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Last update: 2015-06-03

A Conversation With Davor Miskulin, Enterprise Business Development, Burning Glass Technologies

2015-06-03
Length: 31s

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Episode 53: Why You Can't Trust Google

2015-06-01
Length: 5s

In this episode of Content Inc., Joe Pulizzi discusses how changes in platforms such as Google and Facebook not only force us to change how we use them, but is a great remider not to solely rely on them. Now more than ever it's imperative to build your own content platform and create engagement strategies with your audience and customers. 

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Episode 52: The 4 Keys To Building Your Base As A Content Expert

2015-05-26
Length: 5s

There are a lot of ways to create quality content. In this episode of Content Inc. Joe Pulizzi shares the four key elements you need to create the strong foundation to a Content Inc. methodology. Get focused, intentional and create quality content for your audience within your content tilt (see Episode 39) and you will create a solid base as a content expert in your industry. 

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Episode 51: Leveraging Media Partners To Grow Your Content Inc. Empire

2015-05-25
Length: 5s

The power of partnership is a key component to growing a Content Inc. model. In this episode of Content Inc. Joe Pulizzi discusses how partnering with other media can be a great way to grow your audience and leverage a much-needed pool of talent. Learn the five ways you can work with media companies to create a solid win-win situation for both of you. 

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A Conversation With Nicole Brasz, Director of Marketing, Save The Children Australia

2015-05-20
Length: 32s

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Episode 50: Don't Get Seduced By the Dark Side of Social Media

2015-05-19
Length: 5s

Social media marketing can work. However, in this episode of Content Inc. Joe Pulizzi warns you of the possible seduction to get too involved in buying fans and followers. He encourages you to build your own media and use social media as a driver to what you can control, making raving fans along the way. Leverage social media. Don't let it control your marketing model. 

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Episode 49: Podcast Stories That Build Your Content Inc. Empire

2015-05-18
Length: 5s

According to Edison Research, podcasts now get 30% share of ear. Podcasts are easier for audiences to access and many individuals are choosing to download them more and more. In this episode of Content Inc. Joe Pulizzi shares how choosing to launch a podcast has positively effected the brand and revenue for Content Marketing Institute. Learn why podcasting may be your next platform of choice as you develop your Content Inc. model.

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Michael Brenner Divulges The Two Skills Every Content Team Needs

2015-05-18
Length: 58s

Michael Brenner has become synonymous with B2B marketing. While at SAP as it's Vice President of Global Content Marketing Strategy, he launched his blog B2B Marketing Insider, which has become a top content marketing resource. Now he is Head of Strategy at NewsCred where he helps the company build a content strategy and assist clients with the same. With a mind for data and a desire to build the business case for content, Michael is informative, insightful and fun! 

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A Conversation With Carla Johnson, Type A Communications

2015-05-13
Length: 27s

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Episode 48: Two Fool-Proof Methods For Getting Content Inc. Buy-In

2015-05-12
Length: 5s

If you are still struggling with getting C-Suite buy-in on a conent marketing strategy, this episode of Content Inc. is perfect for you! Joe Pulizzi breaks down the two methods he recommends for getting executive level buy-in to launch a content marketing strategy in your company. Learn how to use preparation, information and a little bit of research to your advantage that will get the decision makers to turn that no into a yes. 

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Episode 47: How John Deere Dominated Farming With A Content Inc. Strategy

2015-05-11
Length: 5s

Though the term 'content marketing' seems to have taken off in the last few years, the concept of what it is and what it can accomplish has been around for over 100 years. In this episode of Content Inc., Joe Pulizzi discusses how John Deere has been in the Content Inc. strategy game since 1895 and how, still today, provide content that is valuable to farmers around around the globe. 

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A Conversation With Dusty DiMercurio, Head of Content Marketing, AutoDesk

2015-05-06
Length: 30s

In this episode of The Pivot, host Todd Wheatland talks with the Head of Content Marketing at the famed maker of AutoCAD. Dusty DiMercurio shares how a music making philosophy major was able to play his own cool story in marketing. 

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Episode 46: Identify And Fix What Is Stopping Your Content Inc. Success

2015-05-05
Length: 8s

Now that you believe and understand the importance of a Content Inc. model for your business, it may also be time to identify what is holding back your success. In this episode of Content Inc., Joe Pulizzi shares the various reasons your Content Inc. model may not be working. He also provides some ways to fix what isn't working and put you back on the road to Content Inc. success! 

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Episode 45: A Step-By-Step Content Inc. Model In Action

2015-05-04
Length: 8s

In this episode of Content Inc., Joe Pulizzi walks us through a real-world Content Inc. model that successfully implemeting the six steps. (see Episodes 25 and 26) Joy Cho launched her blog in 2005 that would be the start to her Content Inc. success story. Learn how Joy used these six steps: The Sweet Spot, Content Tilt, Building The Base, Harvesting Audience, Diversification and Monetization to grow a successful design studio, work with some of the biggest brands in the world and achieve some lofty goals along the way. 

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Seasoned Content Marketer Helps The Start-Up Community

2015-05-04
Length: 1s

How do unicorns and Calvin & Hobbes make it into a conversation about content marketing? This episode of Content Marketing NEXT, host Pamela Muldoon talks with the super-talented and very personable Jay Acunzo, Director of Platform for NextView Ventures. Listen to hear how Jay's journey from Google and Hubspot led him to this great rol as content marketing pioneer for the start-up community. And yes, they even discuss unicorns and Calvin & Hobbes. Enjoy. 

