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Last update: 2015-03-27

The Starbucks #RaceTogether campaign backlash

2015-03-27 :: Holmes Report

Starbucks recent #RaceTogether initiative sparked a considerable backlash when it launched. Yet, when Starbucks communications chief Corey DuBrowa revealed the initiative at our San Francisco Innovation Summit in February, it struck a much more positive note. Holmes Report editors Aarti Shah and Arun Sudhaman discuss the fallout and PR lessons. 

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SXSW parties, tech trends and PR robots

2015-03-20 :: Holmes Report

Vikki Chowney joins the Echo Chamber podcast to discuss her first SXSW experience, the technology trends that are changing marketing, and whether robots are going to take over the PR profession. Also in the “spotlight” — Oreo’s newsjacking of the solar eclipse, and Jaffa Cakes missing out.

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Can a brand be your best friend?

2015-03-18 :: Holmes Report

The latest episode of the Echo Chamber podcast looks at how changing family dynamics are forcing brands to rethink their traditional marketing strategies. Zeno MD of global strategy and insights Therese Caruso joins the show to discuss the group’s ‘Human Project’, a research study that explores how brands can become more like people’s “best friends”.

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The new rules of crisis PR

2015-03-13 :: Holmes Report

Holmes Report editors Arun Sudhaman and Paul Holmes break down the new rules of crisis PR following their annual Crisis Review.

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Russia’s PR Market Under Pressure

2015-02-18 :: Holmes Report

The Echo Chamber looks at how Russia’s public relations market is coping with the current economic situation. PBN H+K Strategies CEO Myron Wasylyk explains that PR firms have to stay the course in the country, even in bad times.

Meanhwile, FleishmanHillard Vanguard general director Elena Fadeeva, joins the show to discuss new initative to improve ethical standards among the country’s PR firms and in-house communications departments.

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Superbowl marketing trends, US media cynicism and Obama’s new digital strategy

2015-02-09 :: Holmes Report
Length: 36s

The Echo Chamber podcast series, now in its third year, returns for 2015 with a new show that features Cohn & Wolfe’s Jim Joseph breaking down key marketing lessons from the recent Superbowl.

While Joseph notes that Superbowl advertising in isolation is typically ineffective, well-rounded digital strategies are helping marketers use the sporting event to their advantage. He also points to the rise of dads as a key marketing trend to watch in 2015.

Meanwhile, CCgroup MD Richard Fogg joins the show to explain why his UK PR firm is attempting to help international marketers understand the US media.

And last, but not least, M Booth digital head Amber Roussel talks to me about her experience supporting digital engagement for President Obama’s State of the Union speech. The White House, she notes, is keen to broaden social media outreach as it attempts to connect with a younger audience [...]

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What does the ‘PR agency of the future’ look like?

2014-10-12 :: Holmes Report

Weber Shandwick EMEA digital consumer head Danny Whatmough joins the Echo Chamber to discuss the PRCA’s ‘agency of the future’ research, which has uncovered a number of key characteristics for firms hoping to thrive in the new media landscape.

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David Wolf on China PR ethics, Starbucks’ Corey DuBrowa

2014-10-01 :: Holmes Report

Allison+Partners China MD David Wolf, a veteran observer of the country’s PR industry, joins the Echo Chamber to discuss the continued ethical issues that bedevil international PR firms operating in China. For Wolf, a zero tolerance approach is the only option, but he believes that too many international PR agency CEOs in New York turn a blind eye to ethical transgressions and worse. Meanwhile, Starbucks SVP of global communications and international public affairs Corey DuBrowa talks to Aarti Shah about the company’s plans to provide free college education to thousands of workers.

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Ketchum/Russia; ISIS; Edelman and climate change; Lord Chadlington’s retirement

2014-09-11 :: Holmes Report

Echo Chamber hosts Arun Sudhaman and Robert Phillips return to discuss Ketchum’s troubled relationship with Russia, the communications challenges around the rise of ISIS, and the problems PR firms faced regarding a recent survey of their positions on climate change. Also under the spotlight is Lord Chadlington’s retirement after a storied PR career.

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Publicis Omnicom fallout; Max Clifford conviction; SABRE Awards Americas and EMEA

2014-05-16 :: Holmes Report

The latest Echo Chamber sees Paul Holmes and Arun Sudhaman discuss the reputation fallout from Publicis Omnicom’s failed merger. Also under the spotlight — how will Max Clifford’s conviction affect perceptions of the UK PR industry? Finally, the duo compare the best SABRE work from the 2014 Awards in Americas and EMEA.

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SwiftKey’s Ruth Barnett on Twitter, data privacy, native advertising and new media models.

2014-03-19 :: Holmes Report

Ruth Barnett is VP of global communications at British startup SwiftKey, an app that helps improve mobile typing. Before joining SwiftKey, she was the media’s first ‘Twitter correspondent’ at Sky News, where she put social media at the heart of the channel’s newsroom. In an Echo Chamber interview with Arun Sudhaman, she discusses how the media has got to grips with digital channels, the slow fade of traditional publishing models, and the concerns over data privacy that affect companies like SwiftKey.

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Pascal Beucler on the French PR elite; Olympic/World Cup sponsor reputation risk.

2014-02-20 :: Holmes Report

MSLGroup chief strategic officer Pascal Beucler joins the Echo Chamber to discuss why France is so difficult for international PR firms, in the wake of Waggener Edstrom’s surprising exit from the country. Elsewhere, co-hosts Robert Phillips and Arun Sudhaman look at whether sponsors are risking their reputations by partnering with the Olympics and FIFA World Cup. The show also explores the PR problems suffered by technocratic politicians as they grapple with extreme weather disasters.

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Al Jazeera PR head Osama Saeed on the news channel’s reputation; Paul Holmes on realtime Superbowl marketing and PR in Turkey

2014-02-07 :: Holmes Report

Al Jazeera PR head Osama Saeed joins the Echo Chamber from Qatar to discuss the news channel’s global reputation, his background in Scottish politics, and Islamophobia. Holmes Report CEO Paul Holmes takes a look at whether realtime marketing at the Super Bowl really works and also breaks down Turkey’s emerging PR market. Show hosted by Holmes Report editor-in-chief Arun Sudhaman.

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The new rules of content marketing, with Starcom’s Mat Morrison.

2013-12-03 :: Holmes Report

Starcom Mediavest Group social media strategy head Mat Morrison joins the Echo Chamber to discuss how websites like Upworthy and Buzzfeed are reshaping content marketing, with significant implications on the battle between PR, advertising and digital agencies.

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The Echo Chamber PR Show | Holmes Report

The Echo Chamber is a fortnightly podcast that explores the big PR stories from across the world. The podcast is hosted by the Holmes Report’s Arun Sudhaman and produced by Markettiers4dc

The Echo Chamber PR Show | Holmes Report


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