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Last update: 2013-05-10

The Essential Value of Core Transaction Data in Analytics

2013-05-10 :: Ian B. Murphy
Length: 11s


It’s popular in today’s big data hype cycle to focus on newer forms of data like user behavior data from websites and sentiment data from social media. But Shep Parke, the managing principal of markets and strategy at GrowthOps, said Read More...

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The Rise of Real-Time Marketing in a Data-Driven World

2013-05-06 :: Michael Goldberg
Length: 19s


David Meerman Scott has a wakeup call for marketers’ traditional way of approaching customers and campaigns designed to reach them: Stop working so much on the future. Instead, focus on the now. Scott, a marketing strategist and author of several Read More...

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From Hype To Reality: Targeting Success in Data-Driven Marketing

2013-04-30 :: Ian B. Murphy
Length: 9s


The promise of data-driven marketing has two parts: different data sources and analytics will bring a better understanding of your target audience, and marketers will know how to get the right message about a product in front of the right Read More...

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How a Data-Driven Strategy Changes Your Customer Relationships

2013-04-11 :: Ian B. Murphy
Length: 12s


Customers don’t want just to be viewed as part of the bottom line. Fortunately, they have a lot more to offer than just what is in their wallets. By tapping into the conversations people are having online and using their Read More...

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Data Quality Is Like Taking a Shower: Do It Daily

2013-04-09 :: Ian B. Murphy
Length: 17s


Once there is enough pain from bad data, then a data quality initiative is sure to follow, according to Lance Speck, Pervasive Software's general manager of integration products. But cleaning up dirty data is not something that should be done only once a year, or every few months. Just like personal hygiene, it's something that needs to be built into a daily routine. Read More...

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Marketing Analytics and Customer Engagement Preview: Data Sourcing in the Era of Big Data

2013-03-27 :: Ian B. Murphy
Length: 9s


Companies looking to change their business strategy to become data driven need to answer two questions: what exactly are we trying to accomplish, and what’s possible? Without a precise definition of the strategic goal, and the business process that will Read More...

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Mobile Touch Screens Call For Different Kind of Data Exploration

2013-03-15 :: Ian B. Murphy
Length: 16s


Mobile phones and tablets are handy business tools. But if workers do business computing on touch-screen tablets, then they need to change the way they explore and analyze data. Without a two-button mouse, options and tools hidden in a cascading Read More...

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Open Source Data Visualization Tools Still Require Specialized Skills

2013-03-12 :: Ian B. Murphy
Length: 19s


Creating a data visualization that reveals interesting relationships between data isn’t easy. Even if the data is clean and of high quality, the visualizer must mine the data for correlations and find the best way to represent them to his Read More...

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Marketing Analytics and Customer Engagement Preview: Customer Centricity with Peter Fader

2013-03-11 :: Ian B. Murphy
Length: 14s


Technology for storing and analyzing data has advanced  to the point where there is no barrier to track the relationship a customer has with a company, whether it be through  commercial transactions, social media interactions, other means, or a combination Read More...

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User Discussions About Hadoop Grow Deeper as Technology Matures

2013-03-04 :: Ian B. Murphy
Length: 8s

This is supposed to be the year of Hadoop and big data adoption, where companies get off the fence and buy into systems that will help them make data-driven decisions in their everyday business processes. And the Strata Hadoop World Read More...

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Marketing Analytics and Customer Engagement Preview: How Data Management Leads to Advanced Web Analytics

2013-02-20 :: Ian B. Murphy
Length: 17s


There is a wealth of information being generated every time a customer browses a company’s website. But many businesses aren’t collecting that information, and those that are often don’t use it to better understand who is coming to their website and Read More...

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How To Find the Right Analytics Education for You

2013-02-18 :: Ian B. Murphy
Length: 13s


Employers are struggling to find skilled analytics professionals to undertake the new big data projects the companies hope will set them apart from their competition. In response, universities across the country are creating programs for students to specialize in analytics, Read More...

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How To Find the Right Analytics Education for You

2013-02-18 :: Ian B. Murphy
Length: 13s


Employers are struggling to find skilled analytics professionals to undertake the new big data projects the companies hope will set them apart from their competition. In response, universities across the country are creating programs for students to specialize in analytics, Read More...

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Esri’s Jack Dangermond on Marrying Maps with Big Data Analytics

2013-02-14 :: Michael Goldberg
Length: 29s


When Jack Dangermond started Esri in 1969, he was among a relative handful of people pursuing a career in geographic information systems who thought computer-generated maps were cool. Now, with the kudzu-like spread of maps in smartphone apps and Web Read More...