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A Conversation With Lee Odden, TopRank Online Marketing

2015-04-29
Length: 32s

How does a small town boy from rural Minnesota become one of the most influential thought leaders in digital marketing? This episode of The Pivot, host Todd Wheatland talks with Lee Odden, CEO and Founder of TopRank Online Marketing. Learn how Lee's small town roots still direct how he runs his company today while traveling the globe teaching about attracting, engaging and converting clients and customers. 

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Episode 44: How To Fail Before You Get Started

2015-04-28
Length: 8s

As a small business, don't make the mistake of going to wide with your content strategy before you even get started. In this episode of Content Inc., Joe Pulizzi discusses the importance of going small to get big. So often we are tempted to go wide with our content, when it makes more sense to go very niche with perhaps one buyer persona, or even a specific group of buyers within that persona. Don't try to compete with brands that have bigger budgets. Do what you do well in a tighter, niche area and go deep with your content. 

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Episode 43: You Must Set An Audience Goal First

2015-04-27
Length: 6s

In this episode of Content Inc., Joe Pulizzi reiterates the importance of setting a goal around building your audience. In recent surveys, the majority of marketers do not have this goal in their top list of goals for the year. Joe impolores you to reconsider and start with goals around building lists and subscribers so that you have an audience in which to share content and build some sort of engagement. 

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A Conversation With Jon Loomer, Jon Loomer Digital

2015-04-22
Length: 24s

You may know Jon Loomer as the "Facebook Ads Guy" but in this episode of The Pivot, host Todd Wheatland dives a bit deeper behind the man who is a Power Editor pro. Learn how this Philosophy Major from the Midwest found his way to entrepreneurship by way of the NBA and The American Cancer Society. Jon also discusses how choosing a tight niche in marketing has allowed him to grow his brand and his business. 

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Episode 42: Five Ways To Develop Your Listening Posts

2015-04-21
Length: 5s

The Content Inc. model of marketing your business requires not only creating valuable content your audience wants, but also requires the ability to listen to your audience for feedback. Feedback is critical for content ideas and to gain an understanding of what is working and what is falling flat. In this episode of Content Inc., Joe Pulizzi shares five ways you can start creating your own listening posts to gain valuable audience and custoemer feedback. 

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Episode 41: Leveraging The Amazon Press Release Method

2015-04-20
Length: 5s

Too often we dive into content creation without a solid strategy on why we are creating the content we develop. In this episode of Content Inc., Joe Pulizzi shares how Amazon's Press Release Strategy can be used by you to develop your Content Tile (see Episode 39) or to refine your Cotent Tilt even deeper. Be the leading informational source in your content niche by developing a strong content strategy. 

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Spotting Non-Obvious Trends To Predict The Future And Win In Business

2015-04-20
Length: 52s

Rohit Bhargava believes we all have the ability to spot trends. We just need to develop the right curation habits and look at information in a new way. This episode of Content Marketing NEXT, host Pamela Muldoon talks with Rohit about his latest bestselling book "Non-Obvious: How To Think Different, Curate Ideas & Predict The Future". Learn how you ca see a trend, predict the future and win against your competition. 

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A Conversation With Emeric Ernoult, Agorapulse

2015-04-15
Length: 27s

This week's episode of The Pivot has host Todd Wheatland talking with Emeric Ernoult, CEO and Founder of Agorapulse. Hear how Emeric was destined to become an entreprepreneur at the age of seven and his journey to achieving his dream of business ownership. From Africa to France and Washington DC, Emeric's journey is a global one that will remind you that achieving a dream requires persistence, patience and perfect timing. 

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Episode 40: Setting The Best of Breed Goal

2015-04-14
Length: 6s

If you are not striving to be the 'go to' resource in your niche, you are settling. In this episode of Content Inc., Joe Pulizzi shares why setting your BHAG (Big Hairy Audacious Goal) around your content is critical for success in today's content driven business world. Find out the four elements that you need to cover when setting your best of breed goals with your content strategy. 

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Episode 39: Finding Your Content Tilt

2015-04-13
Length: 7s

In this episode of Content Inc., Joe Pulizzi breaks down the definition of content tilt and why this approach is so critical to your content strategy. What makes your approach to a topic different? What makes how your approach to the content of this topic unique? When you tilt, you see something from a different angle or perspective. Creating a content tilt can differentiate you from all the others in your industry. 

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A Conversation With Brian Carter, The Carter Group

2015-04-08
Length: 29s

How does a young boy from Dayton, OH go from starting his own acupuncture practice to becoming an international consultant, speaker and best-selling author in digital marketing? This episode of The Pivot, Todd Wheatland talks with Brian Carter, The Carter Group, to find out the answer to that question and so much more. Hear how stand-up comedy helped Brian become a better communicator and how the art of improv can help you become a better marketer. 

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Episode 38: Why Audience Focus Makes All The Difference

2015-04-07
Length: 8s

Understanding who your audience is when it comes to content creation is critical. Your content can be great, but who you are writing it for provides the context in which you will actually create it. In this episode of Content Inc., Joe Pulizzi breaks down the importance of this context and how understanding the information needs of your audience can make all the difference. 

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How A YouTube Fitness Sensation Embraces His YESsence

2015-04-07
Length: 29s

If you hate selling, this episode of Claim Your Fame is perfect for you. Host Andrew Davis asks you to change the way you think about selling and learn a new way to get your audience to buy from you. He calls it embracing your YESsence. Learn how a 1970's lounge singer went from dozens of no's to over a million yeses. Hear how a YouTube fitness sensation uses a series of yeses to build an audience, gain trusted relationships and grow amazing revenue. All this and the three simple steps you can use to do the same. 

