Home  /  Podcast Directory  /  Education & Reference  /  SEO Podcast, from VisibleHQ.com: SEO and Building a Private Blog Network // similar to ViperChill, Pat Flynn, Smart Passive Income, Entrepreneur On Fire


Last update: 2015-04-09

How an Infographic is Helping Outrank EDU Sites

2015-04-09
Length: 15s

 

The niche I’ll be talking about today is a tought one—it’s in the education niche.  Here are some quick stats:

 

Keyword: “Master of Engineering”

 

CPC: $19.03

 

Monthly Searches: ~500

 

Moz Keyword Difficulty: 51%

 

It’s not an easy keyword by any measure, but you can bet that it’s a valuable one.  How much is a college willing to pay to get a new engineering student?  Well, how much would a new student be worth to a college, tens of thousands of dollars?

 

Looking At the Top 20

 

Here, I’ll just post a screenshot and see if anything jumps out at you…

 

 

In case you missed it, the top 20 contains:

 

1 Wikipedia article

 

16 .edu sites

 

2 News/Brand articles

 

1 .org site

 

What?!

 

Master-of-Engineering.org

 

How is a 2.5 year old DA 19 domain outranking 16 .edu sites?  That’s what we’re going to be looking at, but here’s a preview—they’re killing it with content.

 

First, I just want to point some things out:

 

This site is an exact match domain This site uses a hyphenated domain

 

Both of those domain techniques have fallen a bit out of favor in the SEO world.  Indeed, I have given clients the same advice:

 

Try not to use an exact match domain, and don’t use a hyphenated domain—build a brand!

 

But that’s one of the things I love about SEO, it’s not a concrete set of dos and don’ts.  Instead, it’s a massive beast that doesn’t sit still, that contradicts itself, and doesn’t always make sense.  That’s why you have to pay attention.

 

All right—let’s dig in and find out what this site is doing to kick the ass of several huge universities.

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A Brief Update

2014-12-04
Length: 2s

Hello!

Thanks for tuning in to the Visible HQ podcast.  If you're a regular listener, you'll know that the show has been on a break for a little over a month.  

I ran into some personal issues (but everything is fine now), and I've also been transitioning the focus of VisibleHQ.com  The site (and the podcast) originally started out with a focus on creative link building, and ways to build your site into an authority.  But as I got more involved in private blog networks, I started talking more and more about it, getting farther away from my original focus. 

Over the last month or so, I've found myself moving closer to the idea of building natural links, and building up domain authority to do well in the search engines.  If you're wondering what this will look like, if you've seen my niche analysis on Watch NFL games, garcenia cambogia, and most recently, marijuana dispensaries, that's the kind of content I will continue to focus on.  

Next week I'll be releasing a new episode of the Visible HQ podcast, with Brennan Dunn.  We'll be talking about the natural transition from working as a consultant, to writing books, creating courses, and maintaining a successful membership site.  It's a little different from the interviews I've had on here in the past, but if you're running a business of any kind, this will be a fantastic listen,  you'll learn a ton.  So be sure to tun in Wednesday, December 10th.

One last note before I go, I recently launched a new service I know you'll love.  In all my research on SEO, I constantly find AWESOME places to build a safe, natural backlinks.  SEO changes, but getting links will be an important part of SEO for a long time to come.  For a very small fee each month, I'll send you ONE email per week, containing ONE backlink opportunity.  This is a great way to consistently build links, and really diversify your link profile.  Some links are do follow, some are no follow, but they are all from powerful domains that will help your site in the SERPs.  

For more details on this service, check it out at http://www.visiblehq.com/backlinks

 

Thanks for listening!  Be sure to listen to episode 37 with Brennan Dunn next Wednesday.

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Social Media and SEO: how natural language helps rank a site

2014-10-08
Length: 16s

This week on the Visible HQ Podcast, I'm chatting with Paul Shapiro, of SearchWilderness.com.  Paul mostly works with big enterpreise level clients, and focuses on how social media can increase rankings, and customer engagement.  Paul is also one of the moderators for the popular subreddit BigSEO at reddit.com.

