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Last update: 2013-06-19

Inside PR 3.36: Inside SXSWi – an interview with Hugh Forrest

2013-06-19 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This is the second of the two shows, Gini, Joe and I recorded at PRSA Counselors Academy Conference in Austin – our annual must-attend agency leader event. We’ve just watched Hugh Forrest, director of South by Southwest Interactive Festival – or as he likes to call himself, the community manager – present a keynote on [...]…

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Inside PR 3.35: Take Original Photos for Your Owned Content

2013-06-12 :: Gini Dietrich, Joseph Thornley, Martin Waxman

We are all together for the second week in a row, this time for Counselors Academy in Austin. There were bats, the weather was hot and humid, and Mark Wahlberg was staying in our hotel. Despite every effort to stalk him, I didn’t see him, but there was a sighting the last night of the [...]…

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Inside PR 3.34: All together at Social Capital Conference

2013-06-07 :: Gini Dietrich, Joseph Thornley, Martin Waxman

We’re at the Social Capital Conference in Ottawa…face to face for the first time a while. Gini has just finished delivering a stellar keynote and we figured that’s a great topic for the show. But before we get into that, Joe asks Martin, who’s just back from vacation, if he felt out of synch from [...]…

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Inside PR 3.33: Insight into how to organize a great conference

2013-05-22 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Yes, we all love making contact online with people who share our interests. But for Martin, Gini and I, that only feeds our appetite to meet the people in real life after we’ve connected with them online. And what better place to do this than a conference focusing on topics that matter to us? There’s [...]…

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Inside PR 3.32: How do you assign authority and credibility in the era of instant news?

2013-05-19 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week, Gini Dietrich talks about what it was like to be in Europe when the news of the Boston marathon explosion reached her. The reality of knowing almost instantly about something combined with a sense of distance fed by different mainstream media news agendas and the sense of being out of sync that occurs [...]…

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Inside PR 3.31: How are you making your living in the world of integrated communications?

2013-05-08 :: Gini Dietrich, Joseph Thornley, Martin Waxman

We’re living in a period of profound change in communications channels and tools. How will you change your communications practices to reflect these underlying changes in the communications networks, expectations and participants? What are the opportunities? What are the challenges? Gini says that the current set of changes are accelerating a move to agency consolidation [...]…

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Inside PR 3.30: If you are not paying for the product, you are the product

2013-05-03 :: Gini Dietrich, Joseph Thornley, Martin Waxman

If I live in a luxurious cage, am I any less a prisoner than if I live in a concrete cell? In this week’s episode of Inside Pr, we talk about the biggest trend social media trend of all: mainstreamification. As the traditional business models for traditional media wither away, as social media start-ups become [...]…

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Inside PR 3.29: Google Reader, Feedly, and the perils of a dominant competitor

2013-04-22 :: Gini Dietrich, Joseph Thornley, Martin Waxman

We could call this episode of Inside PR, the “Joe goes on a rant about Google, Reader, single competitor dominance and the viability of RSS feeds” episode. Google Reader’s pending demise is a big deal for us. Like many writers, we use RSS feeds to be sure that we don’t miss content that passes in [...]…

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Inside PR 3.28: Yahoo Brings Employees Inside

2013-03-27 :: Gini Dietrich, Joseph Thornley, Martin Waxman

The Yahoo! decision to bring employees to the office is not news. You’ve probably heard it dissected to death. I wrote about it, from a PR and marketing perspective, and people have debated it to death, from women’s liberation and backwards thinking to why companies disappear and what this might mean for company growth (or [...]…

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Inside PR 3.27: The story on content

2013-03-14 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week we feature video interviews we did at meshmarketing conference in Toronto. Our guests are three content marketing strategists – well, two strategists and one creative artist: Kristina Halvorson, Lee Odden and David Usher. Here are some highlights: Kristina Halvorson – Brands need to care about content more than ever because that’s what drives their [...]…

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Inside PR 3.26: Get Weird with Counselors Academy

2013-03-06 :: Gini Dietrich, Joseph Thornley, Martin Waxman

It’s no secret Joe Thornley, Martin Waxman, and I are big fans of Counselors Academy. During this week’s episode, we talked to this year’s Chair, Dana Hughens, about what to expect in Austin on June 9-11. For those of you who are not familiar, Counselors Academy is a subsection of PRSA created for agency owners [...]…

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Inside PR 3.25: Roy Reid on Outrageous Trust

2013-02-14 :: Gini Dietrich, Joseph Thornley, Martin Waxman

It’s Valentine’s Day and while we certainly don’t know the secret to romance, we do know that no real relationship can survive without trust. And that brings us to today’s topic. We caught up with Roy Reid, APR, one of the partners in Consensus Communications, at the PRSA International Conference in San Francisco. Roy had [...]…

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Inside PR 3.23: We speak of many things: Delicious, Diigo, Branch, Nielsen’s Social Media Report and Lance Armstrong

2013-02-08 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Yes, this is a “lost” episode of Inside PR. It’s late being posted. Not because it’s not a good episode. But because Joe dropped the ball. But, if you’re interested in tools to help you with your online research, we have news about delicious and Diigo. And Branch is out of Beta. Have you taken a [...]…

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Inside PR 3.24: Value, Ethics and Diversity with Mickey Nall

2013-01-30 :: Gini Dietrich, Joseph Thornley, Martin Waxman

We’re trying something a little bit different this week. We have a video of our interview with Mickey Nall, managing director of Ogilvy and incoming chair and CEO of PRSA International. But don’t fear! Those of you who prefer the audio version (and to hear the voices of Joe Thornley, Martin Waxman, and me), Kristine [...]…

