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Last update: 2015-03-24

"Mind the Business" #171 Branding Your Business

2015-03-24
Length: 46s

We'll talk to branding expert, Edwin Dearborn, about how you can use branding as a means of making your product or service unique in both the real and digital world.

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"Mind the Business" #170 Inviral Academy

2015-03-17
Length: 47s

Our buddy, Peter Lisoskie joins us to talk about the Inviral Academy, a new method of

helping small business owners go from initial idea to ready for the market.

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"Mind the Business" #169 Revenue Streams for Your Website - Part 2

2015-03-10
Length: 47s

This is part 2.

Most websites are simply online brochures. In this episode of Mind the Business, you will learn how on your website you can activate five revenue streams, such as membership programs and affiliate partnerships. Lee Romanov, President of IncomeActivator.com explains how you can be making thousands of dollars a month for yourself by simply adding your own content to your own website and using ads that pay YOU per click.  

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"Mind the Business" #168 Revenue Streams for Your Website - Part 1

2015-03-03
Length: 47s

 

Most websites are simply online brochures. In this episode of Mind the Business, you will learn how on your website you can activate five revenue streams, such as membership programs and affiliate partnerships. Lee Romanov, President of IncomeActivator.com explains how you can be making thousands of dollars a month for yourself by simply adding your own content to your own website and using ads that pay YOU per click.  

 

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"Mind the Business" #167 CEO Chef

2015-02-24
Length: 47s

Jim Connolly of CEO Chef discusses team building and leadership through cooking.

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"Mind the Business" #166 Crowdfunding update Part 2

2015-02-10
Length: 48s

 

Crowdfunding expert Dr. Letitia Wright discusses the new types of crowdfunding opportunities available to small business owners.

 

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"Mind the Business" #165 Crowdfunding Update part 1

2015-02-03
Length: 47s

 

 For many small businesses, crowdfunding may sometimes be the best alternative to financing a business.  In this episode, crowdfunding expert, Dr. Letitia Wright, explains the basic steps to a successful crowdfunding campaign.

 

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"Mind the Business" #164 Marketing without Money

2015-01-27
Length: 51s

 

:  For many startups and small businesses, marketing is an important tool.  The problem small businesses owners face is having the budget to market their products and/or services.  John Pietro of SCORE says that you can market your business if you know your target audience, what to say, and the appropriate media.  John should know.  He has over 40 years of marketing experience and worked the "Where's the Beef?" campaign for Wendy's.

 

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"Mind the Buisness" The Best Of - Branding your Buisness

2015-01-20
Length: 31s

On this episode of "Mind the Business", Eric Hannan, Managing Director of iBank.com, is in studio with us to speak about branding your business. Learn how to use social media, video, and keywords in developing a successful brand.

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"Mind the Business" The Best Of Part 2 Story Telling and Sales

2015-01-13
Length: 41s

This is part 2. Learn how story telling can help you in sales. Our guest is Peter Lisoskie from www.Crocbrain .com. Listen and enjoy this best of MTB. First aired September 2013.

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"Mind the Business" Best of -Story telling and sales

2015-01-06
Length: 41s

In the Best of MTB we will be revisiting the aspect of increasing sales using story telling. Our guest is Peter Lisoskie of The CrocBrain, Brain Science in Selling. 

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The Best Of "Mind the Business" Facebook Marketing

2014-12-30
Length: 31s

Join us as we take a listen to one of our popular past episodes, Facebook Marketing with our guest Manny Lopez of Brightside Marketing. Learn how to use Facebook in your next ad campaign and how it can work for you.

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"Mind the Business" The Best of - Google+

2014-12-23
Length: 41s

Gerry Grant talks about Marketing using Google+

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"Mind the Business" #163 Crowdfunding Part 2

2014-12-09
Length: 39s

Getting funding to start or expand a business through a bank or other financial institutions can sometimes be difficult for entrepreneurs and small business owners.  For some entrepreneurs, crowdfunding may be their way to get the financing they need.  Crowdfunding expert Sam Mian explains how crowdfunding works and how to execute a successful crowdfunding campaign. Crowdfunding part 2

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"Mind the Business" #162 Crowdfunding Part 1

2014-12-02
Length: 40s

Getting funding to start or expand a business through a bank or other financial institutions can sometimes be difficult for entrepreneurs and small business owners.  For some entrepreneurs, crowdfunding may be their way to get the financing they need.  Crowdfunding expert David Khorram explains how crowdfunding works and how to execute a successful crowdfunding campaign

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"Mind the Business" #161 Franchising

2014-11-26
Length: 38s

Listen to this episode and find out if Franchising is the best way to start your new buisness. Our guest is Page Nicol, Franchise Specialist from FranNet Southern California. 