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Debunking NoSQL Database Myths

2013-01-30 :: Ian B. Murphy
Length: 17s

Compared to relational databases, whose history stretches back into the 1970s, NoSQL databases are new to the enterprise scene. As a result there are still myths about exactly what a NoSQL database can and can’t do. This situation is exacerbated Read More...

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Debunking NoSQL Database Myths

2013-01-30 :: Ian B. Murphy
Length: 17s

Compared to relational databases, whose history stretches back into the 1970s, NoSQL databases are new to the enterprise scene. As a result there are still myths about exactly what a NoSQL database can and can’t do. This situation is exacerbated Read More...

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NewSQL Databases Like Splice Machine Pursue Scalable SQL

2013-01-23 :: Ian B. Murphy
Length: 24s


A new generation of databases that use SQL and Hadoop are hitting the market. In this podcast, Monte Zweben, CEO of Splice Machine, discusses how NewSQL databases connect data professionals and BI applications using SQL to a scalable data storage backend. Read More...

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CIOs Must Build Roadmap, Manage Expectations for Big Data Adoption

2013-01-18 :: Ian B. Murphy
Length: 26s


Business executives want their companies to quickly adopt new big data technologies, but CIOs know implementing these projects is complex. says Martha Heller, author of a new book about IT leadership. In this podcast, Heller discusses how CIOs need to manage what she calls the paradoxes of their role and how this effects their work on big data projects. Read More...

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Revolution Analytics Uses Open Source R to Compete With SAS, SPSS

2013-01-11 :: Ian B. Murphy
Length: 21s


With the rise of predictive analytics, statistical computing software like SAS, R and SPSS are playing a vital role in driving fast analysis of large data sets with complex algorithms. Of those three statistical languages, R is the only one that is open Read More...

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Bringing Interactive Queries to Hadoop and the Skills to Go with Them

2013-01-09 :: Ian B. Murphy
Length: 22s


In this podcast, MapR Technologies CEO John Schroeder said creating a framework to use SQL is the next step for Hadoop because the ability to have interactive data queries is essential. He also discusses which jobs are in the greatest demand, and what knowledge is crucial to work with Hadoop. Read More...

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Turning Data Visualizations into Decision Making Reports

2012-12-20 :: Ian B. Murphy
Length: 14s


  A beautiful piece of art based on data can be a joy to look at, and be food for thought. But the boss doesn’t want food for thought, he wants a signpost pointing the way forward. Lucas Walker, a Read More...

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Hortonworks Pursues Enterprise Hadoop Adoption Through ’100 Percent Open Source’

2012-12-19 :: Ian B. Murphy
Length: 18s


Two of the best ways to ensure Hadoop’s wide adoption in enterprise: Partner with data industry giants that have products most companies are already using, and make the distributed data storage and computing system 100 percent open source. Those are Read More...

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Predicting Big Data Trends in 2013: From Plans to Implementations

2012-12-03 :: Ian B. Murphy
Length: 19s


Next year many major companies will move their big data projects from the planning stages to implementation, with new industries and lines of business inside enterprises getting in on the action. That’s just one of several predictions for big data Read More...

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A Data Scientist’s Approach to Predictive Analytics and Data Management for Marketers

2012-11-28 :: Ian B. Murphy
Length: 27s


Omer Artun left Brown University with a Ph.D. in computational neuroscience and physics with an excitement for predictive analytics and data mining. After consulting at McKinsey & Company, he developed a deep appreciation for data-driven decisions. But after stints applying Read More...

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Python Brings Simplicity to Big Data Analytics

2012-11-19 :: Ian B. Murphy
Length: 15s


Python's growing programmer community believes the simple coding language is the next big open-source project to work with big data. Peter Wang of Continuum Analytics talks about supporting the open source development of Python in this podcast. Read More...

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Mistakes to Avoid When Hiring a Data Team

2012-11-12 :: Ian B. Murphy
Length: 13s


Organizations who are hiring data scientists should avoid a few common mistakes like requiring Ph.Ds, focusing solely on skills or hiring arrogant data rock stars. Talent Analytics CEO Greta Roberts said curious minded people are often self taught, and don’t get advanced Read More...

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Using Analytics to Build Your Data Science Team

2012-11-07 :: Ian B. Murphy
Length: 13s


The global analytics talent shortage makes creating a well-rounded data science department a daunting task. Personalities collide, skill sets vary and a traditional interview is not always an accurate determination of whether a professional will fit the position. Talent Analytics Read More...

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Informatica SVP Dennis Moore on Successful Master Data Management Projects

2012-10-22 :: Ian B. Murphy
Length: 17s


Companies looking to extract value from their data need to first think about creating an environment where business data is clean and workable. Dirty data leads to questionable results. But IT departments will hit major obstacles if they try to Read More...

