Home  /  Podcast Directory  /  Business & Finance  /  BuzzBooster Marketing Advisors: Shahar and Nash


Last update: 2013-06-29

NeuroMarketing and Website Navigation

2013-06-29

Do you often ask why people don’t take action on your website? Let’s take a look at NeuroMarketing: Our reptilian brain only cares about keeping us alive, asking questions like: “Is this familiar?” “Am I safe?” “Can I see it?” “Do I need to act now?” (Also: “Can I eat it?” … But that’s for [...]

The post NeuroMarketing and Website Navigation appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: NeuroMarketing and Website Navigation


Think before cutting inventory

2013-06-28

Stores with heavy debts to pay off tend to cut back on inventory to save money, but such moves can have unintended consequences over time. In the short run, losses might not be noticed because losing the sale of Heinz ketchup to a single customer may be overshadowed by what the store saved in inventory [...]

The post Think before cutting inventory appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Think before cutting inventory


Buying and Selling Seasonal Goods

2013-06-26

When it comes to buying and selling goods with a limited life cycle—such as fashion apparel, concert tickets, and holiday merchandise—shoppers and retailers face different dilemmas. Shoppers must decide whether to buy early in the season at a higher price or later in the season after a markdown. Buying later poses a trade-off because while [...]

The post Buying and Selling Seasonal Goods appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Buying and Selling Seasonal Goods


Why Women Should Ask Auto-Repair Shops for Discounts

2013-06-25

Women who called auto-repair shops to inquire about getting a new radiator were quoted prices that averaged 6% higher than those offered to men, according to an experiment led by Meghan Busse of the Kellogg School at Northwestern University. Yet female callers who requested a price reduction were successful about 35% of the time, compared [...]

The post Why Women Should Ask Auto-Repair Shops for Discounts appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Why Women Should Ask Auto-Repair Shops for Discounts


Math Anxiety Affects Consumer Preferences for Discounts

2013-06-24

People who suffer from math anxiety prefer easier-to-process dollar discounts (“$10 off the regular price of $50″) over percentage discounts (“20% off”) and sometimes make suboptimal decisions because of that preference, says a team led by Rajneesh Suri of Drexel University. The math-anxiety effect gets worse when consumers are more highly motivated to process information, [...]

The post Math Anxiety Affects Consumer Preferences for Discounts appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Math Anxiety Affects Consumer Preferences for Discounts


Success Mindset [Spill the Beans TV #12]

2013-06-21

Join Shahar Boyayan and Therese Sparby as they talk about success and mindset, and give you some clear actionable steps to achieve success.  

The post Success Mindset [Spill the Beans TV #12] appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Success Mindset [Spill the Beans TV #12]


To Keep Users Happy, Loyalty Programs Must Walk a Fine Line

2013-06-19

Users become wary when privacy is called into question Loyalty programs, especially those delivered via digital channels, provide benefits to consumers and brands alike. Consumers get access to codes and purchases that can boost rewards, while brands are better able to target participating consumers. And since online shoppers tend to favor discounts and deals over [...]

The post To Keep Users Happy, Loyalty Programs Must Walk a Fine Line appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: To Keep Users Happy, Loyalty Programs Must Walk a Fine Line


Cosmetic Surgery Is Fueled by a Fear of Dying

2013-06-17

People who were instructed to think about their own mortality were more receptive to the idea of having cosmetic surgery than those who weren’t (3.57 versus 2.96 on a seven-point scale), suggesting that fear of death is a motivator behind patients’ decisions to have tummy tucks, says Kim-Pong Tam of Hong Kong University of Science [...]

The post Cosmetic Surgery Is Fueled by a Fear of Dying appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Cosmetic Surgery Is Fueled by a Fear of Dying


Neuromarketing in Webdesign

2013-06-09

Here are a few tips on how to optimize your site to engage customers according to NeuroMarketing: Leverage emotion in the copy and images. The brain likes to have multiple sensory inputs to process the highly complex realm of emotions Don’t use more than 4 visual clusters. It makes it harder for the brain to [...]

The post Neuromarketing in Webdesign appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Neuromarketing in Webdesign


Understand Attention

2013-06-08

The brain grants attention to visual elements roughly in this order: Motion Novelty Error Anbiquity

The post Understand Attention appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Understand Attention


Why allow employees to kill your business?

