Home  /  Podcast Directory  /  Business & Finance  /  PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose


Last update: 2015-06-01

PNR 81: Can't Miss Content Opportunities in Mary Meeker's Trends Report

2015-06-01
Length: 58s

In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the "Content Inc." episode.  After Joe discusses the new platform launch, the boys dig into Mary Meeker's annual trends report.  Guess what?  Your buyers are now millennials.  And there are quite a few opportunities just right for you (yes, you!).

After a little discussion of how startups can use content marketing, Robert lays out Google's new "Phantom" update, and why content marketing and native advertising are joined but separate.  Raves include Austin City Limits and Travelers Insurance.  This week's TOM example of the week: Band-Aid.

x

Share: PNR 81: Can't Miss Content Opportunities in Mary Meeker's Trends Report


PNR 80: Publisher Cuts Lead to Content Opportunities for Brands

2015-05-25
Length: 1s

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest purchase for Content Marketing Institute, the UK-based show, Content Marketing Show. Verizon's purchase of AOL leads to discussion around what value there is in AOL's many content brands and Spotify decides to add both videos and podcasts.  Then the boys rant away at two particular articles that elaborate on the problems content marketers face - leading to the idea that brands have real opportunities when publishers cut back too much.  Official rant and raves include a Purina platform called Puppyhood.  This week's TOM example of the week: Fresh Fork Market.

x

Share: PNR 80: Publisher Cuts Lead to Content Opportunities for Brands


PNR 79: Facebook's Move to Swallow Publishers

2015-05-18
Length: 55s

In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost.  Then the boys move right along to the official launch of Facebook News.  Is this the end of times for publishers or the stairway to heaven?  After discussing whether brands could really create a "Mad Men" type show, Joe and Robert rant and rave about Adobe's new audio white papers, as well as a huge media purchase in the surfing industry. This week's TOM example: Poor Richard's Almanack.

x

Share: PNR 79: Facebook's Move to Swallow Publishers


PNR 78: The Future of Content Marketing 2025

2015-05-11
Length: 53s

In this Mother's Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd predictions, the boys discuss a research study on the ROI of content marketing versus native advertising.  In addition, PNR discusses the importance of the New York Times hitting one million digital subscribers.  Rants and raves include Glossier and the importance of words. This week's TOM example: Good Old Days magazine. 

x

Share: PNR 78: The Future of Content Marketing 2025


PNR 77: Why Digital Spending Is Not Growing Fast Enough

2015-05-04
Length: 1s

In this episode of #ThisOldMarketing, Joe and Robert go into detail on why digital marketers are still not spending enough on digital (or are they?). In addition, the boys talk about which content we need to target different generations and whether content companies are media companies, technology companies...or both. This episode also includes a short take on Google's launch into content discovery. Rants and raves include a draft pick from USC and Dove's "Real Beauty". This week's TOM example: NFL Films.

x

Share: PNR 77: Why Digital Spending Is Not Growing Fast Enough


PNR 76: The New Media Model Will Include Selling Products

2015-04-27
Length: 56s

In this episode of This Old Marketing, Joe and Robert discuss research that Facebook organic reach is dipping even more, and additional research that states influencer marketing is on the rise (but wait for the rant on this one). The boys also discuss why new media companies focus on advertising, and how the media model of the future will be all about selling products and services.  After roasting the WSJ (again) for a misleading blog post, rants and raves include Emmy nods for content marketing.  This week's #ThisOldMarketing example of the week: Merrill Lynch.

x

Share: PNR 76: The New Media Model Will Include Selling Products


PNR 75: Media Serves Two Content Masters, Brands Serve Just One

2015-04-21
Length: 1s

In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015.  In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them.  Rants and raves include a flawed take on marketing automation and the future of Time Inc.  This week's TOM example: the Caslon Company.

x

Share: PNR 75: Media Serves Two Content Masters, Brands Serve Just One


PNR 74: LinkedIn Moves for Content Dominance

2015-04-13
Length: 55s

In this episode of #ThisOldMarketing, Joe and Robert discuss the LinkedIn purchase of lynda.com and what it means for LinkedIn and the content marketing industry.  In addition, the boys cover the difference between content and advertising, and if it really matters, as well as an indepth discussion about how to measure content programs.  Rants and raves include Disney and how content marketing could save the world. This week's TOM example: Mutual of Omaha's Wild Kingdom.

x

Share: PNR 74: LinkedIn Moves for Content Dominance


PNR 73: Like It or Not, Advertising Is Booming

2015-04-06
Length: 1s

In this episode of PNR's This Old Marketing, Joe and Robert discuss the finer points of what content marketing really is and how it's defined. The boys go on and banter about Google's deadline for mobile-friendly sites, as well as comment on how the advertising industry is, like it or not, actually booming.  Rants and raves include Madmen and the death of publishing.  This week's TOM: Robert Half.