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SAS VP Randy Guard on Making Advanced Analytics Easy To Use

2012-10-15 :: Ian B. Murphy
Length: 14s


Analytics aren’t just for analysts anymore now that businesses are buying in to the value of their data. So SAS, a company that has made its mark in statistical analysis software, is connecting its products to a visual user interface Read More...

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SAS CEO Jim Goodnight on Modernizing Analytics for Massively Parallel Systems

2012-10-11 :: Ian B. Murphy
Length: 17s


Modern analytics are fast, no matter the size of the data you’re crunching, so analysts can run several iterations of their models and reach insights more quickly than using systems of the past. In the past three years, Jim Goodnight, the CEO Read More...

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Creating Good Visualizations To Tell Data Truths

2012-09-24 :: Ian B. Murphy
Length: 16s


To the old saying, that there are three kinds of lies–lies, damn lies and statistics–Richard Dale asserts there is a 21st century version. Dale would say that there are lies, damn lies and visualizations. Dale, who used to work for Read More...

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Moving Past the Tipping Point for Mobile Analytics

2012-09-17 :: Ian B. Murphy
Length: 15s


Most companies using smart phones and tablets are just now realizing how powerful they can be when you develop applications tailored to their needs. Top level executives are interacting with data in ways they never have before, leading to better Read More...

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How Touch Screens Create New Mobile BI and Analytics Interactions

2012-09-10 :: Ian B. Murphy
Length: 14s


From repair crews in the field, to sales personnel at a client’s office, to chief executives in the boardroom, all levels of employees can benefit from having operations information no matter where they are. With tablets and smartphones becoming more Read More...

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Podcast: Data Gotham and New York City’s Data Community

2012-09-05 :: Ian B. Murphy
Length: 17s


John Myles White, a co-founder of the Data Gotham data scientist event in New York, discusses how real time analytics is pushing the frontiers of data science, and what data professionals from Wall Street, Madison Avenue and City Hall can gain from the gathering. Read More...

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Podcast: Datameer CEO Stefan Groschupf on Hadoop’s Pros and Cons

2012-08-27 :: Ian B. Murphy
Length: 16s


Hadoop isn't a silver bullet. It is not the best option for processing online transactions, for example. But Hadoop's storage and compute framework is excellent for analytics, argues Datameer CEO Stefan Groschupf. In this podcast, Groschupf discusses how Hadoop can work in the cloud. Read More...

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Podcast: Datameer CEO Stefan Groschupf on What Hadoop Is and Isn’t

2012-08-20 :: Ian B. Murphy
Length: 13s


The Hadoop hype cycle has begun to spin out of control. That doesn’t mean that Hadoop isn’t an extremely powerful storage and compute platform that will transform business, but there are things the software does well and things that it doesn’t, according Read More...

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Podcast: Dean Abbott on Predictive Analytics’ Success on the Web

2012-08-13 :: Ian B. Murphy
Length: 16s


Predictive analytics has hit its stride now that companies can use Web log data to predict how customers will react to advertising or special offers on the Web. But according to Dean Abbott, president of Abbott Analytics, it’s been a change in Read More...

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Podcast: IBM’s James Kobielus on How to Implement Big Data

2012-08-06 :: Ian B. Murphy
Length: 16s


There are hundreds of different big data analytics platforms to choose from in the marketplace, so choosing which is the right one for your company can be a daunting task. James Kobielus, IBM’s big data evangelist, said finding the right Read More...

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Podcast: IBM’s James Kobielus on Getting Past Big Data Hype

2012-07-30 :: Ian B. Murphy
Length: 13s


Big data is a well-hyped concept that can purportedly deliver wisdom and riches to those who know how to use it. IBM's James Kobielus, whose title is big data evangelist, said that while there is value in every company's data no matter what size, not every company is ready to deal with storing and sorting dozens of terabytes of data--and not every company has to be doing so right away. Read More...

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Podcast: The Importance of Creating Sandboxes for Business Intelligence Analysts

2012-07-23 :: Ian B. Murphy
Length: 11s


Business intelligence analysts need to have the freedom to play with data to find opportunities to uncover business value, argue Paul Barth and Randy Bean of NewVantage Partners. Hear the second part of an interview with them in this podcast. Read More...

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Podcast: Organizing Around a Chief Data Officer

2012-07-16 :: Ian B. Murphy
Length: 15s


In this podcast, Paul Barth and Randy Bean of NewVantage Partners discuss the role of a chief data officer (CDO), how to organize around a CDO and the initial challenges of creating the position with Data Informed Staff Writer Ian B. Murphy. Read More...

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