2013-06-07

I do ask myself that question quite often. All it take is to go out to buy something and I’ll ask again, why do entrepreneurs allow employees to kill their businesses? This week there was the bad PR case with Taco Bell. An employee posted a picture on social media of him licking some taco [...]

The post Why allow employees to kill your business? appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Why allow employees to kill your business?


Overcoming challenges in life and in business

2013-06-06

Here is another episode of Spill the Beans TV. Kris Barney talks about overcoming challenges in life and in business. Great story!

The post Overcoming challenges in life and in business appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Overcoming challenges in life and in business


All Things Possible

2013-06-05

New episode of Spill the Beans Tv. This time with Kris Barney. Talk about having challenges in life and how to overcome them. Kris Barney shares her story with us and show how entrepreneurs can overcome difficult times.

The post All Things Possible appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: All Things Possible


Retailers Use Attribution Modeling to Measure the Touchpoints Driving Sales

2013-06-04

Modeling helps assign value to touchpoints Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase. But until recently, many retailers mainly paid attention only to customers’ “last click”—an approach that ignores all other marketing touchpoints that [...]

The post Retailers Use Attribution Modeling to Measure the Touchpoints Driving Sales appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Retailers Use Attribution Modeling to Measure the Touchpoints Driving Sales


NeuroMarketing and Nature

2013-06-03

Here is another episode of BuzzBooster Tv. This time from Yellowstone where we talk about nature and some cool tips on NeuroMarketing. Feel free to share, like and comment.

The post NeuroMarketing and Nature appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: NeuroMarketing and Nature


Consumer Behavior: Prices in Red Affect Men but Not Women

2013-06-03

Men who saw red discount prices for toasters and microwaves agreed more strongly that they’d save “a lot of money” than men who saw black prices (4.26 versus 2.56 on a seven-point scale), says a team led by Nancy M. Puccinelli of Oxford’s Saïd Business School. But this didn’t happen when the research subjects were [...]

The post Consumer Behavior: Prices in Red Affect Men but Not Women appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Consumer Behavior: Prices in Red Affect Men but Not Women


33 Lessons in Neuromarketing

2013-06-01

Great presentation on NeuroMarketing with great examples. 33 Lessons in Neuromarketing from Jeph Maystruck

The post 33 Lessons in Neuromarketing appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: 33 Lessons in Neuromarketing


Millennial Women “Love to Shop”

2013-05-31

Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%), per results [pdf] from an Urban Land Institute (ULI) survey conducted with Lachman Associates. While young men are more likely than young women to say that shopping is a necessary chore that they can [...]

The post Millennial Women “Love to Shop” appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Millennial Women “Love to Shop”


Social Followers of Local Media Exhibit Different Patterns of Engagement

2013-05-29

What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium, says TVB [pdf] in a study conducted in conjunction with Colligent, that combines Nielsen Media Research and Kantar Media data with social media behaviors. The “Cultural Currency” study analyzes the social media behaviors of 167 million [...]

The post Social Followers of Local Media Exhibit Different Patterns of Engagement appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Social Followers of Local Media Exhibit Different Patterns of Engagement


Moms with smartphones: Clothing and beauty were top mobile shopping categories

2013-05-27

There is no question that mobile is becoming an essential shopping tool for many US moms. According to a March 2013 survey from retail solutions company Alliance Data, more than half of surveyed mom internet users reported using their smartphone or tablet at least weekly for some aspect of shopping, whether it be research or [...]

The post Moms with smartphones: Clothing and beauty were top mobile shopping categories appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Moms with smartphones: Clothing and beauty were top mobile shopping categories


New Issue of Engage Marketing Magazine

2013-05-26

Here is a gift for you: The newest issue of our Engage Magazine. This magazine is in printed format but here is the digital format for you. Engage Magazine covers the latest in NeuroMarketing and NeuroMagnetism, Small business marketing and online marketing. Click below to read.  

The post New Issue of Engage Marketing Magazine appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: New Issue of Engage Marketing Magazine


Consumer behavior: You Experience a Silent Rage After Exerting Self-Control

2013-05-25

People who chose an apple over chocolate before selecting a movie were 16% more likely to prefer an anger-themed film, such as Anger Management or Hamlet, than people who selected a movie without having made such a food choice, say David Gal of Northwestern University’s Kellogg School and Wendy Liu of UC San Diego. This [...]

