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Last update: 2007-09-11

Class 25 - Inventor verus Marketing person

2007-09-11 :: mark@juliano.com
Length: 17s

We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so much.…

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Class 25 - Company Ownership

2007-07-18 :: mark@juliano.com
Length: 30s

Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company.…

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Class 23 - Open Discussion - Call into TalkShoe

2007-06-26 :: mark@juliano.com
Length: 39s

Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session.…

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Class 22 - Advertising

2007-06-22 :: mark@juliano.com
Length: 31s

We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc.…

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Class 21 - Marketing Budgets

2007-06-15 :: mark@juliano.com
Length: 28s

Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketing dollars.…

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Class 20 - Vertical Marketing

2007-06-01 :: mark@juliano.com
Length: 16s

Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign.…

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Class 19 - Product Management

2007-05-18 :: mark@juliano.com
Length: 29s

Product management and interview with Aaron Brauser.…

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Class 18 - Classic Business & Marketing Strategies

2007-05-11 :: mark@juliano.com
Length: 33s

Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market, high growth market, declining or recessionary market, etc.…

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Class 17a - Internet Advertising

2007-05-04 :: mark@juliano.com
Length: 19s

A discussion of Internet Advertising with a focu on Affiliate Marketing Programs.…

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Class 16 - Operations and Management

2007-04-26 :: mark@juliano.com
Length: 22s

Discussion of key responsibilities of an entrepreneur and other essential management topics.…

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Class 15 - Organizations & People

2007-04-26 :: mark@juliano.com
Length: 36s

A discussion of organizational structures, compensaton, hiring, firing and other HR topics…

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Class 13 - Finance & Funding Revisitied

2007-04-05 :: mark@juliano.com
Length: 27s

This class devles deeper into financial projections and funding issues. Revenues, costs, accounting, fund raising, capitalization & stock.…

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Class 14 - Liquidity & Exit Strategies

2007-04-05 :: mark@juliano.com
Length: 41s

Discussion of buyouts, mergers, acquisitions and initial public offerings - IPO…

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Class 12 - Pricing Products & Services

2007-03-23 :: mark@juliano.com
Length: 35s

The methods used to price products & services to consumers and businesses.…

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Class 11b - Strategic Selling

2007-03-23 :: mark@juliano.com
Length: 22s

How to sell to businesses and organizations using Strategic Selling methods…

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Class 11a - Sales Introduction

2007-03-09 :: mark@juliano.com
Length: 28s

Sales basics, distribution channels, direct selling, etc.…

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Class 10b - Marketing Continued

2007-03-07 :: mark@juliano.com
Length: 25s

More marketing including public relations, trade shows, events, seminar selling, etc.…

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Class 10a - Marketing part 1

2007-03-07 :: mark@juliano.com
Length: 33s

Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing…

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Class 9a - FORE Systems (A) Case Description

2007-02-22 :: mark@juliano.com
Length: 41s

The introduction to the FORE Systems (A) case that deals with a technology start-up during a critical phase of its development…

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Class 9b - FORE Systems (A) Case Analysis & Answers

2007-02-22 :: mark@juliano.com
Length: 40s

Analysis of FORE Systems. Company, competitive, customer, market, and industry analysis and recommendations. What really happened? Come find out.…

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Class 8c - Competitive Positioning Case Study

2007-02-16 :: mark@juliano.com
Length: 29s

A class using a real world example case study to illustrate competitive strategy and positioning…

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Class 8b - Competitive Strategy

2007-02-16 :: mark@juliano.com
Length: 31s

Developing the company's business and competitive strategy. A discussion of different types of strategies.…

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Class 8a - Business Analysis & Strategy

2007-02-09 :: mark@juliano.com
Length: 40s

Discussion of analysis needed for good business, competitive and marketing strategy. …

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Class 7 - Identifying the Target Market

2007-02-02 :: mark@juliano.com
Length: 36s

Figuring out the target market for products and services. Includes segmentation and sizing your market.…

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Class 6 - Finance and Forecasting

2007-02-02 :: mark@juliano.com
Length: 37s

Basics of finance and forecasting. Revenue projections, costs, etc.…

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Class 5 - Funding the Company

2007-01-26 :: mark@juliano.com
Length: 47s

Discussion of how, how much, and where to raise money. Also compares different sources of funding.…

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Class 4b - Forms of Incorporation

2007-01-26 :: mark@juliano.com
Length: 16s

The basics about, and comparisons among different forms of incorporation.…

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Class 4a - Building a Team

2007-01-26 :: mark@juliano.com
Length: 24s

A discussion about how to build a management team, perhaps the most important thing an entrepreneur can do.…

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Introduction - Please Listen to First

2007-01-19 :: mark@juliano.com
Length: 16s

Introductory audio podcast that describes the course and other important information…

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Class 1 - Intro to Entrepreneurship

2007-01-19 :: mark@juliano.com
Length: 25s

First lecture. Discusses what makes a good entrepreneur, and why become one.…

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Class 3 - The Business Plan

2007-01-19 :: mark@juliano.com
Length: 24s

The basics of writing a business plan including content, audience, protecting the plan, etc.…

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Class 2b - Starting the Venture

2007-01-19 :: mark@juliano.com
Length: 24s

The basics and things you'll need to start your company…

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Class 2a - Ideas for Companies, Products & Services

2007-01-19 :: mark@juliano.com
Length: 34s

How do you get the idea for a new company? Discussion of where ideas come from and how to evaluate them.…

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Entrepreneurship & Business Course

This audio course by Mark Juliano, an active entrepreneur, who has started 10+ companies. The course was developed as part of being an Adjunct Professor, and parallels a live course at Carnegie Mellon University taught in the MISM masters program. A website exists with PowerPoint lecture notes, handouts, cases, etc. at www.talkshoe.com/professorjuliano. Topics include idea generation, company formation, funding, writing a business plan, sales & marketing, IPOs and acquisitions, and giving an investor presentation This Podcast was created using www.talkshoe.com

Entrepreneurship & Business Course


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