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Last update: 2013-02-06

Interview on Digital Publishing

2013-02-06 :: Raquel Richardson
Length: 17s

Silver Square has released a new guide about digital publishing. To mark the occasion, Raquel interviews the author, our own Dean Verleger, on the Marketing Brainpower podcast. Many content creators are just becoming aware of the power of digital publishing to nurture leads, establish expertise, and reach new markets. [...]

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Spotlight on 91 Ways

2013-01-23 :: Raquel Richardson
Length: 19s

Sometimes getting your head in a marketing mindset requires a little inspiration to get your creative juices flowing. A few years back, we created “91 Ways to Market Your Business” to help you do just that. The guide is filled with quick activities you [...]

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Content Marketing Predictions for 2013

2013-01-09 :: Raquel Richardson
Length: 19s

At the end of 2012, the Content Marketing Institute polled 80 marketers about where the trends they expected to see in content marketing in 2013. Raquel and Clay dig through the report and provide their own take on these predictions. Some of the predictions [...]

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Having a Third Party Talk to Your Clients

2012-12-12 :: Raquel Richardson
Length: 16s

You can and should be checking in with your clients on a regular basis to get their feedback on how the business relationship is going. It’s part of our cultural training to be tactful, and sometimes that means making those hard truths a little [...]

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Repurposing Flagship Content

2012-11-28 :: Raquel Richardson
Length: 17s

Repurposing content has been described as the holy grail of content marketing. You create a blog post, then that same content appears on your newsletter, podcast, and Pinterest page. All of the wonderful things that people say about repurposing content is 100% true, but [...]

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Client Appreciation Gifts

2012-11-15 :: Raquel Richardson
Length: 18s

In the 4th quarter most businesses are reviewing how the past year has gone and planning their budgets for the next year. It’s an excellent time to remind your clients how wonderful you are with a gift. These gifts aren’t just limited to relationship [...]

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Story Roundup

2012-10-31 :: Raquel Richardson
Length: 14s

This episode we break from the usual format to highlight some of the best posts we’ve shared on this blog around the idea of marketing with a story. Earlier this year we shifted the emphasis of this blog – and our approach to marketing [...]

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What Is a Story Standards Guide?

2012-10-18 :: Raquel Richardson
Length: 16s

We’ve spent the last few months at Silver Square fleshing out a new approach to marketing. How consumers fall in love with products and brands has been changing dramatically over the last couple of years, and any effective marketing approach has to keep pace. [...]

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Square Dance

2012-10-03 :: Raquel Richardson
Length: 12s

Most networking events are structured so that you are largely responsible for boldly “working the room” to meet people and convince them to help you grow your business. It is all too easy at such an event for the vibe of the room to [...]

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Content Marketing World 2012

2012-09-19 :: Raquel Richardson
Length: 21s

The Content Marketing Institute puts on an annual conference to draw together some of the brightest minds in the world of content marketing to share insights and make connections. The Squares were on site to keep our finger on the pulse of the industry. [...]

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What’s the ROI On Marketing With a Story

2012-09-05 :: Raquel Richardson
Length: 16s

We think marketing with a story is the best use of your marketing dollar, but it’s important to find ways to measure the effectiveness of your marketing activity. You shouldn’t just blanketly accept the opinion of marketing experts – even ones as smart and [...]

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How to Talk Around Your Secret

2012-08-29 :: Raquel Richardson
Length: 17s

The marketing and sales process is analogous to dating. You learn a little about someone, you go out a few times, and you try to figure out if you like each other enough to form a relationship. While it is possible to talk too much during [...]

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12 Weeks of Business Development

2012-07-25 :: Raquel Richardson
Length: 22s

After talking through our big plans for having lunch at a buffet and the new page of our work on the Silver Square website, we get down to an overview of 12 weeks of business development activity. We break the nebulous idea of business [...]

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Is Your Website Press-Friendly?

2012-07-11 :: Raquel Richardson
Length: 14s

After a brief hiatus last week to celebrate the 4th of July, we’re back with a new episode on what it takes to have a press-friendly website. If a reporter is writing a story about your business, you want to make it easy for [...]

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The Critical Attributes of a Creative Team

2012-06-27 :: Raquel Richardson
Length: 15s

We don’t pretend to have everything figured out here at Silver Square, but when we do feel like we have a pretty good handle on something we’re not afraid to tell you about it. That’s certainly the case with our approach to cultivating an [...]

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Best Places to Take a Creative Vacation

2012-06-20 :: Raquel Richardson
Length: 17s

In the short term being under pressure can inspire us to come up with brilliant insights, but after a while we all need to remove ourselves from our regular environment to recharge our creative juices. This week we talk about some of our suggestions [...]

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Do You Need a Rebrand?

2012-06-13 :: Raquel Richardson
Length: 17s

Any business that has grown beyond the initial startup phase has had to wrestle (sometimes repeatedly) with the decision of whether or not to rebrand. You’ve invested a lot of financial and human capital creating an identity for your business. How do you handle [...]

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When to Quit

2012-06-06 :: Raquel Richardson
Length: 16s

This swimming bear knows that it’s time to quit. Look in eyes to see how certain he is. How did he reach this level of confidence? When you’re trying new marketing campaigns it often takes a little bit of time to see if your [...]

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How to Get People to Read Your Blog

2012-05-30 :: Raquel Richardson
Length: 17s

Raquel is back from vacation, and we talk about a question that goes hand-in-hand with content marketing: How do I get people to read my blog? In the last few episodes of the podcast we’ve talked about how you go about creating great content, [...]

