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Last update: 2012-06-22

The Publishing Insiders - Book Reviews, Do You Need Them?

2012-06-22 :: Penny C. Sansevieri

Book Reviews, Do You Need Them? Join us as special guest Amy Collins of The Cadence Group discusses book reviews. Do reviews matter? If so, to whom? Do you really need reviews? We'll also talk about how to get book reviews, the power of a good review - and the power of a bad review. About our guest: Amy Collins is the owner of The Cadence Group, a sales and marketing service provider for the publishing industry. In 2008, The Cadence Group launched New Shelves Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and independent bookstores in North America.…

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The Publishing Insiders - Like My Stuff

2012-06-22 :: Penny C. Sansevieri

Learn to boost sales, promote your brand, and increase your online presence with the author of Like My Stuff: How to Get 750 Million Members to Buy Your Products on Facebook. Dr. Natalie Petouhoff helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. She does this by benchmarking your "As Is" and compares it to your "Could Be" best practices. With this insight, you can create a world-class social media and digital presence. You’ll be well-armed to devise a social media roadmap, track your progress, gather the right metrics to transform into a social media ROI analysis, articulate the business case, and justify the plan to upper management. As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice. Dr. Natalie is President of Social Media Club Los Angeles, an accomplished keynote speaker and a quoted expert in NYTimes, FastCompany, USAToday, Bloomberg-BusinessWeek and a featured guest on TV and radio. You can find her on twitter - @drnatalie and visit her website for some great free reports: www.drnatalienews.com.…

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The Publishing Insiders - No Money Out of Pocket:

2012-06-22 :: Penny C. Sansevieri

There are times when we writers must know the difference between cheap and frugal. You use the best of the freebies and also know when to bite the bullet and spend a little for services you can’t do yourself or haven’t the time to do yourself. About our guest: Carolyn Howard-Johnson has been an instructor for nearly a decade at the renowned UCLA Extension Writers' Program. She is author of the multi award-winning series of HowToDoItFrugally books including the second edition honored by USA BOOK NEWS and LOS ANGELES BOOK FESTIVAL. Learn more at The Frugal Book Promoter http://budurl.com/FrugalBkPromo or http://www.howtodoitfrugally.com…

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How to Create a Brand Building Buzz with Media

2012-05-08 :: Penny C. Sansevieri

Publicity in today's Internet world is a whole new game: it is NOT about writing press releases and hoping the big media call. Instead, it is about using all of the new social media tools to grab attention, stand out, brand out, and capture the attention of bloggers, reviewers, and reporters. Branding Expert Liz Goodgold will share How to Create a Brand-Building Buzz with Media.Tune in and discover: 1. How to respond to HARO (Help a Reporter Out) with a 90% success rate of getting contacted. 2. The magic formula of writing emails to the media so that your message gets read. 3. The essential rules of what works and what doesn't when working with bloggers, reporters, and producers. 4. How to tie your expertise into today's news that will land you in the press. 5. The importance of speaking and writing in juicy soundbites that get you invited by the media over and over again. 6. The secrets to writing "screaming good" headlines for your articles, blogs, or social media savvy press releases. About our guest: Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Visit her at redfirebranding.com or follow her on Twitter, @lizgoodgold.…

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Fascinating Author: Brad Martin

2009-12-16 :: Author Marketing Experts, Inc.

Listen to Brad Martin as he tells the tale of Good vs. Evil, who will win?…

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Fascinating Author: Kelly Damron

2008-10-15 :: Author Marketing Experts, Inc.

Kelly K. Damron is the mother of fraternal twin girls conceived with the assistance of in vitro fertilization (IVF). Her daughters were born at 30 weeks gestation after her water broke. They spent 7 weeks in the Neonatal Intensive Care Unit (NICU). One of her daughters had a life saving surgery at only 5 weeks of age. Today both of her girls are healthy and happy. Kelly recognizes how lucky she is to be a mom and that her girls have no long-term effects of their prematurity. She lives in Phoenix, Arizona, with her husband, Dave, and their daughters.…

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Fascinating Author: Laura Harris

2008-10-15 :: Author Marketing Experts, Inc.