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Episode 37: Unleashing The Passion Behind Your Content

2015-04-06
Length: 7s

Skill is important when it comes to creating content, but the secret behind the Content Inc. model is having passion for the subject or topic of the content you produce. In this episode, Joe Pulizzi shares examples of how individuals put their passion first when it came to content and have built an audience, and serious revenue because of it. 

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Collaboration And Community Drives Content Marketing For Small Business

2015-04-06
Length: 47s

In this episode of Content Marketing NEXT, Pamela Muldoon talks with Jon Wuebben, CEO and Founder of Content Launch. For the past eleven years, Jon has been a content marketing pioneer, providing content services for his SMB clients. Learn how Jon and his team are filling a content marketing technology gap, why collaboration is key to content creation and how the sharing economy could change how we all do business. 

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A Conversation With Aaron Kahlow, CEO & Founder, Online Marketing Institute

2015-04-01
Length: 27s

Zen Buddhism, online education and serial entrepreneurship are all discussed in this episode of The Pivot with Todd Wheatland. Aaron Kahlow, CEO and Founder of Online Marketing Institute and CEO of popexpert shares his journey from DC to California and how his passion for others helped him build one company and now take on the growth of another. 

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Episode 36: The Subscriber Hierarchy

2015-03-31
Length: 6s

You don't own your audience. They can get up and leave, mentally or physically, at any time. The need for valuable content is critical to engage your audience and provide them the necessary incentive to move from an existing platform to one that is owned by you. In this episode of Content Inc., Joe Pulizzi breaks down the various platforms where you can engage your audience and how the ability for control both message and where the message is placed is key to understanding yoiur subscriber hierarchy. 

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Episode 35: One Metric To Rule Them All

2015-03-31
Length: 5s

Tracking progress in your marketing efforts are key to understanding what is working and what may need to be modified or eliminated when it comes to growing your business. In this episode of Content Inc., Joe Pulizzi shares the one metric that is critical for building a Content Inc. approach to your business. Yes, there are a lot of metrics to consider when implementing your marketing strategy. But what is the one area that could change everything for you and be the key ingredient for success? Listen and find out! 

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A Conversation With Jesse Desjardins, Head of Social, Tourism Australia

2015-03-25
Length: 34s

In this episode of The Pivot, host Todd Wheatland sits down with Jesse Desjardins to find out how the Canadian became the Head of Social Media for Tourism Australia and how SlideShare has led to his firing, hiring and even a trip to SXSW.

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Episode 34: An Incredible Process To Buy Content Assets

2015-03-24
Length: 6s

Though creating original content is most often where all content strategy begins, considering to purchase existing content platforms to grow your audience and business may actually be a better decision...in some cases. In this episode of Content Inc., Joe Pulizzi shares examples of how brands have sought out exisiting content platforms to purchase them vs. starting from scratch when it was time to diversify content. 

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Episode 33: One Amazing Idea On Content Repurposing

2015-03-23
Length: 6s

You already know that repurposing content can be a great way to leverage what already exists in your organization. This episode of Content Inc has Joe Pulizzi breaking down how planning your repurposing efforts before you publish any content can not only be a great leverage point, but can bring amazing results. 

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From Heavy Metal To LinkedIn: Jason Miller Slays B2B Marketing

2015-03-23
Length: 48s

In this episode of Content Marketing NEXT, host Pamela Muldoon talks with Jason Miller, Senior Content Marketing Manager for LinkedIn. Jason tallks about his book, Welcome To The Funnel, and his rock 'n roll viewpoing on what's New, Now and Next with social media and content marketing. Put your devil horns in the air for a heavy metal good time with Jason Miller. 

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A Conversation With Robert Rose, Content Marketing Institute

2015-03-18
Length: 33s

Todd Wheatland sits down with Robert Rose, Chief Content Strategist, Content Marketing Institute.

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Episode 32: Top Ways To Get Speaking Gigs

2015-03-17
Length: 7s

If you believe that speaking will increase your business objectives, this episode of Content Inc. is a must listen. Joe Pulizzi shares the top ways you can increase your speaking opportunities by becoming more intentional and setting up a plan with action items to achieve this goal. 

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Episode 31: 8 Tips For Executing A Book Project

2015-03-16
Length: 8s

In this episode of Content Inc., Joe Pulizzi breaks down eight key tips to consider before you dive into writing that book. A published book can open up some amazing opportunties for you and your business. It's not an easy project, but one that can be very effective if done right. If writing a book is on your goal list, listen to this episode to get started on the right track. 

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A Conversation With Doug Kessler, Velocity Partners

2015-03-11
Length: 34s

From Madison Avenue to a content marketing rant that went viral, Doug Kessler, Velocity Partners, shares his marketing backstory with Todd Wheatland on this episode of The Pivot. Find out what gets Doug excited when it comes to B2B content marketing, why ethics is as critical now as ever before in the industry and the ripple effect of receiving over 900,000 views on SlideShare. 

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Episode 30: Three Easy Ways To Come Up With Content Ideas

2015-03-10
Length: 8s

Probably the number one reason most business owners struggle with the Content Inc. model is because they don't believe they can come up with enough ideas for content creation. In this episode of Content Inc., Joe Pulizzi shares three easy ways for anyone, anywhere and at any content level to come up with solid content ideas. Even utiilizing just one of these ideas will get your content ideation kick started today! 

