Do a peer review and ask for testimonials long before your book is even finished.…

The back cover is an important marketing tool, so you want to choose every word wisely.…

When it comes to technology, don't be swayed by hype; figure out what's right for your business.…

Once you write your first book, you'll discover many reasons why you should write more books.…

If you ever want anyone to read your book, you need to get out there and market it.…

Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books.…

If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source.…

Procrastination is the enemy of writers and probably the reason most books never see the light of day.…

Use these tips to find enough content to get a great head start on your book project.…

Write a book that gets you the work and clients that you really want.…

Learn how to use audio to promote your book or to create companion products that complement your book.…

Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications.…

A few tips for making sure your business thrives, even when the economy does not.…

Two simple (and free) things you can do to market your book online right now.…

Along with the ISBN (International Standard Book Number) that is used to identify a book, you'll encounter other acronyms like CIP and LCCN.…

As a self-publisher, you should learn a few conventions before you lay out your book.…

To market a book online, the first thing you must have is a Web site.…

Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at.…

Even if you will only be selling your book online, your book cover design needs to make a great impression.…

Virtually all POD publishers use the same printer so their books can be ordered by bookstores and available on Amazon. …

You need to understand the various types of editing before you go searching for an editor. …

The title is like a headline for your book, so you should take the time to craft it carefully. …

Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it. …

Once you know what you need to do, what is stopping you from actually getting it done? …

An outline is like a roadmap for your book and can help keep you from getting stalled out on the project. …

An ISBN or International Standard Book Number is one of the most important numbers you will encounter in book publishing. …

The next time you are feeling intimidated at the prospect of copywriting, try walking a mile in your customer's shoes. …

If you never have the courage to dream that impossible dream, you certainly can't start taking steps to make it happen. …

The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher. …

As a writer, it's a good idea to understand what rights you are giving away and which ones you are retaining. …

When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace. …

Turn your specialized knowledge into information products and reap the benefits for years to come. …

The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't. …

Before you write a word of your next book or even a short article, think about who will actually read it. …

Add some spark to your marketing message to make your book stand out from the crowd …

Put Google ads on your Web site and earn money from your online writing. …

Host Susan Daffron explains what Publishizing is and describes the content of this podcast. …