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Last update: 2013-06-07

Get Off the Internet – My Thoughts on the US Government, Google, Facebook and Privacy

2013-06-07

Privacy is a Myth on the Internet Last week news broke globally that the US Government has unfettered access to most social networks and data stored by them. PRISM is a program/mandate that is supposed to protect the USA from outside threats but Germany and many other members of the EU are deeply concerned. This [...]…

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Why Companies Fail at Generating Social Media ROI

2013-05-20 :: Shane Gibson
Length: 16s

  Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm. Today’s social business podcast discusses the dilema [...]…

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Marketing Events Using Social Media #Podcast and #InfoGraphic

2013-05-11 :: Shane Gibson
Length: 18s

Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. In our book Sociable! Stephen Jagger and I talk about the importance of using social media to get off of the internet and build relationships. At Socialized Communications we have developed an entire [...]…

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Influence Marketing Book Interview with Danny Brown

2013-05-11 :: Shane Gibson
Length: 25s

This week I had the great opportunity to interview Danny Brown on his new book co-authored with Sam Fiorella called Influence Marketing. Danny in my opinion is a Thought Leaders’ Though Leader – an awesome no BS resource for what really works in social media marketing. The book launched yesterday globally and you can get [...]…

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This Week’s Top Tweeted Guerrilla and Ambient Marketing Pictures

2013-04-25

Guerrilla Marketing as Jay Levinson and I discussed in our book Guerrilla Social Media is defined as achieving conventional marketing goals by unconventional means. Ambient marketing is a spin-off of Guerrilla Marketing – you may spend the same dollars but it involves morphing the media and blending the environment and community blurring the lines between [...]…

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Become a Certified Sales Professional Langara College Online Course

2013-01-03

I wanted to personally introduce you to a program that can immediately help you boost your company revenues and personal career. It’s said that nothing happens until someone sells something. We teach a lot of companies how to use social media to build brand, community and drive leads to that business… but someone still needs [...]…

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Why Community is Still Number One in Social Media Marketing

2012-11-13 :: Shane Gibson
Length: 10s

Community in social media is still number one. I posted the following tweet a couple days ago on Twitter and it received quite a bit of feedback and a few retweets: Social Media Tip: social media scales through community, community grows by relationship building. Focus on people. I then realized that I needed to expand [...]…

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6 Reasons You’re Silently Failing in Social Media

2012-10-23 :: Shane Gibson
Length: 9s

Most social media failures aren’t big public train-wrecks on the internet. They’re silent failures, people and brands that never rise above the noise and get noticed. Today’s podcast focuses on 6 reasons you may be silently failing and what you can do to turn things around. The 6 Reasons You’re Silently Failing in Social Media: [...]…

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7 Steps to Building a Social Business

2012-10-08

I have been a little too busy over the past 3 months. 20 seminars and training sessions, a half-dozen new clients for our social media agency and of course family time! I have a number of new podcasts in the que for you over the next 60 days but I thought I would re-ignite my [...]…

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5 Social Media Lessons From Wizard World Comic Con

2012-07-02 :: Shane Gibson
Length: 12s

At Socialized! our Social Media Agency we have had some incredible opportunities over the past year to work with brands such as the Ford Dealers Association of BC and Alberta, the Certified Management Accounts, CGA BC, CGA Canada and the Make-a-Wish Foundation. However…even producing the week long event “Social Media Week Vancouver” did not prepare [...]…

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Ford Dealer Social Media Success Story – Lebanon Ford Podcast

2012-04-05 :: Shane Gibson

Social Media Podcast: Ford dealers across North America are executing some amazing social media strategies. While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success. They don’t just have a great social media team, they have built a truly social [...]…

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10 Corporate Social Media Myths Dispelled

2012-02-28 :: Shane Gibson
Length: 15s

Today’s podcast is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Agency. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting). Below I have listed the myths. Have a listen to the podcast and let me [...]…

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11 Social Media Trends for 2012

2012-01-27 :: Shane Gibson
Length: 15s

Today’s podcast is on 11 Social Media Trends for 2012. Here’s the outline for my podcast – I would love your feedback and thoughts:  Key trends How not if TV on everything and social on everything Location based marketing will continue to grow Social cultures will evolve out of social use Social CRM will move [...]…

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Too Many Band-aid Solutions for Systemic Problems

2012-01-03

No problem can be solved from the same level of consciousness that created it.  – Albert Einstein This is not my typical post. It consists of more questions than answers and what I really want to know is how you feel about these images. This is today’s 24H News frontpage. It seems that what makes [...]…

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How to Hire the Right Social Media Manager the First Time

2011-12-21 :: Shane Gibson
Length: 9s

Hiring a social media manager, social media coordinator, chief tweeter or whatever you might call it is a challenging endeavor. There are many brands which have experienced great success and many who have also shot the foot off of their brand on the internet. Social media is not a department or a cubicle, it represents [...]…

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The New Rules of Engagement in Social Media

2011-11-28

These are the 7 Rules of Engagement from Sociable! (http://fb.me/sociablebook) that Stephen Jagger and I developed almost 2 years ago… and the rules are now more important than ever! Enjoy! – Shane Gibson.…

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How to Make a Facebook Like Box

2011-11-17

Many people ask us how to do this. Here’s the answer:…

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Community Engagement Infographic for Associations and Non-Profits

2011-10-21

Today as associations, non-profits and any other member based organizations we need harness the power of community to grow our member base. This infographic is a work in progress but I wanted to post it and get your feedback. What are your thoughts?…

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Social Media Marketing for Hotels and Resorts

2011-10-20

Social media use by hotels for their marketing, service and branding initiatives is growing rapidly. Today a tweet posted by a customer from a hotel front lobby can reach more people than an ad in Air Canada’s in flight magazine. In addition to this we have all witnessed the havoc that a Twitter influencer can [...]…

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ERDI Fall Conference: Social Media in Schools

2011-10-14 :: Shane Gibson
Length: 11s

Today’s podcast and blog post are a result of some great dialogue, ideas and amazing research findings that were unearthed at yesterday’s panel at the ERDI conference here in Calgary, Alberta. The panel I sat on was on “Technology Implementation over the last 20 years in our schools. The panelists were: Michael Goldberg, Economist, Marty [...]…

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Double Double by Cameron Herold – Book Interview (Podcast)