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Episode 29: The 10 Content Roles You Need To Be Successful Today

2015-03-09
Length: 9s

To successfully develope a Content Inc. business that is scalable, you need to be developing your content process. In this episode of Content Inc., Joe Pulizzi breaks down the ten roles you need to be creating for your content team, even when that team consists of just one person: you. By working with the end in mind on your content process, you will reach a scalable level much faster and develop a stronger understanding of each role along the way. 

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A Conversation with Damon Klotz, Global Digital Strategy Manager, Ramsey Health Care

2015-03-04
Length: 30s

This week's episode of The Pivot, host Todd Wheatland sits down with Damon Klotz, Global Digital Strategy Manager for Ramsey Health Care. Damon shares how taking control of his onine personal brand at a very early age has allowed him to become a sought after marketing professional. He shares how his HR Rockstar brand, the importance of networking and his passion for what he does has been the perfect combination for success. Damon also talks about his side projects that are making an impact on men's healthcare in Australia. 

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Episode 28: Monetizing And Diversifying Revenue Streams With Content{with Matthew Patrick}

2015-03-03
Length: 9s

Probably the most exciting result of the Content Inc. philosophy is that anyone, anywhere can build a successful business using content to reach an audience. In this episode, Joe Pulizzi talks with Matthew Patrcik, an online entrepreneur that started his new media empire on YouTube with a channel dedicated to Game Theory. Matthew stress the importance of creating multiple streams of income once you have a solid content foundation with which to start. 

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Episode 27: Diversifying Content And Revenue Streams {with Rob Scallon}

2015-03-02
Length: 5s

In this episode of Content Inc., Joe Pulizzi brings on guest Rob Scallon, musican and full-time internet entrepreneur. Rob started sharing his music on YouTube and by doing so, built his own audience over time. He now has over 263,000 subscribers and is able to make a full-time living with his music via the internet. Rob shares the importance of creating content that you truly love. This is key for finding an audience that also loves what you have to offer. Then, just like any investment procsess, diversify. Once you have your foundation set up on one channel, then begin branching out to other ways to connect with your audience. 

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Content Driven Experiences Are The Next Era of Marketing

2015-03-02
Length: 48s

Companies are embracing content marketing. That's the good news. But there is still a lot of work to be done according to Robert Rose, Chief Content Strategist for Content Marketing Institute. Host Pamela Muldoon talks with Robert about the new conversations happening in enterprise marketing, the two distinct roles in content that need to work in synergy and taking the marketing profession to a whole other level. Find out how Robert really feel about Native Advertising and learn the wisdom shared by his grandfather. Engaging, insightful, with a little bit of humor, you will take away some excellent information in thsi episode of Content Marketing NEXT. 

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A Conversation With Carlos Abler, Leader-Content Marketing Strategy, 3M

2015-02-25
Length: 38s

Carlos Abler, Leader-Content Marketing Strategy, 3M, takes an unconventional and fascinating route to head up the content marketing department at one of the world's largest companies. Host Todd Wheatland talks with Carlos about growing up in Minnesota, learning from one of the top mimes in France and receiving international recognition from one of his first major digital marketing efforts. 

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Episode 26: 6 Steps To The Content Inc. Model {Part II}

2015-02-24
Length: 7s

Joe Pulizzi continues the conversation of the six steps you need to create a Content Inc. model. This episode breaks down steps three through six, and again, Joe shares relevent examples for each one. Follow the steps, learn from those who have successfully gone before you and embrace the Content Inc. model to grow your business.

Part II of a two part series. 

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How A Local Quilt Shop Saved A Missouri Town

2015-02-24
Length: 23s

Can one person create an experience that will motivate tourists to pus his small town back on the map? Can one family business save the economy of a struggling small town? How did marketing the moon help NASA and its space programs? These questions and so much more are answered in this episode of Claim Your Fame with Andrew Davis. 

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Episode 25: 6 Steps To The Content Inc. Model {Part I}

2015-02-23
Length: 7s

If you are ready to develop the Content Inc. model for your business, this episode will start to put you on track. Joe Pulizzi breaks down the first three steps needed in the six step process to creating a Content Inc. model. Joe also shares real-world examples of each step to show you how real individuals around the world are successfully putting the Content Inc. model to work for them. 

This is Part I of a two part series. 

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A Conversation With Rod Strother, Director, Digital and Social Centre of Excellence, Lenovo

2015-02-18
Length: 31s

Though a Scottish lad at heart, the past 17 years in Singapore have truly defined the marketing career of Rod Strother, Director, Digital and Social Center of Excellence for Lenovo. This episode of The Pivot has host Todd Whatland talking with Rod Strother about growing up in a small Scottish village, his path to direct marketing by way of Malaysia and how his current role at Lenovo is changing how the company socializes content. 

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Episode 24: 10 Steps To A Content Marketing Pilot Program

2015-02-17
Length: 9s

A full-blown content marketing strategy requires necessary time and patience to plan, create, implement and analyze the results. But not every company is willing to wait out the necessary time for this to happen. This is when a content marketing pilot program may be just what is needed to introduce the Content Inc. concepts to leaders in the organization. In this episode of Content Inc., Joe Pulizzi breaks down the 10 key steps needed to launch a content marketing pilot program. If your executive team is hesitant to put resources behind a content marketing initiative, a pilot program could be the perfect short term solution to get things moving in the right direction. 

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Episode 23: There Are No Overnight Successes: Social Media Examiner Origin Story {with Michael Stelzner}

2015-02-16
Length: 10s

The old adage of the overnight success is very often, if not always a myth. There are many twists, turns and lessons that take place over the course of months and years to make a successful company become a success. In this episode of Content Inc., Joe Pulizzi has Michael Stelzner share his origin story for Social Media Examiner. Hear how Michael took lessons learned from a previous business to pivot at the right time and build a Content Inc. company around social media. 