The post Consumer behavior: You Experience a Silent Rage After Exerting Self-Control appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Consumer behavior: You Experience a Silent Rage After Exerting Self-Control


Sometimes Entrepreneurs Are So Stupid

2013-05-22

I usually wash my car once or twice a week. I go to one of those express wash that is close to my home. I’ve been going there for at least 4 years, every week at least once. Price is fair, it is close and I never had an issue. Until the last two washes. [...]

The post Sometimes Entrepreneurs Are So Stupid appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Sometimes Entrepreneurs Are So Stupid


The Sound of a Number Affects Your Perception of Its Size

2013-05-16

In an experiment involving prices for an ice cream scoop, people perceived $7.66 as representing a larger discount from the original $10 price than it actually was (estimating, on average, that it represented a 28.7% reduction, when in reality the difference was 23.4%), and they perceived a price of $7.22 as a smaller discount than [...]

The post The Sound of a Number Affects Your Perception of Its Size appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: The Sound of a Number Affects Your Perception of Its Size


The power of birthday marketing campaigns

2013-05-09

Birthday Marketing  and New Mover Marketing Campaigns Remember your last birthday? Remember what made it special? That’s easy- it’s the fact that other people remembered, and recognized the occasion. Now your restaurant can employ this simple direct mail marketing strategy into a sophisticated campaign that will help you win new customers and forge that precious [...]

The post The power of birthday marketing campaigns appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: The power of birthday marketing campaigns


Pricing mistakes and consumer behavior

2013-05-07

A new study by researchers from Singapore and Yale revealed a pricing surprise: if two similar items were priced the same, subjects were much less likely to buy one than if their prices were slightly different! A tiny price difference seems to make the similar products more alike, and increases the probability that a decision [...]

The post Pricing mistakes and consumer behavior appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Pricing mistakes and consumer behavior


The liking factor- NeuroMarketing

2013-05-06

Create a “liking” effect with your audience. What can you do to create a sense of commonality between you (or your company) and the customer? What are your hobbies, values and beliefs? What about your ideal customer? This is something easy to do if you really know who your ideal customer is. Petsmart did this really [...]

The post The liking factor- NeuroMarketing appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: The liking factor- NeuroMarketing


Neuro Nudges

2013-05-05

Neuro Nudges Certain principles are shown to drive positive consumer responses in the brain. Here’s a healthy handful of Neuro nudges that Roger Dooley shared with the crowd of around 250 at Mima: Liking – Establishing affinity with your customer is a sure-fire way to get them to like you. If your customers have dogs, [...]

The post Neuro Nudges appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Neuro Nudges


How to create contrast with your competition

2013-05-05

Creating contrast is a key concept in NeuroMarketing. After all the brain pays attention to contrast. But how do you do that if what you offer is considered a commodity? Take into consideration that the brain also likes novelty. Here is how a coffee shop in Taiwan did:

The post How to create contrast with your competition appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: How to create contrast with your competition


Marketing to the brain

2013-05-03

Look at these pictures: They are both examples of good marketing. Why? Because they both talk to emotions, to the brain of the consumer. The first asks you to take a stand about your values. The other allows you to solve a problem. Simple, effective marketing. You don’t need to be a NeurMarketer to see [...]

The post Marketing to the brain appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Marketing to the brain


Credit card or cash when marketing?

2013-05-02

How you pay – credit card vs. cash – actually affects how you think about the products you are buying, according to new research published in the Journal of Consumer Research. That, in turn, means that marketers need to review how they are marketing to credit and cash customers. Spending money is always painful. NeuroMarketing [...]

The post Credit card or cash when marketing? appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Credit card or cash when marketing?


The business of Experience

2013-04-27

A few weeks ago I watched a film called The Game. In the film the character gets a special gift from his brother: He will participate in a game that offers real life experiences. The film was good and I thought that I could see people buying this type of experience.   We buy experiences, [...]

The post The business of Experience appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: The business of Experience


Make Customers Happier by Helping Them Accept Their Decisions

2013-04-25

Research participants who covered a tray with a transparent lid after choosing a single chocolate from a large selection on the tray were more satisfied with their choices (6.03 versus 4.78 on a 7-point scale, on average) than people who didn’t cover the tray, says a team led by doctoral student Yangjie Gu of London [...]