x

Share: PNR 73: Like It or Not, Advertising Is Booming


PNR 72: Facebook Moves for Total Internet Domination

2015-03-30
Length: 57s

In this episode of #ThisOldMarketing, Joe and Robert discuss the movement by major publishers to create content "inside" Facebook's walls.  Does this mean that the future of the web could be dominated by Facebook?  In addition, the boys discuss whether "content blindness" is actually a thing, review a research study that says digital natives actually prefer print, and preview Airbnb's publishing strategy.  Rants and raves include a TechCrunch article that goes beyond what's real. This week's TOM example of the week: Pepsodent and Bob Hope.

x

Share: PNR 72: Facebook Moves for Total Internet Domination


PNR 71: The Third Era of the Internet Has Begun

2015-03-23
Length: 58s

In this episode of This Old Marketing, Joe and Robert discuss AOL founder Steve Case's take on the third era of the Internet (yes, this is such a thing). In addition, the boys ponder whether or not LEGO went off the rails with their "beauty tips for girls" section in LEGO Club Magazine. Then, more about PR's role in content marketing and a quick look at revenue models for podcasts.  Rants and raves include Starbucks and IDG.  This week's TOM example of the week: Back Country.

x

Share: PNR 71: The Third Era of the Internet Has Begun


PNR 70: Starbucks Announces Next Move as Media Company

2015-03-15
Length: 56s

In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor.  In addition, the boys rant about Nokia launching a content marketing "campaign" with Wired, and then rant a little more about the term "branded content". Raves include discussion about a new formula to measure content marketing, and why it might be necessary to get a new name for podcasting.  This week's #ThisOldMarketing example: Public Accountant Magazine.

x

Share: PNR 70: Starbucks Announces Next Move as Media Company


PNR 69: Google+ Finally Dead? Well, Not Really

2015-03-09
Length: 59s

In this episode of This Old Marketing, Joe and Robert discuss the big Apple announcement and why Robert doesn't have an iWatch yet.  Then, onto Google plus.  Is it dead?  Is it alive?  Joe says 4 out of 10 (whatever that means).  In addition, the boys discuss the New York Times going Hollywood with native advertising, and why PR is the new content marketing (sort of).  Rants and raves include why marketers can't measure and how to get your long-form articles to go viral.  This week's TOM example of the week: RCA Records and Kellogg's.

x

Share: PNR 69: Google+ Finally Dead? Well, Not Really


PNR 68: The Media Industry Is Desperately Confused

2015-03-02
Length: 51s

In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting.  In addition, the boys discuss the confusion in the media landscape, how bad native advertising can get, and how Dove's move wasn't very beautiful.  Raves include airline safety and nifty titles.  This week's #ThisOldMarketing example: Land's End and Apostraphe. 

x

Share: PNR 68: The Media Industry Is Desperately Confused


PNR 67: When Will LinkedIn's Purchase Run End?

2015-02-23
Length: 56s

In this episode, Joe and Robert discuss LinkedIn's latest marketing solutions launch, and ponder the number of companies LinkedIn will buy over the next year.  In addition, the boys discuss Seth Godin's take on content marketing, what innovative media companies are doing to cut through the clutter, and how the New York Times is launching a new content product.  Rants and raves include People magazine and how LEGO stole the Oscars.  This week's #ThisOldMarketing example: Cleveland Clinic's Health Hub.

x

Share: PNR 67: When Will LinkedIn's Purchase Run End?


PNR 66: Why the New Golden Age of Marketing Is Now

2015-02-16
Length: 58s

In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book.  Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney.  Rants and raves include the Obama selfie stick and Barney's print magazine launch.  This week's TOM example of the week: The start of the comic book industry.

x

Share: PNR 66: Why the New Golden Age of Marketing Is Now


PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself

2015-02-09
Length: 58s

In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015.  After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines.  Rants and raves include Coca-Cola, Target and Gawker.  This week's TOM example is KISS.

x

Share: PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself


PNR 64: Super Bowl Advertisers Don't Care about Building Audience

2015-02-02
Length: 57s

In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads.  SnapChat launched a new content series (which, of course, will disappear after 24 hours) and Conde Nast is paying journalists to create content for brands (as well as work a day job). Rants and raves include an indepth look at what makes a great content marketer from Joe and Robert rants and raves about Nationwide's Super Bowl ad (that everyone hated but Robert).  This week's TOM example: Dell's Corporate Responsibility Report.