2011-08-20 :: Shane Gibson
Length: 18s

Today’s podcast is an interview with Cameron Herold on his brand new book “Double Double – How to Double Your Revenue and Profit in 3 Years or Less.” I read this book twice I found it so valuable and so I reached out to Cameron and asked him to come on the show. If you’re [...]…

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The Role of Psychology and Community in Guerrilla Marketing

2011-08-15 :: Shane Gibson
Length: 13s

Psychology in marketing is still a rather untapped landscape. Since I stepped into the ring and became a guerrilla author in writing Guerrilla Social Media Marketing with Jay Conrad Levinson I have come across all kinds of misunderstanding, misuse and abuse of the term guerrilla marketing. Today’s podcast was inspired by what I can describe [...]…

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How to Build a Massive Online Identity – Interview with Patrick Schwerdtfeger

2011-07-27 :: Shane Gibson
Length: 8s

Today’s podcast is an interview with Patrick Schwerdtfeger author of the new book “Marketing Shortcuts for the Self-Employed” (2011, Wiley) and a regular speaker for Bloomberg TV. We talked about how you can take one blog post and repurpose it in at least seven different ways.  Patrick shared with us a few simple tips, that [...]…

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Social Media Speaker Video: Going Social with CRM #SCRM 41:28

2011-07-14

I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. Here’s the full 41 minutes on “Going Social with CRM – How Social Media is Turning Sales [...]…

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Social Media Week Vancouver Registration Get Involved!

2011-07-06 :: Shane Gibson
Length: 6s

Today’s podcast is a little different than most. It outlines the upcoming Social Media Week in Vancouver that my team and I at Socialized! are putting together (with some massive help from our community, sponsors and our advisory board). I will posting a full text outline of this as well on the Social Media Week [...]…

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Assessing Defining and Measuring Your Social Media Influence

2011-06-30 :: Shane Gibson
Length: 4s

Today’s podcast is on defining and measuring your social media influence. Dave MacDonald who is an integral part of our team at Socialized! works on our social media assessment process with our clients. Recently he suggested we add a component to our assessment that measures how well the client we are working with is engaging [...]…

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Social Media Monitoring Strategy Podcast and InfoGraphic

2011-06-26 :: Shane Gibson
Length: 18s

Today’s podcast is on social media listening, monitoring and strategy. I have also done a quick infographic / flowchart on the process and key points from the social media monitoring podcast. Have a listen and let me know what you think.…

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The Seven Sins of Social Media Citizens

2011-06-24 :: Shane Gibson
Length: 13s

This podcast was one I was apprehensive to post. I’m not angel — but I thought I would share this perspective — possibly as a social media penance. Here’s a quick list. The Seven Sins of Social Media Citizens Entertaining Rumor Forgetting Where You Started Joining Community Solely for Personal Growth Disengaged Once We Are [...]…

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The Origins and Evolution of Social Media Consultants (Podcast and InfoGraphic)

2011-06-24 :: Shane Gibson
Length: 9s

No this is not a post ranting about social media experts and who does or doesn’t qualify to teach and implement strategy. Today’s podcast was inspired by a sketch I did recently, attempting to map out the origins of the now burgeoning social media consulting industry. We all come from different places and have different [...]…

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#CanucksRiot, Social Media and Crowsourced Policing

2011-06-21 :: Shane Gibson
Length: 10s

My friend and associate Kemp Edmonds who heads up Hootsuite University asked me an interesting question at a barbeque last weekend. He asked me what I thought about the crowdsourced policing that had occurred during the Vancouver Canucks Riot last week. I personally see it as a fact of life. Anything you do can end [...]…

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This Is Your Permission to Launch

2011-06-14 :: Shane Gibson
Length: 5s

This podcast was created for you. I just wanted you to know that you have permission to launch. Get started, paint that picture, write that book, apply for that promotion. Have a listen to this podcast and start implementing those great ideas.…

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Senior Executives and Social Media Phobia

2011-06-14 :: Shane Gibson
Length: 8s

Today’s podcast is on social media phobia and why senior executives are afraid to embrace the use of social media in their organizations. Many have expressed to me the harm that can come from being social. What they don’t realize are the risks of being left out of the conversation. Have a listen and let [...]…

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When Mission is Clear Abundance Will Appear

2011-06-09 :: Shane Gibson
Length: 7s

In sales, social media and in business doing the right thing, being social, being positive are all great BUT to create real momentum you need clarity. My good friend and mentor Fred Shadian shared with me many years ago the following statement: “When mission is clear abundance will appear.” This is a vital statement and [...]…

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Guerrilla Social Media Marketing Defined (Podcast)

2011-06-08 :: Shane Gibson
Length: 27s

Today’s podcast is an audio recording (by the author) of Chapter 7 of Guerrilla Social Media Marketing. A book that was released (globally) this past October that I co-authored with Jay Conrad Levinson. It is a full unabridged version with some side-comments from myself of course. If you want to start reading thebook on your [...]…

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36 Social Media, Leadership and Life Tips in 140 Characters or Fewer

2011-06-06 :: Shane Gibson
Length: 13s

Today’s blog post and social media podcast is a collection of 36 Tweets I have posted online over the past two weeks relating to social media, leadership and marketing. I have recorded an in-depth explanation (beyond the 140 characters) in my podcast. Have a listen, have a read and add your own in the comments [...]…

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You need to be social to have long-term social media success!

2011-06-06 :: Shane Gibson
Length: 5s

Today’s podcast is about being truly sociable. You need to be social to have long-term social media success! There I said it. Plain and simple, hiding behind your computer or iPhone is only going to give you marginal long-term success. Eventually the Wizard of Oz was found out. Compared to people who are good at [...]…

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What comes first? A pretty website or business results?