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Intelligent Content Is The Future of Future Of Content

2015-02-16
Length: 1s

As Content Marketing Institute gets set to host the first Intelligent Content Conference since taking over this event, Pamela Muldoon talked to Scott Abel, the co-founder of ICC and Content Strategist at The Content Wrangler. Scott shares his insight and wisdom on what makes up intelligent content and why companies need to be focusing energy on ensuring this is part of their content strategy moving forward. 

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A Conversation with Bill Boorman, #Tru Events

2015-02-11
Length: 39s

This week's episode of The Pivot takes you on a journey of a young boy from England who lost his father at a very young age, began working in his teens and went on to help grow a recruiting agency to over 127 offices. Host Todd Wheatland sits down with Bill Boorman as he shares his marketing backstory in the world of recruiting and his passion for making information free and available to the masses. 

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Episode 22: 7 Content Inc. Lessons From Napoleon Hill

2015-02-10
Length: 11s

Napoleon Hill's book "Think And Grow Rich" is a one of the 'must have' business books in your library. Though published in 1973, Mr. Hill's business advice and tips on success are still relevant today. In this episode of Content Inc., Joe Pulizzi shares seven key lessons he has taken from this book that can directly apply to creating a Content Inc. business. Listen to find out why Joe believes you can learn so much from a book published almost 80 years ago. And if you haven't already added this one to your book shelf, go out and get it. 

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How Reality TV Altered A Blinged-Out Dress Designer's Business

2015-02-10
Length: 20s

In this episode of Claim Your Fame, host Andrew Davis discusses how human behavior drives consumer commerce, how the Gypsies love of bling became a driving force for a Massachusetts dress designer and why every marketer needs to be using Google Trends now. 

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Episode 21: 15 Critical Business Success Tips For Start Ups

2015-02-09
Length: 9s

As an entrepreneur, you may have already become an avid student of great business tips and success advice. Joe Pulizzi has done much of the same and after eight years growing his company, Content Marketing Insitute, where it is today, he has some idea on what to, what not to do and the attitude necessary to make great things happen. In this episode of Content Inc., Joe share his 15 critical business success tips for start ups that can help you launch and grow with confidence. 

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A Conversation With Rebecca Lieb, Altimeter Group

2015-02-04
Length: 26s

This episode of The Pivot, host Todd Wheatland is joined by the savvy, smart Digital Analyst at Altimeter Group, Rebecca Lieb. This marketing backstory plays out like a Hollywood movie with a storyline that includes a stint as a film journalist, a romantic life in Paris and working in Germany when the Berlin Wall came down. Find out why Rebecca left an executive level position in traditional media to work in the new, exciting world of digital advertising and why she has never looked back. 

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Episode 20: A Simple Trick For Finding Top-Notch Writers To Create Your Content

2015-02-03
Length: 6s

You already know that creating quality content for your audience is critical for success today's marketplace. But who is going to create all of this amazing content? This episode of Content Inc., Joe Pulizzi shares a simple, yet highly effective trick, you can use today to find some of the best content talent within your industry. What is this amazing trick? Listen in and find out. Where your next writer, editor or creative director is located may surprise you. 

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Episode 19: The Essence of Strategy Is Choosing What Not To Do

2015-02-02
Length: 6s

As Joe Pulizzi continues to dive deeper in to research to deduct what makes up a successful content marketing strategy, on thing is clear: less is more. In this episode of Content Inc., Joe discusses the need for companies to relook at their current content creation process and narrow it down to one channel. He is finding that overwhelmingly, the successful Content Inc. model is to go deep with one channel, build the audience and then go wide with more channel options. He asks you to take a good look at your current content tactics and perhaps, make the decision to kill some of it off. 

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Adapting Content To Ensure A Positive Customer Experience

2015-02-02
Length: 1s

Structured content, adaptive content, content personalization and omni-channel distribution. All of these areas of content strategy are discussed in the latest jam-packed episode of Content Marketing NEXT. Host Pamela Muldoon is joined by international content strategist Noz Urbina, Urbina Consulting, to not only tackle these topics, but also find out what advice Noz received from a marketing executive of a global, multi-billion dollar company that each of us should take to heart. 

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A Conversation with Tim Washer, Cisco

2015-01-28
Length: 41s

What do being a Presbyterian minister's kid, comedy writer for SNL and video content creator all have in common? They are all titles held by Tim Washer, Sr. Marketing Manager for Cisco. This week's episode of The Pivot has Todd Wheatland sitting down with Tim at 30,000 feet to talk college, comedy and Cisco. A unique interview location for a unique content marketing professional. 

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Episode 18: Forcing Yourself Out Of Your Comfort Zone {with Ann Handley}

2015-01-27
Length: 10s

Taking on a content first mentality to your marketing means you must be willing to put yourself out there, possibly in ways you never imagined. Taking a stand, having a strong point of view and perhaps even shaking up the status quo area all elements that need to be considered when developing content for your business. In this episode of Content Inc., Joe Pulizzi is joined by Ann Handley, Chief Content Officer, MarketingProfs. Ann shares a story from her gradeschool years of how being forced to evaluate what it meant to literally sit on the sidelines affected more than just one game of field hockey. You cannot expect to succeed if you are not in the game. 