What We Discuss in this Episode How Paul got started in SEO The pros and cons of working with enterprise level clients Using social and data analysis to support SEO. Understanding the language of social media, and how that relates to better rankings Relating data mining in social to help with keyword research The biggest social media "bang for your buck" Using social media to understand your audience The power of share-ability How to improve (and research) sharability Paul's involvement with /r/BigSEO subreddit Some tips for using Reddit in marketing The social side of working SEO for big companies How important is s

Social media is the quintessential place where you're gonna see people speaking freely and as they would in a normal conversational environment.

- Paul Shapiro

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Authority SEO part I - Building Backlinks Through Podcasting

2014-09-30
Length: 12s

A lot of the advice you hear for white hat, or natural link building is "write great content, and the links will come."  But there's more to it than that.  As previous podcast guests (such as David McSweeney and Brian Dean) have pointed out, there are more steps to take after writing some great content.  You need to reach out to people--to really put your content out there and get it seen.  With part 1 of my Authority SEO series, I hope to show you how to start getting some natural, powerful links from podcasting.

You create the great content, I'll show you what to do with it.

Authority SEO method #1 - Start A Podcast

There are lots of guides to be found online that teach you how to start a podcast to build authority for your brand, and to build your customer base. If that's what you want, I suggest you check them out (try Pat Flynn's approach, or this course from PodcastAnswerman.com). Those two sites will also take you through the technical challenges of starting a podcast. I will not be walking you through every aspect of starting a podcast with this guide.

Instead, I'll be showing you the easiest way to start a podcast in order to reach more of your potential audience, and build some natural links to your site.

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Travis Jamison on the PBN Update

2014-09-25
Length: 18s

In a special episode of the Visible HQ Podcast, I've invited SEO Superstar Travis Jamison, from SupremacySEO on to the show to talk about the recent Google run on private blog networks.  Travis has many different networks, totaling hundreds of sites.  

We discuss how many of his sites were hit, his thoughts on whether this was a manual penalty or an algorithm update, and what the best action going forward it.  

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Private Blog Network Algorithm Update 2014: What Now?

2014-09-24
Length: 15s

There's a lot of  fear that comes with each Google algorithm update.  When guest blogging as an SEO method was targeted, did Google go after a bunch of small offenders, no matter how poorly and transparent a job they were doing?  No.  They went after the most public and most popular option, MyBlogGuest--which you can read about here.  Many sites received penalties that did nothing wrong.  That's called collateral damage.  What Google (very effectively) did was to give every an unhealthy dose of FEAR at the thought of guest blogging.

Is guest blogging dead?  No.  Guest blogging works reeeeeally well still.  SHITTY guest blogging is dead.

I'm not going to spend a lot of time speculating on what specific things Google was targeting, because--as I said, it's really early still, but they did hit Spencer Haws and NoHat Media (who jointly own the annihilated PUBLIC network called RankHero) pretty hard.  Why?  One opinion: Spencer and Hayden were some of the most popular bloggers talking about PBNs.  Hell, it's where a lot of people first DISCOVERED the idea of building out their own network.  On top of that, their network, RankHero, was very public in that the people getting links on the network KNEW the URLs of the network sites.  Multiply this over hundreds of sites and customers, and even if your best practices are the very very best practices, the position is weakened by being public.

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Conversation With A Domain Broker

2014-09-17
Length: 13s

One great thing I get to do in running a site like VIsible HQ is talk to a lot of people about SEO, and specifically, building PBNs.  I get to hear about their journey, and their most frequently encountered problems.  Probably the number 1 issue people run into is finding quality domains.  My guest on today’s show runs the site heavydutydomains.com, a service which finds and vets very high quality domains for use in building a private blog network.  

What We Discuss in this Episode How HeavyDutyNames decides the value of a domain Why PageRank doesn't matter (but why they still use it to sell domains) Using domain metrics as a shorthand to quickly  pare down a list of potential domain names to buy Is a domain's value based solely on the links it has (and not trust flow/citation flow/domain authority/page authority What you should know (and do) if you're just starting out building PBNs Looking at the history of a site for quality indicators Is there a degree to which domains that have previously been spammed are still usable? Does a dropped (for a long period of time)/deindexed domain still potentially have value? How to approach a domain that is not currently indexed Tips on how to find better domain names in GoDaddy (and do better with auctions)
If someone was using it as a part of a PBN or a money site, and it got deindexed, then what will happen is the archive snapshot will not be available.  But if you can see that three months ago the domain was belonging to an organization or a normal website and is now deindexed, just go ahead and buy the domain name.  99% it will be indexed once again.