2011-06-04 :: Shane Gibson
Length: 6s

Too many people think a website, Twitter account or well produced video is a strategy — in reality they’re just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan. Today’s podcast was [...]…

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Social Media Podcast: How to get above the noise

2011-06-03 :: Shane Gibson
Length: 9s

Today’s social media podcast is on “How to get above the noise.” With over a billion people Tweeting, posting to Facebook and blogging about everything imaginable you have a lot of competition for mind share within your target market. Today I will talk about three things that will help you rise above the crowd: Consistency [...]…

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My Podcast Rant on Bad Infographics false stats and so-called social media experts

2011-06-02 :: Shane Gibson
Length: 16s

Today’s podcast is more of a rant. We cover everything from customers service, the dangers of believing what you see on Infographics, and my response to Peter Shankmans comments on “Why All Social Media Experts Need To Die in a Fire.” I cover it briefly in the podcast but here’s my thoughts on Shankman’s statements. [...]…

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Jessica Northey on Authenticity Social Media and Radio

2011-06-01 :: Shane Gibson
Length: 31s

Today’s podcast is an interview with @JessicaNorthey, a very sociable social media strategist with a background in broadcast media specializing in helping radio stations and music artists use social media efficiently. Update: She also happens to be ranked as the #1 Most Influential Woman on Twitter by Twitter Grader. We recently exchanged a few tweets [...]…

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Outsourcing Automation and Building Virtual Teams

2011-05-31 :: Shane Gibson
Length: 17s

Today’s podcast is on Outsourcing Automation and Building Virtual Teams. My guest today is Stephen Jagger (who is also my co-author for Sociable!) co-founder of Ubertor and Outsourcingthingsdone.com. They have a 150 seat office in Manila where they supply North American tech firms, Realtors and a variety of other industries with virtual team members. I [...]…

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Join Me for the 30 Day Podcasting Challenge – @ShaneGibson

2011-05-30

I have been podcasting since 2004. It has brought me great clients such as Ford, ACL, and a dozen other major corporations. It has also allowed me to meet and interview people like Guy Kawasaki and Bruce Philp (two marketing minds that I suggest you get to know well). I then looked at my roster [...]…

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Professional Speaking for Geeks Podcast

2011-05-30 :: Shane Gibson
Length: 14s

Today’s podcast is titled “Professional Speaking for Geeks.” Yes they call it death by PowerPoint and many other things. It’s the art of the bomb, crash and burn — or worse. We get a polite applause and the audience attendees forget about us half-way through the conference wrap-up party. I have had a number of [...]…

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Dear Big Brands – You Say You Care But We Don’t Believe You

2011-05-18

Dear Big Brand, You say you want to use social media to engage, grow your business and build community. You say you care… BUT WE DON’T BELIEVE YOU. Why you ask? You say you care but you rarely follow anyone back on Twitter that follows you You say you care on Twitter and Facebook but [...]…

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13 Social Media, Sales and Leadership Tips in 140 Characters or Fewer

2011-04-29

Here’s a selection of tweets, tips and insights I have posted to Twitter over the past month. If you have any of your own — add them in the comments below. Have a great weekend. Social media tip: life is an experiment. Be willing to make mistakes, challenge your own assumptions and break the mold [...]…

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52 (non-automated) Ways to Increase Your Twitter Following

2011-04-22 :: Shane Gibson
Length: 21s

Today’s social media podcast (direct download here) and blog post is on how to increase your Twitter following. These strategies aren’t just about the numbers but are proven strategies to attract the right followers. Here are 52 (non-automated) Ways to Increase Your Twitter Followers: Have a custom background that tells what you do and who [...]…

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Social CRM is Really About Strategy Not Tools #SCRM

2011-04-05 :: Shane Gibson
Length: 9s

Today’s social media podcast (direct download here) is focused on social customer relationship management. Social SCRM (#SCRM on Twitter) is really where sales and social media form a nexus point with customer service, leadership and community. This of course is assuming we use the Social CRM for its intended purpose. Too many organizations fall in [...]…

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Social Media Department versus a Socialized Business?

2011-03-29 :: Shane Gibson
Length: 7s

As organizations push into the social media space many will start with a social media position, others will have a social media department within their company. This is a great initial step but there are pitfalls and down-sides to seeing social as separate from other business activities. Today’s podcast (direct download here) talks about the [...]…

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Persona versus People – Getting real in marketing and in life

2011-03-28 :: Shane Gibson
Length: 8s

Today’s podcast (direct download here) focuses on the difference between building an online persona or brand versus building you the person/organization. Too many people have a veneer they present to the world. Once we scratch the surface when we interact with that brand or that person we can be disappointed. There are also brilliant people [...]…

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Thought Leadership in Social Media

2011-03-27 :: Shane Gibson
Length: 7s

I talk a lot about thought leadership in social media. In fact in our Social Media Matrix Stephen Jagger and I label our 5th and highest level engagement “Thought Leadership.” When I talk about social media and thought leadership on my blog, Twitter or live at an event/seminar there’s always a couple of people that [...]…

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Avoiding the Groupon Effect – Podcast with Bruce Philp Author of Consumer Republic

2011-03-23 :: Shane Gibson
Length: 27s

(Download today’s social media podcast directly here) Today I had the great opportunity to once again have Bruce Philp author of the Consumer Republic on my social media podcast. I was so inspired by our conversation I actually reworked my Socialized! Lunch presentation today to include some very important thoughts that Bruce shared about the [...]…

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Guy Kawasaki Podcast Interview on Enchantment

2011-03-08 :: Shane Gibson
Length: 31s

To directly download the Enchantment Podcast Click Here. I first met Guy Kawasaki at an Olympic Tweetup here in Vancouver a little over a year. My co-author Jay Conrad Levinson had already filled me in on guy, and Jay may have even used the work “enchanting” when he described Guy. He seems to arrive and [...]…

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Social Media Assessment Part 2 – Social Outposts – Linkedin, Facebook, Twitter, Youtube

2011-03-07 :: Shane Gibson
Length: 7s

Last week we posted part 1 of our seven part social media assessment. In this week’s podcast I will talk briefly about how you can assess social media effectiveness on various networks including Linkedin, Facebook, Twitter and sites like YouTube and Flickr. Each social network could be a full one hour podcast on their own [...]…

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Social Media Assessment Part 1 of 7

2011-02-20 :: Shane Gibson
Length: 18s

Today’s social media podcast is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of our assets, attitudes, and liabilities. Working with everyone from one person businesses right up to fortune 500 companies I have developed a social media assessment process that helps take that inventory. [...]…

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Social Media for Real Estate – Sociable! Slides

2011-01-29

Stephen Jagger and I presented this weekend at the Banff Western Connection on how to get Sociable! and use social media to drive business as a Realtor. Because real estate is a hyper-local marketing game social media has many powerful applications. Here is our presentation: Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable! [...]…

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The Socialized! Lunch – 5 Steps to Maximize Your Organization’s ROI in Social Media