x

Share: PNR 64: Super Bowl Advertisers Don't Care about Building Audience


PNR 63: Competition for Super Bowl Halftime Attention Is On

2015-01-26
Length: 53s

In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year.  In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools.  Rants and raves include CMS troubles and a Jon Favreau chat.  This week's TOM example of the week: Jaeger's clothing.

x

Share: PNR 63: Competition for Super Bowl Halftime Attention Is On


PNR 62: Marketing Still Subservient to Sales | The Launch of Facework

2015-01-19
Length: 59s

In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that's what you call it). Next, the boys ramble on about the role of sales and marketing.  Are they still far apart?  Are they getting closer?  No worries there, because the boys cheer up about news on the fall of Google Glass and something Facebook is launching called Facebook Work (or Facework, for short).  Rants and raves include Newcastle's Super Bowl ad bid and clarification on the term, native advertising.  This week's #ThisOldMarketing example of the week: WestJet's Above & Beyond.

x

Share: PNR 62: Marketing Still Subservient to Sales | The Launch of Facework


PNR 61: The YouTube Killer Is Not Facebook, It's Twitter

2015-01-12
Length: 59s

This week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe.  But Joe and Robert persist regardless.  In this week's episode, Joe and Robert talk about whether B2B content marketing is a failure, and if FTC will enact regulations regarding native advertising.  In addition, the boys discuss the marketing technology landscape and why Twitter's play into video is going to be huge.  Rants and raves include a super smart post from Medium's Ev Williams and the McDonald's "signs" program.  The #ThisOldMarketing example of the week: Merck Manuals.

x

Share: PNR 61: The YouTube Killer Is Not Facebook, It's Twitter


PNR 60: The Social Media Phase Is Over

2015-01-05
Length: 58s

In this episode of #ThisOldMarketing, Joe and Robert discuss and dissect nine trends from the Wall Street Journal, as well as why Fred Wilson believes the innovation in social media is dead.  In addition, the boys discuss subscriber burn in YouTube, Forbes magazine's gift to AT&T, and what authenticity really means.  Rants and raves include #MayhemSale from Allstate and an amazing interview from Marriott on their content marketing strategy.  This week's TOM example: Johnson & Johnson.

x

Share: PNR 60: The Social Media Phase Is Over


PNR 59: The 2015 Content Marketing Predictions Episode

2014-12-28
Length: 1s

In this episode of #ThisOldMarketing, Joe and Robert look into the future with their 2015 content marketing predictions, which include some surprising channel focuses, communication issues with the C-Level, M&A activity and an overt focus on mobile (which could be a problem).   In addition, the boys talk about the "Year in Review" Facebook disaster, as well as an amazing overview of the opportunities in podcasting.  Rants and raves include an IKEA holiday commercial and the Neil Degrasse Tyson tweets. This week's TOM example: Tealium's Golden Book series.

x

Share: PNR 59: The 2015 Content Marketing Predictions Episode


PNR 58: Here's What Verizon Should Have Done with SugarString

2014-12-21
Length: 1s

In this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then discuss the problems at Google, and what Verizon should have done with SugarString instead of stopping the program. Joe and Robert were all raves this episode, with kudos to George Clooney and some excellent storytelling from John Lewis and Coca-Cola. This week's TOM example: Car Talk.

x

Share: PNR 58: Here's What Verizon Should Have Done with SugarString


PNR 57: The Only Way to Stop Native Advertising Is to Embrace It

2014-12-15
Length: 1s

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par.  In addition, the boys discuss a lengthy article about the future of native advertising, as well as the heaps of money in and around marketing technology today.  Rants and raves include the latest Sony scandal.  This week's TOM example: Hubspot's purchase of Agency Post.

x

Share: PNR 57: The Only Way to Stop Native Advertising Is to Embrace It


PNR 56: Chipotle Calls on Best-Selling Writers for Soda Cups

2014-12-08
Length: 59s

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research.  Is 25% not enough? Audio content begins to go viral, and the mexican-chain Chipotle recruits best-selling writers to create content for bags and cups. Is it better to have more or less article links in posts and did content marketing make the Hot or Not list?  Rants and raves include a native advertising rant from Joe from the Conan show, and Robert raves on user experience and storytelling.  This week's TOM example: Rockwell Automation Asia Pacific.

x

Share: PNR 56: Chipotle Calls on Best-Selling Writers for Soda Cups


PNR 55: Why It's Impossible to Scale Native Advertising

2014-12-01
Length: 54s

In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted's newfound money.  In addition, the boys talk about the huge increase in native advertising spending, and discuss the difference between native advertising and advertorials.  After going through some 2015 CMO predictions, Robert rants about Invective Marketing and Joe raves about a Christmas Book.  This week's TOM example: Arla from Sweden.

