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Last update: 2015-07-24

Leyla Seka of Desk.com: Millennials Would Rather Have a Root Canal Than Call Customer Support

2015-07-24 :: Small Business Trends

Brent Leary talks to Leyla Seka, SVP and GM of Desk.com, a division of Salesforce.com. Seka talks about how businesses large and small are focusing increasingly on customer service as a way to build the bond between customers and brands.…

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G2 Crowd CMO Adrienne Weissman Talks Marketing Automation for Small Business

2015-07-16 :: Small Business Trends

If you are thinking about automating your marketing and want to know what options exist for small businesses, this is what you've been waiting for. Adrienne Weissman, CMO of software review platform G2 Crowd has more.…

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Rich Pearson of Upwork: Using the Cloud to Spin Up Distributed Customer Support Teams On Demand

2015-06-25 :: Small Business Trends

Are you looking for a way to expand your customer support team? If you thought services like UpWork (formerly Elance and oDesk) are just for hiring people to design a logo, you're mistaken. Learn more about the new ways freelance teams can help your business grow.…

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Al Ko of Intuit: How We’re Helping Small Businesses Fight Entrepreneurial Loneliness

2015-06-18 :: Small Business Trends

Big team or small, running a small business or living life as an entrepreneur can sometimes be a lonely job. Intuit's VP of Product Management spoke with Small Business Trends to explain what his company is doing to help entrepreneurs fight that lonely feeling.…

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Jerry Jao of Retention Science: Customers Buy More, Stay Longer with Subscriptions vs. Flash Sales

2015-05-28 :: Small Business Trends

Want to know about the track record and success rate of subscription-based businesses? Wonder no more. This interview with Jerry Jao, CEO and founder of Retention Science, may have many of the answers you seek.…

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Adrian McDermott of Zendesk: Using Facebook Messenger as a Customer Support Channel

2015-05-21 :: Small Business Trends

Adrian McDermott, Senior Vice President of Product Development for Zendesk, shares with us how using Facebook Messenger for customer service can help create more successful support experiences. But only if companies don’t abuse the privilege of using a channel originally meant for friends and family.…

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Barbara Corcoran of Shark Tank: Real Entrepreneurs Better Off Trying, Failing Than Not Trying at All

2015-05-07 :: Small Business Trends

When trying to figure out whether going into business for themselves is the right decision, there is just one question every would-be entrepreneur should really ask themselves before it's too late…

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Russ Chadinha of PROS: Automating Quotes and Pricing Improves Revenues and Customer Experience

2015-04-16 :: Small Business Trends

Many products and services today come in a bunch of different configurations. Just think about the options you face when shopping for computers, phones, a car, or even plans for wireless and cable services. Screen resolution, hard drive size, color, etc. Keeping up with which customizable pieces work with others manually makes it more difficult to make the right offer to the right customer at the right time. That’s especially true in a world where customers expect immediate responses for everything. Russ Chadinha, Director of Product Marketing at PROS, a software company that helps organizations use big data to sell more effectively, shares how CPQ (configure-price-quote) applications can help them sell more, be more efficient, and improve the customer experience with the sales process.…

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Rohan Gilkes of Wet Shave Club: Growing a $4K Investment into $350K Business

2015-04-09 :: Small Business Trends

Sometimes a person who has a good business idea isn’t able to translate it into a successful business. But that doesn’t mean it can’t be done. Rohan Gilkes was not the original founder of Wet Shave Club — a monthly box subscription service sending supplies to those men who prefer old-fashioned, traditional shaves. But he saw the potential in the idea, bought out the original owner, and turned his $4,000 investment into $350,000 in revenues in less than a year. Gilkes shares with us how he and his team of 4 was able to turn someone else’s good idea into a great business in such a short amount of time.…

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Tushar Makhija of Helpshift: Using Proactive Support to Provide Great Mobile Customer Service

2015-04-02 :: Small Business Trends

As we discovered last month, marketers are building mobile marketing platforms out of smartphones to tap into how much time we spend looking at them. That is why mobile devices also make a great mobile customer service platform, providing opportunities to answer questions right where customers are looking — without making them jump around. Tushar Makhija, Vice President of Business Development for customer support/engagement platform provider Helpshift shares with us how offering customer support assistance right from within your mobile app can craft the kind of experiences that create loyal customers. …

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Avanish Sahai of Demandbase: B2B Marketing Focuses on Accounts Not Individuals

2015-03-26 :: Small Business Trends

Marketing to individual consumers is a lot different than marketing your products and services to other businesses. That is why Avanish Sahai, chief product officer for Demandbase, a targeting and personalization marketing platform for B2B marketers, says account-based marketing can improve your efforts to bring on more business customers. Sahai explains what account-based marketing is and how it helps align sales and marketing efforts. He also discusses the impact it can have on new customer acquisition as well as extending the lifetime of existing customer relationship to uncover cross-sell/up-sell opportunities. …

