volume 4

2009-06-01 :: Arketi Group
Length: 5s

Arketi Group offers advice on how business-to-business companies are utilizing marketing automation solutions to help track and manage prospect outreach more efficiently. BtoB companies can take advantage of marketing automation solutions as it allows marketers to better: identify potential prospects, score the prospect based on level of qualification, nurture the lead with automatic, customizable follow-ups and measure the effectiveness of all lead generation and nurturing activities.…

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B2B Marketing Minute - Show #4 - Volume 4

2009-05-18 :: Arketi Group
Length: 4s

Although crises more frequently burden the consumer realm, it is wise for B2B professionals to be prepared in the case of an incident. In fact, a recent BtoB Magazine survey found that 57 percent of marketing executives report their company does not have a crisis response plan currently in place. Arketi Group examines the importance of having a BtoB Crisis Communications plan, as well as five components vital to any plan: Documented roles and protocols, operational materials, Continuous improvement protocols, immediate response materials and supplemental materials.…

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B2B Marketing Minute - Show #3 - Volume 4

2009-04-22 :: Arketi Group
Length: 9s

Arketi Group offers advice, tips and techniques to help make your BtoB site more "Web 2.0."; Some ways Web 2.0 sites distinguish themselves from those retroactively labeled Web 1.0 sites include: 2.0 sites look and behave more like desktop applications, Visitors themselves are contributors to the site content, 2.0 sites typically incorporate a mix of "cool" new technologies.…

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B2B Marketing Minute - Show #2 - Volume 4

2009-03-18 :: Arketi Group
Length: 4s

In this interview, we speak with technology pioneer Ben Dyer, CEO of TechDrawl, an interactive video blog showcasing emerging technology businesses fresh from the South. Ben, who founded Peachtree Software (now owned by Sage Software which is an Arketi client) among other successful technology companies and is a member of Georgia’s Technology Hall of Fame, shares with us what he sees in the latest crop of technology companies. In addition, he reminds BtoB marketers that now is the time to embrace what he calls the SNAKE strategy (Sell Now And Keep Eating). …

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B2B Marketing Minute - Show #1 - Volume 4

2009-02-02 :: Arketi Group
Length: 4s

Arketi Group offers advice on how to effectively balance strong messaging with proper segmentation. Some tips for business-to-business technology companies to consider when exploring their messaging and positioning strategies are: Keep your organization’s message simple and value-driven, segment according to the high-level message to promote consistency and visibility & unite messaging and segmentation as part of one organizational strategy. For more information about balancing messaging and positioning, visit http://www.arketi.com/newsletter/newsletter0109.html to read January’s “Core”, Arketi’s monthly newsletter on best practices of business-to-business marketing.…

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B2B Marketing Minute - Show #7 - Volume 3

2008-11-13 :: Arketi Group
Length: 9s

In this interview, we speak with Ajay Murthy, vice president of global marketing for Convergys Corp., about how he went about repositioning this global leader in relationship management. Ajay offers tips for business-to-business technology companies to consider when repositioning including the need to: Understand the overall corporate vision and strategy, find out what the customer’s expectations of your organization are & engage your employees through education and communication.…

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B2B Marketing Minute - Show #6 - Volume 3

2008-10-01 :: Arketi Group
Length: 10s

Douglas Rodgers is CEO and managing partner of FOCUS LLC. Founded in 1982, FOCUS is a national middle market investment banking firm providing merger, acquisition and corporate finance services. In this interview, we speak with Douglas about tips for business-to-business technology companies to consider when selling. Interview highlights include: How to avoid customer concentration, How to build exit strategies into your business plan, When to develop investment banker relationships, What is the role of brand building in mid-market M&A and When to look for financing and liquidity. For more information on Douglas Rodgers and FOCUS LLC, visit www.focusbankers.com.…

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B2B Marketing Minute - Show #5 - Volume 3

2008-08-14 :: Arketi Group
Length: 9s

There’s more to building a website than writing text and choosing images. Learn the last five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Give each page an explicit meaning, incorporate analytics to help track valuable user tendencies, only request information needed to follow-up, develop the site with future growth in mind, and ensure thorough testing and quality assurance of the site.…

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B2B Marketing Minute - Show #4 - Volume 3

2008-04-21 :: Arketi Group
Length: 10s

There’s more to building a website than writing text and choosing images. Learn the first five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Maximize your search engine presence, know your key audiences, get visitors’ attention by communicating in their language, encourage visitors to take action and be natural with a consistent message. Find out more with 10 Must-Do Items for Creating an Effective and Dynamic Website…Part II.…

