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Last update: 2012-10-01

Connected World Radio: Engagement

2012-10-01 :: David Jacobs

Todays topic is engagement. Content marketing is a two sided coin and the other side is engagement. If you are creating great content but not engaging with people, you’re missing the good stuff. Engagement is where the action happens. Listen To The Show!

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Connected World Radio: SEO

2012-08-09 :: David Jacobs

  News: The Oregon Ducks create the “Quack Cave”, a high tech digital media command center. Main Topic: SEO. Just enough without overdoing it. Don’t write for Google, write for your human audience, for your potential customer. Tip: Use the SEO Plug-in for WordPress by Yoast. Listen To The Show!

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Connected World Radio: Podcasting

2012-08-05 :: David Jacobs

News: The Apple vs. Samsung lawsuit is producing some amazing insight into the inner working of Apple. Main Topoic: Podcasting. Should you podcast? Do you have to have a great voice? What makes a good podcast, and more. Tip: When it comes to budgets and podcasting, the one piece of equipment you don’t want to [...]

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Connected World Radio: Have A Content Strategy Or Get Out

2012-07-27 :: David Jacobs

News Google Fiber is rolling out in Kansas City and it’s one of the most important efforts in a long time. Google is set to shake up the Internet access business which is ripe for the shaking. Main Topic It’s actually more harmful to be on social media without a good content strategy than not [...]

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Connected World Radio: Social Media Is Not A Cure All

2012-07-12 :: David Jacobs

News: NBC and Facebook team up for a big social media Olympics. Main Topic: As wonderful as social media is, it cannot fix a systemic problem inside your company. Social media will, in fact, expose and explode cracks in your foundation. Be responsive to the online feedback and quickly fix your problems. Tip: Use a real person’s [...]

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Connected World Radio: Use Video To Humanize Business

2012-07-06 :: David Jacobs

News: In a somewhat unusual move, Amazon.com has bought a mapping company. Main Topic: McDonalds has recently used YouTube video to great effect, going behind the scenes and being transparent about the business. The effect is to greatly humanize the business and you can do the same for your business. Tip: Use video in your [...]

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Connected World Radio: Using Twitter Strategically

2012-06-27 :: David Jacobs

Yoko Ono has a unique film idea that has only been made possible because of social media technology. Check out Smiles Film. Twitter is a social media standard these days, but are you using it to it’s fullest advantage? I talk about using Twitter strategically. The tip for this week is about Twitter lists. You [...]

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Connected World Radio: Content Marketing

2012-06-14 :: David Jacobs

On today’s show I talk about: Some semantic changes to Connected World Media. We are about Social Business and Content Marketing Main Topic: SEO is out and content maketing is in. Why strong content on your website will trump SEO tricks Tip: Building and maintaining a strong website, the core of any Social Business Platform [...]

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Connected World Radio: Post-PC Era

2012-03-20 :: David Jacobs

Welcome back to Connected World Radio! We are back and will be on a weekly schedule. The show will also have a loose format consisting of social media news, a tip and a tool. I always want the audience to come away with something tangible and useful they can use right away. Listen To The [...]

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Connected World Radio: Lessons from Pottermore

2011-06-24 :: David Jacobs

We look at the lessons gained from JK Rowling’s stunning announcement of Pottermore.com. eBooks will be available for the first time for the Harry Potter series but Mrs. Rowling cuts out the middle man opting to go straight to the consumer via her new website. Welcome to the new world of direct one to one [...]

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OMG! A Podcast!

2010-07-30 :: David Jacobs

I’m calling it Check In #1 and it isn’t a new show or anything. I am, in fact, working on New Guy In Town as my personal podcast project and as you will hear in this little update, there have been some significant audio issues. That being said, I always reserve the right to post…
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