The post Make Customers Happier by Helping Them Accept Their Decisions appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Make Customers Happier by Helping Them Accept Their Decisions


Don’t let prospects multi task

2013-04-23

I go to a lot of networking meetings. Most of the time I try to convince myself that it is not a waste of time. Unfortunately most meetings revolve around a meal and food distracts. The brain pays attention to one thing at a time and food is really interesting to us, therefore those meetings [...]

The post Don’t let prospects multi task appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Don’t let prospects multi task


Very hot marketing

2013-04-21

Do you offer beverages to your prospects and clients? In our offices we have what we call the Star Buzz where people can serve themselves of different beverages. We have cold and hot beverages. Maybe we’ll change the options. John Bargh of Yale found that the temperature of a beverage makes a difference in how [...]

The post Very hot marketing appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Very hot marketing


Smiles bring more sales

2013-04-19

People talk a lot about how the market is not the same as before. Do they question that part of the reason is that when we leave our homes to shop we expect to have a nice experience? and that grumpy people is not part of what we think is a nice experience? Don’t forget [...]

The post Smiles bring more sales appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Smiles bring more sales


Influence through the ear

2013-04-17

Want to get someone to do something for you? Talk to the right ear. A study shows that we have a preference for processing spoken information via our right ear and that requests made to that ear are more likely to be successful. Also remember that the eyes like what is new and the ear [...]

The post Influence through the ear appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.

x

Share: Influence through the ear


Touch is part of marketing

2013-04-15

A study showed that a light touch on a person’s shoulder made that person more willing to choose a riskier option when deciding between a riskier option when deciding between a sum of money or taking a chance on either getting a larger sum or not. This has only worked with female touchers and worked [...]

The post Touch is part of marketing appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Touch is part of marketing


Faces sell more

2013-04-13

When advertising using faces will attract more attention. The face needs to be looking at what you want the prospect to see, be the headline, product etc. The brain will be drawn to the face and then subconsciously will be drawn to what the eyes of the image appear to be looking at. Gender matters [...]

The post Faces sell more appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Faces sell more


Make them belong

2013-04-10

People have an inherent tendency to categorize themselves into groups. They tend to base their identity on their group affiliations. The need to belong is high on Maslow pyramid. Think of ways you can make customers feel that they belong. You can do this by having a member base,  special prices for existing customers (Comcast [...]

The post Make them belong appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Make them belong


Do You Know Why You Need Social Media Marketing?

2013-04-08

Most people looking to hire a social media agency do so because they think they could use more visibility. Visibility is always a good thing in business especially when you can get it with a small investment, but you should know that there is a bigger reason for your business to have a presence in Social Media [...]

The post Do You Know Why You Need Social Media Marketing? appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Do You Know Why You Need Social Media Marketing?


Familiarity Breeds Likeability

2013-04-08

Familiarity breeds likeability and that happens in milliseconds. Familiar things makes feel better. Therefore you need to keep your brand visible even when you think they are not paying attention. Like writing on your blog every week ;0) Exposure is important and can cause a positive association later. If you control an environment, keep your [...]

The post Familiarity Breeds Likeability appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Familiarity Breeds Likeability


Consistency brings familiarity

2013-04-06

Consistency brings familiarity. So you need to be consistent with your story and tell it often, consistent in the places you market, how often you market and how you market. Constant repetition breeds familiarity. Tell and tell once more then once again

The post Consistency brings familiarity appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Consistency brings familiarity


How to market to 5 senses

2013-04-03

Here are a few ways you can market to 5 senses in your business:   Sight: Logo, uniforms, fabric of uniforms, product design, decor in your office, colors and typeface Sound: product sounds, music in your office. Remember: the eyes like what is new, the ears what is known. Taste: product taste, gifts, we offer [...]

The post How to market to 5 senses appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: How to market to 5 senses


Marketing with scents

2013-04-01

The nose is the shortest pathway to the brain. Smells go right into the limbic system. Remember that buying decisions are made on an unconscious level first. You can use aromas to influence purchases and to brand your company. Singapore airlines for example uses a specific arom as perfume in all flight attendants, in their [...]

The post Marketing with scents appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Marketing with scents


Market to all five senses

2013-03-28

You can use all five senses to sell more. It doesn’t matter if you sell products or services. You will appeal to the emotions and stored memories of your customers. Remember: people buy with the mind and justify with the brain. A good example of how this can be done using only copy is any [...]