- Mark Wardi

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The Truth About Private Blog Networks

2014-09-10
Length: 7s

In response to a piece of PBN-building software that was released last week--and sold thousands of copies, I wrote an essay on my own philosphy of building private blog networks.  Spoiler alert: don't use automated, over-hyped software on your PBNs.  

The full text of the essay can be found below.  

If you'd like me to build you a high-quality private blog network consistent with the philosophies I discuss in this episode, you can get more info about that here.  

...no SEO campaign is one size fits all, and not all budgets are created equally.  For me, building out a network is about balancing risk with resources.  This not only applies to building a PBN, but to SEO at large: there will always be a certain amount of risk associated with building something artificial, like a link network.  Take risks with purpose

 

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Niche Analysis - How to Rank Among Giants (Garcinia Cambogia Case Study)

2014-09-03
Length: 18s

On this week's episode of the Visible HQ podcast, I give a summary of the deep-dive into the Garcinia Cambogia niche I just completed.  You'll find out what it takes to rank in this competitive niche (hint: it's not good content), as well as what one site is doing to build some legitimate, powerful links (and how you can copy this method). 

The information in this episode was first published in Part I and Part II of my niche analysis series.  Check out those post for in-depth information, with examples, pictures, and more. 

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Blackhat SEO Revisited - An Interview with Charles Floate

2014-08-27
Length: 21s

Today on the show I’ll be bringing back Charles Floate, from GodofSEO.ca.  You may remember I had Charles on for Episodes 5 and 6.  Today, I chat with him about the Google penalty he received a few months ago and how it has affected his SEO business.  We also get into some black hat SEO tips—so tune in if that's your thing. 

What We Discuss in this Episode Why Charles was penalized so thoroughly by Google Should you be concerned (about a penalty) if you have an SEO blog? The reaction from other SEOers on the penalty Does having a very public penalty (to an SEO agency) harm client acquisition? Focusing on getting rankings/traffic through social and content Using social signals in the service of authority and legitimacy How Charles generates social signals (that stick) Are aged 301 still effective? How to use 301s (and other techniques) when building an authority site A blackhat linking strategy Are PBNs working well in the SERPs? What's the fastest way to rank a new site (if you don't care about money or penalties) Building links to a high quality PBN Micro-affiliate sites to drive traffic and take up SERP real estate

Don't openly admit and give examples of sites that you use to manipulate Google.  That was probably my downfall...

- Charles Floate

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Listener Questions Episode II - Answers to Questions About Running A Private Blog Network

2014-08-21
Length: 11s

In this episode of the Visible HQ podcast I answer a few listener questions on the topic of private blog networks.  You'll hear the answers to:

How many money sites should you link out to on your PBN

A discussion on having your sites on the same host/analytics/webmaster tools account

Should you use static sites or WP sites for your PBN?

Are there manageability plugins for hosting or Wordpress sites?

How to link to a money site about fishing from a photography private blog network site (and how this can be applied to all sites)

How to change the "subject" of a PBN site.

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Building A Business Using Private Blog Networks with Jon Haver

2014-08-13
Length: 27s

On this episode of the Visible HQ Podcast, I chat with Jon Haver of AuthorityWebsiteIncome.com all about Private Blog Networks.  We talk about the three ways Jon makes a killing with his PBN network, how he manages such a large network, and many more private blog network tips. 

What We Discuss in this Episode How Jon got his start in SEO. Are private blog networks one of the most effective ways to do SEO? How important is it to diversify your link building? When you should not build private blog network links. How Jon uses private blog networks in his business (three different ways!) Some guidelines for building a solid PBN site. How to decide whether to rent links or have your own network built. How to use private blog networks to start your own SEO business. How have private blog networks grown as an SEO tactic. How Jon handles PBN hosting (and which kinds of hosts to avoid). How Jon finds great domains to build into his network. Content philosophy: how to build sites that stand up to manual reviews. How to manage plugins for your PBN. How often you should update your content. What are the maximum out bound links (OBL) to a money site, and why does relevancy change the OBL? How Jon handles a team of virtual assistants to build and manage his network. ...the cost of having a team build out your network!  And the cost of other expenses, such as hosting (for July 2014)

It's very easy to not do it right.  And I think it's not worth it to not do it right.  There's a lot of corners that can get cut along the way.  Maybe it works for now, but I think in the long run... the PBNs that will last the longest and get you the biggest return on, are the quality ones. 