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"Mind the Business" #160 Business Incubator / Internet Marketing PART 2

2014-11-18
Length: 40s

 

Peter Lisoskie, founder of CrocBrain and the StorySelling System, discusses how to market your business via the internet.  According to Peter, now is the time to start and grow your business on the internet. PART 2

 

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"Mind the Business" #159 Business Incubator / Internet Marketing

2014-11-11
Length: 40s

 

Peter Lisoskie, founder of CrocBrain and the StorySelling System, discusses how to market your business via the internet.  According to Peter, now is the time to start and grow your business on the internet.

 

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"Mind the Business" #158 Commercial Leasing

2014-10-27
Length: 37s

 

There are many things to consider when looking for a business location.  A small business owner must carefully consider various factors in leasing a commercial space.  In this episode, Dennis Wright of SCORE, discusses commercial leasing.

 

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"Mind the Business" #157 Business Plans

2014-10-14
Length: 37s

 

A business plan is a necessary roadmap for entrepreneurs and small business owners.   A business with a business plan has a greater chance to succeed than a business without one.  For many entrepreneurs and small business owners, developing a business plan can seem like a daunting task.  Jack McSunas of the Service Corps of Retired Executives or SCORE explains that putting together a business plan is not as overwhelming as it seems.

 

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"Mind the Business" #156 Yelp! for Business

2014-10-07
Length: 35s

 

Yelp! can be a great online tool to develop a business online profile through customer reviews.  Morgan Remmers, Manager of Local Business Outreach for Yelp!, talks about how businesses can use the various tools Yelp! offers.

 

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Mind the Busines #155 Strategic Planning

2014-09-30
Length: 36s

 

In order to increase their chances of succeeding, small businesses must have a strategic plan.  Jay McDowell of ActionCoach of Orange County, discusses the seven elements of a strategic plan.

 

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"Mind the Business" #154 Service Corps of Retired Executives (SCORE)

2014-09-23
Length: 39s

 

:  For many entrepreneurs and small business owners, getting expert advice on how to start or run a business can be difficult.  Many startups, entrepreneurs and small business owners can turn to the best kept secret in the United States -- the Service Corps of Retired Executives or SCORE.  Dennis Wright -- Assistant District Director of SCORE Orange County, Inland Empire, and Coachella Valley -- explains the services SCORE provides free of charge or at a nominal cost.

 

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"Mind the Business" #153 Social Media for Business

2014-09-15
Length: 39s

Founder and CEO of Ogoing, discusses how businesses should use social media to increase their online presence.

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"Mind the Business" #152 The StorySelling Blueprint Formula - Part 2

2014-09-02
Length: 39s

Peter Lisoskie, founder of the CrocBrain Selling System, continues his discussion of the hero's journey in selling and explains how stories help entrepreneurs in sales.

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"Mind the Business" #151 The StorySelling Blueprint Formula - Part 1

2014-08-26
Length: 39s

According to Peter Lisoskie, founder of the CrocBrain Selling System, stories sell.  In this episode, Peter reveals his new selling system - the StorySelling Blueprint Formula and also discusses the Hero's Journey as it relates to sales.

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"Mind the Business" #150 : Social Media Marketing

2014-08-05
Length: 39s

Gerry Grant, founder of Search-Optimization.com, reveals some tips on marketing via social media sites.

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"Mind the Business" #149 Search Engine Optimization (SEO)

2014-07-29
Length: 39s

Gerry Grant, founder of Search-Optimization, discusses the use of search engine optimization to increase your company's profile.

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"Mind the Business" #148 10 Marketing Tips

2014-07-22
Length: 39s

On our show we have Sheryl Lynn, Co-owner and executive of Essence Water, Inc. Sheryl is also a marketing guru and business event coordinator. Sheryl shares her 10 best tips for a good marketing plan.  

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"Mind the Business" #147 The CrocBrain Selling Formula - Part 2

2014-07-15
Length: 39s

 

Peter Lisoskie, author of The Sell Effect:  5 Simple Steps to Sales Conversion, continues his discussion of the CrocBrain Selling Formula.  In this episode, find out more about the Reward Circuit, the three types of people in selling, and the Treasure Connection as it relates to the CrocBrain.