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Inside PR video interviews with Shonali Burke and Shel Holtz

2013-01-26

As many of you know, we’ve been doing video interviews since this summer in partnership with PRSA and Mesh. And we’ve had an opportunity to talk with some really smart and insightful people. So we thought we’d share the video portions of the conversations we had with Shonali Burke and Shel Holtz at the 2012 [...]…

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Inside PR 3.22: Looking at the year ahead

2013-01-09 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Well, it’s January 2013 and we thought we’d start the year with some upcoming projects and a list of the conferences we’re planning to attend. Projects: Gini’s writing her second book, aptly titled Spin Sucks: The Book. It’s about the general perception that PR is made up of a bunch of spin doctors and what [...]…

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Inside PR 3.21: Our 2013 Predictions

2013-01-02 :: Gini Dietrich, Joseph Thornley, Martin Waxman

We made it through December 21. The world did not end. The Mayans were wrong! We hope you had great holidays! This week, we talk about the predictions and trends we see for 2013. I start the conversation with augmented reality and how those of us who create content should consider using it this year. [...]…

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Inside PR 3.20: The Year in Review

2012-12-20 :: Gini Dietrich, Joseph Thornley, Martin Waxman

It’s our last episode of the year – our winter finale, if you will. We take a look at the things that affected each of us, both in running our own businesses and working with clients. This was the year Facebook hit one billion users and social networks, in general, wormed their way into every [...]…

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Inside PR 3.19: Lots of news in the social space

2012-12-16 :: Gini Dietrich, Joseph Thornley, Martin Waxman

In this week’s episode of Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about a number of things that caught our eye this week. Google+ Communities Google has added Communities to its Google+ Network/layer/thingamabobby. Think Yahoo Groups. Discussion groups you set up to discuss specific subjects. We’ve set up a Community for Inside [...]…

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Inside PR 3.18: An eclectic look at different cultures, a new digital strategy certificate and an NPR experiment

2012-12-07 :: Gini Dietrich, Joseph Thornley, Martin Waxman

The team is back together and catching up on some exciting events that have happened in the past few weeks. Gini Dietrich shares her stories of her trip to the great land of Holland. She regales us with tales of her journey to Amsterdam. You will get a little chuckle when you learn why she [...]…

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Inside PR 3.17: On content marketing and extreme reuse

2012-11-30 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week, our episode is short, but sweet (well, we can at least guarantee the first part). We recorded this show before US Thanksgiving and Gini’s trip to Amsterdam to give a talk to the PR community there.  We’ll hear about her adventures next show. We continue our discussion on producing and sharing remarkable content and Joe [...]…

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Inside PR 3.16: Measurement – Shonali Burke style

2012-11-22 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Martin recaps meshmarketing 12. Among his highlights are singer/songwriter David Usher’s creative presentation that combined storytelling, images, video, and illustrating his points in song; and Kristina Halvorson’s observation that much of what passes for content on websites is online garbage. She urges us to start thinking more strategically and stop polluting. Watch for the upcoming video interviews [...]…

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Inside PR 3.15: Gamification with Shel Holtz

2012-11-09 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Martin Waxman and Joe Thornley talk with Gini Dietrich about the elections and the United States does, indeed, have a newly re-elected President. We also talk about the interesting phenomenon of the differences between the west and east coasts during Hurricane Sandy, which Joe likens to being at a funeral and half the attendees are [...]…

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Inside PR 3.14: Content Marketing Secrets from Lee Odden

2012-11-05 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Following up on our last episode, Martin Waxman, Gini Dietrich and Joseph Thornley, talk about another great interview they recorded at the PRSA International Conference in San Francisco. This week, we feature Joe’s discussion with Lee Odden about his successful approach to content marketing. Odden is the author of Optimize - ’How to Attract and Engage More Customers [...]…

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Inside PR 3.13: The importance of participating in real life

2012-10-26 :: Gini Dietrich, Joseph Thornley, Martin Waxman

It’s fall and, like many of you, we’re on the learning circuit. Now, I’m not talking about formal post-secondary education (of course, that’s valuable too).  I mean attending conferences and events, gaining insights from speakers and meeting new people. We were recently at the PRSA International Conference in San Francisco and will be featuring audio [...]…

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Inside PR 3.12: The Right, the Wrong, and the Accidental

2012-10-22 :: Gini Dietrich, Joseph Thornley, Martin Waxman

During the Presidential debate on October 3, 2012, the person handling the KitchenAid account tweeted this: The tweet was deleted almost immediately but not, of course, before it was screen grabbed and retweeted to death. And then something surprising happened. KitchenAid caught their mistake and handled it. Immediately. And then, Cynthia Soledad emailed Mashable to say: During [...]…

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Inside PR 3.11: We’re baaaack…

2012-10-13 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Well, it’s fall 2012, our extended summer vacation is over and we’re excited to be starting a new season of Inside PR. We hope you’ve enjoyed our collection of interviews and want to thank our listeners for being patient and to welcome all of you back. This week, we catch up by mentioning a few [...]…

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Inside PR 3.10: Check-in with the Founder of Foursquare and the Role of Agency and Client

2012-09-27 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Well ladies and gentlemen, this is our last episode of the summer series of interviews. Next week, you get to hear all three voices of the Inside PR team: Martin Waxman, Gini Dietrich and Joseph Thornley. This week, Martin catches up with Dennis Crowley, co-founder and CEO of Foursquare , at SXSW in Austin, Texas. [...]…