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B2B Marketing Minute - Show #3 - Volume 3

2008-04-01 :: Arketi Group
Length: 4s

In his book, Wes Moss shares the stories of 18 people who have used the entrepreneurial spirit to succeed in corporate America. Mylle Mangum, CEO of Arketi client IBT Enterprises is among the executives featured in the book which is on shelves now.…

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B2B Marketing Minute - Show #2 - Volume 3

2008-03-04 :: Arketi Group
Length: 12s

There are many mistakes that companies make when meeting with an analyst. Arketi talks with Micky Long, research director in the Strategic Service Management Practice at the Aberdeen Group, about how to approach and prepare yourself before bringing your product to industry and technology analysts.…

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B2B Marketing Minute - Show #1 - Volume 3

2008-01-08 :: Arketi Group
Length: 4s

Blogging successfully takes more than just posting thoughts in an open forum. It requires involvement in the larger blogging community. There are a number of tools that can help you get started.…

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B2B Marketing Minute - Show #12 - Volume 2

2007-12-03 :: Arketi Group
Length: 5s

Direct Marketing Expected to grow in 2008, Lead Nurturing as a Profit Center, Identifying Online Influencers…

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B2B Marketing Minute - Show #11 - Volume 2

2007-11-26 :: Arketi Group
Length: 5s

A Book is Only as Good as Its Cover; Email Survey Best Practices; A Glance at the Industry: BtoB Ad Spending…

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B2B Marketing Minute - Show #10 - Volume 2

2007-11-26 :: Arketi Group
Length: 5s

Crises can happen at any time, and they often arise when you least expect it.…

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B2B Marketing Minute - Show #9 - Volume 2

2007-11-06 :: Arketi Group
Length: 1s

Full Panel Discussion of Social Media's impact on Georgia at the University of Georgia's Grady College of Journalism and Mass Communications…

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B2B Marketing Minute - Show #8 - Volume 2

2007-10-02 :: Arketi Group
Length: 6s

What's in a name? For businesses and products, a lot. Businesses are always looking for the name that resonates strongly in their markets and most accurately reflects who they are and what they do. Before choosing a name for a business or product, there is a nine-step game you will want to play - The Name Game!…

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B2B Marketing Minute - Show #7 - Volume 2

2007-09-20 :: Arketi Group
Length: 5s

Maximizing Click-Through Rates in our E-Newsletters; Driving Sales with Microsites and Landing Pages; Who's Watching Your Wiki?; McKinsey Quarterly's Online Marketing Survey…

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B2B Marketing Minute - Show #6 - Volume 2

2007-08-27 :: Arketi Group
Length: 14s

Bigger marketing budget, B2B ad revenue also might climb, New marketing channel such as RSS, Blogs & Podcasting…

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B2B Marketing Minute - Show #5 - Volume 2

2007-08-20 :: Arketi Group
Length: 4s

Keyword Prices, SMB Outlook, Brand Democratization and Integrated Marketing…

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B2B Marketing Minute - Show #4 - Volume 2

2007-08-06 :: Arketi Group
Length: 5s

The days of bottomless marketing budgets are long gone. Today, marketing executives have limited dollars and resources, but the pressure to get the same number, if not more, of leads for their sales teams is still there. So marketing execs must be smart about how they use their marketing content and look for creative ways to get the leads they need. This podcast gives specific examples for how you can get stretch your marketing content.…

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B2B Marketing Minute - Show #3 - Volume 2

2007-06-11 :: Arketi Group
Length: 5s

Many times, we marketers want to test our beliefs in the marketplace, but we know we have tight budgets. Today, we explore research options available that can help you back up your claims, even with a limited budget.…

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B2B Marketing Minute - Show #1 - Volume 2

2007-01-15 :: Arketi Group
Length: 14s

Dick Cook, senior advisor at Focus Enterprises. Founded in 1982 in Washington, DC, Focus provides a range of investment banking services tailored to the needs of emerging growth and middle market businesses.…

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B2B Marketing Minute - Show #2 - Volume 2

2007-01-15 :: Arketi Group
Length: 6s

B2B Marketing Budgets Are Up; Marketing in the Virtual World; Live B2B Marketing Events Are Increasingly Effective; 8 Tips to Improve Your Online Presence Through Email Marketing…

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B2B Marketing Minute - Show #17 - Volume 1