The post Market to all five senses appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Market to all five senses


Close More Sales

2013-03-25

No matter how great your services and products are, they cannot benefit the world if you don’t sell them. Adding a list of services and products on a website and hope people will come is just foolish. Take also in consideration that your best sales will be in person, either on a conversation , on [...]

The post Close More Sales appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Close More Sales


Too many choices

2013-03-25

Too many choices confuse the mind of the consumer and a confused mind does not buy. Keep it simple. you will have to test what is the optimal number of offers to your prospect but usually less is more. Online we try not to offer more than 2 options for a product. Choices tend to [...]

The post Too many choices appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Too many choices


The buying brain

2013-03-22

Our brains are not good at judging absolute values but it loves to compare values and benefits. For example when buying in a supermarket you see a box of cereal beside another box of cereal with 20% more. You can use this when comparing 2 of your different products or services

The post The buying brain appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: The buying brain


Selling strategies for restaurants

2013-03-20

Eating out is something we can always postpone. That is not a good things for restaurants. NeuroMarketing tells us a lot about selling more to customers when going out. First we need to understand to which age group we are catering for. Different age groups have different expectations and we need to honor those expectations [...]

The post Selling strategies for restaurants appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Selling strategies for restaurants


Make buying less painful

2013-03-18

We don’t like pain and spending money brings pain to all of us. There are a few things you can do to avoid this pain when selling. Asking prospects to prepay for your services is one of them. It mutes the pain. It also provides you with cash flow and avoids other headaches. Bundling offers [...]

The post Make buying less painful appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Make buying less painful


It is not only price

2013-03-17

We tend to think that all the prospect thinks about is price. Many times we are afraid of price increase because we think clients and prospects will fly away. The real truth according to neuromarketing is that cost is not the only variable that causes pain in the mind of the consumer. Fairness or unfairness [...]

The post It is not only price appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: It is not only price


Social Media Marketing Statistics

2013-03-12

53% of Twitter users recommend companies 74% of B2B companies use Facebook marketing 57% of businesses got customers via LinkedIn 75% of businesses use social media marketing $3.1 billion on social media marketing in 2014 Facebook has 42 million “Pages” with 10+ likes B2B social media marketing spending rose 67% 20% of visitors to biz [...]

The post Social Media Marketing Statistics appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Social Media Marketing Statistics


7 Success Factors of a Social Business

2013-03-11

Define the overall business goal and align social media strategies against it. Establish the long-term vision for becoming a social business. Seek and earn key executive support and sponsorship based on the business case, not the trend. Beyond marketing and service campaigns, develop a list of prioritized initiatives that will demonstrate business value at the [...]

The post 7 Success Factors of a Social Business appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: 7 Success Factors of a Social Business


8 Marketing Takeaways to Align Your Content Strategy With the New Facebook News Feed

2013-03-08

The text below if from Hubspot 1) Publish more visual content. Facebook’s new look is flooded with enhanced images of every variety — an entire feed can be viewed solely comprised of these vivid images! Just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a [...]

The post 8 Marketing Takeaways to Align Your Content Strategy With the New Facebook News Feed appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: 8 Marketing Takeaways to Align Your Content Strategy With the New Facebook News Feed


YouTube Translation now in 36 languages

2013-02-26

Now, you can get your video professionally translated using two main professional translating services, Gengo and Translated.net.  With them, you can now translate your English captions into 36 languages.  Captioning is great for YouTube SEO because it not only makes your video understandable to more people but the search engine can more easily tell what [...]

The post YouTube Translation now in 36 languages appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: YouTube Translation now in 36 languages


The Age of Secret Menus

2013-02-25

It used to be rare to find a restaurant or fast food restaurant with a secret menu. One that has been around for some time is the secret menu at In-N-Out Burger. Now it is popping everywhere. Panera Bread released its secret menu a few days ago. All of the options don’t have bread. Panera [...]

The post The Age of Secret Menus appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: The Age of Secret Menus


Billion Dollar Industries

2013-02-24

Every year… $33 billion is spent in corporate training & e-learning industry. $27.94 billion is spent in the eBook and book publishing industry. $10.5 billion is spent in the personal growth market. $17 billion is spent in the mobile app market. $1.2 billion is spent in the coaching market. That’s billion with a B. HERE [...]

