Home  /  Podcast Directory  /  Business & Finance  /  The Insurance Marketing and Advertising Podcast


Last update: 2012-10-19

Leilani Brown on Relaunching a Global Brand

2012-10-19 :: news@ambest.com (news@ambest.com)

Leilani Brown, chief marketing officer for Starr Cos, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about how her company is creating focused, effective messaging and spreading its wings globally. …

x

Share: Leilani Brown on Relaunching a Global Brand


How Chubb Used Cross-Channel Marketing to Restart Auto Markets

2012-09-27 :: news@ambest.com (news@ambest.com)

Joanna McNamara of Chubb Personal Insurance and Andy Meng of Merkle explain how they help launched a new program to better identify prospects and help agents acquire customers for personal lines business in the latest edition of The Insurance Marketing Podcast. Both are featured speakers at Best’s Review magazine’s Insurance Marketing and Advertising Summit, set for November 7 in Jersey City, N.J. …

x

Share: How Chubb Used Cross-Channel Marketing to Restart Auto Markets


IMAS: Chartis' Matthew Power on Innovation

2012-09-27 :: news@ambest.com (news@ambest.com)

Matthew Power, chief innovation and strategic relationship officer at Chartis of the Americas, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about innovation in insurance. …

x

Share: IMAS: Chartis' Matthew Power on Innovation


Ty R. Sagalow on Insurance Innovation

2012-09-07 :: news@ambest.com (news@ambest.com)

Ty R. Sagalow, president of Innovation Insurance Group, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about what's driving the need for insurance innovation. …

x

Share: Ty R. Sagalow on Insurance Innovation


Dominick Malgeri of Hygrade Business Group on Print Solutions for Insurers

2011-12-07 :: news@ambest.com (news@ambest.com)

Dominick Malgeri of Hygrade Business Group discusses the company's role in providing print solutions to insurance and financial industry. …

x

Share: Dominick Malgeri of Hygrade Business Group on Print Solutions for Insurers


Brian Casey of Locke Lord on The Downside of Social Media

2011-12-01 :: news@ambest.com (news@ambest.com)

Brian Casey, a partner at Locke Lord explains why with each new platform, channel and medium, insurers' exposure to marketing and community liability grows. …

x

Share: Brian Casey of Locke Lord on The Downside of Social Media


Bob Evans of CSC on Building an Insurance Marketing App

2011-12-01 :: news@ambest.com (news@ambest.com)

Bob Evans, Director, Mobile Insurance Solutions, CSC, goes behind the scenes to show how apps are developed, what subjects are good for app efforts, and pitfalls that insurers should avoid. …

x

Share: Bob Evans of CSC on Building an Insurance Marketing App


Christopher Sorgie of New York Life on Little League Ad Strategy

2011-12-01 :: news@ambest.com (news@ambest.com)

Christopher Sorgie, corporate vice president of advertising at New York Life explains its "Get in the Game" strategy: looking at the insurer's sponsorship, how and why it chose this venue and what insurance marketers need to know about matching sports marketing to their business. …

x

Share: Christopher Sorgie of New York Life on Little League Ad Strategy


Jeff Calusinski Reports All Eyes Are on Mobile

2011-10-18 :: news@ambest.com (news@ambest.com)

IBM Distinguished Engineer Jeff Calusinski explains that typical tech meetings with insurers start with three issues: whether to launch mobile applications, the format to use and the channels to launch in. …

x

Share: Jeff Calusinski Reports All Eyes Are on Mobile


J.D. Power and Associates' Jeremy Bowler: Personal Auto Carriers Are Turning to Humor in Advertising Campaigns

2011-10-17 :: news@ambest.com (news@ambest.com)

Jeremy Bowler of J.D. Power and Associates, explores the use of humor in personal auto insurers' brand and advertising campaigns. …

x

Share: J.D. Power and Associates' Jeremy Bowler: Personal Auto Carriers Are Turning to Humor in Advertising Campaigns


Jerry Davies of Farmers Insurance on the Importance of Communicating During Catastrophes

2011-10-11 :: news@ambest.com (news@ambest.com)