 

 

 

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"Mind the Business" #146 The CrocBrain Selling Formula

2014-07-08
Length: 39s

 

Selling may not be as difficult as most small business owners think.  According to Peter Lisoskie, author of The Sell Effect:  5 Simple Steps to Sales Conversion, it is a matter of learning how to speak to the brain during a purchase decision.  In this episode, find out more as Peter discusses brain science and selling and how to talk to an individual's crocodile brain or CrocBrain.  Discover what all this croc is about.

 

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"Mind the Business" #145 Moderating a Google+ Community

2014-06-24
Length: 39s

Why do community moderators do what they do? Well, find out in this episode with our guest Ray Wyman. We also talk about what is good content for your google+ post.

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"Mind the Business" #144 The Psychology of Selling

2014-06-17
Length: 21s

What is it about selling most entrepreneurs have problems with?  Is it the fear of rejection?  Travis Fox, CEO of 3Form Media, Inc. and The Grid News Network, discusses how to get past the fear of selling.

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"Mind the Business" #143 Getting Started with Google+

2014-06-10
Length: 39s

Gerry Grant is back to reveal how to get started on using Google+ and some of its features that small businesses can use.

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"Mind the Business" #142 Introduction to Google+

2014-06-03
Length: 53s

Google+ has become the largest social media platform.  SEO expert Gerry Grant talks about Google+ and its various tools

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"Mind the Business" #141 Your Business Message

2014-05-27
Length: 38s

Getting your company's message across to potential customers involves using a variety of platforms in today's business world.  Radio Talk Show Host / Digital Publicist Lisa Caprelli and Radio Producer Brian Gaps discuss the variety of platforms businesses can use to expand their digital outreach.

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"Mind the Business" #140 Cybercrime

2014-05-20
Length: 39s

 

Hackers can compromise your business and even put you out of business.  Major corporations and even the Federal Government have been victims of cybercrime.  Ron Williams, President and CEO of Talon Companies and retired Secret Service Agent, reveals how hackers can get into your computer systems and how to protect your business from cybercrime.

 

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"Mind the Business" #139 Credit Reports / Scores

2014-05-13
Length: 39s

Your personal credit report can affect your business.  Our guest, Experian's Rod Griffin, discusses the importance of credit reports and scores.

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"Mind the Business" #138 "Fear and Passion"

2014-05-06
Length: 39s

With us today is entrepreneur Christine Hamer. Christine is going to talk about the fear of starting your own business and how to overcome it. We will also talk about passion and positivity in buisness and how it can effect your growth.

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"Mind the Business" #137 Credit Unions

2014-04-29
Length: 27s

 

Although not all credit unions offer business services, the ones that do may be a better alternative to banks.  Teresa Koch, Marketing Director of Orange County's Credit Union, explains the differences between a bank and credit union and what business services a credit union can offer.

 

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"Mind the Business" #136 Crowdfunding - part 2

2014-04-22
Length: 34s

 

Dr. Letitia Wright, America's Crowdfunding Strategist, resumes her conversation on crowdfunding. 

 

 

 

 

For many entrepreneurs, obtaining funding to start or expand a business may be difficult.  Many small business owners may not qualify for loans or investment capital.  Crowdfunding may be one of the few ways left to get the capital they need.  Dr. Letitia Wright, America's Crowdfunding Strategist, speaks about how crowdfunding works and how to properly run an crowdfunding campaign.

 

 

 

 

 

 

 

 

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"Mind the Business" #135 Crowdfunding Part l

2014-04-15
Length: 32s

 

For many entrepreneurs, obtaining funding to start or expand a business may be difficult.  Many small business owners may not qualify for loans or investment capital.  Crowdfunding may be one of the few ways left to get the capital they need.  Dr. Letitia Wright, America's Crowdfunding Strategist, speaks about how crowdfunding works and how to properly run an crowdfunding campaign.

 

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"Mind the Business" #134 E-mail Marketing and Social Media

2014-04-08
Length: 31s

 

Mark Mikelat of Building Aspirations talks about how to market your business through effective e-mail and social media marketing.

 

 

 

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"Mind the Business" #133 The 7 Deadly Mistakes, Part II

2014-04-01
Length: 36s

Mel Cutler of Entrepreneur Revolution continues his discussion of the Seven Deadly Mistakes Entrepreneurs Make.