- Jon Haver

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The New Google Local Algorithm Update -- with Barry Schwartz

2014-08-06
Length: 18s

In Episode 26 of the Visible HQ Podcast I'm chatting with Barry Schwartz of RustyBrick.com.  You also probably know him from Search Engine Roundtable and Search Engine Land.  You'll hear us chat about the ins and outs of the newest Google local algorithm, and his view on what's working in SEO today. 

What We Discuss in this Episode What is the Google Pigeon update? How Marketing Land found out about the update before it launched How locations play a part in the updated algorithm The significant changes in the local results How the information about algorithm updates usually flows How Google tried to get a bit tricky with the Hummingbird algorithm Why Google doesn't always announce a new algorithm Forecasting Google updates by monitoring the SEO community Barry's view on what's working currently in SEO How a site's quality affects their placement in the search results How embarrassment drives a brand getting their sh*t together when penalized
You've really gotta build something that is better than everything else, that has quality content, that might have more tools on the site: you've gotta do something that gets people to want to notice you and want to go to your website, which should result in ranking well in the search results.

- Barry Schwartz

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Getting Natural & Relevant Backlinks

2014-07-30
Length: 32s

This week on the show, I'm chatting with David McSweeney from Top5SEO.  David specializes in producing great content, and excelling in outreach.  In this episode, you'll hear how he earns links by focusing on doing outreach the right way.  We also talk about a negative SEO attack he's been dealing with over at his site--you'll hear why it happened, and what he's doing about it.

What We Discuss in this Episode How David got started in SEO The blurred lines between white and grey hat Broken link building How link building uses psychology How finding common ground can help you get links What David did to get thousands of targeted negative SEO links Is the link disavow tool effective Destructive link removals (as an negative SEO tactic) How David helped a photographer get a ton of natural links How mobile search and Hummingbird are changing keyword research Remembering WHY you're trying to rank (hint: not for it's own sake)
With outreach, the more your put in the more you get back.

- David McSweeney

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Strategic SEO vs. Tactical SEO

2014-07-24
Length: 18s

This week I'm chatting with Josh Bachynski, an SEOer who has been optimizing sites for over a decade.  In this episode, we discuss the idea of generating buzz as a way of getting noticed and ranking well, and really get into a discussion about penalties and algorithms.

What We Discuss in this Episode Making the highest quality site The different types of queries The two different types of bounce rates How has Hummingbird affected SEO How to start SEO before you start building a site/business Buzz Generation--what is it and how it can help you rank …

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SEO: Rank Highest, Fastest, and Cheapest with the Fewest Links

2014-07-16
Length: 37s

In this episode of the Visible HQ Podcast, I'm chatting with Terry Kyle from SEO Traffic Hacks.  I've been following Terry's work for a year or two now, and am constantly impressed by his network of tests and the information those tests produce.  As he mentions in the show, he is currently running about 60 different tests, so he definitely has insights about what's working and what's not.  As you'll see below, we get into the new 30 day Google sandbox, as well as really diving into Private Blog Network tactics.

What We Discuss in this Episode Terry's SEO philosophy Google's 30 day sandbox How to "get around" the sandbox Google's random ranking factors and how to beat it How to incorporate the 30 day sandbox into your SEO strategy What's working in SEO right now PR vs. Majestic/Moz metrics The two different kinds of a deindexed site, and how to use it to your advantage when buying domains Building links to private blog network sites, is it worth it? Building a diverse backlink profile vs. just linking with PBN sites …

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Ecommerce for SEO Websites with Brendan Tully

2014-06-25
Length: 19s

 

In this episode of the Visible HQ Podcast, I'm chatting with Brendan Tully, from ParetoEcommerce.com all about ecommerce SEO.  I ask Brendan what the biggest quick win is for a new, and an established ecommerce site, what the biggest mistake he sees often in regards to ecommerce SEO, and much more.  This is action-item packed episode, so check it out.

