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Last update: 2007-06-03

Effective Edge Podcast 30 - Sewstuff.com - A Case Study (Part 2)

2007-06-03 :: thenextlevel@effectiveedge.ca

The Effective Edge Podcast turns 30 this week (as does host Jeff Brubacher, incidentally), and celebrate by getting down to business and finishing off their case study series on Sewstuff.com. After the previous design-oriented show, they move upward to strategy, with a specific talk on social media and some practical advice for strengthening real relationships with customers. Plus: The new News, energy drinks, a public service announcement, and maybe ven a brief discussion about quiche if you stick around long enough. [URL: , Show #30 (Length: 29:31, approx. 6.75 MB])…

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Effective Edge Podcast 29 - Sewstuff.com - A Case Study (Part 1)

2007-04-22 :: thenextlevel@effectiveedge.ca

Have you ever tossed and turned all night, sleeplessly wishing that you could hear the friendly voices from the Effective Edge Podcast deconstruct a real live case study? Of course you have. And this week, that restless dream becomes a reality, as the strategy team begins their series on Sewstuff.com, beginning with their initial diagnosis and thoughts on the site's current state. Plus: newcomer Sheldon Gosine joins the crew, and an indepth look at the 21st century's budding philosophical innovators. [URL: , Show #29 (Length: 33:08, approx. 7.57 MB])…

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Effective Edge Podcast 28 - New Marketing

2007-03-02 :: thenextlevel@effectiveedge.ca

Apologizing profusely for the winter hiatus, the Effective Edge Strategy Team returns to their regular bi-weekly schedule with shirts freshly pressed and healthy orange tans. This week, they address some questions, get all meta about the show, and then throw their collective hands in the air and scream insight as they ride the roller coaster of new marketing. What's it all about? What's with Myspace and Youtube? Does it even exist? i bet New Coke has something to do with this. Plus: A frank discussion about human cloning. [URL: , Show #28 (Length: 37:19, approx. 8.53 MB])…

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Effective Edge Podcast 27 - Do You Need an Agency

2006-11-09 :: thenextlevel@effectiveedge.ca

There comes a time in a company's life. Some call it a crossroads, a point of decision, a line in the sand that must be traversed - it's when you decide to look for an agency. Of course, knowing when to look and what to look for is the real battle. So, the Effective Edge Strategy Team lets you ride along in their Strategy Motorcycle's sidecar as they motor through a frank discussion of the issues, pitfalls, and positives. Plus: More thoughts on last week's topic, and a news break with Bradley, a 7-year old news anchor. [URL: , Show #27 (Length: 23:26, approx. 5.36 MB])…

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Effective Edge Podcast 26 - The Executive's Guide to Diagnosing Design

2006-10-15 :: thenextlevel@effectiveedge.ca

'I don't like it, but I don't know why.' If this sounds like something you've found yourself saying, you've come to the right place. This week, the Effective Edge Strategy Team breaks down some design critique basics for the Executive that doesn't know Photoshop that well, but feels in his gut that the proof he's been handed doesn't feel right. Does that feeling matter at all, and if it does, how do you tell your designer to make it right? Plus: Mr. Cheevers and the writers at Abraxas Motion Pictures Ltd. need to write a blockbuster movie to save their company's flagging fortunes. [URL: , Show #26 (Length: 31:28, approx. 7.19 MB])…

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Effective Edge Podcast 25 - Corporate Gifting

2006-09-29 :: thenextlevel@effectiveedge.ca

After an admittedly overlong hiatus, the Effective Edge Strategy Team is finally back and bursting at the seams with ideas. This week, they unwrap the topic of corporate gifting to find what lies beyond the usual thank-you card with a snowflake on it. Plus: an interview with the Executive Director and Founder of 'Wipe Out Lupine-Follicular Mane Autogenesis Neglect.' [URL: , Show #25 (Length: 21:20, approx. 4.88 MB])…

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Effective Edge Podcast 24 - Changing the Channel

2006-08-06 :: thenextlevel@effectiveedge.ca

For a limited time, you can drive away in a new Effective Edge Podcast with no money down and zero percent purchase financing OAC! But wait, there's more! If you order now, you'll receive bonus insight etched in stainless steel from the Effective Edge Strategy Team, as they explore the rise of internet video over TV commercials. Perplexed by narrowcasting, Amazon's talk show, YouTube, web media, or the slow death of the thirty-second spot? You won't be in twenty-two minutes... [URL: , Show #24 (Length: 22:07, approx. 5.05 MB])…

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Effective Edge Podcast 23 - Logos and Identity

2006-07-13 :: thenextlevel@effectiveedge.ca

Arches, Swooshes, Mouse Ears, Apples and Windows...what's the big deal about those tiny pictures we call 'logos'? The Effective Edge Strategy Team flies high above the action (complete with tight blue suits with red letter S's on them) to look down and cut a swath of piercing insight through the uncertainty with their magical laser bean eyes. Plus: an extended visit to 'Special Kevin's Quality Logo Design and Meat Packing Co.' in the little town of Space Elf, Alberta. [URL: , Show #23 (Length: 27:02, approx. 6.18 MB])…

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Effective Edge Podcast 22 - Listener Feedback: 3D Web

2006-06-15 :: thenextlevel@effectiveedge.ca

After a one-show summer break, the Effective Edge Strategy Team take flight once again! (Except for Sarah, who is off somewhere saving a helpless civilian, probably.) This episode, they again don their mystical druid robes and gaze deeply into the future to seek out the answer to a listener's question about the future of 3D Graphics and the internet. Also, stay tuned for a special word from the show's sponsor, Tay-Kel. [URL: , Show #22 (Length: 20:57, approx. 4.79 MB])…

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Effective Edge Podcast 21 - Customer Service

2006-05-17 :: thenextlevel@effectiveedge.ca

This week, the Effective Edge Strategy Team stand smiling in matching uniforms behind the counter of knowledge, ready to serve you a meaty customer service overview burger with all the fixin's, including analogy onions, story sauce, thought tomatoes, and lighthearted lettuce. And also bacon. Plus: Newcomer Sandy Snyder blinds us with science, and Dave is kidnapped by Terrorists. [URL: , Show #21 (Length: 26:44, approx. 6.11 MB])…

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