The post Billion Dollar Industries appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Billion Dollar Industries


NeuroMarketing and Storytelling

2013-02-21

The human brain is wired for narrative. This is why business storytelling is so important. People make most of their decisions based on unconscious emotions as opposed to rational logic. Data dumps, dense PowerPoint slides and pure stats do not emotionally connect people with your idea. The best way to do that is with “Once [...]

The post NeuroMarketing and Storytelling appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: NeuroMarketing and Storytelling


Consumers in Latin AmericaGet Social With Brands

2013-02-19

The internet may be a global phenomenon, but browsing habits differ widely from region to region and from country to country. One example: the different ways internet users in various countries interact with brand social network presences, as observed in a recent study. In Latin America, 70% of consumers in Brazil, 72% of consumers in [...]

The post Consumers in Latin AmericaGet Social With Brands appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Consumers in Latin AmericaGet Social With Brands


Motivation Quote

2013-02-18

Just a motivation quote for you. took this picture in Bountiful, Utah during a big snow storm

The post Motivation Quote appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Motivation Quote


Consumer Behavior facts

2013-02-17

Did you know? Color increases brand recognition by 80%. Brand recognition direct links to consumer confidence. red, orange, black and royal blue attract impulse buyers   People go to Facebook to find out 2 things: does someone want to be my friend, and can I express myself? They post on Facebook to do 2 things: to get others to [...]

The post Consumer Behavior facts appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Consumer Behavior facts


The Art of NeuroMagnetism

2013-02-16

First let me tell you what is NeuroMagnetism NeuroMagnetism is a combination of strong self-positioning with NeuroMarketing. It helps the individual or company become desirable to the market and to inspire the desired reaction in person’s perception as deeply as possible. Neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and [...]

The post The Art of NeuroMagnetism appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: The Art of NeuroMagnetism


Case study- rituals in business

2013-02-15

In this new episode of BuzzBooster.Tv we share some case studies of businesses that have incorporated rituals. Very cool example by the way.

The post Case study- rituals in business appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Case study- rituals in business


Principles of Persuasion

2013-02-14

This is a great short video talking about some of the rules of persuasion.  

The post Principles of Persuasion appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Principles of Persuasion


Consistency in Business

2013-02-13

Consistency leads to familiarity that leads to likability. So, if there is no consistency in your marketing, there will be scarcity. Here is another reason why social media marketing is crucial in any marketing strategy. Let’s take a look at what McDonald’s does offline to create consistency: You can be on the other side of [...]

The post Consistency in Business appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Consistency in Business


How to Manufacture Desire

2013-02-12

Note: This post originally appeared in TechCrunch Here’s the gist: The degree to which a company can utilize habit-forming technologies will increasingly decide which products and services succeed or fail. Addictive technology creates “internal triggers” which cue users without the need for marketing, messaging or any other external stimuli.  It becomes a user’s own intrinsic [...]

The post How to Manufacture Desire appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: How to Manufacture Desire


Don’t call yourself an expert

2013-02-11

Quick tip on why you shouldn’t call yourself an expert

The post Don’t call yourself an expert appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Don’t call yourself an expert


Magic and Sales

2013-02-10

This quick tip shows you how to use the brain to sell more.  

The post Magic and Sales appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Magic and Sales


WalMart got is all wrong

2013-02-09

I firmly believe the title above. In fact, I guess I could write a book about all the things that WalMart does it wrong. Anyone remember when WalMart had a lounge on My Space? For people to hang out and connect? That became a joke amongst marketers because it was a big flop. No one [...]

The post WalMart got is all wrong appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: WalMart got is all wrong


What is your brand personality?

2013-02-08

If done right, your brand can actually change the way your customers feel about themselves. Many of us use brands to send a signal to others about our personality. Just ask an Apple fan. Your job is to turn your brand personality into what your customers aspire to be. Think about brands that make you [...]

The post What is your brand personality? appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: What is your brand personality?


Interview with Diane Conklin

2013-02-07

We had an awesome interview with Diane Conklin from Complete Marketing Systems  where she shares her story and some amazing tips for entrepreneurs. Don’t forget that our shows are also available on Itunes and on Roku at the Buzz and Biz channel

The post Interview with Diane Conklin appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Interview with Diane Conklin


NeuroMagnetism Tip

2013-02-06

The more abstract your service or products, the more emotion you need to bring to the surface. Emotions are the fuel for the brain when it needs to make decisions.