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How to Create an Editorial Calendar

2012-05-23 :: Raquel Richardson
Length: 15s

This week we are joined once again by Casey, who brings some of her journalism experience to the discussion of how to create an editorial calendar. We’ve made passing mention of editorial calendars in previous episodes, but this week we are diving a little [...]

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Pick an Edge

2012-05-16 :: Raquel Richardson
Length: 14s

Whether you’re an Apple fan boy or not, you have to respect the way Steve Jobs – and by extension Apple – is not afraid to be decisive with how they offer technology. With selecting carriers for the iPhone, creating operating systems, or accepting new [...]

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Tell Your Most Engaging Stories

2012-05-09 :: Raquel Richardson
Length: 16s

Silver Square is placing a lot of emphasis this year on storytelling. Good stories are the foundation of our approach to marketing, and we believe using stories to engage your audience is the future of marketing as a whole. Raquel has written a downloadable [...]

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Advice to Graduates

2012-05-02 :: Raquel Richardson
Length: 19s

May is the month where large groups of mostly young people cast off the moniker of student and assume a new role as working professionals. As a few of these graduates are the Squares of Tomorrowâ„¢, we have a vested interest in making sure [...]

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Is Blogging Dead?

2012-04-25 :: Raquel Richardson
Length: 19s

Spoiler: No, blogging is not dead. Didn’t mean to ruin the surprise, but there’s no good way to introduce this topic that doesn’t include pointing out that blogging is alive and kicking. The blogs of 2012 are dramatically different than the blogs of just [...]

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Internal Marketing

2012-04-18 :: Raquel Richardson
Length: 18s

In this episode we talk about the message your are sending to your employees with your internal marketing. (And, yes, doing zero internal marketing sends a message, too.) Without some form of internal marketing you are practically guaranteeing that you will leave some employees [...]

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Every Story Has Legs

2012-04-11 :: Raquel Richardson
Length: 18s

The title of this episode of the podcast is taken from a post that Casey wrote back in 2010. This is a fundamental idea in how we approach marketing for our clients. All of your tactics and messaging are going to spring from this [...] …

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Using Personas to Craft Your Message

2012-04-04 :: Raquel Richardson & Clay Mabbitt
Length: 16s

When we record the Marketing Brainpower podcasts, we are not reading from a script. That’s by design, and while we do plan ahead points that we want to address on a given topic, when it’s time to record we just talk. The organic narrative [...]

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Marketing Your Team

2012-03-28 :: Raquel Richardson & Clay Mabbitt
Length: 16s

Whether you makes this fact obvious in your marketing or not, one of the most important components of your business is your people. Systems, intellectual property, and physical assets are all very important, but they aren’t enough to run a successful business. Don’t believe [...]

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The social media mindset

2012-03-21 :: Raquel Richardson & Clay Mabbitt
Length: 22s

Last year at one of the Social Media Breakfasts here in Indy, an interesting point was brought up by our speaker Jay Baer. It wasn’t too many years ago that typing was considered a skill. You included your words-per-minute on your resume, and it [...]

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Using Video in Your Marketing

2012-03-14 :: Raquel Richardson & Clay Mabbitt
Length: 20s

Videos of cats making people laugh conquered the Internet years ago. Soon after videos with a business purpose started popping up online, and while they may never depose cats as the most popular subjects of web videos, they are closing the gap. In this [...]

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Case Studies

2012-03-07 :: Raquel Richardson & Clay Mabbitt
Length: 16s

Before we dive into this week’s topic, we have some fun events that Silver Square is involved with to announce. The first is Blue Breakfast on March 22, a benefit for Coburn Place. Check them out if you are looking to get involved with [...]

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Web Strategy

2012-02-29 :: Raquel Richardson & Clay Mabbitt
Length: 18s

Web strategy is so much more than just making a website and sending out some tweets or posting pictures on Facebook. This week Raquel and Clay help you tackle your web strategy and analyze what yours should include. But first, the big Silver Square [...]

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Re-purposing Content

2012-02-22 :: Raquel Richardson & Clay Mabbitt
Length: 16s

Welcome to Episode #7! We focus on how to re-purpose your content and why it is so important for your marketing. Whether you feel strained trying to come up with something new and exciting, or you just want to target different audiences over different [...]

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Blogging

2012-02-15 :: Raquel Richardson & Clay Mabbitt
Length: 17s

This week on Marketing Brainpower we talk all about blogging. We also welcome our first guest to the podcast, Casey Kenley. You may recognize her from such places as the Silver Square website and Silver Square blog. She is the resident communications expert and [...] …

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Super Podcast

2012-02-01 :: Raquel Richardson & Clay Mabbitt
Length: 21s

Have you heard the news? Indianapolis is hosting the Super Bowl this weekend. To celebrate, Silver Square has dedicated this week’s podcast to discussing the marketing and advertising that surround the Big Game. In episode 4, enjoy as Raquel and Clay reminisce about their [...] …

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Welcome to content marketing

2012-01-17 :: Raquel Richardson & Clay Mabbitt
Length: 19s

The third time really is a charm. Our latest podcast was a great success with 20 minutes of fun and important information about content marketing. The big Silver Square news for the week was that our new and improved website is live, but you [...] …

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Branding

2012-01-09 :: Raquel Richardson & Clay Mabbitt
Length: 21s

Well, we are old pros now at this whole podcast thing. We hope you enjoyed last week’s program about Transparency in Business. This week Raquel and Clay gabbed about Branding and so much more. You’ll definitely want to listen as they debate major national [...] …

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Transparency in Business

2011-12-19 :: Raquel Richardson & Clay Mabbitt
Length: 17s

Welcome and thank you for joining us for the first ever Marketing Brainpower Podcast! This episode we talked about Transparency in Business and how important it is for both your company and your marketing. We started the show with a lighthearted, though much needed [...] …

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