Jerry Davies of Farmers Insurance explains how social media is helping agents and carriers communicate during catastrophes. …

x

Share: Jerry Davies of Farmers Insurance on the Importance of Communicating During Catastrophes


Martin Hilson of MWH Advertising Takes Insurance Marketers Beyond Their Roots

2011-09-23 :: news@ambest.com (news@ambest.com)

Martin Hilson explains that advertisers may flirt with broadcast, social media and new channels but insurance marketing remains at heart a B2B communications exercise. …

x

Share: Martin Hilson of MWH Advertising Takes Insurance Marketers Beyond Their Roots


NYCM's Jeremy Robinson and Kilgannon's Ellen Repasky Detail the Rebranding of NYCM

2011-09-23 :: news@ambest.com (news@ambest.com)

NYCM's Jeremy Robinson and Kilgannon's Ellen Repasky detail the rebranding of NYCM, a mid-sized New-York based auto and home insurer. …

x

Share: NYCM's Jeremy Robinson and Kilgannon's Ellen Repasky Detail the Rebranding of NYCM


comScore’s Susan Kleinman on Online Advertising Limits

2011-09-02 :: news@ambest.com (news@ambest.com)

Susan Kleinman from comScore, Inc., explores the limits of online insurance advertising. …

x

Share: comScore’s Susan Kleinman on Online Advertising Limits


Ellen Carney of Forrester on How Mobile Tech is Reinventing Insurance

2011-08-09 :: news@ambest.com (news@ambest.com)

Ellen Carney, Senior Analyst, eBusiness & Channel Strategy at Forrester Research, discusses how smartphones and tablets are creating new ways for insurers to reach customers and create new business models. …

x

Share: Ellen Carney of Forrester on How Mobile Tech is Reinventing Insurance


Lexis/Nexis' Rick Schlegelmilch on Mining Customer Data for Marketing Insight

2010-10-27 :: news@ambest.com (news@ambest.com)

Rick Schlegelmilch, vice president for marketing solutions in the insurance division at Lexis/Nexis Risk Solutions, discusses how marketers can better access data on auto and homeowner coverage to uncover market opportunities and gain insights into how and why current customers are likely to switch or at least consider other coverage. …

x

Share: Lexis/Nexis' Rick Schlegelmilch on Mining Customer Data for Marketing Insight


Swiss Re's Alayna Francis on Leveraging Social Media

2010-10-27 :: news@ambest.com (news@ambest.com)

Alayna Francis, vice president at Swiss Re, on how B2B companies can leverage social media for critical issues. …

x

Share: Swiss Re's Alayna Francis on Leveraging Social Media


Risk Metrics' Kevin McCarthy on How Marketers Can Leverage Data

2010-10-13 :: news@ambest.com (news@ambest.com)

Kevin McCarthy, Vice President at Risk Metrics Corp., an insurance data and information services company, discusses how marketers can better use data on policies, types of coverage and business trends to better focus their efforts and keep abreast of developments with competitors. Lee McDonald hosts. …

x

Share: Risk Metrics' Kevin McCarthy on How Marketers Can Leverage Data


PARTNERS+simons' Tom Simons on Advertising Approach, Marketing Challenges

2010-10-04 :: news@ambest.com (news@ambest.com)

Tom Simons, CEO & Chief Creative Officer at PARTNERS+simons, discusses his background in marketing, the agency's approach to advertising and the challenges of marketing insurance and financial services. …

x

Share: PARTNERS+simons' Tom Simons on Advertising Approach, Marketing Challenges


Lexington Insurance's Tara Russell on the Art of Running an Insurance Marketing Team

2010-09-15 :: news@ambest.com (news@ambest.com)

Tara Russell, Director of Marketing Communications for Lexington Insurance, explains what it's like to market and communicate on behalf of the U.S.'s largest surplus-lines writer, including how to support new products and initiatives. …

x

Share: Lexington Insurance's Tara Russell on the Art of Running an Insurance Marketing Team


Chubb & Son's Jim Fiske on Marketing via Social Media and Enthusiast Events

2010-09-14 :: news@ambest.com (news@ambest.com)