Regain Sanity by Strategically Relinquishing Control Starting a business is never easy, neither is it easy being a seasoned entrepreneur. Wouldn’t it be nice if someone laid out the basics so that others could save a lot of time, money, and grief? Laura Harris has done just that. Focusing on concepts that will help entrepreneurs avoid costly, time-consuming trial-and-terror learning, Harris will guide you through the challenges of running a business. Based on the author’s own hard-earned lessons and her years of experience consulting with hundreds of business owners, Surrender to Win will teach you how to generate more income, maximize profits, create client loyalty, develop autonomous employees, and decrease the stress that results from “making it up as you go along.” You can achieve all of this and not be shackled to the business by developing a solid busi-ness plan, clear-cut operations, strong leaders, and competent employees. Harris offers insightful and authoritative advice that both fledgling entrepreneurs and seasoned business owners will find helpful and practical. She can teach you how to build a profitable business where employees think and act like owners.…

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Fascinating Author: Jerry D. Simmons

2008-07-15 :: Author Marketing Experts, Inc.

After 25 years in New York Publishing, Jerry shares his insight and wisdom on what it takes to be a successfully published author. His book: What Writers Need to Know about Publishing is packed with information every writer needs to know. Jerry has worked with some of the biggest authors in the business including: James Patterson, Nicholas Sparks, and Sandra Brown. He's also worked with thousands of bestselling titles including: Bridges of Madison County, Scarlett, and The Lion King.…

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Fascinating Author: Myles Reed

2008-03-20
Length: 16m 40s

So what does it take to find love online? Author of Fishing for Love on the Net, Myles Reed shares the secrets of fishing and finding love online!…

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Fascinating Author: Myles Reed

2008-03-19 :: Author Marketing Experts, Inc.

So what does it take to find love online? Author of Fishing for Love on the Net, Myles Reed shares the secrets of fishing and finding love online!…

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Fascinating Author: Julie Rossetti

2008-03-19 :: Author Marketing Experts, Inc.

So what does it take to bury diabetes? Author Julie Rossetti has battled diabetes and will share that in this insightful and informative interview!…

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Fascinating Author: Julie Rossetti

2008-03-19
Length: 7m 52s

So what does it take to bury diabetes? Author Julie Rossetti has battled diabetes and will share that in this insightful and informative interview!…

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Fascinating Author: Kathy L Patrick

2008-01-13 :: Author Marketing Experts, Inc.

When licensed cosmetologist turned publisher’s rep Kathy Patrick lost her job due to industry cutbacks, she wasn’t deterred. One year later, she opened Beauty and the Book, the world’s only combination beauty salon/bookstore. Soon after, she founded The Pulpwood Queens of East Texas — a reading group that dared to ask the question, “Does a book club have to be snobby to be serious?” The idea spread like wildfire. Now there are about 70 chapters nationwide. The overriding rule — aside from wearing the club’s official tiara, hot pink, and leopard print outfits — is that the groups must have fun. The club’s mission: To get America reading.THE PULPWOOD QUEENS’ TIARA-WEARING, BOOK- SHARING GUIDE TO LIFE celebrates female friendship, sisterhood, and the transformative power of reading. It includes life principles and motivational anecdotes, hilarious and heart-warming stories of friendships among the Queens, and stories from Kathy about the books that have inspired her throughout her life, complete with personalized suggested book lists.…

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Fascinating Author: A Song for the World

2007-12-20 :: Author Marketing Experts, Inc.

This is a book about the power of music, the amazing true story of the Colwell Brothers and Herb Allen, whose lives and music touched millions worldwide, ignited the phenomenon of Up with People, and blazed a new path for all who would help to build the future.…

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Fascinating Author: Helen Barer

2007-12-18 :: Author Marketing Experts, Inc.