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Inside PR 3.09: Martin Waxman at the Social Capital Conference

2012-09-21 :: Gini Dietrich, Joseph Thornley, Martin Waxman

We’re almost finished our summer series of interviews (and will be back recording new shows next week!). And we’ve been fortunate to talk with some very intelligent and interesting people in our industry. This week, we air Martin Waxman‘s interviews with three presenters at the Social Capital Conference in Ottawa this June. The conference blended [...]…

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Inside PR 3.08: Rob Flaherty and the PRSA 2012 International Conference

2012-09-17 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week, we air a special episode of Inside PR. Martin Waxman catches up with Rob Flaherty, the co-chair of the PRSA International Conference and CEO of Ketchum. The 2012 International Conference takes place in San Francisco between October 13 and 16 and focuses on the intersection of technology and media. Here’s where to go [...]…

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Inside PR 3.07: Passion Combined with Measurement Make Oink Outings a Success and We Love Our Schools Clean Classrooms

2012-09-12 :: Gini Dietrich, Joseph Thornley, Martin Waxman

As a vegetarian, I was very interested to learn more about the Oink Outings with the Minnesota Pork Producers, particularly how they care for the baby pigs to make sure they get the right nutrition as soon as they’re born so, well, they can be slaughtered and brought to your dinner table. While they didn’t [...]…

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Silver Anvil Awards: interviews with finalists [videos]

2012-08-31

Martin Waxman, Gini Dietrich and Joseph Thornley got busy this year at the PRSA Silver Anvil Awards. They, well, Gini, caught up with award winners and finalists to find out what made their campaigns and initiatives successful. Here are some of those interviews, enjoy! PRSA 2012 Silver Anvil Awards: Home is Where the GIFT Is [...]…

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Inside PR 3.06: Two Silver Anvil awards about giving back to the community

2012-08-30 :: Gini Dietrich, Joseph Thornley, Martin Waxman

As we continue our special summer series of interviews, this week we feature two interviews from the Silver Anvil Awards, or as Gini likes to call them, the Oscars for the PR industry. First we talk with Jay Winuk from the non-profit organization MyGoodDeed. Jay shares his story of the birth of 911 day, a [...]…

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Inside PR 3.05: June Cotte, PRSA International Conference keynoter, on ethical consumption

2012-08-27 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week, Martin talks with PRSA International Conference keynote speaker, June Cotte, associate professor at the Richard Ivey School of Business in London, Ontario and the school’s George and Mary Turnbull Fellow. Professor Cotte studies consumer behavioural and purchase issues, also the subject of her presentation, ‘When Will Consumers Pay to Be Good’. Cotte and her [...]…

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Inside PR 3.04: Domestic Abuse is No Longer Taboo with Purple Purse

2012-08-17 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Domestic violence affects one in four women in their lifetime, which equals more than 145 attacks every hour in the United States. As well, 75 percent of Americans think domestic violence is an issue that needs to be talked about, but only a third actually do. Enter The Allstate Foundation. With a long history of supporting efforts to [...]…

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Inside PR 3.03: The gang’s in Toronto

2012-08-15 :: Gini Dietrich, Joseph Thornley, Martin Waxman

When we record our ‘one-track-pony’, Gini, Joe and Martin are all in Toronto and about to watch Gini talk about her new book, Marketing in the Round at Third Tuesday Toronto. Here’s a link to the event Twitter feed on Storify. The night before Gini was at Third Tuesday Ottawa and the following day, she and co-author Geoff [...]…

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Inside PR 3.02: Jet Blue lands better relationships with their pilots

2012-08-07 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week we feature an interview that Gini Dietrich and Joseph Thornley did at the PRSA Silver Anvil Awards in New York with the Jet Blue communications team. Jenny Dervin, vice president of corporate communications at Jet Blue, Victoria Neville, manager of communications for flight operations at Jet Blue, and Phil Walotsky from MWW Group, [...]…

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Inside PR 3.01: Pleasantly Plump with Nestle Purina

2012-07-18 :: Gini Dietrich, Joseph Thornley, Martin Waxman

As one of the Silver Anvil finalists, we had the opportunity to talk to Tom Lindell, who worked with Nestle Purina on their Project Pet Slimdown. Beginning the conversation by giving us some stats (did you know more than 50 percent of pets are overweight??), Tom talked about how pet obesity mimics our lifestyles and how [...]…

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Special edition of Inside PR: Lara Wellman and Karen Wilson talk Social Capital Conference in Ottawa

2012-07-12 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week, Inside PR hosts a special episode with Lara Wellman and Karen Wilson from the Social Capital Organizing Committee of the upcoming Social Capital Conference happening in Ottawa, Ontario on July 21. For the first time, producer Kristine Simpson jumps in to the role of roving reporter and catches up with Lara and Karen [...]…

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Inside PR 3.00: Happy birthday to us!