x

Share: PNR 55: Why It's Impossible to Scale Native Advertising


PNR 54: Captain Obvious - Marketers Are Wasting Money on Social

2014-11-23
Length: 54s

In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers.  In addition, the boys discuss the New York Times/Shell native advertising deal, as well as a Forrester report that says marketers are wasting money on social media.  This week's raves include a unique comedy video related to content marketing and some interesting Aussie coverage of CMI's content marketing benchmark survey.  #ThisOldMarketing example of the week: Scribner magazine from 1887.

x

Share: PNR 54: Captain Obvious - Marketers Are Wasting Money on Social


PNR 53: Facebook Continues To Mess with Your Content

2014-11-17
Length: 54s

In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes.  That's right...get ready for all your Facebook promotional content to go bye bye.  In addition, the boys talk about Marriott's move to becoming a full-blown media company, and (ring the bell) native advertising revenues continue to soar.  Two raves this week include a print magazine launch from Airbnb. This week's TOM example of the week: thinkMoney magazine from TD Ameritrade.

x

Share: PNR 53: Facebook Continues To Mess with Your Content


PNR 52: Failed 2014 Content Marketing Predictions

2014-11-11
Length: 1s

In this, our one year anniversary episode, Joe and Robert look back and grade themselves on their 2014 content marketing predictions.  In addition, the boys discuss the growing concern over native advertising in the political space, which caused some issue this year in San Francisco. Facebook offers an interesting deal for publisher and there is yet another article about a crisis in content marketing.  Rants and raves include Alex from Target and commenting on blog posts.  This week's #ThisOldMarketing example is none other than This Old Marketing.

x

Share: PNR 52: Failed 2014 Content Marketing Predictions


PNR 51: Is There a Crisis in Content Marketing?

2014-11-03
Length: 51s

In this episode of This Old Marketing, Joe and Robert discuss a possible "crisis" in content marketing effectiveness. Then the boys discuss the ongoing agency saga and content marketing, with some breaking news on the Publicis purchase of Sapient. Final stories include a take on the revolution in podcasts, and some critical review of Verizon's new content marketing site.  Rants and raves include a CNET magazine and more confusion over native advertising.  This week's #ThisOldMarketing example of the week: Concept to Reality magazine from Altair Engineering.

x

Share: PNR 51: Is There a Crisis in Content Marketing?


PNR 50: Hey WSJ - Native Advertising Is NOT Content Marketing

2014-10-27
Length: 52s

In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing.  Mozilla launches a new media platform and Snapchat says NO to native advertising...but do they? This week's rants and raves include an amazingly inaccurate infographic and why the Wall Street Journal doesn't understand what content marketing really is. This week's #ThisOldMarketing example: Scandinavian Airlines.

x

Share: PNR 50: Hey WSJ - Native Advertising Is NOT Content Marketing


PNR 49: Is It Time to Kill Your Facebook Page?

2014-10-20
Length: 51s

In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page.  In other news, the Association of National Advertisers has decided to acquire the Business Marketing Association, their second purchase in the last six months, while the VP of MasterCard states that content marketing is inherently flawed.  Rants and raves include a Starbucks Video and HBR post on Drucker.  This week's #ThisOldMarketing example: Qualcomm Spark.

x

Share: PNR 49: Is It Time to Kill Your Facebook Page?


PNR 48: Watch Out! Major TV Dollars to Hit Content Marketing

2014-10-13
Length: 58s

In this episode of #ThisOldMarketing, Robert and Joe discuss the sale of content advertising agency Story Worldwide to Next Fifteen.  That flows really well into an interview with the CEO of Omnicom, who is suggesting to his clients that they put 10-25% of their TV dollars into digital (here comes the content gap). The boys also discuss how HuffPost is seeing 30% of their revenues as content services.  Rants and raves include a must-see video from Harlan Ellison on writers getting paid.  This week's TOM example: the space program.

x

Share: PNR 48: Watch Out! Major TV Dollars to Hit Content Marketing


PNR 47: The Real Cure for the Native Advertising Blues

2014-10-06
Length: 50s

In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print.  The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are "wrong" for doing content marketing.  This week's TOM example: Swide.com from Dolce&Gabbana.

x

Share: PNR 47: The Real Cure for the Native Advertising Blues


PNR 46: Yet Another Inbound Vs. Content Marketing Debate

2014-09-29
Length: 53s

In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing.  It seems, according to the research, content marketing is a subset of inbound.  Joe and Robert couldn't disagree more.  