Nora Franke is a New York food writer stuck in a rut. Hoping to get rid of a broken heart (and the extra pounds that came with it), she accepts a job as a menu consultant at an elite fitness ranch in Baja. With any luck she'll shed the weight, make some friends, and maybe even find a way to get over her ex-lover. But Nora soon finds that there's more than just yoga classes, morning hikes, and liquid fasts among the flowers and herbs—someone's put murder on the menu, and unless she can solve the mystery of who's behind the death of two of the guests, Nora may just be the next victim. www.helenbarer.com…

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Fascinating Author: Rob Costelloe

2007-12-17 :: Author Marketing Experts, Inc.

Have you ever wondered whether there are people who experience love at a higher plane than what we see all around us? One lofty enough that it must have a thinking basis, as well as an emotional one? If so, what kind of drama would their love story make? Wouldn’t they have unique challenges to overcome in scaling the zenith they seek, and in keeping it vibrant through time? http://www.rcostelloe.com…

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The Truth about Publishing with Jerry Simmons

2007-11-27 :: Penny C. Sansevieri

Jerry is a 25 year veteran of New York publishing. A former Executive at Time Warner, Jerry has worked with many bestselling authors and some of the hottest books. So why did he leave it to work in independent publishing? Find out why he thinks independent publishing is the future and what's wrong with New York publishing today. Jerry Simmons is the founder of NothingBinding, a free platform for independent authors to promote their work. www.nothingbinding.com…

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Your Rockin' Red Hot Media Room

2007-11-10 :: Penny C. Sansevieri

So what should be in a media room and do you even need one? Experts Penny C Sansevieri and Jeniffer Thompson discuss media rooms, what you need, what you don't and what the media is looking for!…

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Fascinating Author: Ed Baker

2007-10-14 :: Author Marketing Experts, Inc.

Ed Baker is the author and illustrator behind Kitten Cuckoo a delightful children's tale. Kitten Cuckoo had one favorite friend who favored him too. An elephant baby named Paquile E. Derm, who felt really bad when he stepped on a worm. A story of unlikely friendships, Kitten Cuckoo and Paquile E. Derm forge a bond that time and distance cannot erase.…

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Fascinating Author: Sandra Wilson

2007-10-14 :: Author Marketing Experts, Inc.

Taj reveals the human, cultural and political influences that surrounded the creation of India's most famous icon. It's all there--the love story, wicked stepmother, court intrigue, harems, battles and tragedy. Taj provides the magic carpet that takes you to a faraway time and place and reveals the back story of the Taj Mahal.…

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How to Make Money in Foreign Rights

2007-10-14 :: Penny C. Sansevieri

John Penberthy shares his secrets to closing foreign rights deals. John made $40,000 in foreign rights, his secrets will show you how you can too.…

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Fascinating Authors: The Nanny Diaries

2007-09-01 :: Author Marketing Experts, Inc.

Authors: Emma Mclaughlin and Nicola Kraus join us to talk about their mega successful book: The Nanny Diaries, their hit movie and what's next for these two powerhouse writers!…

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Fascinating Author: Sally Koslow

2007-09-01 :: Author Marketing Experts, Inc.