2012-07-12 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This is our 300th episode!  So we thought we’d take a few minutes to celebrate reminisce about a few of the highlights from years past. Inside PR started out in 2006 with Terry Fallis and David Jones as creators/hosts – the early days of podcasting. They came up with the idea and vision for the show.  We wouldn’t be here [...]…

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Inside PR and PRSA present: 2012 Best of Silver Anvil Awards Winner

2012-06-24 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Inside PR and PRSA present a special interview with the 2012 Best of Silver Anvil award winner: IBM’s ‘Centennial Celebration of Public Service’ featuring Lisa Lanspery, manager of Corporate Communications, IBM and Esty Pujadas, partner and director of the Global Technology Practice at Ketchum. Last year IBM turned 100, a rare milestone for a technology [...]…

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Inside PR 2.99: We Mesh with David Weinberger

2012-06-13 :: Gini Dietrich, Joseph Thornley, Martin Waxman

The Mesh Conference, in it’s seventh year, hit Toronto once again this month, where attendees were able to hobnob with some of the best and brightest minds of social media. Martin Waxman attended the conference and caught up with David Weinberger, the author of Cluetrain Manifesto and Too Big to Know. They discussed networked knowledge, [...]…

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Inside PR and PRSA present: Silver Anvil Awards Finalists – Part 2

2012-06-05 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week, Inside PR and PRSA present the second of two special episodes featuring Martin’s interviews with Silver Anvil Awards finalists. Adrienne Hayes is the general manager of consumer marketing at Edelman in New York. She led the team on its campaign for Church and Dwight called ‘Trojan Pulls Back the Sheets on Sexy Tech’. Focusing their [...]…

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Inside PR 2.98: Diving in to content marketing with Marcus Sheridan.

2012-06-01 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Would you like to be able to generate more than $2 million in new revenue for your company simply by writing a blog post? Marcus Sheridan, our guest on inside PR this week, has done just that. Gini Dietrich caught up with Marcus after his keynote speech at the PRSA Conference last month in New [...]…

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Inside PR and PRSA present: Silver Anvil Awards Finalists – Part 1

2012-05-26 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week, Inside PR and PRSA present a special show where Martin interviews two Silver Anvil Awards finalists. Scott Brooks is vice president, marketing and communications for IBM Research. He talks to us about Watson, the computer-contestant on Jeopardy that defeated two of the show’s best players. Watson’s technology is based on the concept of  ‘automatic [...]…

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Inside PR 2.97: Jazzing it up with Counselors Academy

2012-05-17 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week, Gini, Joe and I are all together at PRSA Counselors Academy’s annual conference for agency owners/leaders in New Orleans (and we all had our parts to play…). The theme is ‘Jazz Up Your Agency: Stylings from the Best in the Biz’ and we thought we’d recap our first day and a half. Joe [...]…

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Inside PR 2.96: Lee Odden’s Optimize

2012-05-11 :: Gini Dietrich, Joseph Thornley, Martin Waxman

At the recent Digital Impact Conference in New York, roving reporter, Martin Waxman, caught up with Lee Odden. Lee, as most of you know, is the CEO of TopRank and the author of new book, Optimize. Lee has been talking to PR professionals for a long time about how to diversify not only their thinking, [...]…

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Inside PR 2.95: Richard Binhammer on social business

2012-05-04 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week Martin Waxman, Gini Dietrich and Joseph Thornley speak with Richard Binhammer at Dell about social business, moving forward and the roll of PR firms. We want to thank all those who send in their comments. Last week, Petra Opelova commented on last week’s episode. She agrees with Gini that webpages are still very [...]…

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Inside PR 2.94: Matthias Lufkens on Davos and social media

2012-04-19 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week we feature an interview with Matthias Lufkens, former social media director for the World Economic Forum in Davos, who tells us about the organization’s use of social media.  We caught up with him at PRSA’s Digital Impact, where he was one of the keynote presenters.  Over the next few week’s we’ll be sharing more [...]…

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Inside PR 2.93: PRSA Digital Impact Conference Recap

2012-04-11 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Martin Waxman and Joe Thornley join Inside PR from the PRSA Digital Impact Conference in New York City and pull Gini Dietrich in via Skype because she was back from Norway just the day before and couldn’t make the trip to the Big Apple. Based on the interviews Martin and Joe were able to secure, we have a [...]…

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Special edition of Inside PR: talking Digital Impact with Eric Schwartzman

2012-04-02 :: Gini Dietrich, Joseph Thornley, Martin Waxman

PRSA’s Digital impact conference is happening in New York April 2 and 3 and we’re pleased to announce Inside PR is the official podcaster. Martin talked with Eric Schwartzman, digital marketing consultant, entrepreneur, author, podcaster and founder/co-chair of Digital Impact about this year’s program. Now in its fourth year, the sold-out event is designed for PR [...]…

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Inside PR 2.92: Is it social media or social business?

2012-03-27 :: Gini Dietrich, Joseph Thornley, Martin Waxman

We start with some exciting news about Inside PR’s new partnership with PRSA.  We’re heading to New York in early April to join them as the official podcaster of the PRSA Digital Impact conference.  They’ve got a great line-up of speakers and we’re planning to record a number of interviews with social media influencers that [...]…

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Inside PR 2.91: We talk of many things

2012-03-19 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 20s

This week, Gini Dietrich, Martin Waxman and Joseph Thornley talk about new social management tool Jugnoo, tablet computers, Facebook timelines for pages and a new feature in social media measurement tool Sysomos. Last week we reported that Jugnoo, a new social media management console service had launched in open beta. We received a comment from [...]…

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Inside PR 2.90: We indemnify you

2012-03-07 :: Gini Dietrich, Joseph Thornley, Martin Waxman

First we mention for a new startup out of Toronto now in public beta. JugnooMe is a dashboard that helps small business owners figure out which messages to use on various platforms, how to schedule them and how to measure the results.  It also has a Social Advisor tool that acts like a virtual consultant [...]…

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Inside PR 2.89: We Love Pinterest!