In addition, the boys discuss the fleeing of reporters to the brand side, and get happy about Marriott's launch of a huge content marketing initiative.  Rants and raves include Facebook and GE.  This week's TOM example of the week: The Guitar Center YouTube program.

x

Share: PNR 46: Yet Another Inbound Vs. Content Marketing Debate


PNR 45: Native Advertising Redux | Blogging Myths

2014-09-22
Length: 58s

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider.  In addition, the boys cover some flawed blogging research, why podcasting is taking off and the dark side of native advertising.  Rants and raves include an HBR misstep and the Wall Street Journal guide to native advertising.  This week's #ThisOldMarketing example: Steve Jackson Games (the oldest blog on the planet). 

x

Share: PNR 45: Native Advertising Redux | Blogging Myths


PNR 44: The Coming Content Marketing Software Shakedown

2014-09-15
Length: 1s

In this post-Content Marketing World episode, Joe and Robert review their highlights from the show, and then immediately dig into Apple's distribution of the new U2 album to all iTunes accounts.  In addition, the boys discuss a couple articles about the future of content marketing software.  Is it just getting started or is this as big as we will see it?  Raves include Marcus Sheridan's key post on adding salespeople to the content marketing mix.  This week's #ThisOldMarketing example of the week: AllRecipes.com.

x

Share: PNR 44: The Coming Content Marketing Software Shakedown


PNR 43: Live from Content Marketing World 2014.

2014-09-07
Length: 35s

In this special live episode from Cleveland, Ohio - home for Content Marketing World 2014, Joe and Robert have the pleasure of a special announcement - the launch of CMI's podcast network.  Joe and Robert's special guests include podcast director Pamela Muldoon, Todd Wheatland (author of The Marketer's Guide to Slideshare) and Andrew Davis (author of Brandscaping). 

x

Share: PNR 43: Live from Content Marketing World 2014.


PNR 42: Bezos Transforms the Post | Kardashian's App Rules

2014-09-02
Length: 1s

In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio.  In addition, the boys discuss the death of Google Author Rank, how Bezos is transforming the post, and what the value of a brand is really worth.  Raves include Kim Kardashian and what brands can learn, and how journalism today is not so horrible.  This week's TOM example: MarketMinder.com from Fisher Investments.

x

Share: PNR 42: Bezos Transforms the Post | Kardashian's App Rules


PNR 41: Yahoo! Launches Native Ad Killer App | Facebook Becomes Big Brother

2014-08-25
Length: 56s

In this episode, Joe and Robert discuss LinkedIn's move to make SlideShare PRO free for all.  In addition, the boys discuss the critical role of the editor, Yahoo!'s launch of a new native advertising network, and the end of print newspapers.  Rants and raves include Facebook's tweeking of the news feed and Coin's disaster.  This week's #ThisOldMarketing example: RCI's Endless Vacation magazine.

x

Share: PNR 41: Yahoo! Launches Native Ad Killer App | Facebook Becomes Big Brother


PNR 40: Losing Native Advertising | A Scary Facebook Proposition

2014-08-19
Length: 1s

In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising.  In addition, the boys discuss a major algorithm flaw with liking on Facebook, real-time marketing disasters, and the eBook pricing problem at Amazon.com.  This week's TOM example: UPS.

x

Share: PNR 40: Losing Native Advertising | A Scary Facebook Proposition


PNR 39: Finally, Some Solutions to the Native Advertising Debate

2014-08-11
Length: 59s

In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver.  In addition, the boys cover content marketing and venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever, USA" program. Rants and raves include the NFL and Audible.com.  This week's TOM example: Sunset magazine from Southern Pacific Railroad.

x

Share: PNR 39: Finally, Some Solutions to the Native Advertising Debate


PNR 38: John Oliver Rants Against Native Advertising

2014-08-04
Length: 1s

In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company.  In addition, the boys cover new research on Facebook versus Instagram, dark social, Adidas and a video on John Oliver completely tearing apart native advertising.  This week's rant from Robert is why everyone CAN be a storyteller, while Joe raves about Jack Daniel's distillery.  This week's #ThisOldMarketing example of the week:  Aircraft Owners and Pilots Association.

x

Share: PNR 38: John Oliver Rants Against Native Advertising


PNR 37: How to Steal Audience from Publishers | Content Marketing from Beck

2014-07-28
Length: 1s

In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands.  In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer.  This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date). 

x

Share: PNR 37: How to Steal Audience from Publishers | Content Marketing from Beck


PNR 36: Forbes, Bizo Sold; Time Creates Native Group

2014-07-22
Length: 59s

This week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform.  In addition, the boys discuss Time's creation of a native ad group, the newspaper crisis, and Ford's former Social head Scott Monty moves to the dark side.  Raves come from Weird Al Yankovic and the Gettysburg Museum.  This week's TOM example: L'Oreal's Makeup.com.

x

Share: PNR 36: Forbes, Bizo Sold; Time Creates Native Group


PNR 35: Does Sponsored Content Have a Trust Problem?