The post NeuroMagnetism Tip appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: NeuroMagnetism Tip


Tweaks That Increase Sales Conversion

2013-02-05

The average New York City taxi cab driver makes $90,747 in revenue per year. There are roughly 13,267 cabs in the city. In 2007, NYC forced cab drivers to begin taking credit cards, which involved installing a touch screen system for payment. During payment, the user is presented with three default buttons for tipping: 20%, [...]

The post Tweaks That Increase Sales Conversion appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Tweaks That Increase Sales Conversion


Marketing that didn’t miss a beat during the super Bowl Blackout

2013-02-04

Did you watch the Super Bowl? Since every one out of two Tvs where on the Super Bowl, I bet you did. Did you see when the lights went out? What did you do during that time? Some companies didn’t miss a beat and found a out of the box opportunity to promote themselves. They [...]

The post Marketing that didn’t miss a beat during the super Bowl Blackout appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Marketing that didn’t miss a beat during the super Bowl Blackout


Success Mindset Tip

2013-01-31

This is a very cool story that will show you another side of the marketing coin.  

The post Success Mindset Tip appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Success Mindset Tip


Neuro Magnetism Tip

2013-01-30

Here is a tip to make you more attractive to your audience and get more attention: Our brains are wired to respond to motion – in prehistoric times, movement might be a threat, or perhaps food. Whether you are presenting to a group, selling one-on-one, or designing a TV commercial, use motion to grab the [...]

The post Neuro Magnetism Tip appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Neuro Magnetism Tip


How to close more sales

2013-01-28

This week BuzzBooster TV talks about how you can close more sales and improve your negotiation skills. These are simple steps that can increase your conversion quite a bit. Watch BuzzBooster TV How to close more sales now.

The post How to close more sales appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: How to close more sales


Case study: Nextpedition- Mystery and ritual in business

2013-01-26

We talk a lot of incorporating mystery and rituals in your business. It is one of the ways you become irresistible to a market. Here is an example of a travel business using mystery and rituals to attract oodles of avid clients. The name Nextpediton. American Express has launched a travel service call Nextpedition.  On [...]

The post Case study: Nextpedition- Mystery and ritual in business appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Case study: Nextpedition- Mystery and ritual in business


How Irresistible are you?

2013-01-25

Discover the real secret to achieve long lasting prosperity and to become irresistible to your market. http://www.bestbuzzgift.com There are 2 things you need to have on your mind and three things you need to act upon. When you are thinking on how to promote your business, three things need to be on your mind: How [...]

The post How Irresistible are you? appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: How Irresistible are you?


Tip on goal setting

2013-01-24

It is the beginning of the year and most people are busy goal setting. This is not what you should be doing. Setting goals is giving you permission to miss them. Watch this video to know what to do.

The post Tip on goal setting appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Tip on goal setting


Get People’s Attention and close more sales

2013-01-23

Here is a quick tip on how to get people’s attention during presentations, teleseminars, webinars and when you are on stage.    

The post Get People’s Attention and close more sales appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Get People’s Attention and close more sales


Use Google Hangouts in your business

2013-01-22

Google Plus does not get a lot of attention from the media but it is a great place to market your business. Specially now with the communities where you can have in depth conversations on different topics without confusing the mind of your prospect. My favorite feature though is the hangouts. We use it for [...]

The post Use Google Hangouts in your business appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Use Google Hangouts in your business


What are your Sales Channels?

2013-01-19

It is common to be talking to people about business and hear them say they are not selling enough even though they are marketing all the time. It inspired me to write this post because I see simple mistakes that entrepreneurs make when selling that impacts a lot how much money they could be bringing [...]

The post What are your Sales Channels? appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: What are your Sales Channels?


Pinterest as a business marketing tool

2013-01-17

Pinterest saw a 1,047% increase in unique PC visitors, and is aiming to surpass LinkedIn this year. The social site that show the next highest growth was Google+ that saw an 80% increase in traditional web users. Not only are people using Pinterest, but they are engaging as well. Pinterest ranked 4th in total minutes [...]

The post Pinterest as a business marketing tool appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Pinterest as a business marketing tool


Twitter Drives Social TV and how you can use this for your business

2013-01-16

43 minutes are spent each day watching TV (HubSpot), and that many of those viewers are then sharing their experiences online, marketers should find ways to align any TV advertising with their online strategies. Twitter has emerged as the most powerful driver of ‘social TV’ interaction. That means when people are watching the Super Bowl, [...]