2012-03-01 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week on Inside PR, we discuss Tony Clement’s visit during Third Tuesday. We also chat about the pros and cons of Pinterest and begin to touch on the copyright issues (which we’ll focus on in a subsequent episode). Open Government and Social Media If you know Joe Thornley, even peripherally, you know his life’s [...]…

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Inside PR 2.88: Email. The Bane of our Workday.

2012-02-22 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Are you struggling to keep up with all the email you receive? Is email totally broken as a productivity tool? Two recent posts by Fred Wilson and MG Siegler about their frustration with email glut serve as a jumping off point for Martin Waxman, Gini Dietrich and Joseph Thornley to discuss the challenge of making email [...]…

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Inside PR 2.87: We won’t delete your comments

2012-02-09 :: Gini Dietrich, Joseph Thornley, Martin Waxman

It’s been an interesting week around the web with lessons about good and not-so-good communications.  Gini mentions the blog post she wrote about the Susan G. Komen Foundation and how its decision to unplug their funding from Planned Parenthood’s breast cancer screenings created a huge outpouring of support for Planned Parenthood and a reputation issue [...]…

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Inside PR 2.86: Politics and Social Media

2012-02-02 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Right now the United States are in the middle of GOP Presidential race and it’s an interesting time, to be sure. That’s why our interview with Mary Barber is so timely. Mary, if you don’t know, is the founder of The Barber Group, which is headquartered in Anchorage, Alaska. As a side note: Alaska is [...]…

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Inside PR 2.85: The Pluses of Google

2012-01-25 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Search is changing. This week was a big week for social media, especially Google. Gini Dietrich, Joe Thornley, and Martin Waxman start the episode with talking about Google’s new search algorithm. Google has changed in search algorithm to make it personalized to the person logged on. Twitter and Facebook are not too happy about this change and [...]…

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Inside PR 2.84: Are your measurement goals quantifiable and time-bound?

2012-01-13 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week, we feature another interview from the PRSA International Conference.  We talk to our good friend Shonali Burke, communications strategist and author of the Waxing Unlyrical blog, about PR and social media measurement, a subject all PR people should pay attention to because it demonstrates the value of our work and whether or not [...]…

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Inside PR 2.83: Excited About 2012!

2012-01-05 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Happy New Year! We hope you had great holidays spent with family and friends. After a short break, we’re back and ready to rock a new year. And speaking of a new year, we discuss what we’re looking forward to in the first half of this year. Martin Waxman is attending SxSW and speaking at [...]…

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Inside PR 2.82: Social media resolutions

2011-12-23 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This is the last show of 2011 for Inside PR. It has been another great year with Martin Waxman, Joe Thornley and Gini Dietrich. The group has recorded 82 episodes. However, Inside PR has been around for over five years with other hosts such as Terry Fallis. This week Martin, Gini and Martin talk about [...]…

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Inside PR 2.81: On Google, Twitter and Marketing in the Round

2011-12-15 :: Gini Dietrich, Joseph Thornley, Martin Waxman

First: Listener comments responding to our discussion on ‘mean girls in PR’… Thanks to Jessica Suter from The Change PR, Lizanor Barrera and our own producer, Kristine Simpson, who submitted an audio comment (and graciously edited it in). The consensus from everyone is there are a lot of good, honest and ethical women and men working [...]…

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Inside PR 2.80: Relevance Drives Influence

2011-12-07 :: Gini Dietrich, Joseph Thornley, Martin Waxman

We had so much fun at the PRSA International Conference in Orlando because we got to talk to so many smart people. This week we have another smart person to share with you: Pierre-Loic Assayag, the founder and CEO of Traackr. Martin Waxman had a chance to chat with him in the Traackr booth about what they’re [...]…

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Inside PR 2.79: Defining PR & Divining Google+

2011-12-02 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Gini Dietrich, Martin Waxman and Joseph Thornley talk about the PRSA’s initiative to develop a new definition of public relations on this week’s Inside PR. The PRSA’s current definition: “Public relations helps an organization and its publics adapt mutually to each other.” The public is invited to suggest the elements of a new definition using a ” [...]…

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Inside PR 2.78: The plusses of Google+

2011-11-24 :: Gini Dietrich, Joseph Thornley, Martin Waxman

We recorded Inside PR 2.76 on the day Google+ opened its pages to businesses and watched as companies developed their G+ presence in real time. Now it’s a couple of weeks later, and we thought we’d take a closer look. Gini kicks it off by referencing her blog post on the topic. She calls out [...]…

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Inside PR 2.77: Jay Baer Talks Corporate Culture

2011-11-17 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week, Jay Baer, of Convince and Convert and The Now Revolution fame, is our guest. We interviewed him at the PRSA International Conference in Orlando last month and thought now was a great time to run it. It’s 2012 planning time so we discuss with him the things people ought to remember when using the social [...]…

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Inside PR 2.76: The world of Global PR

2011-11-15 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week Gini Dietrich, Joe Thornley, and Martin Waxman talk about the new Plus in Google+, Google+ Pages for businesses. The team watches this breaking news as it unfolds. Gini checks out the Muppets page, Martin checks out the Pepsi page, and Joe checks out the Toyota page. The team looks forward to following the world Google+ [...]…

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Inside PR 275: Counselors Academy – The place for PR execs

2011-11-07 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley interview Abbie Fink about the PRSA Counselors Academy Conference and what makes it special. If you run a PR agency, you know that it can be hard to find expert advice that relates directly to our business. One conference fills this gap. The [...]…

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Inside PR 2.74: On the road with On the Record Online