What We Discuss in this Episode How Brendan got started in SEO The biggest difference between doing SEO for an ecommerce site vs. an information/service site. The problem of thin content on ecommerce websites Using video to build back links A trick on how to deal with discontinued product pages Using price engines to build links to product pages How to add content to product pages (and help with conversions) Two words you can add to the title tags to get 20%-50% increase in traffic Getting rich snippets (stars, reviews, etc) to increase ranking and conversions The importance of site speed (and when it actually matters). The VERY FIRST thing you should do when launching an ecommerce store …

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Diversifying Your Organic Traffic - with Matt Paulson

2014-06-18
Length: 21s

Welcome to Episode 21 of the Visible HQ podcast.  This week, I'm chatting with Matt Paulson on how to diversify your organic traffic.  From optimizing your images, to using automation to get more twitter followers, listen at Matt discusses how he turned a Panda penalty into a quest to never take another blow from the interruption of a single traffic source.

What We Discuss in this Episode How Matt got started with affiliate marketing Getting slammed by Panda 1.0 Getting kicked out of Google News Why Matt's sites got penalized for Panda 1.0 Where Matt is currently getting traffic from (hint: it's not Google organic search) How Matt gets extra email signups through co-registration How to use Zapier and IFTTT to get more twitter followers How to use Bing and Google Images to get more traffic Diversify and scale …

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Anyone Can Rank A Site [an audio SEO case study]

2014-06-10
Length: 23s

On this episode of the Visible HQ podcast, I'm discussing my blog post Anyone Can Rank A site.  I discuss how I ranked a site on the first page of Google in three months.  I go over various techniques, including on-page SEO, blog commenting, and 301 redirects. 

 

Link building | SEO | How to Rank a site

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Domain Buying Checklist for Private Blog Networks

2014-06-03
Length: 10s

In this week's episode of the Visible HQ Podcast, I talk about how to find the perfect domain for your private blog network.  This is part I of a two part domain-focused episode.  Next week I'll be talking about how to find a domain that's relevant to your niche, or how to creatively use some content, some linkbuilding, and some plugins to help change the subject of a domain.  So stay tuned for that. 

Listen to this week's show and learn how I determine which domains to buy based on metrics, anchor text profile, the history of the site, and more.

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How To Set Up Hosting For Your Private Blog Network

2014-05-28
Length: 11s

On today's episode, I'm talking all about how to decide which kind of hosting to use for your private blog network:

A separate, reputable host (hostgator, bluehost, dreamhost, etc) for each site

Dollar or two dollar hosting for each site

An SEO host

I go through the pros and cons of each one.

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Listener Questions About Private Blog Networks

2014-05-21
Length: 10s

On this episode of the Visible HQ podcast, I answer listener questions all about Private Blog Networks. 

Here are the questions I've answered:

How do I find quality domains related to my niche?

How can you tell if a potential PBN site (an expired domain) has been spammed previously?

Is there any way to find really high quality domains quickly and easily?

Do domain names that have PR lose their effectiveness over time?

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Diving In to your Client's Backlink Profile - with Nichola Stott

2014-05-13
Length: 22s

On this episode of the Visible HQ podcast, I chat with Nichola Stott from themediaflow.com all about link auditing.  We also discuss link building vs. link earning, and how she would start an SEO campaign for a site about...drumsticks!  If you're enjoying the show, it'd be a great help if you could subscribe and leave a review in iTunes.

What We Discuss in this Episode Nichola's SEO philosophy The importance of getting the information architecture of a site perfect Earning a link vs. building a link How owning the content can help your SEO efforts The importance of auditing a client's backlink profile How doing a link audit can CYA as an SEO agency, and can help you survive a penalty Should you go after the links your competitor has? Choosing your brand unique selling point (USP) as an SEO starting point. …

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How to SEO Your Podcast - with John Lee Dumas of Entrepreneur On Fire

2014-05-05
Length: 20s

On today's show, I'm joined by John Lee Dumas of Entrepreneur on Fire. We talk all about podcasting, with a focus on how to SEO your podcast to get it ranked better in iTunes.  I have also asked John if he'll check the comments of this page for the next few days and help answer any questions you may have after listening, so be sure to check the comments below.