2011-01-25

Today was our first Socialized! Lunch. Anthony Caridi and I host this social media training event here in Vancouver on the fourth Tuesday of each month.  The purpose of this monthly event is to provide insights, best practices and real world social media strategy to CMO’s, executives and business owners who are integrating social media [...]…

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17 Social Media Tips, Tweets and Lessons in 140 Characters or Fewer

2011-01-23

This week I have been really thinking a lot about how companies are implementing social media. I tweet out social media tips each day and the past couple weeks of tweets have definitely been influenced by my thoughts on best practices, social media training, implementation and of course leadership. Some were tweeted while sitting in [...]…

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19 Social Media Tips in 140 Characters or Fewer

2010-12-29

I just used this site called Tweet Scan to download all of my Twitter posts since I got onto Twitter. Truth be told — it only was able to recover a portion. Within it though I was able to dig up from my archive some social media tips that I have tweeted over the past [...]…

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My Top 12 Social Media Blog Posts for 2010 according to Postrank (@postrank)

2010-12-29

Following are my most engaging blog posts according to Post Rank Analytics. They measure on-site and off site responses, votes, comments and links to each post and then rank the post. Having the Post Rank plugin installed into this blog made finding the posts that my readers have found most engaging easy. Thanks to everyone [...]…

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11 Social Media Tips in 140 Characters or Fewer

2010-12-28

I tweet social media tips on a regular basis. For those of you who don’t follow me on Twitter or for those who missed some of my tips this week, here are 11 tips on social media (if you have any to share please post them below): Social Media Tip: Focus on what you love [...]…

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Interview with Bruce Philp author of the new book Consumer Republic

2010-12-08 :: Shane Gibson
Length: 34s

Today I had the opportunity to interview Bruce Philp author of The Orange Code and the soon to be released book Consumer Republic. We had a great discussion about the power of the consumer and our ability to vote with our pocketbooks. Here’s what the book site says about the book: Consumer Republic Using brands [...]…

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Should you let your sales team publish content using social media?

2010-12-06 :: Shane Gibson
Length: 17s

Today’s podcast answers the question “Should you let your sales team publish content using social media?” I cover 5 reasons sales professionals should not be publishing content on social media and 13 reasons they should be. Here’s a brief summary of what is covered: 5 reasons why you should not let your sales team publish [...]…

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Guerrilla Social Media Book Launch Events – Vancouver – Calgary – Toronto

2010-11-12

I wanted to give you a quick update on what have been up to. I will be touring several cities in Canada this month and will also be available to speak to your association or Meetup group on Guerrilla Social Media Marketing as I travel. Here’s the info on events: November 17th 2010 – Guerrilla [...]…

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Malcolm Gladwell is Right

2010-10-13

Shane Gibson talks about why Malcolm Gladwell is right about social media.…

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Guerrilla Social Media Marketing Secret #19 Implement

2010-10-12

Guerrilla Social Media Marketing Secret #19 Implement is covered today by Shane Gibson.  Implementation is a key element in any marketing strategy.  …

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Guerrilla Social Media Tip – Consistent

2010-10-08

Consistent – Guerrilla Social Media Marketing Secret is today’s topic. Shane Gibson talks about how consistency is one of the major reasons Gary Vaynerchuck experienced his high level of success.  …

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Guerrilla Social Media Marketing Secret – Commitment

2010-10-06

Guerrilla Social Media Marketing Secret – Commitment…

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Rules for Ford Social Media Engagement are Simple and Clear

2010-09-07

While visiting The Ford Story in preparation for an upcoming project I came across their Rules for Ford Social Media Engagement. (Found at the bottom of their general rules of conduct) To my surprise they are simple and straightforward — common sense. As we know in many big companies common sense is uncommon. The lesson [...]…

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What is different about Guerrilla Social Media Marketing?

2010-08-26

I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media strategies. Today I thought I would share an excerpt from my upcoming book that answers that question. An excerpt from “Guerrilla Social Media Marketing” by Shane Gibson and Jay Conrad Levinson: [...]…

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Social Media for B2B Marketing and Sales

2010-08-24

A common question I get from business to business focused marketers and sales professionals is: “Does social media marketing and social networking really work in the B2B space?” I posed this same question to Jeff Booth CEO of Builddirect.com and here was the answer he gave me: “Social media is not really about B2C or [...]…

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Social Media Calendar

2010-08-23 :: Shane Gibson
Length: 6s

There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and engaging community are also vital. All of this has to be grounded in a solid implementation plan in order to work over the [...]…

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The Customer Owns Your Brand

2010-08-03

I saw this great example of how a customer owns your brand in social media. While some Realtors may blog and tweet the links, or others build Facebook page shrines in their likeness, Jack Bernard has been branded by his customers online. You obviously want both, but this creative list as to why he’s the [...]…

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Guerrilla Social Media Marketing – Foreword by Guy Kawasaki

2010-08-02

Since late 2009 Jay Conrad Levinson and I have been working on our new book Guerrilla Social Media Marketing. It’s the latest in the Guerrilla Marketing series of books, the top selling marketing series of books of all time (20 million copies sold). I know Jay personally and when the opportunity came up to write [...]…

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Worthy Cause: Local Man is Fundraising for New Spandex Outfit

2010-07-20

Just kidding… but he does need skates Ever thought of dropping everything to chase a dream? We all would…. as long as it fit in to our busy schedules. BUT who has the time or the energy? I was chatting with Steve Jagger, my co-author for Sociable!, and he shared the new adventure his younger [...]…

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10 Best Practices in Social Media for Social Causes

2010-06-14 :: Shane Gibson
Length: 9s

There are dozens of organizations out there that are effectively using social media in the not-for-profit and charity sectors. I have truly just begun to understand and study all of the fantastic case studies and success stories from events like the annual Blogathon to some of the great stuff that organizations like the Redcross have [...]…

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Make a Wish Foundation 24 hr Online Fundraiser is Today

2010-06-10

Anthony Caridi of KasuFunding.com met with me a month ago and shared with me a great vision. His goal was to run an online social media campaign to raise funding for the Make a Wish Foundation. Globally Make a Wish grants a child’s wish every 40 minutes. Most of these children are very ill, many [...]…

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How the World’s #1 Online Building Supply Company uses Social Media