2006-12-15 :: Arketi Group
Length: 13s

Gordon is one of the country's leading experts on the small-business market, having more than 27 years of experience as an author, national columnist, marketing expert, media spokesperson and lecturer. Today, she talks about the top marketing trends to watch in 2007 in the interview with Arketi Group.…

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B2B Marketing Minute - Show #16 - Volume 1

2006-11-15 :: Arketi Group
Length: 6s

5 simple robot-attraction rules.…

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B2B Marketing Minute - Show #15 - Volume 1

2006-10-09 :: Arketi Group
Length: 11s

The recently released ASP 2006 Maintenance and Services Ratios Report shows service revenue produces 51 percent of total revenue for a typical software company. In this podcast Arketi Principal Mike Neumeier discusses the importance of service offerings with Technology Guru and ASP's founder and executive director Jeffrey Tarter.…

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B2B Marketing Minute - Show #14 - Volume 1

2006-09-22 :: Arketi Group
Length: 6s

Improve Customer Interactions, When Warm Prospects Turn Cold, Search to Dominate Online Ad Spending, Product Placement Becomes Stronger Marketing Tool…

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B2B Marketing Minute - Show #13 - Volume 1

2006-09-05 :: Arketi Group
Length: 4s

While there is much debate among marketers on whether print advertising is more beneficial than broadcast or whether online is the best way to go, there are serious debates about Internet advertising and the issues surrounding click fraud.…

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B2B Marketing Minute - Show #12 - Volume 1

2006-08-25 :: Arketi Group
Length: 6s

The brands atop the list may not come as a surprise, but recent headlines may lead to a shortened longevity at the head of the class. …

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B2B Marketing Minute - Show #11 - Volume 1

2006-08-11 :: Arketi Group
Length: 4s

Four quick ideas to get you on the road to demand generation that works. …

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B2B Marketing Minute - Show #10 - Volume 1

2006-07-05 :: Arketi Group
Length: 6s

What's the best way for Marketing to work with … and not counter to … other departments – like Product Development, Product Management, and Sales? We provide a simple starting place to understand the typical role these four departments have in an organization and how best they work together. …

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B2B Marketing Minute - Show #9 - Volume 1

2006-06-19 :: Arketi Group
Length: 4s

Today companies are beginning to arm themselves with survey research. Listen this session to find out how companies go about it.…

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B2B Marketing Minute - Show #8 - Volume 1

2006-05-15 :: Arketi Group
Length: 53s

We will cover the basics to the big three (blogs, podcasts and RSS) so you can speak with knowledge ably about them. The session will then dive deeper dive into how online tools are being used to engage, educate and induce action.…

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B2B Marketing Minute - Show #7 - Volume 1

2006-04-25 :: Arketi Group
Length: 7s

Arketi B2B marketing minute show #7. In today's B2B marketing minute, we'd like to discuss about ways of improving your email open rates, one of the top trends in 2006, relation ship between tax rate and small business, marketers being close to their customers and which company has the powerful brand.…

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B2B Marketing Minute - Show #6 - Volume 1

2006-04-18 :: Arketi Group
Length: 4s

Arketi B2B marketing minute show #6. About powerful marketing messaging ideas. Who's your target?, Do research, features versus benefits and getting emotional. Tune in to our show to find out more.…

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B2B Marketing Minute - Show #5 - Volume 1

2006-03-21 :: Arketi Group
Length: 7s

Is multimedia and internet really threatening newspapers? How are newspapers evolving? What kind of multimedia is spreading? Listen and learn more about today's newspapers, multimedia B2B ad and words that work.…

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B2B Marketing Minute - Show #2 - Volume 1

2006-03-01 :: Arketi Group
Length: 5s

Bigger marketing budget, B2B ad revenue also might climb, New marketing channel such as, RSS, Blogs & Podcasting…

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B2B Marketing Minute - Show #3 - Volume 1

2006-03-01 :: Arketi Group
Length: 6s

Goals and Objectives, strategies and Tactics are key to any solid marketing plan…

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B2B Marketing Minute - Show #4 - Volume 1

2006-03-01 :: Arketi Group
Length: 6s

The consistent and integrated delivery of messaging to customers across channels continues to win more and more fans.…

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B2B Marketing Minute - Show #1 - Volume 1

2006-02-25 :: Arketi Group
Length: 5s

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B2B Marketing Minute

B2B Marketing Minute is a regular podcast that covers business-to-business (B2B) marketing news, ideas and best practices that marketing professional need to know. Hear from the B2B marketing consultants at Arketi Group about some of the savviest business marketing strategies and tactics that can be employed to ensure marketing generates revenue.

B2B Marketing Minute


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