13: The End... Is a Beginning - Scott Ingram
The closing chapter to Scott Ingram's book: "Making Rain with Events." Key takeaways from the entire book. Plus a brief discussion of what you have to look forward to with this podcast. Thank you for listening!
12: The Revenue Marketing Journey... As an Events Maturity Model - Debbie Qaqish
Chapter 12 of Scott Ingram's book: "Making Rain with Events," written by Debbie Qaqish, Principal and Chief Strategy Office for The Pedowitz Group. This chapter discusses revenue marketing and event marketing maturity.
- The revenue marketing journey model
- The events capability model
11: Improving Event Marketing with Predictive Marketing - Brian Kardon
Chapter 11 of Scott Ingram's book: "Making Rain with Events," written by Brian Kardon, CMO of Lattice Engines. This chapter discusses predictive strategies can you incorporated into event marketing.
- Predictive analytics in action
- Applying predictive analytics to marketing
- What is predictive marketing?
- Measuring the success of predictive marketing
- Making your event marketing strategy more predictive
10: Webinars - Anita Covelli
Chapter 10 of Scott Ingram's book: "Making Rain with Events," written by Anita Covelli (Wehnert). This chapter discusses webinars in detail.
- Why webinars work as part of the marketing mix
- Effectivly planning webinars
- Targeting by persona and buying stage
- Promotion beyond email
- Driving registration and attendance
- Building and preparing your webinar team
- Desiging webinar content for engagement and reuse
- Leveraging interactivity tools to engage and qualify leads
- Driving higher conversion rates by following up fast
- Recording and repurposing your webinar
- Tracking and sharing success metrics
9: Trade Shows - Shawn Lacagnina
Chapter 9 of Scott Ingram's book: "Making Rain with Events," written by Shawn Lacagnina, Marketing & Design Consultant with Skyline Displays of Houston. This chapter discusses tradeshows in detail.
- Why trade shows work
- Exhibit space design
- Booth staffing
- Execution process
- Handling sales leads
8: Sponsors and Sponsoring - Frannie Danzinger
Chapter 8 of Scott Ingram's book: "Making Rain with Events," with Frannie Danzinger. This chapter explores how to leverage sponsors in your events, and how to be a more effective sponsor of events.
- Being proactive
- Setting expectations
- Coaching and maximizing the experience
- A supplier's perspective
- Pre-event planning
- On-site activity
- Post event follow-up
7: Leveraging Events as "Mobile Moments" to Drive Sales - Tim Hayden
Chapter 7 of Scott Ingram's book: "Making Rain with Events," written by Tim Hayden, VP of Marketing for Zignal Labs. This chapter discusses mobile marketing and mobile strategies in the context of events. You'll learn how to apply mobile tactics to your events - before, during and after.
6: Want a Bigger Return on Your Big Event? Mobilize Your Advocates - Mark Organ
Chapter 6 of Scott Ingram's book: "Making Rain with Events," written by Mark Organ, CEO of Influitive. This chapter discusses advocate marketing in the context of events.
- The power of customer advocates
- Tapping into the power of social proof
- Mobilizing advocates before, during & after events
5: Setting the Tone for Connecting - Thom Singer
Chapter 5 of Scott Ingram's book: "Making Rain with Events," written by Thom Singer, The Conference Catalyst. This chapter discusses the importance of networking at events and what it takes to create an environment for your attendees to connect.
- Why the intangible matters
- How speakers set the tone
- Clique crushing
- External social parties
- Being inclusive of vendors
- Continuing the culture and making the commitment
4: Content for Conversion - Matt Heinz
Chapter 4 of Scott Ingram's book: "Making Rain with Events," written by Matt Heinz, President of Heinz Marketing. This chapter discusses content marketing in the context of events.
- Tracking ROI from events
- Reasons to prioritize content marketing at events
- Pre-event content marketing best practices
- At-event content marketing best practices
- Post-event content marketing best practices
3: Beyond Logistics and Planning - Allison Saget
Chapter 3 of Scott Ingram's book: "Making Rain with Events," written by event marketing consultant and the author of "The Event Marketing Handbook: Beyond Logistics & Planning" Allison Saget. This chapter discusses why event leaders need to collaborate across the organization to drive results. Working with sales, marketing and the executive team are extremly important. We also learn about Saget's EventBLT (R) approach which consists of Brand Recognition, Lead Generation and Thought Leadership
2: Adding the Final Link in the Integrated Marketing Chain - Peter Micciche
Chapter 2 of Scott Ingram's book: "Making Rain with Events," written by Certain's CEO, Peter Micciche. This chapter begins to look at what could be possible if events were part of a fully integrated marketing approach that leverages marketing automation, customer relationship management (CRM).
1: Content, Connections, and the Customer Experience
Chapter 1 of Scott Ingram's book: "Making Rain with Events." This chapter explores the two biggest reasons why people attend events in the first place: Content and Connections. Then explores how delivering great event content and helping people connect creates better attendee experiences.Â
0: Introduction - Making Rain with Events Podcast - Scott Ingram
Introduction to Scott Ingram's book: "Making Rain with Events." Why this podcast was created, the introduction from the book and what the future of the podcast holds after the first 14 episodes which represent the entire book.
Making Rain with Events
A podcast for Marketing Leaders (CMO, VP of Marketing, Field Marketers), Event Organizers and Event Planners. The first 14 episodes of this podcast are an audible version of Scott Ingram's book: Making Rain with Events. Followed by interviews with successful event leaders, the book's co-authors, and others doing inspiring things in the event marketing space.