2010-05-31 :: Shane Gibson
Length: 12s

Today’s podcast is an interview with Rob Jones the Marketing and Social Media Coordinator for BuilDdirect.com. BuildDirect sells more building supplies online than any other company on the planet. Rob and I discuss how they have used social media to augment their online marketing efforts.…

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Why Social Media in the C-Suite is Vital

2010-05-24 :: Shane Gibson
Length: 10s

Why executives must invest in understanding and driving social media use in their organization. Social media is not just another tool. It can be, but it’s a lot more for those organizations that embrace it. The challenge is it’s also not just about learning a new technology, it’s about changing the way we communicate with [...]…

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12 Social Media Tips

2010-05-19

Keep giving and contributing more than the competition. Pay back will be huge. Every tweet, blog entry, comment and status update will be saved forever and is permanently part of your brand. Before permission to market comes permission to connect. There’s a lot of trust building in between. Make it easy for people to find [...]…

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Guerrilla Social Media Marketing Weapon #65 Alltop.com

2010-05-16

Alltop.com: Is described by co-founder Guy Kawasaki as “the online version of the magazine rack in your bookstore except that it has 900 subjects and is free.” It organizes news and blog entries by subject, and gives you the five most current pieces from top websites and blogs. You also get a preview of each [...]…

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.tel Guerrilla Social Media Marketing Weapon #88

2010-05-16

Excerpt from Guerrilla Social Media Marketing by Shane Gibson and Jay Conrad Levinson: .tel: This is a new domain name extension but it’s more than just another domain. Yourname.tel, Yourproduct.tel and yourcompany.tel are vital guerrilla tools. A .tel domain is driven by a proprietary software that integrates a variety of SmartPhone and web based applications. [...]…

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Guerrilla Social Media Marketing Traditional Websites versus Social Sites

2010-05-11

In writing Guerrilla Social Media Marketing Jay Levinson and I developed a quick comparison between traditional websites and social sites. Guerrillas know that to build community and consent your website and homebase must be social. Traditional Websites versus Social Sites Traditional Sites Social Sites Require technical knowledge to update and add content Require very little [...]…

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Follow Friday is now People Friday

2010-04-30

Enough. With the advent of Twitter there’s the follow Friday or #followfriday or #ff. People post lists of people they endorse or want to thank for their impact on them via Twitter.  It may be the trend du jour but I feel for us hyper wired social media and web geeks People Friday is a [...]…

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10 Hard Questions about Your Corporate Social Media Use

2010-04-28

Send to KindleSocial media is one of the most measurable and engaging online compliments of marketing tools available. With that said social media is a rabbit hole that entire teams can dive down. It hurts your brand, it hurts your real world relationships and it wastes your resources. It’s time to get real about our [...]…

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Facebook, Twitter, Blogging, SEO – Which one is right for you?

2010-04-27

The question is formed in many different ways. I get it all the time. What is the best social media or social network for me to use? Which ones will my clients respond best to? Should I use social media or invest in search engine optimization? These are the wrong questions. Lets use a guerrilla [...]…

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Engagement pages versus landing pages

2010-04-26

This is another (unedited) excerpt from Guerrilla Social Media Marketing a new book by Jay Conrad Levinson and Shane Gibson set for release in September 2010. Engagement pages are designed to capture hearts and minds, not just e-mail addresses. Traditional internet marketers rely heavily on controlling the behavior of their visitors. This means reducing options [...]…

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What Guerrilla Social Media Marketers Know…

2010-03-28

This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing: Guerrillas know that social media and social networks are bi-directional communications tools. Most of your competitors will be stingy with their real level of interaction and conversations with the marketplace. Chat more, contribute more, and listen more than your [...]…

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Guerrilla Social Media Marketing – Positioning

2010-03-11

This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing: A guerrilla positioning story tells your specific niche the following: 1. What your corporate values are and what you represent 2. What you offer and specifically what business you are in 3. What makes you unique, and distinct 4. [...]…

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Guerrilla Social Media Marketing – Truth

2010-03-09

Here’s another excerpt from the book I’m working on with Jay Conrad Levinson. Truth: Marketing is the truth made fascinating. Guerrilla social media marketing is about using all of the tools available to tell your fascinating brand story in a way that drives trust, consent and profits. With that said, guerrillas tell the truth and [...]…

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13 Social Media Tips in 140 Characters or Fewer

2010-03-05

Momentum can cause friction. Don’t be moving so fast that you forget your community. To build a big network, build many interconnected communities. If you’re going to be disruptive aggressive and edgy you also have to be able to take what you dish-out; with a smile! A social media listening strategy has to be applied [...]…

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Guerrilla Social Media Marketer Attribute #6

2010-03-04

This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. (unedited excerpt from my upcoming November 2010 book published by Entrepreneur Press and co-authored with Jay Levinson): #6) Free and Variable It is important to use free digital give away’s that have real value and customer benefits. Then of course [...]…

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Guy Kawasaki + Olympic Hockey Tweetup in Vancouver Holy Kaw!

2010-02-22

It started with a tweet from Jason Baker. He had been in contact with Guy Kawasaki and Guy wanted to meet the local twitter community at a Tweetup. Guy is here in town until Sunday morning enjoying a gauntlet of Olympic Hockey. Jason contacted Stephen Jagger and I and asked if we could put something [...]…

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Podcast Interview: What They Don’t Teach You At Stanford Business School – Larry Chiang

2010-02-07 :: Shane Gibson
Length: 26s

Today’s podcast is an interview with Larry Chang author of What They Don’t Teach You At Stanford Business School. Larry is also a seriously Sociable! guy and can be found organizing after parties at some of the biggest social media and cultural events from South by South West to conferences at major universities across North [...]…

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A Big Thank-you for Helping Make the Sociable Book Launch a Huge Success!