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Episode 17: We Fail When We Lead With Product First {with Jay Acunzo}

2015-01-26
Length: 5s

Too often, as start-ups and even as established companies, the marketing messages we create for our audience share only the features, not the tru benefits that will help those we serve. In this episode of Content, Inc., Joe Pulizzi brings on guest Jay Acunzo, Director of Platform and Community for NextView Ventures, to share how to get past the features conversation and go directly to addressing the problems you solve for your customers. This is critical for your company to articulate these problem solving messages even before you start developing any content marketing initiatives. Don't fail by leading with your product. Succeed by leading with how you improve the current situation for your customer. 

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A Conversation With Toby Murdock, Kapost

2015-01-21
Length: 28s

What do selling flowers in Ecuador and a marketing technology start-up have in common? This episode of The Pivot, host Todd Wheatland talks with Toby Murdock, CEO and co-founder of Kapost. Toby shares his entrepreneurial journey that starts in South America and ends (for now) in Boulder, CO. His passion, drive and need to push his own personal limits make for a wonderful marketing backstory. 

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Episode 16: Build The Base, Then Diversify Content {with Jon Loomer}

2015-01-20
Length: 6s

This episode of Content Inc. Joe Pulizzi has guest Jon Loomer, a Facebook Marketing Expert who has grown his business using a content marketing approach. Jon shares how he grew his audience and subsequently his revenue, by building a solid content base. In his first two years, he generated over 600 blog posts. This was truly a solid base that then allowed him to diversify into other content platforms as well as create products that his audience wanted. Listen to hear more of how Jon became the Facebook Marketing Expert by focusing on content first. 

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Building A Media Empire In Backyard Poultry

2015-01-20
Length: 23s

In this episode of Claim Your Fame, host Andrew Davis will challenge you to go small to get a big return with your content. Learn why providing content your audience didn't even know they wanted may be the best content you create. And the featured segment highlights The Chicken Whisperer, a backyard poultry expert building a media empire with his very specific niche audience. 

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Episode 15: How To Launch A Product (Hint: Audience First) {with Brian Clark}

2015-01-19
Length: 13s

Launching produts on the web is not a new idea today, however, a few years back when Brian Clark started Copyblogger, these ideas and concepts were quite new. In this episode of Content Inc., Joe Pulizzi has Brian share how he launched the first product for Copyblogger and how that initial process continues to evolve and grow the company. Learn why building your audience before you have a product is a critical compontent to a successful content driven business model. 

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Inspiring Content Raises Millions To Bring Clean Water To Those In Need

2015-01-19
Length: 48s

Over 800 million people on our planet do not have access to clean drinking water. On thsi episode of Content Marketing NEXT, Paull Young, former Director of Digital for charity:water, sat down with Pamela Muldoon to share how creative content can inspire individuals to raise awareness and millions of dollars to bring water to those who need it most. 

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A Conversation With Jeff Bullas, JeffBullas.com

2015-01-14
Length: 31s

If you need a reminder that anyone, anywhere and at any time can take control of his or her destiny to become a publisher, this episode of The Pivot is perfect for you. This week, Todd Wheatland talks with Jeff Bullas about his success as a social media blogger and how this one platform has provided him additional opportunities as an author, speaker, trainer and consultant. Be prepared to be inspired: Australian style. 

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Episode 14: Breaking All The Rules: Copyblogger Origin Story {with Brian Clark}

2015-01-13
Length: 8s

What are the rules to building a Content Inc marketing approach to your business? The rule is there are no rules. In this episode, Joe Pulizzi brings on Brian Clark, founder of Copyblogger, to share a bit of the origin story of launching his business and site. Brian had two aspects he knew he wanted for his business. One, he wanted to apply his copywriting skills to content to make it more engaging, more reader friendly and more valuable. And two, it had to sell stuff, not advertising to make money. 

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Episode 13: Why You Need To Care About Content Competition {with Jay Baer}

2015-01-12
Length: 6s

Creating content for the sake of just creating content will not necessarily be the best strategy for your business. This episode of Content Inc. Joe Pulizzi addresses a few things to consider when honing in on your content niche. Joe is also joined by good friend Jay Baer, Convince and Convert, to ask you two questions you better be able to answer before you start any content creation. Learn why caring more about the content you create can mean the difference between just creating content and creating great content that converts. 

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A Conversation With Mark Schaefer, Schaefer Marketing Solutions

2015-01-07
Length: 27s

This episode of The Pivot, host Todd Wheatland shares his conversation with Mark Schaefer, Schaefer Marketing Solutions. Learn how a 25-year career with an international corporation was the perfect foundation for Mark's current success consultant, prolific blogger, author and speaker. Find out the one thing that he believes is critical in business today and how he embraces it with humility and a sense of awe. 

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Episode 12: 4 Ways To Dominate Your Market With Publishing

2015-01-06
Length: 8s

It's time to take on a publishing mindset. If you want to dominiate your industry, thinking and acting more like a media company vs. the traditional marketing tactics of the past, will get you there. In this episode of Content Inc., Joe Pulizzi breaks down the four ways you can dominate your marketing by publishing quality and useful content for your target audience. Become the leading authority on your topic or in your industry by beging helpful. Choose a media platform and own it. Watch your business become the dominate player in your field. 

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Episode 11: Why It's Time To Ditch The Office

2015-01-05
Length: 7s

Technology has not only changed how we do business with customers, it has also changed how we work as in organization. In this episode of Content Inc., Joe Pulizzi discusses why now is the time to consider ditching the traditional office and creating a virtual working model for your business. Joe cites this one decision as perhaps the best decision they made at Content Marketing Institute. By choosing the right talent, having less meetings and the ability to be agile, becoming virtual could put you ahead of your competition. 