Magnolia Gold, the highly paid editor in chief of Lady magazine. With a corner office, a designer wardrobe, and dozens of loyal employees, Magnolia has been hired to update the dowager of women's magazines. She's on her way to giving Lady a face-lift when she is ignominiously replaced by Bebe Blake, a brash television personality who remakes the magazine in her own hilariously inappropriate image. Shunted off to the darkest corners of executive purgatory Magnolia seethes from the sidelines as Bebe turns her beloved, once-profitable Lady into a sideshow. Inspired by real-life events, Little Pink Slips is about the fall, rise, and sweet revenge of a woman who witnesses corporate shenanigans at their most flagrant. Filled with gossipy revelations about celebrity obsession and behind-the-scenes details of the media business in all its malfeasant glory, this novel is delicious, can't-stop-reading fun.…

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Press Releases are Useless

2007-09-01 :: Penny C. Sansevieri

So does it make sense to use press releases anymore? This podcast featuring Penny Sansevieri of Author Marketing Experts and Jeniffer Thompson of MonkeyCMedia will teach you everything you need to know about getting your press release noticed!…

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Fascinating Authors: Jackie & Doug Christie

2007-08-21 :: Author Marketing Experts, Inc.

The true story of Doug and Jackie Christie's much publicized marriage and the unbreakable bond they share together. You get a first hand look into the private life of a professional basketball player and a behind the scenes peak into the crazy world of the NBA. They overcame the challenges of Doug's career, and the criticism by the sports media, they'll share with you how you to can experience true Infinite Love.…

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Successful Author Series: Ray Silverstein

2007-08-18 :: Penny C. Sansevieri

What does it take to be a successful author? This series is designed to share the secrets of successful authors, what they've done and what they continue to do to stay on top. These are not bestselling authors with a huge publishing or thousands of marketing dollars behind them. These authors are special because they know that the marketing doesn't ever stop. Today's featured author is Ray Silverstein.…

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Powerful Book Videos - Part 2

2007-08-18 :: Penny C. Sansevieri

So now you have a book video, how on earth do you promote it? Experts Jeniffer Thompson of MonkeyCMedia and Penny Sansevieri of Author Marketing Experts, Inc. tell you the secrets behind the book video - and to maximize yours!…

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Successful Author Series: Kathryn Jordan

2007-08-14 :: Penny C. Sansevieri

What does it take to be a successful author? This series is designed to share the secrets of successful authors, what they've done and what they continue to do to stay on top. These are not bestselling authors with a huge publishing or thousands of marketing dollars behind them. These authors are special because they know that the marketing doesn't ever stop. Today's featured author is Kathryn Jordan.…

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Fascinating Author: Corey Fayman

2007-08-07 :: Author Marketing Experts, Inc.

Rolly Waters is a recovering rock musician and part-time private eye. One night his band performs at a blowout party for EyeBitz.com, a fast-rising Internet startup that has the city of San Diego talking. When Rolly returns after hours to retrieve his guitar from the host’s mansion, he finds a dead body floating in the swimming pool. His discovery sets in motion a series of intrigues that drag him into the surreal world of dot.com culture, as well as the dark heart of his own uneven past. Black’s Beach Shuffle updates the classic Southern California gumshoe world of Raymond Chandler and Ross McDonald with contemporary technology riffs, new millennium anxieties and sun-blotted humor. It pumps out a page-turning mix of plot twists, colorful characters and laugh-out-loud humor as Rolly’s investigation ricochets him from the high-tech industrial parks of Torrey Pines Mesa to downtown blues clubs, from street taco shops to the penthouse of the La Jolla Hyatt, from the hallowed halls of academia to the sands of Black’s Beach, San Diego’s official clothing-optional playground.…

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Fascinating Author: Susan Schaab

2007-08-07 :: Author Marketing Experts, Inc.

Identity theft is one of the fastest growing crimes in America. It occurs in some form every 79 seconds. And nefarious minds are dedicated to the discovery of new methods for its commission. The same technological advances that make communication easy and instant have torn our identities from us and turned them into “objects” that can be stolen and misused. What if a male law firm partner hijacked the identity of a female associate? What if he used email impersonation and electronic forgery to set her up as the mastermind of an illegal scheme? And what if she was ultimately framed for murder as a result of his actions? Wearing the Spider, a debut legal thriller by Susan Schaab, explores these possibilities. “The Devil Wears Prada in legal technicolor. A smart, thoroughly-enjoyable tale.” –Liz Smith, New York Post Columnist & New York Times Bestselling Author of Natural Blonde and Dishing: Great Dish – And Dishes – From America's Most Beloved Gossip Columnist.…

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Fascinating Author: James Therrian

2007-08-07 :: Author Marketing Experts, Inc.