What We Discuss in this Episode How John got started podcasting Getting high authority sites The advantages of having show notes Why ranking in iTunes is incredibly important The #1 most helpful thing you can do to rank better in iTunes Individual episode subtitles vs. overall show subheading: which is more important Do tags even matter anymore? Writing titles that grab attention Why getting specific with your podcast or content (instead of general) is the way to go How podcasting is more powerful than blogging Why you should absolutely consider starting a podcast Why you should consider NOT starting a podcast

You should be so niched down that you have a small, tiny base of potential listeners who are going to become raving fans.  That's called "dominating your niche.

- John Lee Dumas

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On Running and Maintaining a Private Blog Network - with Alan

2014-04-29
Length: 25s

Welcome to Episode 14 of the Visible HQ podcast!  This week I'm chatting with Alan, an acquaintance who runs his own Private Blog Network Business.  We have a casual chat about what it takes to run a private blog network the right way.

What We Discuss in this Episode Does letting your private blog network sit for too long cause metrics to go down? When a website's previous owner contacts you (after they let the domain lapse) How to deal with hosting and trying not to leave a footprint Cheap hosts vs. "Regular" hosts vs. SEO hosts The importance of testing different hosting solutions How to deal with content needs for a PBN Building sites that will pass a manual review Site-wide links vs. contextual link from a PBN Anchor text diversity (which building links) …

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What Google's Growth Means for SEOers -- with Aaron Wall of SEObook.com

2014-04-22
Length: 23s

This week I'm chatting with Aaron Wall, of SEObook.com about Google's recent changes and where a beginner should start with SEO.

What We Discuss in this Episode Google's increasing rate of of change The "smoke screen effect" causing drops in the SERPs The conflict of Google Ventures' self interest and their willingness to work with brands Can SEO succeed as a stand alone channel? Garbage in the SERPs Does a purely white hat approach have any place in the current state of SEO? The value of becoming a "niche expert." The disappearance of "one size fits all" SEO. Google's confidence and their greater control over the search ecosystem The problem with giving SEO advice …

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The SEO Strategy of Building A Strong Brand - with Eric Bandholz (of beardbrand.com)

2014-04-15
Length: 15s

Welcome to episode 12!  This week I'm chatting with Eric Bandholz from BeardBrand.com.  Learn about how building can serve as an SEO strategy.  Eric puts a huge emphasis on building a brand and focusing on his customers.  It's clearly paying off.  This interview should get you fired up about building a brand, and hopefully it highlights some of the SEO benefits of doing so.

What We Discuss in this Episode The importance of social media when building a brand Building SEO through fresh content and interacting with your audience How a customer-first philosophy helps in building BeardBrand Why you should focus on the "big picture" in marketing SEO thoughts on shopify as an ecommerce platform Encouraging honest reviews as a link building source The value of building a brand vs. a niche site Eric's tips for building a strong brand …

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Increase Your Wordpress Site's Speed (for SEO!) with Dan Norris

2014-04-08
Length: 33s

This week I'm chatting with Dan Norris from WPCurve.com.  We'll be discussing how to speed up and increase the performance for your Wordpress website.  It's been discussed time and time and time again that users will leave your site if it loads slowly.  Also, since page load time is a Google ranking factor, it's doubly important for your site to load quickly. 

So check out Episode 11 and learn how to speed up your website. 

What We Discuss in this Episode The implications of speed in regards to mobile web browsing How your host can slow your site down Shared hosting vs. managed hosting How plugins are killing your site Size (of your site) matters Unoptimized images are killing your load time How to use videos and not slow your site down What is the load time you should be shooting for? …

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Avoiding Google Penalties With Smart SEO

2014-04-01
Length: 23s

This week, I'm talking with Matthew Newton from the Web Agency Podcast about anticipating Google penalties and how to avoid being a bad SEOer.  So kick back and enjoy this discussion.  If you have any questions about anything we discuss, or have an idea for an upcoming episode, feel free to shoot me a message.