The post Twitter Drives Social TV and how you can use this for your business appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Twitter Drives Social TV and how you can use this for your business


What Willy Wonka can teach you about marketing.

2013-01-15

As entrepreneurs we need to be like Willy Wonka’s Everlasting Gobstopper: familiar but always changing. In other words always innovative but don’t change the whole business every time.

The post What Willy Wonka can teach you about marketing. appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: What Willy Wonka can teach you about marketing.


Just a cool quote

2013-01-14

Only two things change your life: either something new comes into your life, or something new comes out of you.

The post Just a cool quote appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Just a cool quote


Success is not a one time meal, it is an ongoing feast- The process for success and the unstoppable you

2013-01-11

The coaching and consulting business can be really fun, really exciting and really frustrating. When clients follow the advice and take action, they see results and everyone grows. That is when it is fun and exciting. But, there are those that follow some advice, see some results, get a taste of what success is and [...]

The post Success is not a one time meal, it is an ongoing feast- The process for success and the unstoppable you appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: Success is not a one time meal, it is an ongoing feast- The process for success and the unstoppable you


E-mail marketing better than SEO and Social Media?

2013-01-08

Very interesting info-graphic about the efficiency of e-mail marketing from Business2community.   If you feel overwhelmed by this fact, read on to learn about some great email subject lines that will guarantee your targeted audience opens your email. 1.) Subjects that Offer Contrary Advice This particular subject line works really well if the audience happens [...]

The post E-mail marketing better than SEO and Social Media? appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: E-mail marketing better than SEO and Social Media?


One of those chances

2013-01-07

If lately you bought any of the business magazines out there like Entrepreneur, Inc etc. you saw that one of the biggest trends for 2013 is social media marketing. It is not very difficult to imagine the reason why social media is still the talk of the town. Business owners are finally paying attention to [...]

The post One of those chances appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: One of those chances


10 days to Christmas Gift

2012-12-16 :: Buzz Booster

Here we are, another gift for you. Today you can get a copy of our book Who Pops You Popcorn- an entrepreneurial guide to social media- in ebook format. No need to opt in or anything, just download the book Here is the link: Who pops your popcorn book

The post 10 days to Christmas Gift appeared first on Small Business Marketing Coaching |Social Media Marketing | EMarketing | Salt Lake City, Utah.

x

Share: 10 days to Christmas Gift


Price strategies in small business marketing

2011-08-29

Jason Mars is the co-author of the book NO B.S. Price Strategies with Dan Kennedy. We loved reading the book and think it is a very important read specially in a market like we have today. I had the privilege of interviewing Jason Mars and he shared some…

x

Share: Price strategies in small business marketing


Achieving Long Lasting Prosperity

2011-06-14

Last time we wrote about achieving long lasting prosperity we had a lot of good feedback. This month we did a call on this topic for our inner Circle Members and they also loved the subject! So, I decided to share with you that call because I believe it c…

x

Share: Achieving Long Lasting Prosperity


Setting Your Expectations With Social Media, Slideshare, and How a Smart Restaurant Uses Foursquare; BuzzBoosterTV #28

2011-03-28

Here is another episode of BuzzBooster TV. This time about Foursquare, slideshare and some life lessons. don’t forget to watch past episodes and leave your comments at BuzzBooster.TV…

x

Share: Setting Your Expectations With Social Media, Slideshare, and How a Smart Restaurant Uses Foursquare; BuzzBoosterTV #28


How to joint venture

2011-02-16

Here is an interview with Adela Rubio, the JV queen, where she shares some precious strategies on Joint ventures. This is one you cannot skip: Listen to Adela Rubio right now!…

x

Share: How to joint venture


How To Become Your Market’ Superstar!

2011-02-15

Most people get it wrong. There are 3 basic steps that need to be in place in order for you to become your market’s superstar! We did a webinar today talking about that, here is the recording. Click Here: How to Become Your Market’ Superstar…

x

Share: How To Become Your Market’ Superstar!


BuzzBooster Marketing Advisors: Shahar and Nash

A blog on Business, Internet Marketing and Direct Response Marketing.

BuzzBooster Marketing Advisors: Shahar and Nash


Switch to our mobile site