2010-02-01

A big thank you to all those that came out to the Sociable! Book launch party. The event was a massive success with over 500 people through the door of the V Lounge in Yaletown. Thanks You! PHOTOS: Have you seen the pictures from the launch party? You can see them here – http://www.facebook.com/SociableBook We [...]…

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12 Social Media Tips under 140 Characters

2010-01-29

These are social media tips under 140 characters that I have posted on Twitter over the past week or so. For those of you who may have missed some, I have put them into an archived list here on my blog. Add your own tips and comments in the comments section if you would like.  [...]…

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Podcast – Helping salespeople get smarter with digital assistants and technology

2010-01-07 :: Shane Gibson
Length: 11s

Today’s podcast is with sales technology thought leader John Cousineau who is President of Innovative Information the creators of Amacus.  John and I have had a number of coffee chats and debates around why and how to use technology and social media to improve sales performance and customer experience. The nexus of sales and social [...]…

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159 Social Media Tips From 2009 in 140 Characters or Less by @shanegibson

2009-12-31

If you follow me on Twitter you know that I like to tweet social media tips. This is a collection of social media tips under 140 characters that I tweeted out in 2009. It’s not all of them, just the ones I personally archived. They are chronologically organized from most recent to oldest. You will [...]…

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10 Social Media Tips Under 140 Characters

2009-12-22

Here’s a summary of social media tips I have posted on Twitter over the past week. They’re usually inspired by conversations, client questions or things I have observed that work well or don’t work at all. I like to archive them for those of you who don’t want to sift through my very noisy Twitter [...]…

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Podcast: 10 Things That Will Not Change About Social Media in 2010

2009-12-22 :: Shane Gibson
Length: 12s

Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010.  There have been 1000′s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things [...]…

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Why Social Media ROI is NOT as Important as ROR

2009-12-15 :: Shane Gibson
Length: 13s

Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR.  ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel [...]…

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Hootsuite for the iPhone – Social CRM Just Went Mobile!

2009-12-09

Those of you who follow me on Twitter will know I’m a big Hootsuite fan.  I interviewed Ryan Holmes CEO of Invoke Media (the company that made Hootsuite) a few months ago about the Twitter app and I’ve been a loyal user ever since.  It is a web based Twitter app, and actually if fully [...]…

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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson

2009-12-08 :: Shane Gibson
Length: 26s

Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “Hired 2.0 – Recruiting Exceptional Talent at the Speed of Light” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring [...]…

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Creating a Sales Culture in Your Organization

2009-12-07 :: Shane Gibson
Length: 10s

Many organizations want to create a sales culture but many also fail at doing so. Today’s podcast covers nine lessons around creating sales culture that I have learned while helping non-sales organizations create sales culture: You need buy-in It’s really about creating an opportunity culture You need to reward people, that means everyone “What gets [...]…

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Free Audio Download of Chapter 1 – Sociable! by @shanegibson and @sjagger

2009-12-04 :: Shane Gibson
Length: 42s

I have posted this file to our Sociable! FaceBook page but have yet to post it for non-members in my podcast feed for iTunes until today. This is a free audio preview of Sociable! How Social Media Is Turning Sales and Marketing Upside-down by Stephen Jagger and myself (Shane Gibson). Also below is a link [...]…

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Prospecting is a Discipline

2009-12-03 :: Shane Gibson
Length: 6s

Today’s podcast is on developing a prospecting discipline and why you need to plan it out and make it part of your sales and marketing strategy. Bullet points on the podcast: Four Types of Prospecting: Face to Face Extended Personal Community and Network Prospecting Media Marketing/Prospecting Make a Plan: Have the intent to meet people [...]…

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Free Goal Setting Guide for 2010 by Bill Gibson

2009-12-02 :: Shane Gibson

Bill Gibson Chair of Knowledge Brokers International has put together a condensed goal setting guide called “Get a Fast Start for 2010.” You can download the PDF free here or you can view it via Scrib below. Enjoy! Bill Gibson Free Goal Setting Guide…

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Serendipity and Intuition are Not Random

2009-12-01 :: Shane Gibson
Length: 13s

Today’s podcast is on the connection between serendipity and discipline as well as the connection between training and intuition. I’m also going to talk about why very few people experience high levels of positive serendipity or tap into their intuition because they quit too soon. I’d love your feedback and thoughts on this topic. This [...]…

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Three Truly Sociable! Media Leaders and a Book Update

2009-11-25

Our book Sociable! has been signed off.  Stephen Jagger and I are now waiting on the very first hardcopy. After that’s singed off, you’ll be able to order the book from Amazon.com and CreateSpace.com this coming month. I thought while we all wait I would give you a sneak peek into some of the personalities [...]…

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Leading and Collaborating with Generation Y

2009-11-13 :: Shane Gibson
Length: 14s

I’m doing a seminar on December 2nd in Victoria and December 3rd in Vancouver and thought I would share some of what I will be talking about with you in my podcast.  Today’s focus is on how to engage, lead and train Generation Y / Millenials in the workplace. This demographic is much maligned and [...]…

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The 10 Personality traits of a Guerrilla Social Media Marketer

2009-10-30

Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will be part of a program we’re developing together.  I thought I would give you a sneak peek into these traits and the Guerrilla way: Immune to hype: There is a lot [...]…

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Tips de Social Media, Pensamientos y Modas en menos de 140 caracteres.

2009-10-28

Cada cierto tiempo, me dedico a hacer una colección de mis tweets mas populares de Social Media (Twitter updates via @shanegibsones) y los archivo en mi blog para que las personas que se los perdieron o para los que aun no se encuentran en Twitter. Aquí hay una colección de 25 Tips, pensamientos y modas [...]…

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Two Leadership Seminars to Help You Compete and Prosper

2009-10-22

I have two seminars coming up in Vancouver in the next 60 days. If you’re a manager, executive or entrepreneur these two sessions are designed with you in mind.  Today we need solid relationship development and leadership skills that are honed for today’s hyper-connected stakeholders and team member.  These are not old strategies dusted off, [...]…

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Why You Need to Be a Nomadic Social Media Tribalist

2009-10-12 :: Shane Gibson
Length: 6s

Today’s podcast is more about questions than answers, this is somewhat of a roughly formed thought at this point. Tribes by Seth Godin really resonated with me when I first read it a year ago. Jay Conrad Levinson’s concept of Nano-casting to small unique groups (often only parts of a tribe) has always intrigued me. [...]…

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Social Media Tips, Thoughts and Trends Under 140 Characters

2009-10-06

Every few weeks I take a collection of my most popular social media Tweets (Twitter updates) and archive them on my blog for people who missed them or are not yet on Twitter.  Here’s a collection of 25 tips, thoughts, and trends from the past 10 days. Enjoy! Social Media Thought: Not listening to your [...]…

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Listening 2.0 – Social Media Listening Strategy

2009-10-06 :: Shane Gibson
Length: 8s

Listening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy and taking action, or listening to your customer for the purpose of engagement, rapport and opportunity seeking.  It all starts with listening.  In marketing, as in battle it is often one bold stroke that [...]…