2014-07-14
Length: 59s

In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement.  This week's TOM example: Credit Suisse's magazine from 1895: Bulletin.

x

Share: PNR 35: Does Sponsored Content Have a Trust Problem?


PNR 34: The Death of Email Has Been Greatly Exaggerated

2014-07-07
Length: 54s

In this episode, Joe and Robert discuss content marketing hitting the big time at HBR.  After that enjoyable discussion, the boys chat about media agencies getting into the content production business, why email is far from dead, and then a handful of research posts that are readily made fun of.  Rants and raves includes a great case study from Newcastle Brown.  This week's #ThisOldMarketing example: Southern Poverty Law Center.

x

Share: PNR 34: The Death of Email Has Been Greatly Exaggerated


PNR 33: P&G Kills All Marketing Titles

2014-06-30
Length: 1s

In this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketing titles will change to something different.  In addition, the boys discuss Google's change to get rid of Google authorship pictures, as well as some new research on how brands spend money to promote owned content.  This week's #ThisOldMarketing example comes from Chango.com.

x

Share: PNR 33: P&G Kills All Marketing Titles


PNR 32: We Have No Idea if Ads Actually Work

2014-06-23
Length: 1s

In this week's #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn's Content Marketing scorecard.  In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really know if online ads work or not.  Joe and Robert rant and rave about CMO-readiness for technology and whether PR is better than content marketing.  This week's #ThisOldMarketing example: Albert Heijn's supermarket chain.

x

Share: PNR 32: We Have No Idea if Ads Actually Work


PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing

2014-06-16
Length: 1s

In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences.  In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure.  Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open.  The week's #ThisOldMarketing example: BeingGirl.com from P&G.

x

Share: PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing


PNR 30: Facebook Confirms It: You Have to Pay to Play

2014-06-09
Length: 58s

In this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%.  Facebook is becoming a pure play paid platform in many cases.  The boys also discuss how much data you actually need for your content marketing strategy.  The final news articles provides a cross section of a record month for magazine launches with a shuttering of a dozen tried and true niche magazines.  This week's #ThisOldMarketing example: The Fresh Fork Market Almanac.

x

Share: PNR 30: Facebook Confirms It: You Have to Pay to Play


PNR 29: A Reality Check for Brands as Publishers | A Must-Read Report

2014-06-02
Length: 55s

In this week's episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends.  The boys then go deep into what brands are missing from the publishing equation, as well as Conde Nast's "Magna Carta" guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series.  This week's #ThisOldMarketing example: Martin Guitars.

x

Share: PNR 29: A Reality Check for Brands as Publishers | A Must-Read Report


PNR 28: Brands Don't Care a Lick about Traditional Publishers

2014-05-26
Length: 43s

Happy Memorial Day to those in the States.  In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing.  The boys finish the program with a take about mobile and where content marketing fits into a mobile strategy.  This week's #ThisOldMarketing example: USAA magazine.

x

Share: PNR 28: Brands Don't Care a Lick about Traditional Publishers


PNR 27: A Must-Read Report from The New York Times | The FCC Is Wrong

2014-05-19
Length: 59s

In this episode, Joe and Robert go into detail about the leaked New York Times report uncovering the major challenges they are dealing with to stay relevant in digital news.  It's a must read for all businesses.  In addition, Joe and Robert discuss the integration of brand newsrooms, content marketing research in Australia, and the Tea Party's new online digital publication. Robert's rant this week includes comments about the FCC non-ruling on fast laning. This week's #ThisOldMarketing example: "Our Food: Your Questions" from McDonalds Canada.

x

Share: PNR 27: A Must-Read Report from The New York Times | The FCC Is Wrong


PNR 26: Finding the Moneyball of Content Marketing

2014-05-12
Length: 51s

In this episode, Joe and Robert discuss the Omnicom/Publicis breakup party and there are some saying that PR is included in Google's Panda algorithm.  In addition, the boys discuss the future of marketing apps, why content marketing fails, and go in-depth on finding your Moneyball number for Content Marketing.  This week's #ThisOldMarketing example: Poetry Magazine.

x

Share: PNR 26: Finding the Moneyball of Content Marketing


PNR 25: The Future of News | The Deception of Native Advertising

2014-05-05
Length: 54s

In this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising.  The founder of Netscape is betting big on the future of news, while the boys discuss that there are a few new ways to get it paid for. And in the rants and raves, Amazon leverages Twitter to add to your personal shopping cart and we find out that Mr. Rose is not the leading content marketing expert in LA.  This week's #ThisOldMarketing example: NavyforMoms.com.

