Top 5 Reasons for Chain Hotels to have an Independent Website
I don't think I need to elaborate on the case for independent hotels having their own website. Clearly, they do and we all understand that.
But if your hotel is a part of a brand and you're already represented on the brand website, does it make sense to have an independent website of your own? There are pros and cons to each side.
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Hoteliers â€“ Stay a night in your hotel
As hoteliers, one can learn a lot about the guest experience simply by being the guest at the property. Simply reversing roles allows you to see things that you might take for granted otherwise.
An interesting personal story illustrates the point.
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Reputation Management for Hotels
Reputation management for hotels can be a tricky one. Just a decade ago, reputations were built by way-of-mouth referrals, extensive advertising and good ol' fashioned public relations campaigns. Not anymore. Here are some simple rules that can help hotels along the way.
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The power of the â€œPost-Stayâ€ Email
Most online reservation systems offer the functionality of the "Post-Stay" email. This is the email that goes out to the guest after the scheduled date of the checkout thanking them for their business. I think the power of this email is underestimated. It can be a powerful ally in so many ways.
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A fresh new look!
Well, its finally here! It took some time and a lot of tweaking, but the Hotel Marketing Podcast website has a fresh new look!
There are new sections - "Blog" and "Resources". These should certainly help you save time and effort as you develop your online marketing strategy.
Hope you like the new look!
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Hotel Website Design â€“ Getting it right
Hoteliers, lets talk about the biggest weapon in your marketing arsenal - your Website! How do you get it right the first time?
Get some solid advice on how to make visuals, navigation and functionality blend seamlessly to create a great user experience.
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The impact of photography on your bottomline
Are your property photographs assets or liabilities? In this podcast, we discuss the impact that photography has on your bottom line.
Thereâ€™s a story of a hotel thatâ€™s lost over a million dollars over the past 3 years. Something they could have fixed rather easily. Avoid costly mistakes by tuning into this informative episode.
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Essentials of e-Marketing for Hotels
This podcast gives you an overview of the essentials of e-Marketing for hotels and also outlines what to expect from future episodes.
Itâ€™s a great starting point towards a securing higher revenues at your propertyâ€¦ both in terms of ADR as well as occupancies.
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The Hotel Marketing Podcast
The podcast for smart hoteliers. Learn tips and tricks to market your property effectively using all electronic avenues. We're talking ADRs, Occupancies and REVPars... And ways to boost them no matter what your budget is.