2011-10-28 :: Gini Dietrich, Joseph Thornley, Martin Waxman

We’re on the trade show of PRSA International Conference in Orlando talking with Eric Schwartzman – on a special joint episode with On the Record Online and Inside PR. Like us, Eric also records his podcasts over Skype but prefers face to face interviews when he can. And he’s a veteran, who started in April [...]…

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Inside PR 2.73: Live from the PRSA Conference

2011-10-20 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Coming to you, live, from the PRSA International Conference…and we’re all in Orlando together. It’s a far better experience to record in person than with Google Hangouts and our Zoom recorders. Body language is easier to read, even though we use video, and we can play off one another better. We hope you agree! Soledad [...]…

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Inside PR 2.72: Stay Hungry, Stay Foolish

2011-10-14 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Martin Waxman, Joseph Thornley and Gini Dietrich start off by remembering the great figure and true visionary, Steve Jobs. Joe encourages everyone to watch the infamous and powerful Steve Jobs commence speech done at Stanford University in 2005. Jobs end his speech with the words “stay hungry, stay foolish.” Words that inspire us all. Martin [...]…

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Inside PR special edition: spotlight on the PRSA International Conference

2011-10-08 :: Gini Dietrich, Joseph Thornley, Martin Waxman

The PRSA International Conference, the largest PR gathering in the world, takes place in Orlando, Florida, October 15 to 18, 2011.  Inside PR is happy to be one of the event sponsors and we had a chance to chat with conference co-chair, Bonnie Upright, APR, and PRSA chair and CEO, Rosanna Fiske, APR, about what [...]…

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Inside PR 271: Complimenting Your Competition

2011-10-06 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Last week we had a really good comment from Yasin Akgun. He asked: Hi guys. I was wondering whether you could answer my question in your next show: I’m managing the Twitter presence for a B2B company and was wondering whether I am being naive in thinking that Tweets praising or being positive about other brands’ [...]…

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Inside PR 270: We talk about Intranets and the changes to Facebook

2011-09-29 :: Gini Dietrich, Joseph Thornley, Martin Waxman

In this week’s Inside PR, Martin Waxman, Gini Dietrich and Joseph Thornley talk about Intranets and the recent changes to Facebook. Joe’s company’s Intranet is built around a Wiki to host content, Present.ly to support publishing and linking to content and Windows Live Messenger to enable one to one video calls. He encourages people to use these three tools to [...]…

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Inside PR 2.69: TV or not TV…that is the question

2011-09-22 :: Gini Dietrich, Joseph Thornley, Martin Waxman

Gini, Joe and Martin start off by announcing they’ll be attending the PRSA International Conference in Orlando, Florida, October 15 to 18 as ‘roving reporters’ roaming the halls and recording episodes of Inside PR.  If you have any suggestions for topics or would like to do an interview, please let us know. Inside PR is also [...]…

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Inside PR 2.68: The Evolution of Journalism

2011-09-15 :: Gini Dietrich, Joseph Thornley, Martin Waxman

This week on Inside PR, Joe Thornley, Martin Waxman, and I discuss how two interesting studies – Twitter active users and bit.ly link active length of time – intersect with the departure of Michael Arrington from TechCrunch and the evolution of journalism. The interesting thing to note is that Twitter shows they have 100 million [...]…

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Inside PR 2.67: Summer’s over and IPR is back

2011-09-07 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 17s

We’re back. Ready for another year of Inside PR. And we hope you’ll be joining us again for a discussion of communication, technology, community and the impact they are having on us. We start off today’s podcast with a discussion of corporate social responsibility – an issue Liza Butcher raised in a comment last week. Gini talks [...]…

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Inside PR 2.66: The real podcaster

2011-08-12 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 15s

For those of you who don’t know, Inside PR is not just the voices you hear every week, but there is a hard working producer behind the scenes. Every week, Gini Dietrich, Martin Waxman and Joe Thornley drop their files off in Dropbox and patiently wait as an episode magically appears before them. Meanwhile, behind [...]…

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Inside PR 2.65: To leave or not to leave…that is the question

2011-08-04 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 16s

We start this week with a question from a listener, LaBrandon Dates: How do you know when it’s time to search for a new job and can a person stay positive in a company with a negative or non team-oriented culture? Thanks LaBrandon – great question! We’re going to answer from the perspective of employers and [...]…

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Inside PR 2.64: PR and the Murdoch Affair

2011-07-26 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 19s

Jeff Jarvis unloaded a real roundhouse on PR and the News of the World affair and Rupert Murdoch’s appearance in front of Parliament. The blog post discusses how coached Murdoch seemed during his appearance and how he completely missed transparency in his answers. Joe Thornley, Martin Waxman, and Gini Dietrich set the stage for PR [...]…

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Inside PR 2.63: A show about nothing

2011-07-22 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 3s

This week on Inside PR, Joe, Gini and Martin decide to try something new. First, Joe talks about the beautiful weather. As Joe mentions the blue skies and bright sun, Joe’s rebellious side emerges and he suggests the group should play… hookie! As Gini and Martin gasp at the idea, Gini thinks: “I can watch the Tour.” Martin, still [...]…

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Inside PR 2.62 Hanging Out on Google+

2011-07-15 :: Gini Dietrich, Joseph Thornley, Martin Waxman

It’s two weeks since Google+ launched and the Inside PR hosts, Gini Dietrich, Martin Waxman and Joseph Thornley, have been testing it for its strengths and weaknesses. This week we  talk about our experience so far. One of the things that has caught most people’s attention is Google Hangouts, the feature that lets Google+ users [...]…

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Inside PR 2.61: Summertime…and the reading is easy