What We Discuss in this Episode How popular SEO tactics are in the Google line-of-fire Are .edu links valuable? Which SEO tactics are hard for Google to penalize Diversifying backlinks How to anticipate an upcoming Google penalty Web 2.0's and Tiered link building--more harms than good? Making tier 2 and tier 3 links less obviously spammy Matthew's go-to local SEO strategy The smart way to outsource your SEO

"If Wicked Fire knows about it, Google is working to kill it."

- Matthew Newton

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SEO for Website Sellers with Justin Cooke

2014-03-11
Length: 29s

Today on the show I'm joined by Justin Cooke, from Empire Flippers.  In this episode, we get into the strategy of performing SEO on a web property you plan on selling--even if it's 12 months out, Justin gives some great tips and breaks it down so you don't set your site up to possibly lose value.  You'll also hear a horror story from Justin about a Build My Rank penalty (we've all been there, right?), and something you can do to increase the value of your site before you sell it.

What We Discuss in this Episode Justin's first experience with SEO How SEO is important to the Empire Flippers as a business How he views of linkbuilding changed after Google targets Build My Rank The ROI on Keyword research vs SEO How many websites the Empire Flippers have sold total Any SEO horror story from one of his main businesses How to handle SEO on a site you're planning on selling 12 months, 6 months, and 1 month out SEO and social media misinformation Creating a separate test site to reduce risk of the main site How a private blog network (PBN) can increase the value of a site for sale

So put on some headphones and listen to Episode 9, with Justin Cooke from the Empire Flippers.  You'll enjoy this podcast if you like Pat Flynn - Smart Passive Income, Tim Ferris, Flippa, and the Empire Flippers podcast

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Building A Super Site So You Can Rank For Anything with James Schramko

2014-03-04
Length: 36s

James Schramko, from SuperFastBusiness.com joins me on the show today to talk about building a super site so you can easily rank new posts or pages.  In this episode, James will tell you how to focus on your brand to build an extremely powerful, authoritative site that Google loves to index and crawl quickly.  You will see how James took his Super Fast Business site and made these changes himself, and the amazing results.

What We Discuss in this Episode

How James got into SEO

Testing and analyzing data to stay ahead of penalties

Upcoming changes in SEO based on analyzing James's site(s)

A "winning formula for SEO"

Building a super site to rank new posts, quickly

Natural phrases as links (especially via social sharing)

One great technique for dropping the bounce rate and increasing engagement

How James's SEO service offerings relate to his belief in what's working in SEO

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White Hat Strategies with Brian Dean From Backlinko

2014-02-24
Length: 36s

 In episode 7 of the Visible HQ podcast, I chat with Brian Dean from Backlinko.com about ranking well using white hat tactics.  We also talk about how "writing good content" is an excellent strategy, but there needs to be more to it.  You'll find out what Brian thinks is the single most important ranking factor, and his thoughts on the best way to start SEO-ing a brand new site. 

This is a fantastic interview, and I'm sure you'll get a lot out of it.  I'd love to hear your thoughts on the show.  Leave a comment below, or visit the podcast at iTunes/Stitcher and leave a review. :)

What We Discuss in this Episode

Why white hat is the future of SEO

Is on-page SEO enough?

Using the "Skyscraper Technique" to stand out and get links

How to get relevant sites to share your content

Which ranking factor is the most important?

How to increase the authority of your site

How email outreach factors in to SEO

The role of social media and blog commenting in ranking a site

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Black Hat Techniques and Persona Networks with Charles Floate

2014-02-20
Length: 16s

Episode 6 of the Visible HQ podcast is part 2 of my interview with Charles Floate from GodOfSeo.co.  If you'll remember from Episode 5, I'm trying a bit of an experiment for a few episodes.  Instead of releasing one long interview per week, I'm seeing how releasing two different episodes--one focused more on an interview, and the other focused more on how to do a specific SEO technique.  