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"Mind the Business" #132 The 7 Deadly Mistakes, Part I

2014-03-25
Length: 30s

 

There are hundreds of mistakes entrepreneurs can make in starting and operating a business.  Which ones are the most fatal ones to make?  Join Mel Cutler of Entrepreneur Revolution as he reveals the seven deadly mistakes entrepreneurs make and how to overcome them.

 

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"Mind the Buisness" # 131 Attracting the Media

2014-03-18
Length: 29s

How do you attract the media to your business?  In this show, Rick Weinberg of the California Business Journal gives a reporter's insight on what makes a business stand out as a subject for a magazine article.

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"Mind the Business" #130 Selling the Benefits

2014-03-11
Length: 30s

Sarah Michaels joins Suzanne and Darwin on this episode and talks about building a positive relationship between the seller and the buyer.

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"Mind the Business" #129 Venture and Investment Capital

2014-03-04
Length: 30s

Are you an established company looking for a huge investment of capital to expand your business?  Join Stephanie Ardrey of the ArdreyGroup LLC as she shares some insight on acquiring venture capital and finding investors.

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"Mind the Business" #128 Business Structures

2014-02-25
Length: 46s

 

If you are thinking about operating your business as a corporation, Subchapter S or Limited Liability Corporation, then listen to Fred Pardes and Matt Stein as they give us some insights on the different types of business structures.

 


 

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"Mind the Business" #127 Buying and Selling a Business

2014-02-18
Length: 48s

Join attorneys Fred Pardes and Matt Stein of the Law Offices of Pardes and Stein as they discuss what factors to consider when buying and selling a business

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"Mind the Business" #126 E-Mail Marketing

2014-02-11
Length: 32s

Constant Contact's Kelly Flint shares some tips on how to conduct a good mass e-mail marketing operation and how to use social media in promoting yourself and your business.

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"Mind the Business" #125 Business Plans

2014-02-04
Length: 29s

You asked for it -- a show about business plans. A business plan is an important document.   iBank CEO Nick Way discusses the reasons a company should have a business plan as well as the key elements that needs to be highlighted in the document.

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"Mind the Business" #124 Non-Profit Organizations

2014-01-28
Length: 33s

 

For those social entrepreneurs who are interested in establishing an organization for a cause they are passionate about, Dan McQuaid of OneOC shares some information on starting and operating a non-profit enterprise.

 

 

 

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"Mind the Business" #123 Branding Your Business

2014-01-21
Length: 30s

On this episode of "Mind the Business", Eric Hannan, Managing Director of iBank.com, is in studio with us to speak about branding your business. Learn how to use social media, video, and keywords in developing a successful brand.

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"Mind the Business" #122 Business Development

2014-01-14
Length: 24s

Chris Gonzalez, Managing Director of Business Development from iBank.com, is here to share with us the importance of a good credit score and credit profile.

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"Mind the Business" #121 Commercial Real Estate

2014-01-07
Length: 25s

Learn all about commercial real estate from our guest Kyle Boseman from Arch Realty Group.

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"Mind the Business" #120 Senior Corps of Retired Executives (SCORE)

2013-12-31
Length: 32s

In this episode, Dennis Wright, Assistant District Director of SCORE in Orange County, Inland Empire, and Coachella Valley, joins us to speak about some of the services that SCORE offers new businesses and small business owners.  Most of these services are free or provided at a nominal cost. visit our website at www.mindthebusinessradio.com.

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"Mind the Business" #119 Identifying a Pro-Business City or Location

2013-12-24
Length: 27s

On this edition of "Mind the Business," our guest is Jessica Gonzales, Economic Development Manager from the City of Lake Forest, California.  She is here to talk about "business-friendly" cities and what to look for in a city when relocating a business or starting a new one. Visit our website at www.mindthebusinessradio.com for past shows.

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"Mind the Business" #117 Public Relations for the Small Business

2013-12-17
Length: 32s

Learn about good public relations with our guest Katie Eakins Pierini from Lewis PR. Katie talks speaks about when a small business should consider hiring a public relations firm and how to write a great press release. Visit our website at www.mindthebusinessradio.www.mindthebusinessradio.com.

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"Mind the Business" # 118 Success Story: Nutburgers

2013-12-14
Length: 28s

Carla Lee Johnston is our guest and tells her story of Nut Burgers and One Team Humanity. This is an inspiring story of hard work and success. We learn not to give up on our dreams.