Can people actually change who they are for love? Do we really choose the people we fall in love with? Michael Baldwin is a successful professional dancer who has it all; a great career, a long-term relationship with his lover David, and a brand new lake view house they built together on Lake Michigan. The sudden death of his unbearable dance partner, sets into motion a series of events that makes Michael question his settled life when he falls head over heels for his new dance partner, Elizabeth. Dance of the Heart explores the complications of love and attractions, friendship and family; illustrating that no matter who we are or who we love, attractions make anyone a little crazy.…

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Fascinating Author: Jordana Ryan

2007-08-01 :: Author Marketing Experts, Inc.

Haunted by her involvement in her parents death at the age of ten, Cassandra has never been confident in the love that others felt for her—not her adoptive parents, her friends and certainly not the man she loved with all her heart. So, after giving herself to her high school sweetheart on prom night, she flees from the overpowering fears and all those who supported her. And then after four years of sleeping with one strange man after another—whose names she couldn’t remember or never knew—she decided enough was enough. It was time to return to face those she’d left behind, particularly Brenden Carter. Brenden should hate Cass for running away from their love and with his daughter, but somehow even after years of telling himself he hated her–and doing a lot of womanizing himself–Cass’ smile still managed to get next to him. Will he be able to forgive her for leaving him when he needed her most?…

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Red Hot Book Videos!

2007-07-30 :: Penny C. Sansevieri

Are you ready to jump on the video bandwagon? It's one of the hottest new ways to market your book. Before you jump headlong into video, check out this podcast first. Book promotion and video experts Penny Sansevieri of Author Marketing Experts, Inc and Jeniffer Thompson of MonkeyCMedia give you the straight scope on getting a great book video!…

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Fascinating Author: Iris Bell

2007-07-23 :: Author Marketing Experts, Inc.

Casey was a great dog. He was great because he was unabashedly himself. A real character. And when someone has the courage to just be who he is, the lessons of life seem to emanate from him in even the simplest of his actions. Dr. Iris Bell, a psychiatrist and Casey's "mom," has recorded in delightful images and concise words her beloved friend's innocent wisdom, and wonderful worrywart wit. She couples these with insightful quotes from writers, celebrities and some of the world's great thinkers - who discovered through their own process of living and observing life what Casey just naturally knew. When you need a little chuckle, a point in the right direction, a reminder of how someone can love and appreciate someone else, Chew on Things - It Helps You Think is just what the doctor ordered. http://www.chewonthings.com/…

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Fascinating Author: Peter Davies

2007-07-23 :: Author Marketing Experts, Inc.

A "compelling, high-octane novel of racial, tribal and ideological conflict" Scatterlings of Africa is a fast-paced thriller, set in Rhodesia's war against terror. Rhodesia became Zimbabwe in 1980. It's December 1972 and Lieutenant Ron Cartwright is obsessed with defending his country against insurgents in a vicious civil war. Comrade Gadziwa is equally determined to win the fight for Zimbabwe to be restored to his people. While abduction, intimidation, torture and worse are going on in the war zone, the cities, towns and many farms remain safe, idyllic havens where Ron's wife Angela and their young children live in relative comfort. But the stress of their separate lives is taking its toll, and the arrival of Angie's cousin Mark, who she hasn't seen since she was a child, adds fuel to an already tense situation. The tentacles of war spread, plots cross, and life will never be the same again... www.peterdaviesbooks.com…

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Blogging Gold!