x

Share: PNR 25: The Future of News | The Deception of Native Advertising


PNR 24: LinkedIn Goes All In | Google+ on Death Watch

2014-04-29
Length: 1s

In this episode, the boys rant about whether or not Google + is closing its doors on being competitive with Facebook. Consumers now use the web more than watching television (for whatever that's worth) and Joe and Robert discuss all the possible companies that LinkedIn should purchase. In other news, Facebook launches a wire service and hardly anyone remembers see a native ad.  This week's #ThisOldMarketing example: Indium Manufacturing.

x

Share: PNR 24: LinkedIn Goes All In | Google+ on Death Watch


PNR 23: Organic Reach in Facebook Is Gone | Enterprise Content Ineffective

2014-04-22
Length: 1s

In this episode of PNR and #ThisOldMarketing, Joe and Robert discuss some changes in Google Analytics, followed by a deep discussion on the future of Facebook for content marketers. More news for the week includes agencies building out newsrooms, new CMI content marketing research on B2B enterprises and why social media fading into wallpaper is a good thing. This week's TOM example of the week: Dell Power Solutions.

x

Share: PNR 23: Organic Reach in Facebook Is Gone | Enterprise Content Ineffective


PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing

2014-04-16
Length: 1s

In this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money deals flowing into the content marketing industry, and what this means for the next 12 months. Cosmo causes a stir and Shutterstock launches a new education and training platform.  This week's TOM example of the week: Fire Protection Engineering magazine from the Society of Fire Protection Engineers. #ThisOldMarketing

x

Share: PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing


PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous

2014-04-07
Length: 51s

In this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off.  Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for brands, and how being just mediocre in your content creation and distribution is a dangerous place to be.  This week's #ThisOldMarketing example is NewTekniques Magazine.

x

Share: PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous


PNR 20: Live from Content Marketing World Sydney

2014-03-31
Length: 54s

This week to celebrate PNR's 20th episode, Joe and Robert record #thisoldmarketing live from Content Marketing World in Sydney, Australia.  Special guests include King Content's Todd Wheatland and Cisco's Tim Washer.  The boys discuss LinkedIn's new content analytics package, the end of blog comments, and the market pulse on content marketing in Australia.

x

Share: PNR 20: Live from Content Marketing World Sydney


PNR 19: Time to Ignore Facebook and Google

2014-03-25
Length: 53s

This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content noticed.  At the same time, Google goes out to hunt guest blogging spammers. After a nice discussion on transparency, Robert covers this week's TOM example: Baseball Cards.

x

Share: PNR 19: Time to Ignore Facebook and Google


PNR 18: Growing Pains for Native Advertising | Harley's Content Past

2014-03-18
Length: 51s

This week, Joe and Robert dig deep into native advertising...first with the Wall Street Journal's new native launch, and then with Guardian's native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our TOM example: The Enthusiast from Harley Davidson.

x

Share: PNR 18: Growing Pains for Native Advertising | Harley's Content Past


PNR 17: Stop Complaining, Content Marketing Is the Phrase

2014-03-11
Length: 58s

Joe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Robert rant about people who rant about the phrase 'content marketing'.  This week's TOM example: Energy University.

x

Share: PNR 17: Stop Complaining, Content Marketing Is the Phrase


PNR 16: Don't Publish On Rented Land | Facebook Follies | Patagonia Footprints

2014-03-04
Length: 56s

Joe and Robert discuss the LinkedIn job bank fiasco and then discuss whether agencies really can do content marketing well. In addiition, the boys discuss not publishing on rented land, and more critical reviews of Facebook's algorithm changes. This week's #ThisOldMarketing example: Patagonia footprints.

x

Share: PNR 16: Don't Publish On Rented Land | Facebook Follies | Patagonia Footprints


PNR 15: LinkedIn Opens Publishing for All | Learning from SI's Swimsuit Issue

2014-02-25
Length: 53s

In this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users.  The boys also talk about Buzzfeed's advice for content success, Sprinklr buys Dachis and content marketing examples from Toyota and Chevron. This week's TOM example of the week: Thomas Edmonds.

x

Share: PNR 15: LinkedIn Opens Publishing for All | Learning from SI's Swimsuit Issue


PNR 14: The History of Content Marketing Shocked | Guardian's Unique Content Move

2014-02-19
Length: 50s

In this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week's #ThisOldMarketing example is a shock to the world: There is a new "oldest content marketing example" for the boys to banter about.