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Mark Tack of Vibes: Mobile Wallets Move Us Closer to Smartphones Being Marketing Platforms

2015-03-19 :: Small Business Trends

When Apple Pay was announced as part of the iPhone 6 rollout last year, it accelerated the adoption of mobile payments’ march to the consumer. But mobile payments is just part of the mobile wallets equation, which Mark Tack, Vice President of Marketing for mobile marketing technology company Vibes, says holds the key in turning mobile phones into full-fledged engagement platforms. Tack shares how Apple Passbook, Google Wallet, iBeacons and other technologies are helping companies go beyond doing transactions over the phone, to creating full-blown experiences that cross the customer engagement life cycle.…

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Kristin Naragon of Adobe: Traditional Email Solution Providers Aren’t Cutting It With Marketers

2015-02-11 :: Small Business Trends

Even in the age of social media, text messaging, chat and mobile apps, email is still the main channel marketers use to connect with customers and prospects on a large scale. But, according to a new study from Adobe, two-thirds of email marketers are unhappy with the service they are getting from their email solution providers. Kristin Naragon, Director of Email Solutions at Adobe, shares with us some of the key findings from the study on why email marketers are not satisfied with the current tools they are using, and what they feel they need to get their jobs done today.…

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Brent Leary Interviews Tyler Lessard of Vidyard

2015-01-29 :: Small Business Trends

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Brent Leary Interviews Jasen Lew Of Medallia

2015-01-22 :: Small Business Trends

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Brent Leary Interviews Ujjal Kohli From Preact

2015-01-15 :: Small Business Trends

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Brent Leary Interviews Pamela Prentice Of SAS

2015-01-08 :: Small Business Trends

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Brent Leary Interviews Christine Stoffel of SEAT

2014-12-18 :: Small Business Trends

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Brent Leary Interviews James Ross Of HedgeChatter

2014-12-11 :: Small Business Trends

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Brent Leary Interviews Jon West Of AddShoppers

2014-11-26 :: Small Business Trends

Jon West, Cofounder and CEO of AddShoppers - a social marketing and analytics platform used by more than 10,000 eCommerce companies - shares his thoughts on how detailed measurement of sharing can help turn one-off holiday shoppers into consistent, longtime customers.…

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Brent Leary Interviews Jeremy Roche Of FinancialForce

2014-11-20 :: Small Business Trends

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Brent Leary Interviews Brennan Loh Of Shopify

2014-11-13 :: Small Business Trends

Brennan Loh, head of business development for Shopify, helps us understand the impact mobile and social is having on ecommerce from a small business perspective, and how focusing on customer engagement over individual transactions is the key to long-term success.…

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Brent Leary Interviews John Mason Of IBM on Watson Analytics

2014-11-06 :: Small Business Trends

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Brent Leary Interviews Mary Lou Song

2014-10-30 :: Small Business Trends

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Brent Leary Interviews Patrick Llewellyn of 99designs

2014-10-02 :: Small Business Trends

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Brent Leary Interviews Wade Foster Of Zapier

2014-09-18 :: Small Business Trends

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Brent Leary Interviews Mike Volpe of HubSpot

2014-09-15 :: Small Business Trends

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Brent Leary Interviews Nina Yiamsamatha Of Foursquare

2014-09-11 :: Small Business Trends

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Brent Leary Interviews Giles House of CallidusCloud

2014-09-04 :: Small Business Trends

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Brent Leary interviews Elie Challita of Loqate

2014-08-27 :: Small Business Trends

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Brent Leary Interviews Phil Hill Of FlashIssue

2014-08-21 :: Small Business Trends

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Brent Leary Interviews Patrick Tripp Of Adobe

2014-08-14 :: Small Business Trends

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Brent Leary Interviews Jonathan Davids of Influicity

2014-08-07 :: Small Business Trends

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Brent Leary Interviews Matthew Bellows of Yesware

2014-07-31 :: Small Business Trends

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Brent Leary Interviews Jon Ferrara - Instincts Vs. Insights

2014-07-24 :: Small Business Trends

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Interview With Nikolaus Kimla of Pipelinersales

2014-07-10 :: Small Business Trends

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Brent Leary Interviews Tom Caporaso

2014-07-02 :: Small Business Trends

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Brent Leary Interviews Richard Owen Of Satmetrix

2014-06-19 :: Small Business Trends

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Brent Leary Interviews Sam Mallikarjunan From HubSpot

2014-05-08 :: Small Business Trends

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Brent Leary Interviews Girish Mathrubootham of Freshdesk

2014-05-01 :: Small Business Trends

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Brent Leary Interviews Kelly McGuire Of SAS

2014-04-24 :: Small Business Trends

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Brent Leary Interviews Lana Khavinson Of LinkedIn

2014-04-17 :: Small Business Trends

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Brent Leary Interviews Anthony Smith of Insightly

2014-04-10 :: Small Business Trends

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Interview with Maggie Lang of Kimpton Hotels