2007-07-23 :: Penny C. Sansevieri

Are you blog savvy? If you're not or even if you need a refresher you'll love this session. Blogging experts Penny Sansevieri (amarketingexpert.com) and Jeniffer Thompson (www.monkeycmedia.com) will teach you the insider tricks to blogging and getting your blog noticed!…

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Web Site WOW

2007-07-13 :: Penny C. Sansevieri

Is your web site a WOW? If it's not it should be. This podcast with Jeniffer Thompson President of MonkeyCMedia (www.monkeycmedia.com) will teach you trips and tips for creating a site that says: WOW!…

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Secrets to Marketing Yourself on the Internet

2007-05-03 :: Penny C. Sansevieri

If you think you have your internet marketing covered with just a web site you might be missing out on a bucket of internet gold. This class is packed with information with everything from picking the perfect site to demystifying keywords. We’ll also discuss how to turn web site visitors into customers and how to maximize your internet promotional efforts. The secret to getting thousands of hits on your web site and then converting them into sales! Top internet promotion techniques that won’t cost you a dime! Podcasting, what it is and how to create one of your own Syndicating your articles online! How to avoid fools gold and find the real thing on the internet Which “ad words” pay off and which don’t and how you can tell the difference How to maximize the promotional opportunities on Amazon BONUS: We’ll even include some hints on how to really make money with ebooks!…

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Secrets to Building a Great Web Site

2007-05-03 :: Penny C. Sansevieri

Your web site is a 24/7 sales tool but how do you know if it's really doing the job you want it to? Is your site doing its job to sell your book? If you're not sure then this session is for you! Learn the tips and tricks to building a great site and selling more books!…

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Fascinating Author: Tim Phelan

2007-04-03 :: Author Marketing Experts, Inc.

Tim Phelan is a confident, twenty-one-year-old college graduate who is determined to build his future on two solid pillars: meeting the woman of his dreams, and earning a financial fortune. Three months after he lands a job that promises to put him on the fast track to luxury-home ownership and country-club living, Tim’s plans begin to unravel: his brain and digestive tract seem to have entered into a diabolical conspiracy, and they appear hell-bent on destroying his ambitious plans, his confidence, and so much more. But why are they suddenly betraying him at the most inopportune times—like dates and business meetings? Set amid the rigid expectations of a polite society where mentioning bodily functions is taboo, Romance, Riches, and Restrooms is a tragically hilarious memoir about one man’s desperate quest to conceal and conquer irritable bowel syndrome (IBS) before he becomes a penniless hermit.…

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Fascinating Author: Sandy Steele

2007-04-03 :: Author Marketing Experts, Inc.

"When you think about the rest of your life, which should last until 101, do you really want it to be one long, aching, paining, prescription filling, drudgery spent in your doctor’s waiting room? That’s why I’ve written this easy to follow HOW-TO-GUIDE, based on the most prestigious medical research and personal interviews with the rich and famous, for achieving a healthy and long life naturally." Sandy Steele…

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Fascinating Author: GD Baum

2007-04-03 :: Author Marketing Experts, Inc.

Private Investigator Lock Tourmaline is a fast-talking, witty former New Jersey cop with extraordinary martial arts expertise. In Point and Shoot; A Lock Tourmaline Mystery, Lock is hired as a bodyguard to protect a Korean drug lord who is later assassinated. In the midst of solving this murder mystery, Lock struggles to extricate his ex-wife from her dangerous entanglement with both a corrupt lover and an addiction to cocaine. At the same time, the woman he now loves succumbs slowly to terminal cancer, and her fifteen-year-old daughter sinks deeper into suicidal depression. An amalgamation of an enthralling murder mystery, a hard-edged love story and meticulously fashioned protagonists, Point and Shoot is sure to please even the most hard-boiled reader of the private eye genre.…

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Fascinating Author: Tom Gegax

2007-04-03 :: Author Marketing Experts, Inc.