x

Share: PNR 14: The History of Content Marketing Shocked | Guardian's Unique Content Move


PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud

2014-02-12
Length: 49s

In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers.  In addition, Joe and Robert talk about the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud. This week's TOM Example: HomeMadeSimple.com from P&G.

x

Share: PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud


PNR 12: The Future of Facebook | Chipotle Launches Series | Super Bowl Bust

2014-02-04
Length: 49s

In this episode, Joe and Robert talk about Facebook's launch of "Paper" and the evolution of Facebook's graph search into something that will rival Google.  Chipotle announces a comedy series on Hulu and Outbrain releases a report that states what relevant content truly is.  This week's TOM example: iFly magazine from KLM airlines.

x

Share: PNR 12: The Future of Facebook | Chipotle Launches Series | Super Bowl Bust


PNR 11: The End of Guest Blogging | No Dates on Blog Posts | Minecraft Education

2014-01-27
Length: 50s

In this episode, Joe and Robert talk about Google's Matt Cutts and the proclamation that guest blogging is dead. The boys also discuss SEO and social signals, the future of Twitter, more money for NewsCred, and an advertorial mishap.  Robert raves about a new environmental video and Joe rants about not having dates on blog posts.  This week's TOM example: Minecraft.

x

Share: PNR 11: The End of Guest Blogging | No Dates on Blog Posts | Minecraft Education


PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content

2014-01-20
Length: 52s

In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience.  In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy.  This week's TOM example: Nike.

x

Share: PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content


PNR 9: Will Native Become the Norm? | A Trillion Devices | GI Joe & Content Marketing

2014-01-14
Length: 47s

In this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other.  Joe explores more on native advertising and the insane growth projections for 2014.  Robert covers how marketers are overcomplicating technology.  This week's This Old Marketing example: G.I. Joe.

x

Share: PNR 9: Will Native Become the Norm? | A Trillion Devices | GI Joe & Content Marketing


PNR 8: The End of Content Marketing | Kevin Spacey, Netflix and JELL-O

2014-01-07
Length: 50s

In this episode, Joe and Robert talk about a "content marketing is dead" post, as well as a big announcement about Kevin Spacey and the Netflix big data model.  Robert raves about three amazing new commercials and Joe shares the This Old Marketing example of the week: JELL-O.

x

Share: PNR 8: The End of Content Marketing | Kevin Spacey, Netflix and JELL-O


PNR 7: The End of Advertising | Content Marketing and Ron Burgundy

2013-12-30
Length: 49s

In this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into what Anchorman 2 did differently with content that no other movie ever did before (and what your business can do about it). Also discussed - more content marketing predictions and how small businesses get started with content marketing.

x

Share: PNR 7: The End of Advertising | Content Marketing and Ron Burgundy


PNR 6: The Content Marketing Predictions Show

2013-12-22
Length: 46s

Ta Da - The annual content marketing predictions show is here!  In this special episode, Joe and Robert discuss what actually "will" happen with content marketing in the year 2014.  Topics include which surprising company will start purchasing media companies and which channel marketers will be focusing on for the upcoming year.

x

Share: PNR 6: The Content Marketing Predictions Show


PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House

2013-12-17
Length: 45s

Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.

x

Share: PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House


PNR 4: Marketing Jobs Slashed | Content Marketing and VCs | Google Ads Social Ads

2013-12-11
Length: 42s

Joe and Robert discuss the Unilever announcement of their mass layoff of marketing jobs and what it means for marketers in general.  Also covered in this podcast: content marketing goes full steam ahead with VC companies; Facebook pushes its ads; Google+ launches social advertising.  TOM example of the week: Minnie Maud Hanff and Force Cereal. 

x

Share: PNR 4: Marketing Jobs Slashed | Content Marketing and VCs | Google Ads Social Ads


PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again

2013-12-04

Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising.  Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network.  TOM example of the week: LEGO magazine.

x

Share: PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again


PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio

2013-11-25
Length: 43s

Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears.

x

Share: PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio


PNR 1: Forbes Sale | YouTube Comments | LinkedIn Showcase Pages | Minecraft | John Deere's Magazine

2013-11-20
Length: 38s

In this episode, Joe and Robert banter about who should buy Forbes magazine, and the Forbes content business model. They also cover Google+ comment integration into YouTube and LinkedIn launching their showcase pages.  Rants about Content ROI and Minecraft (as content marketing) included.  This Old Marketing example of the week: The Furrow magazine from John Deere.

x

Share: PNR 1: Forbes Sale | YouTube Comments | LinkedIn Showcase Pages | Minecraft | John Deere's Magazine


PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose


Switch to our mobile site