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25 Tips Sobre Medios Sociales

2009-09-28

Esta es una colección de Tweets enviados a traves de la cuenta de @shanegibson y @shanegibsones.  Son tips sobre medios socials con una longitud máxima de140 caracteres. Aquí les present mis 25 Tips Sobre Medios Sociales (PDF):…

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Social Media Statistics and Trends for South America

2009-09-27

I’m writing this blog entry here in my hotel in Bogota Colombia. I’m here speaking on social media marketing for an international congress on sales and marketing. I thought I would share some of the results from the research I had done on social media in South America: South America and Mobile Social Networks: South [...]…

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3 Things You Must Know About Social Media

2009-09-21 :: Shane Gibson
Length: 4s

I was recently asked to summarize the what marketers must know about social media marketing by Jay Levinson. I was about to answer him when he added a stipulation in, in 3 points, only 3 summarize what marketers must know about social media. I thought I would share with you what I shared with him: [...]…

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Social Media Engagement

2009-09-17 :: Shane Gibson
Length: 8s

There’s a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online.  Today’s podcast is on what engagement is about. Here’s a short list of what engagement is: Complete listening, not just to hear [...]…

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The End of Social Media

2009-09-15 :: Shane Gibson
Length: 5s

Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand.  Social media is an exciting disruptive technology.  But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at [...]…

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Shane Gibson on Social Media for Sales Organizations

2009-08-29

Over the past 16 years I have done a lot of speaking on stages in Canada, USA, Southern Africa and South America. In the past 36 months more and more of my speaking, training and writing has been focused on social media and how it integrates (or doesn’t) with sales process and strategy.  I have [...]…

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19 Social Media Tips Under 140 Characters

2009-08-25

Here are a selection of Tweets (Twitter Updates) I recently shared on Twitter (via @shanegibson). I’ve put them all in one place as a brief social media tip digest. Social Media Tips: Unique, brief sound bytes produced consistently can yield great results. Once in a while ask your FB and Twitter friends for help. See [...]…

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What is a Tweetup?

2009-08-13

Common Questions About a Tweetup What is a Tweetup? A Tweetup is: A gathering of people who use Twitter It can be a general geographic Tweetup like a Tweetup of people in Vancouver It can be a Tweetup for a cause where Twitter friends organize a get together to do something for the community It [...]…

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Social Media Marketing Colombia Interview

2009-08-08

I’m doing a keynote seminar on Implementing and Integrating Social Media in Bogota Colombia for a marketing congress on September 28th. As a professional speaker this is one of my favorite parts of the job, getting to share my ideas and passions with people from all over the world. The seminar company’s Colombian office sent [...]…

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Sociable! — How to Profit from Social Media

2009-08-06

Tuesday August 11th 2009 1:00 PM EASTERN How Social Media is Turning Sales and Marketing Upside-down It’s not who you know but who knows you in today’s hyper-connected marketplace. The consumer now owns your brand, and in order to profit from this new dynamic, we need a solid strategy and set of principles to engage [...]…

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Social Media and Internet Marketing Training August 2009

2009-08-04

Social Media Training Events This Month: Reachd training founded by Stephen Jagger (co-author of Sociable!) is putting on several great courses on everything from online video, to social media, search engine marketing training. Use the discount code CLOSINGBIGGER when you register. Training in Wichita Kansas August 13th – “Market Like a Sniper with Adwords” Learn [...]…

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28 Ways to Improve Your Sales Results

2009-07-31

I had a number of people (close to 300) complete the 28 Days to Better Selling Program I put on in May and June.  Many of you were asking when I was going to do it again? My next one will be in the fall but it will be marketing focused. With that said, you [...]…

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Social Media Strategy and Resources List

2009-07-28

I’m doing a webinar for the Association of Professional Design Firms this morning and while I was compiling a resource list for them I thought I might as well blog it instead.  I’ve put up a lot of video, podcasts and blog entries up in the past month on Social Media Strategy and tools so [...]…

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A Big Thank-You to Everyone Blogathon 2009 is a Wrap

2009-07-26

Well I’m done. I haven’t tallied all of the pledges yet but it appears that with the help of my blog readers and twitter friends that over $1200 was raised for the Vancouver Food Bank.  That for me was worth the 24 hours of no sleep. Here’s a partial list of the great people who [...]…

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Social Media Implementation Article in the BC AMA Magazine

2009-07-26

Following is an excerpt of an article I wrote for the BC Chapter of the AMA (You can download the entire magazine and read the full article here) Great conversations in the offline world are about listening, providing insight, empathy, and at times the right measure of humor. The same goes for online tools. In [...]…

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Video – Social Media Etiquette

2009-07-26

Social Media Speaker Shane Gibson Social Media Speaker Shane Gibson on Social Media Etiquette…

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Video – Are You Chasing the Puck in Social Media?

2009-07-26

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!…

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Video – Make Social Media Part of What You Do

2009-07-26

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!…

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Video – Why Blogging is Critical to Your Social Media Strategy

2009-07-26

Social Media Speaker Shane Gibson Video on Why Blogging is Critical: To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!…

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The Power of Grattitude

2009-07-26

The Manager’s Thought for the Day It is not uncommon for salespeople and/or sales managers to get caught in the throes of everyday problems and miss seeing the trees because of the forest. In most cases there is much more support and help around us than we can see. If most of us could really [...]…

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Picking the Wrong Profession by @FredShadian

2009-07-26

You see this in the business world all of the time whether someone is selling cars, insurance, real estate, or electronic equipment.  They try really hard to become successful.  They read all the motivational books and they go to all the personal development seminars yet, no matter how hard they try, they just can’t seem [...]…

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Some of My Favorite Vancouver Twitter and Blogging Friends

2009-07-26

Being online and making connections is fun. We all love to see out Twitter, blog, and video following increase.  For me though, it’s events like this Tweetup that was organized by Capones that make it all real for me. Meeting people you are connected to online seems to slow things down temporarily and really help [...]…

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Another Way to Support the Vancouver Food Bank for #blogathon 09

2009-07-26

My friend Trevor Wallace decided to not do a cash donation and donate food directly at a Vancouver Food Bank collection box. If you believe in the cause and would prefer to do that fantastic. Send me a pic like Trevor did and I will put it up on the site. My son also brought [...]…