What We Discuss In This Episode

How and why to do 301 redirects

What the future of SEO looks like

Building private blogs networks

Charles's experience running THREE separate networks

What a persona network is, and why you need one

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Balancing Black Hat and Grey Hat SEO with Charles Floate

2014-02-18
Length: 24s

In Episode 5 of the Visible HQ podcast, I chat with Charles Floate from GodofSEO.co about balancing black hat SEO with doing grey and white hat SEO for clients.  We also talk about private blog networks, parasite SEO, tiered link building, and much more.  If you are a small business owner or niche site/ecommerce store owner, you will want to listen to this episode.  Don't write black hat SEO off so quickly; you'll be surprised at the info you can take away from learning about it.

Knowledge is Power.

As I mention in the episode, I'm doing a bit of a different approach to the episode this week.  I've make two separate shows with the same guest, and will be posting one today (Tuesday), and the following episode on Thursday.  This episode is a bit more personal, where we talk about how Charles first got involved in SEO, and his take on black hat SEO.  Thursdays episode is a bit more actionable, as we'll be talking about how to use a black hat technique to rank your site, and building something more difficult, but more powerful than a private blog network.  So make sure to tune in for both episodes this week.

If you enjoyed the podcast, please consider leaving a review in iTunes or Stitcher--it's great to hear from the listeners!

What We Discuss in this Episode

How Charles started a popular SEO blog

The line between Grey Hat and White Hat SEO

How to use Black Hat to start a successful linking campaign (before removing the black hat links)

The most surprising result from all the case studies Charles designed

What's the best use for tiered link-building

The best way to find awesome sites to add to your private blog network (it's harder than you think!)

How to manage the hosting of private blog networks, and how to deal with having multiple networks

Achieving backlink diversity by having more than just a high PR network

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Negative SEO and Expired Domain Networks with Spencer Haws

2014-02-11
Length: 25s

On this week's episode, I chat with Spencer Haws from NichePursuits.com about his experience with a negative SEO attack on one of his public cast study sites last year, and his experience with private blog networks.

You'll hear an exclusive update on the site that was penalized, and get some tips on how to reduce the footprint of your expired domain network to avoid a Google penalty.  There's a lot more covered in the episode, so be sure to check it out!

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How to Build a Location-Specific Private Blog Network with Stuart Langridge

2014-02-03
Length: 32s

On this week's episode, Stuart Langridge, from StuartLangridge.com joins me to talk about his private blog network.  Stuart helps small businesses located in Malta with their SEO and internet marketing.  We talk about how Stuart came up with the idea of focusing on a location vs. a niche, and how he manages his sites.  

We also discuss local seo, keyword research, hosting private blog networks, concerns about not leaving a footprint for Google, and more.

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Episode 2 - What's Working in SEO 2014 Edition with Travis Jamison

2014-01-28
Length: 21s

On this week's episode, Travis Jamison from SupremacySEO joins me to talk about what's working right now in SEO.  This interview ended up being a bit of a Freedom Ocean format.  I had a million questions to ask Travis; Im sure you'll find at least one thing to take away from our conversation.  

In this episode we discuss Does backlinking still work Are private link networks still effective How to use feeder sites to own 80% of the front page Social media's impact on SEO efforts Guest posting dos and don'ts And a lot more …

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Episode 1 - Google Penalties with Glen Allsop

2014-01-19
Length: 19s

In episode 1 of the Visible HQ podcast, I talk with Glen Allsop, form ViperChill.com about the recent RapGenius SEO penalty.  On December 25th, Google penalized RapGenius.com for all their keywords, plunging even brand searches to page six.  

In this episode, you'll find out why RapGenius was targeted so harshly, what they did to get back in Google's good graces, and what you can do if you ever find yourself in a similar situation.  

You can check out the show notes for this episode at http://www.visiblehq.com/episode-1

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SEO Podcast, from VisibleHQ.com: SEO and Building a Private Blog Network // similar to ViperChill, Pat Flynn, Smart Passive Income, Entrepreneur On Fire

The Visible HQ SEO Podcast features weekly interviews with search engine optimizers, and successful bloggers and entrepreneurs who rank well in the search engine. We'll discuss SEO tactics, SEO news, link building, on page SEO, off page SEO, and SEO tips. You'll learn how to build authority and rank number 1 in Google. www.visiblehq.com

SEO Podcast, from VisibleHQ.com: SEO and Building a Private Blog Network // similar to ViperChill, Pat Flynn, Smart Passive Income, Entrepreneur On Fire


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