2014-04-03 :: Small Business Trends

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Brent Leary Interviews Tal Tsfany

2014-03-27 :: Small Business Trends

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Interview With Gene Marks

2014-03-20 :: Small Business Trends

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Interview with John Lawson

2014-03-13 :: Small Business Trends

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Interview With Steven Aldrich

2014-02-27 :: Small Business Trends

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Interview With Jamie Sutherland Of Xero

2014-02-13 :: Small Business Trends

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Interview With Aly Saxe: PR Today takes Efficiency, Scalability and Accountability

2014-01-30 :: Small Business Trends

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Interview With Pamela Ohara

2014-01-23 :: Small Business Trends

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Dane Atkinson of SumAll

2014-01-09 :: Small Business Trends

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Interview With Richard White

2013-12-27 :: Small Business Trends

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Interview With Sean Whitely

2013-12-19 :: Small Business Trends

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Ray Pun Of Adobe

2013-12-12 :: Small Business Trends

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Brent Leary Interviews Julio Viskovich of Hootsuite

2013-11-14 :: Small Business Trends

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Brent Leary Interviews Parag Jhaveri of Hucklebury

2013-11-07 :: Small Business Trends

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Elaine Delos Reyes - Director of Fan Marketing for Chicago Bears

2013-10-31 :: Small Business Trends

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Wilson Raj. of SAS - Privacy Conundrum

2013-10-24 :: Small Business Trends

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Lori Schaefer

2013-08-15 :: Small Business Trends

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Bill Rancic And Intuit

2013-08-07 :: Small Business Trends

Small Business Podcast…

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Act On

2013-08-01 :: Small Business Trends

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Simon Berg - Ceros

2013-07-25 :: Small Business Trends

Small Business Podcast…

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John Clark - RivalIQ

2013-07-11 :: Small Business Trends

small business, competitive intelligence…

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Iska Hain - Google

2013-07-03 :: Small Business Trends

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Zac Gittins and Jake Kuczeruk - Tie Society

2013-06-20 :: Small Business Trends

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RJ Hottovy - MorningStar

2013-06-06 :: Small Business Trends

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Mari Smith - Facebook Marketing

2013-05-30 :: Small Business Trends

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Alexei Denayav - TranscribeME

2013-05-16 :: Small Business Trends

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Terry Jones - Travelocity and Kayak

2013-05-08 :: Small Business Trends

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Justyn Howard - Sprout Social

2013-05-02 :: Small Business Trends

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Bruce Bedford - Oberweis

2013-04-25 :: Small Business Trends

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Matt Thomson - Klout

2013-04-17 :: Small Business Trends

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Melinda Emerson - Small Biz Lady

2013-04-11 :: Small Business Trends

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Brian Solis - WTF

2013-04-04 :: Small Business Trends

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Loni Stark - Adobe

2013-03-28 :: Small Business Trends

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Oracle Accelerator - Steve Cox

2013-03-14 :: Small Business Trends

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Rich Rao - Google

2013-03-06 :: Small Business Trends

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Ramon Ray - Facebook Marketing for Small Business

2013-02-28 :: Small Business Trends

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Jeremy Epstein - Sprinklr

2013-02-14 :: Small Business Trends

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Chris Bucholtz - Yelp Review Lessons

2013-02-07 :: Small Business Trends

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James Wong - Avidian

2013-01-31 :: Small Business Trends

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Clate Mask - Infusionsoft

2013-01-23 :: Small Business Trends

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Denis Pombriant - Subscription Economy

2013-01-16 :: Small Business Trends

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Lawton Ursery - SageOne and Indie Peace

2013-01-09 :: Small Business Trends

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Jon Ferrara - 122212

2013-01-03 :: Small Business Trends

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Heath Nielsen - Baylor

2012-12-27 :: Small Business Trends

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Tamara Gruzbarg - Gilt

2012-12-19 :: Small Business Trends

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Robert Wollan - Accenture

2012-12-12 :: Small Business Trends

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Jeff Brathwaite - Mobile Payments

2012-12-04 :: Small Business Trends

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Grant Wickes - Professor Gadget

2012-11-28 :: Small Business Trends

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Kyle Porter

2012-11-20 :: Small Business Trends

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Pamela Ohara

2012-11-14 :: Small Business Trends

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Frank Eliason

2012-11-08 :: Small Business Trends

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John Pepper - Boloco

2012-10-31 :: Small Business Trends

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Brian Clark - Copyblogger

2012-10-23 :: Small Business Trends

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Paul Berry - Rebel Mouse

2012-10-09 :: Small Business Trends

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Sanjeev Aggarwal

2012-10-08 :: Small Business Trends

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Annie Tsai - DemandForce

2012-10-04 :: Small Business Trends

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Scott Mitchell - Looplogic

2012-09-27 :: Small Business Trends

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Tu Nyguen - Gongshow Gear

2012-09-20 :: Small Business Trends

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One on One Interviews

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One on One Interviews


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