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Using Tools To Improve Content Creation And Performance

2015-01-05
Length: 55s

He's known to many as the social media tool guy. His blog has made the Social Media Examiner Top 10 for the past two years. He's a networking pro that believes it's not just what you know, but who can you help? This episode of Content Marketing NEXT, host Pamela Muldoon sits down with Ian Cleary, RazorSocial, to talk about the changing trends in social and content, how marketing automation can improve your business, and the book that became his blueprint for success. 

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Episode 10: Why Your Business Needs A Cause

2014-12-30
Length: 7s

Cause marketing is not a new idea. However, finding a cause that your business can get behind can be the driving force that makes a huge difference not only in the lives of others, but also on your bottom line. In this episode of Content Inc., Joe Pulizzi shares how Content Marketing Institute, in partnership with the Easter Seals of Northern Ohio, has raised over $100,000 with their CMI Golf For Autism event over the past eight years. Learn the six tenets your company needs to successful integrate cause marketing into your content strategy and align with the future of our purpose-driven economy.  

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Episode 9: Top 5 Ways To Get More Speaking Gigs

2014-12-29
Length: 7s

Is landing more speaking gigs on your goals list for 2015? This episode of Content Inc. has Joe Pulizzi sharing the five key elements that can help you book more speaking as part of your content strategy. Get organized, get focused and get on more stages in the New Year! 

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Episode 8: 7 Strategies To Focus Your Content Inc. Approach

2014-12-23
Length: 9s

You understand that content marketing will build audience and drive business growth. Now it's time to get more organized in building a solid content marketing strategy. In this episode of Content Inc., Joe Pulizzi breaks down the seven strategies that are key to creating a successful business using content marketing. Learn how to focus your Content Inc. approach to build a successful business. 

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Episode 7: How To Start The Business Book of Your Dreams

2014-12-22
Length: 8s

Writing a book can seem like a daunting task. Yet, you know that a book puts you in a different level of thought leadership and can change your business. In this episode of Content Inc., Joe Pulizzi shares the seven tips to getting that book out of your head and onto paper...and published. A published book can not only change your business, it can change your life. 

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A Conversation With Brian Crisp, Flight Centre

2014-12-17
Length: 31s

Do journalists really make great content marketers? Tune into this week's episode of The Pivot to find out as Brian Crisp, Editor-In-Chief at Flight Centre, joins host Todd Wheatland. Brian shares his journey from traditional journalist covering the sports and travel beats to content creator for the world's largest travel agency. 

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Episode 6: Two Storytelling Lessons From My Grandfather

2014-12-16
Length: 8s

Joe Pulizzi learned his first lessons of entrepreneurship from his grandfather. These lessons have stayed with Joe over the years and have been a big inspiration to his own success. In this episode of Content Inc. Joe shares with you two lessons of storytelling that he learned from his grandfather and that still resonate with him today. 

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Episode 5: 8 Content Steps To Making Millions

2014-12-15
Length: 11s

In the past, it would have taken a lot of resources in both time and money to build an audience. Today, technology allows anyone to build an audience without many of the barriers that were in place in the past. In this episode of Content Inc., Joe Pulizzi breaks down the eight steps needed to successfully build an audiene with content marketing and turn that audience into business growth. 

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Writing A Book As Part of Your Content Strategy

2014-12-15
Length: 48s

Have you been thinking about writing that book? Perhaps this is one of your business goals for the New Year? This episode of Content Marketing NEXT, Jim Kukral, Author Marketing Institute, joins host Pamela Muldoon to motivate you on why now is the perfect time to set aside what's holding you back and publish that book. Jim shares why the emotional connection in content is critical and how the smartphones we carry every day are changing how content is consumed. 

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Folding Paper On YouTube Make For A Powerful Personal Brand

2014-12-10
Length: 23s

In this first episode of Claim Your Fame, host Andrew Davis defines what it means to "claim your fame" and why it's so relevant in today's digital economy. Hear the story of Trish Witkowski from FoldFactory.com and how her weekly videos on YouTube are creating a powerful personal brand while driving real revenue. And did we mention she's folding paper in these videos? It's never too late and you're never too old to claim your fame. 

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A Conversation with Kyle Lacy, Salesforce Marketing Cloud

2014-12-10
Length: 28s

The Civil War, driving tractors to school and MySpace are all discussed in this week's episode of The Pivot with host Todd Wheatland. Kyle Lacy, Global Content Director for Salesforce Marketing Cloud recently sat down with Todd to share a bit more of the man behind the marketer, speaker and author. 

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Episode 4: The Risk of Being A Full-Time Employee

2014-12-09
Length: 6s

The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc Joe Pulizzi offers up some hard questions that each of us need to consider when it comes to our professional careers. How much say do we have in the company we work in? Is it really that risky to go out on your own vs. working for someone else? Get Joe's take and then decide for yourself 

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Episode 3: The Content Marketing Mission Statement

2014-12-08
Length: 7s

Does your organization have a content marketing mission statement? This episode of Content Inc Joe Pulizzi breaks down the elements of a the content marketing mission statement and why having one for your team is critical for consistency and content success. Ensure your content team has clarity and consistency with their content by developing a content marketing mission statement. 

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Episode 2: The Two Things Every Content Marketer Needs To Do

2014-12-08
Length: 7s

What are the two things that differntiate great content marketers from average content marketers? This episode of Content Inc, Joe Pulizzi shares the power of setting goals, both personally and professionally, and how this one task can be critical for content marketing success. Once the goal is set, it's imperative it is reviewed on a regular basis. Does your content team do this? 