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Developing a Social Media Policy and Guidelines

2009-07-26

In our book Sociable! Stephen Jagger and I talk about the importance of having a set of guiding principles and policies for your organization as you enter the social media space. We developed one for ourselves and the other people that are involved in Sociable! with us. Following is a direct excerpt out of our [...]…

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Walking the Middle Path – Guest Blog Entry by @fredshadian

2009-07-26

Walking the middle path between the yin/yang is where all harmonious and balanced answers are received and expressed.  This was a very powerful principle that was taught to me by Master Fook Yueng. It is important when focusing on the holistic approach that we look at things in multiple ways.  We ask questions in multiple [...]…

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Why not me? #whynotme

2009-07-25 :: Shane Gibson
Length: 7s

This podcast answers another version of the question “Why?” with the answer “Why not me?” To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!…

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Why? #why

2009-07-25 :: Shane Gibson
Length: 3s

This podcast is about the question: Why? This is an important question. It’s the most important question. Why? To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!…

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Becoming and Influencing Thought Leaders

2009-07-25 :: Shane Gibson
Length: 4s

Ronald Lee of Man Meets Woman Happy Sexy You and Vancouver Social Board sponsored this post for the blogathon for the Vancouver Food Bank. The topic Ronald chose was: What It Takes and/or How to Become a Thought Leader? This is a great question, have a listen to this podcast to hear about becoming and [...]…

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How long is a long term marketing goal? Are you quitting too soon.

2009-07-25 :: Shane Gibson
Length: 6s

Jay Levinson says it takes up to 18  months for a the market to react and accept a new brand. Jim Janz says it takes 18 months it develop a leader. Fred Shadian says it takes 1000 training sessions to become a master.  Malcolm Gladwell says it takes 10,000 hours to become an outlier. This [...]…

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Podcast: Marketers are Lying to You About Social Media

2009-07-25 :: Shane Gibson
Length: 6s

This doesn’t need much of an intro. The title says it all. Marketers are lying to you about social media. People are designing speeches, and marketing packages around a topic they have very little background in. Listen to the podcast to find out why this is happening and what to do about it.…

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Sales Skills are Part of a Good Social Media Strategy

2009-07-25 :: Shane Gibson
Length: 4s

The last podcast I did was about “Getting Real in Social Media” and this is an extension of that. I’m a big proponent of the use of social media marketing and social networking in business. With that said, often social media helps us start a relationship, it can also help us nurture a relationship, but [...]…

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Momentum – Guest Blog Entry by Fred Shadian

2009-07-25

This guest blog entry is by Fred Shadian (on twitter @fredshadian) my very best friend and mentor: Momentum is a progression of movements that are created just like an ocean wave. You can become part of the flow of momentum and be caught by the wave and ride it to create the momentum that you [...]…

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Twitpics Gone Wrong Part 2

2009-07-25

Well the last post went over well, and since this is for charity I thought I’d share a few more pics that I managed to capture and put on Twitter. Nothing out of the ordinary really. #1) Raul in his happy place (He’s blogging for charity tonight too) #2) This guy I met in Yaletown, [...]…

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Twitpic’s Gone Wrong Shane Gibson Exposed

2009-07-25

In a Hyper-transparent World You’ll Be Found Out In our book Sociable! Stephen Jagger and I talk about some of the do’s and don’t's of social media. One thing we talk about is wherever you are, there’s a camera, and at 2:00 am that funny twitpic might not be so funny when your boss or [...]…

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Get Real About Social Media It’s Not a Video Game

2009-07-25 :: Shane Gibson

This podcast is a cautionary one for those of us that dove in blind and head first into Social Media. We were right. It’s the future of marketing and it’s changing the way we work, lead, and sell. With that said, we can still go broke wasting our time with Twitter, blogging, Facebook and Linkedin [...]…

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You no longer own your brand so get used to it

2009-07-25 :: Shane Gibson
Length: 5s

You no longer own your brand. The customer owns your brand. Listen to this podcast and tell me what you think. To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!…

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Should frontline sales people blog and about what?

2009-07-25 :: Shane Gibson
Length: 3s

This podcast is in response to the following question (via twitter):From @jaypiddy @shanegibson should front line sales staff blog? If so what should they blog about? Have a listen to this podcast to hear my thoughts on the subject. To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!…

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Can a fictional character blog? Guest Blogger Tris Hussey

2009-07-25

Guest blog entry by Tris Hussey, author, blogger, new media maven: Can a fictional character blog? This was a huge question in the early days of blogging. Blogging stalwarts felt that only “real” people should be blogging, especially for a company. There were a couple notable character blogs that were pretty controversial at the time: [...]…

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Blogathon Platinum Sponsor Rhino Marketing

2009-07-25

Send to KindleDoug Morneau and his team from Rhino Marketing really stepped up to the plate and made a sizable contribution to the charity Blogathon.  When I thanked Doug and Rhino on Twitter here’s what he said: to whom much has been given, much is expected” – happy to help you and the GREATER VANCOUVER [...]…

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Uber Blogger Tris Hussey on Managing Blog Comments

2009-07-25

Guest blog entry by Tris Hussey, author, blogger, new media maven: Encouraging comments and discussion Comments are what keep blogging going. The dialogue and feedback that helps you not only grow as a writer, but also ensures that you stay on track. Through comments you learn, interact, and gain inspiration. I’ve written entire follow-up posts [...]…

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Blogathon Sponsor 6s Marketing Inc.

2009-07-25

Send to KindleThank-you to 6s Marketing for your support during the 2009 blogathon for the Vancouver Food Bank. I first met Chris Breikss and John Blown founders of 6s Marketing when I was working as a sales manager for an online advertising company during the first dotcom boom of the late 90′s early 2000′s.  They [...]…

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Social Media and Twitter Videos

2009-07-25

I have made a few videos about Tweetups, Twitter, and social media over the past few months. Here’s some of my favorite ones. Enjoy Twitter For Sales Part 1 Twitter For Sales Part 2 What the Heck is a Tweetup? Social Media is Turning Sales and Marketing Upside Down How Hard is it to Video [...]…

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Social Media Podcast for Social Business by Shane Gibson Speaker and Author

Social Media Podcast for Social Business by Shane Gibson Speaker and Author

Social Media Podcast for Social Business by Shane Gibson Speaker and Author


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