2011-07-06 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 14s

A few weeks ago on Inside PR 2.58, the summer movie releases gave us the idea to talk about films on PR. And thanks to a suggestion from Jody Koehler, we’re opening the page to PR (and business) books we’re currently reading and a few ‘classics’ we’d like to recommend. Here’s our list: Content Rules [...]…

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Inside PR 2.60: A blind man in a cave discovering fire for the first time

2011-06-30 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 17s

This week we received lots of comments, and we just want to say thank you again for the wonderful comments. Keep them coming. We want to especially thank Jody Koehler for sending out a tweet telling everyone to listen to Inside PR. We truly appreciate the support. We also received a comment from Liza Butcher, [...]…

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Inside PR 2.59: Interns and Restructuring

2011-06-22 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 16s

One of our listeners, Yasin Akgun, asks, As a final year marketing student about to embark on a summer internship I would be grateful if you could discuss what you guys think makes a good intern, examples of good students you’ve had and common mistakes that you’ve seen them make. We thought this was a [...]…

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Inside PR 2.58: PR movies and wiping the slate clean

2011-06-15 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 17s

Just before we recorded the show, I had lunch with Guy Skipworth, a friend, colleague and long-time listener.  He had an in-person comment for us: that we should talk about PR more… Thanks Guy, good point. So… in the spirit of the comment and the fact that summer movies are being released, we thought we’d [...]…

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Inside PR 2.57: Google acquires PostRank. Are you happy? Sad?

2011-06-08 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 17s

It was a busy week in social media: the roll-out of Google +1 and the Twitter Follow button. But even bigger news for people who have been measuring online engagement was the acquisition by Google of PostRank. Of course, we have views. And we share them with you. We also close out our discussion of the big [...]…

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Inside PR 2.56: Key Learnings from Conference Season

2011-06-01 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 18s

The spring conference season has ended so we’re all back in our offices, podcasting from our desks, and talking about what we’ve learned the past couple of months. Before we get to that, though, a HUGE congratulations to Shel Holtz and Neville Hobson. They just recorded their 600th episode. I did the math. If they [...]…

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Inside PR 2.54: Live from Counselors Academy – talking about a PR imbroglio

2011-05-18 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 21s

We’re on the road and face to face at Counselors Academy’s annual conference for PR leaders, where we’ll be doing the next two shows. Joe leads off this week’s discussion with: the Burson-Marsteller / Facebook imbroglio. Gini recaps her blog post and sets the scene.  BM had been working with media and bloggers to create [...]…

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Inside PR 2.53: A Reflection On the Year that Was

2011-05-11 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 23s

It’s been a year with Martin Waxman, Joe Thornley, and Gini Dietrich hosting Inside PR and we’re looking forward to our contract negotiations. We’d all like 100 percent raises. Too much? What a fun look back and, it seems, our Magic 8 Balls are working. Some of the underlying things we’ve chatted about during the [...]…

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Inside PR 2.52: The launch of Spin Sucks Pro

2011-05-05 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 15s

It has been a busy week in the news – Prince William and Kate’s wedding, President Barack Obama announces the death of U.S. most wanted man Osama Bin Laden, and Canadians re-elect Stephen Harper as Prime Minister and give him a majority government. But none of this news is as exciting as the launch of [...]…

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Inside PR 2.51: Stepping up

2011-04-27 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 15s

This week we start with a listener comment – a tweet, really – from @autumnthompson who asks what a new person like her can do to further her career. In past episodes, we covered advice for students looking for their first job, but we haven’t discussed how to move ahead in your career. So thanks [...]…

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Inside PR 2.50: Practice what you preach

2011-04-21 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 16s

On this week’s Inside PR podcast, Joe, Gini and Martin talk about the importance of not just knowing about social media, but using it as well. Just like you would never hire an agency or a public relations consultant who has never written a press release, it is hard to justify hiring the same agency [...]…

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Inside PR 2.49: Die AVE, Die!

2011-04-12 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 18s

Last week, PR Daily ran an OpEd about the difference between advertising and PR. The article begins with the differences: one is paid, one is earned. Yep. Totally agree. But then the article takes a time machine back 20 years. PR takes the value of advertising and builds upon it based on enhanced impact. Editorial is third-party [...]…

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Inside PR 2.48 – A big week for Salesforce and Radian6, Google +1 and April Fools!

2011-04-06 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 17s

Martin Waxman, Gini Dietrich and I are back for another episode of Inside PR. This week, we talk about the implications of the Radian6 acquisition by Salesforce.com and the launch of Google +1. Oh. And April Fools didn’t pass us by either. Gini gives a big shoutout to HootSuite ‘s  Angry Owls prank and Martin [...]…

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Inside PR 2.47 – We ask Facebook a question…

2011-03-30 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 19s

This week, we record on Monday rather than Friday which gives us an extra two days to make the podcast even more timely… Gini starts off by noting Twitter is planning to cut down on spam, and that includes those #FollowFriday or #FF tweets with long lists of @names and nothing else.  She says people [...]…

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Inside PR 2.46 – Happy Birthday Twitter!