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"Mind the Business" #116 Wellness Programs for the Small Business

2013-12-12
Length: 31s

Wellness is just not something you do at home.  It should also be a part of your workplace.  Our guest Tanya Brown discusses the ways a wellness plan at work can benefit your employees and yourself. 

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"Mind the Business" #115 Dealing with Stress in the Workplace

2013-12-10
Length: 33s

On this edition of "Mind the Business," Tanya Brown shares her insights about dealing with stress in the workplace, at home, and in our everyday lives. Learning to deal with stress is as important as getting a good night sleep. Visit our website at www.mindthebusinessradio.com

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"Mind the Business" #114 Marketing Your Website

2013-12-04
Length: 31s

Now that your website is up and running, you ask yourself, "How do I get people to visit?"  Well, Gerry Grant, founder of www.search-optimization.com,  is with us today to talk about just that. The do's and dont's of marketing using Facebook, Linkedin, and Google+. 

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"Mind the Business" #113 The 5 C's of Credit

2013-11-26
Length: 31s

Taking care of your credit is one of the key ingredients of a successtul business. Our guest, Eric Hannan from iBank.com discusses the "5 C's" of credit. You won't want to miss this one!

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"Mind the Business" #112 Search Engine Optimization (SEO)

2013-11-19
Length: 33s

Our guest on this show is Gerry Grant, the founder of www.search-optimization.com,  shares his 19 years of internet  expertise on the subject of Search Engine Optimization (SEO). 

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"Mind the Business" #108 Relational Marketing

2013-11-15
Length: 29s

Our guest today is Emma Tiebens, Founder and CEO of therelationalmarketer.com. Emma tells us explains how to market your business and products by establishing good relationships.

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"Mind the Business" #111 Facebook Marketing

2013-11-05
Length: 29s

Manny Lopez, founder of Brightside Advertising, reveals some useful hints and tips on Facebook marketing.

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"Mind the Business" #101 Small Business Funding

2013-11-04
Length: 31s

Eric Hannan from iBank.com discusses the challenges small businesses face in getting funding, what funders look for in an applicant, the 5 C’s of credit and ways to increase your business credit profile.

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"Mind the Business" # 102 Sales and Service

2013-11-04
Length: 32s

Sarah Michael, the founder of sparklingresultscoaching.com, is an expert in Intuitive Leadership. Sarah talks about sales, service and dealing with the fear of sales.

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"Mind the Business" #105 The Voiceover Industry

2013-11-03
Length: 18s

Listen as Voiceover Artist/Actor Mike Villani shares with us some great stories and inside information on the voiceover industry. This is part 1 of a 2-part series.

 

 

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"Mind the Business" #109 Sales and Networking: The Personal Approach

2013-11-01
Length: 30s

Nance Rosen, MBA, joins us to talk about the human and personal approach to sales. Nance is on the faculty at UCLA Extension, has been seen on CNBC's "Big Idea," and is a media expert.

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"Mind the Business" # 103 Strategic Business Planning

2013-11-01
Length: 37s

Starting and running a business takes a lot of thought and planning.  Our guest, Jay McDowell, who is with "Action Coach", talks about the strategic business plan.

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"Mind the Business" # 106 Part 2 of the Mike Villani interview.

2013-11-01
Length: 26s

In Part 2, Mike Villani talks about the union and what it takes to get in and stay in the entertainment industry.

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"Mind the Business" #107 Entrepreneurial Mindset, Skills and Strategy

2013-11-01
Length: 31s

Sarah Michael joins us again and shares the importance of having the proper mindset, skills and strategy of running a business.

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"Mind the Business" #110 General Business Tips and Business Book Reviews

2013-10-29
Length: 38s

In this episode the biz crew talks about  alternative offices, ink cartridges, and business cards. Plus a pair of fabulous book reviews! It is a show you won't want to miss. 

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"Mind the Business" #100 Social Media Sales and Marketing

2013-09-21
Length: 31s

Sanjay Dalal joins us today to talk about how to be successful in sales and marketing using social media. Sanjay is the CEO and founder of Ogoing.com.

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Mind the Business Podcast

The Mind the Business Podcast and Radio Show is designed to help you the Startup, Small Business Owner, and Entrepreneur navigate through the tough and sometimes confusing world of Small Business ownership.

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