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Become A Better Writer To Create Better Content

2014-12-08
Length: 48s

Ann Handley, Chief Content Officer, MarkingProfs, joins Pamela Muldoon on this week's episode of Content Marketing NEXT. Ann shares some historical insight to the content marketing conversation and how the industry has evolved from when she wrote Content Rules to her current bestseller, Everybody Writes. Content creation, eliminating cliches and her love of dogs are all part of this witty, fun and inspiring conversaton. 

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Episode 1: Defeating Goliath Requires Different Thinking...a Different Model

2014-12-04
Length: 8s

We are all familiar with the story of David & Goliath as told from the Bible. This episode of Content Inc, host Joe Pulizzi breaks down this parable as it pertains to small business. Referencing the latest book from Malcom Gladwell, David And Goliath: Underdogs, Misfits and the Art of Battling Giants, Joe shares how small businesses are more agile, can have a better strategy and can take down the big corporate giants. 

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A Conversation With Michael Stelzner, Social Media Examiner

2014-12-03
Length: 28s

Social Media Examiner has become a powerhouse resource for marketing professionals and business owners. This week on The Pivot, Michael Stelzner sits down with Todd Wheatland to discuss the growth of SME and how it all started in 2010. Find out why he started MyKidsAdventures.com and what dream Michael still wants to pursue as a writer.

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Creating A Social Business with Bernie Borges, Find And Convert

2014-12-01
Length: 50s

What is a Social Business? Find out on this week's episode as Bernie Borges, Find And Convert, joins host Pamela Muldoon to discuss what's happening new, now and NEXT in social business. Bernie talks about the importance of owning your own media channel and shares how he really feels about the term social media marketing. 

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A Conversation with Ian Cleary, Razor Social

2014-11-26
Length: 27s

This week The Pivot has our Australian host, Todd Wheatland, talking with Ireland's own Ian Cleary, Razor Social. Ian shares how he became known as "the tools guy" for social media and his somewhat unexpected journey that got him here. Great accents, contagious laughter and an interesting story make for an entertaining podcast episode. 

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Global Content Marketing with Pam Didner

2014-11-24
Length: 47s

Pam Didner, Global Content Marketing, joins Pamela Muldoon on this week's episode of Content Marketing NEXT. Learn more about Pam's new journey as consultant, author and speaker, how she redefined the 4 P's for the digital age and why the need to break down silos is still part of the content discussion. 

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A Conversation with Andrew Davis, Author, Brandscaping: Unleashing The Power of Partnerships

2014-11-19
Length: 29s

Andrew Davis, Author of Brandscaping: Unleasing The Power of Partnerships, joins host Todd Wheatland this week on The Pivot. Andrew talks about being an entertainer from a very young age, the project at the Jim Henson Company that made him realize compelling content is great marketing and how he is ready to help Warren Buffet save the publishing industry. 

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Content Marketing And Native Language Search with Andy Crestodina, Orbit Media Studios

2014-11-17
Length: 43s

Andy Crestodina, Orbit Media Studios, joins host Pamela Muldoon to talk about what's new, now and next for content marketing, SEO and web design. Get Andy's take on the importance of native language search as it pertains to how you create content. Find out what buzzword Andy would love to blast and why he believes the guest blog post is not dead, but very much alive. 

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A Conversation With Jason Miller, LinkedIn

2014-11-12
Length: 33s

Jason Miller, Senior Content Marketing Manager, LinkedIn joins host Todd Wheatland on this week's episode of The Pivot. Jason shares his somewhat unexpected journey to content marketing and how his passion for rock 'n roll is incorporated into much of the content he creates. 

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A Conversation With Jay Baer, Convince and Convert

2014-11-05
Length: 33s

Host Todd Wheatland uses his personable interview style to talk blogging, business and BBQ with Jay Baer, President, Convince and Convert and best selling author of Youtility: Why Smart Marketing Is About Help Not Hype. 

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Getting Back To The Basics of Content Marketing With Arnie Kuenn, Vertical Measures

2014-11-03
Length: 48s

Host Pamela Muldoon talks with Arnie Kuenn, President of Vertical Measures and award winning author of Accelerate! Move Your Business Forward Through The Convergence of Search, Social and Content Marketing.  Arnie's latest book Content Marketing Works is available January 2015.

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A Conversation With Barry Poltermann, About Face Media

2014-10-29
Length: 38s

Todd Wheatland sits down with Barry Poltermann, President, About Face Media to discuss how documentary style filimmaking is changing how brands tell stories as part of their content marketing strategy. 

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A Conversation With Ann Handley, MarketingProfs

2014-10-22
Length: 36s

Todd Wheatland sits down with Ann Handley, Chief Content Officer for MarketingProfs and best-selling author of "Content Rules" and "Everybody Writes". 

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A Conversation With Joe Chernov, Hubspot

2014-10-14
Length: 31s

In this episode, Todd Wheatland sits down with VP of Content Marketing for Hubspot, Joe Chernov. 

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A Conversation With Joe Pulizzi, Content Marketing Institute

2014-10-01
Length: 31s

Todd Wheatland sits down with Founder of the Content Marketing Institute and best-selling author, Joe Pulizzi. 

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Content Marketing NEXT with Pamela Muldoon

Each week, host Pamela Muldoon, asks one of these players to join her in a conversation to break down what’s NEW, what’s NOW, and what’s NEXT with content marketing. With speakers and influencers from Content Marketing World, Intelligent Content Conference and a few in between, the conversations are guaranteed to be smart, action-driven, witty and fun. Content Marketing NEXT is part of the Content Marketing Institute (CMI) Podcast Network.

Content Marketing NEXT with Pamela Muldoon


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