2011-03-23 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 17s

It’s no surprise, if you spend any time on Twitter, that they celebrated their fifth birthday on Monday. Yes, on March 21, 2006, co-founder Jack Dorsey sent his first tweet. And, according to Martin Waxman, they are “officially a toddler. They can walk and talk and are past their terrible twos.” It seems incredible that [...]…

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Inside PR 2.45 – On the Internet, Sharing is Forever

2011-03-17 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 15s

Martin Waxman, Gini Dietrich and Joseph Thornley are all here for this week’s Inside PR. We talk about a couple things this week – community-driven events and online sharing. Are unconferences and community-driven events dying out? We look back one more time at our great experience at this year’s highly successful Podcamp Toronto. It takes [...]…

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Inside PR 2.44: PodCamp Toronto reunion show part 2

2011-03-09 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 19s

It’s time for part two of our PodCamp Toronto ‘reunited’ shows featuring IPR creators Terry Fallis and Dave Jones joining Gini, Joe and me. Terry continues as host and looks back to April 2006 when IPR began and how he and Dave felt the need to act quickly in order to establish themselves among the [...]…

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Inside PR 2.35 – Wednesday, January 5, 2011

2011-01-05
Length: 18m 51s

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Inside PR 2.34 – Wednesday, December 22, 2010

2010-12-22
Length: 21m 57s

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Inside PR 2.33 – Wednesday, December 15, 2010

2010-12-15
Length: 18m 21s

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Inside PR 2.32 – Wednesday, December 8, 2010

2010-12-08
Length: 24m 0s

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Inside PR 2.31 – Wednesday, December 1, 2010

2010-12-01
Length: 18m 7s

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Inside PR 2.30 – Wednesday, November 24, 2010

2010-11-24
Length: 22m 56s

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Inside PR 2.29 – Wednesday, November 17, 2010

2010-11-17
Length: 23m 10s

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Inside PR 2.28 – Wednesday, November 10, 2010

2010-11-10
Length: 19m 42s

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Inside PR 2.27 – Wednesday, November 3, 2010

2010-11-03
Length: 25m 7s

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Inside PR 2.26 – Wednesday, October 27, 2010

2010-10-27
Length: 17m 33s

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Inside PR 2.25 – Wednesday, October 20, 2010

2010-10-20
Length: 21m 59s

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Inside PR 2.24 – Wednesday, October 13, 2010

2010-10-13
Length: 20m 42s

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Inside PR 2.23 – Wednesday, October 6, 2010

2010-10-06
Length: 27m 31s

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Inside PR 2.22 – Wednesday, September 29, 2010

2010-09-29
Length: 29m 0s

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Inside PR 2.21 – Wednesday, September 22, 2010

2010-09-22
Length: 35m 34s

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Inside PR 2.20 – Wednesday, September 15, 2010

2010-09-15
Length: 21m 24s

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Inside PR 2.19 – Wednesday, September 8, 2010

2010-09-08
Length: 24m 38s

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Inside PR 2.18 – Wednesday, September 1, 2010

2010-09-01
Length: 21m 3s

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Inside PR 2.17 – Wednesday, August 18, 2010

2010-08-18
Length: 19m 23s

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Inside PR 2.16 – Wednesday, August 11, 2010

2010-08-11
Length: 20m 17s

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Inside PR 2.15 – Wednesday, August 4, 2010

2010-08-04
Length: 21m 43s

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Inside PR 2.14 – Wednesday, July 28, 2010

2010-07-28
Length: 21m 43s

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Inside PR 2.13 – Wednesday, July 21, 2010

2010-07-21
Length: 17m 56s

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Inside PR 2.12 – Wednesday, July 14, 2010

2010-07-14
Length: 24m 43s

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Inside PR 2.11 – Wednesday, July 7, 2010

2010-07-07
Length: 23m 5s

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Inside PR 2.10 – Wednesday, June 30, 2010

2010-06-30
Length: 22m 51s

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Inside PR 2.43: Then meets now at PodCamp Toronto – the reunion show part 1

0000-00-00 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 16s

Get ready for some familiar voices as Terry Fallis and Dave Jones join Joe, Gini and me for Inside PR, recorded before a ‘live studio audience’ at PodCamp Toronto.  #PCTO is Canada’s largest social media event, an unconference now in its f…

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Inside PR 2.42: The Ten Commandments of Positivity

0000-00-00 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 20s

David Jones (and so will you) will be very happy that Gini Dietrich got a new recorder. Now MUCH better sound for you! A few newsworthy things we discuss: The ban on UberTwitter (which has now been lifted) and this image of the social media Bermuda Triang…

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Inside PR 2.41 – Congratulations to Terry Fallis and a few ‘true’ confessions

0000-00-00 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 23s

Skype issues meant we broke from our usual Friday recording time and instead talked on Monday – which meant Gini and I could extend our birthday celebrations a few more days… We start with listener comments, first from Megan Getter, a student in Barba…

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Inside PR 2.40 – Taking it to the people

0000-00-00 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 19s

It’s the week after the snowstorm – and Inside PR is digging out from under the snowbanks – or at least Gini Dietrich is. Lots to talk about this week Joe observed a pair of extraordinary presentations by Linda Williamson and Elena Yunus…

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Inside PR 2.39 – LinkedIn Recommendations and Social Networks In Egypt

0000-00-00 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 21s

We’re trying something new starting this week. Rather than give you the time sections of the podcast, we’re taking a cue from NPR and writing an accompanying blog post with each podcast. So here we are…on our 39th (can that be right??) e…

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Inside PR 2.38 – Wednesday, January 26, 2011

0000-00-00 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 16s

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Martin, Gini and Joe talk about the…

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Inside PR 2.37 – Wednesday, January 19, 2011

0000-00-00 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 22s

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Martin, Gini and Joe discuss the HR…

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Inside PR 2.36 – Wednesday, January 12, 2011

0000-00-00 :: Gini Dietrich, Joseph Thornley, Martin Waxman
Length: 18s

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Martin, Gini and Joe discuss viral …

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