In The Big Book of Small Business, Tom shares his hard-earned lessons on how to become an enlightened, effective leader, and on how to do the small things right so the big decisions work. This all-in-one toolbox for small businesses is jammed with warm-hearted, tough-minded practices and street-smart tips, covering every aspect of a growing business.…

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Getting Your Book on QVC

2007-02-16 :: Penny C. Sansevieri

So what's it take to get your book on this fantastic home shopping network? This program will teach you the secrets to getting your book on QVC.…

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Networking Gold

2007-02-02 :: Penny C. Sansevieri

Do you still have 999 of the 1,000 business cards you ordered? If you're like most authors networking is probably at the bottom of your to do list. This session will teach you tips, tricks and secrets to help you strike Networking Gold.…

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How Long Should You Promote Your Book?

2007-01-24 :: Penny C. Sansevieri

So how long is too long when it comes to promoting a book? Should you market it for a year and then move on, or is it longer? This podcast will unravel those secrets and offer tips for kickstarting a stalled campaign!…

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Ten PR Secrets No One Will Ever Tell You PT2

2007-01-11 :: Penny C. Sansevieri

Ever wondered how to really get on Oprah, or what the secrets are to getting on National TV? This podcast will teach you that and more!…

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10 PR Secrets No One Will Ever Tell You

2007-01-03 :: Penny C. Sansevieri

Ever wondered how to really get on Oprah, or what the secrets are to getting on National TV? This podcast will teach you that and more!…

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Blogging Basics Part 2

2006-10-18 :: Penny C. Sansevieri

So you have a blog, now what? Now we'll teach you the tips and tricks you need to know to promote your blog PLUS we'll also talk about the secrets to getting media to your blog!…

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Blogging Basics Part 1

2006-10-18 :: Penny C. Sansevieri

Are you blogging? If you're not you should be. Blogging is the fastest growing medium for promoting your book! This podcast will teach you simple (and free) ways to get a blog, promote a blog and start blogging today! We'll also discuss some blogging secrets so you never run out of ideas for your blog!…

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Going up? Crafting your elevator pitch!

2006-06-13 :: Penny C. Sansevieri

What would you do if you stepped into the elevator with the proder at Oprah? What would you say as you zipped up 10 floors to entice him or her to read your book or (better yet!) feature you on her show? That's the elevator pitch. This podcast will give you an intro to crafting your own elevator pitch!…

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Would you like fries with that?

2006-06-04 :: Penny C. Sansevieri

How many times have you heard: "Would you like fries with that?" it's a statement just about every fast food place says hundreds of times a day but really, it's all about the upsell. Upsell is where it's all about, this podcast will teach you how to create additional product that will help you upsell your reader!…

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Crafting a Book Hook!

2006-05-06 :: Penny C. Sansevieri

Without a hook your book will sink! So what'a "book hook" well, it's how you position your book for success! It's the angle, the pitch and the hot story that will get you on the news! This podcast will cover everything you need to know to craft your own stunning book hook!…

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Secrets to Pitching the Media!

2006-05-02 :: Penny C. Sansevieri

So, what's the best way to pitch the media? When should you pitch them and what's the one thing you should *never* do when you're going after an interview? This show will talk about that and more!…

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Never (ever) Sell Your Book!

2006-04-18 :: Penny C. Sansevieri

Do you know the secret to savvy book promotion? Never (ever) sell your book! This podcast will teach you the secret way to sell your book, without selling your book!…

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Who's Gonna Buy Your Book?

2006-04-04 :: Penny C. Sansevieri

You wrote a book, now who's gonna buy it? If you said everyone that's a very broad target to hit! This podcast will help you focus your marketing for bigger sales! The secret? The Reader Profile!…

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Fascinating Authors Show

Get the story behind the story! Fascinating Authors takes a closer look at your favorite authors, what drives them, what inspires them and why they just can't stop writing. Whether you're a fan, an avid reader or aspire to become a fascinating author you'll love this show.

Fascinating Authors Show


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