Jim Fiske, vice president of Chubb & Son and marketing manager for Chubb Personal Insurance, explains what it's like to market and communicate on behalf of one of the nation's largest insurers, including in rapidly developing areas such as social media and enthusiast events. …

x

Share: Chubb & Son's Jim Fiske on Marketing via Social Media and Enthusiast Events


Charlotte Osborne, Zero to Sixty in One Marketing Cycle

2010-08-24 :: news@ambest.com (news@ambest.com)

Charlotte Osborne, Director of Marketing for Ironshore, the four-year old insurance company active in several areas of the property/casualty sector, discusses what it's like to help market a high-energy growth-oriented insurer. …

x

Share: Charlotte Osborne, Zero to Sixty in One Marketing Cycle


AICPCU / IIA's Steve Ryan on Why Strong Branding is Built on Solid Research

2010-07-26 :: news@ambest.com (news@ambest.com)

Before the American Institute for Chartered Property Casualty Underwriters and Insurance Institute of America (AICPCU/IIA) could start their project to reposition and rebrand, they first had to learn exactly where they stood in the minds of students, industry supporters, prospects and their own employees. Getting the research process right meant discovering strengths, but also getting an accurate look at shortcomings, then deciding how to address them. Steve Ryan, director of marketing communication for those groups, will be a featured speaker at the 2010 Insurance Marketing and Advertising Summit, set for Nov. 4. …

x

Share: AICPCU / IIA's Steve Ryan on Why Strong Branding is Built on Solid Research


Nationwide's Steven Schreibman on Why Insurers Should Not Fear YouTube

2008-11-05 :: news@ambest.com (news@ambest.com)

Steven Schreibman, who helped launch Nationwide's "Life Comes at You Fast" and other high-profile marketing campaigns, urges insurance marketers to leverage the power of viral marketing. Schreibman is a keynote speaker at the Insurance Marketing and Advertising Summit, set for Thursday, Nov. 6, at the Marriott Marquis in New York City. …

x

Share: Nationwide's Steven Schreibman on Why Insurers Should Not Fear YouTube


Shane Boyd and Jennifer Wislocki of Travelers on Golf Sponsorships, the Return of the Red Umbrella

2008-10-22 :: news@ambest.com (news@ambest.com)

Shane Boyd and Jennifer Wislocki of Travelers discuss the strategy behind the insurers' sponsorship of a high-profile PGA event. They also explain how Traveler's re-acquisition of its iconic red umbrella logo ties into that effort. …

x

Share: Shane Boyd and Jennifer Wislocki of Travelers on Golf Sponsorships, the Return of the Red Umbrella


Nancy Carini on Conning & Co.'s Rebranding Campaign

2008-10-15 :: news@ambest.com (news@ambest.com)

Nancy Carini describes the strategy and execution that Conning & Co. to update its branding message to the insurance industry, the resources required and why branding is not an overnight process. …

x

Share: Nancy Carini on Conning & Co.'s Rebranding Campaign


Jeremy Bowler of J.D. Power and Associates on What Drives Personal Insurance Customers to Shop

2008-10-03 :: news@ambest.com (news@ambest.com)

Most insurance customers renew their policies but more than a third shop for another carrier in the last 12 months. That's because of disappointing service with their current carrier or some other external factor. Jeremy Bowler of J.D. Power and Associates previews his presentation at the 2008 Insurance Marketing and Advertising Summit, set for Nov. 6 in New York City. …

x

Share: Jeremy Bowler of J.D. Power and Associates on What Drives Personal Insurance Customers to Shop


Gary Kimball on Crisis Communications for Financial Services Communicators

2008-09-30 :: news@ambest.com (news@ambest.com)

Gary Kimball of Kimball Communications explains what insurers and other financial services organizations need to do ahead of crises to make sure that they're the ones controlling the message. …

x

Share: Gary Kimball on Crisis Communications for Financial Services Communicators


Lee McDonald, A.M. Best Company: Opening Remarks and Industry Overview

2007-12-26 :: news@ambest.com (news@ambest.com)

Lee McDonald, Vice President, Communications, A.M. Best Company, opens the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. …

x

Share: Lee McDonald, A.M. Best Company: Opening Remarks and Industry Overview


Don Jackson, Jackson Consulting Group Ltd.: Direct and to the Point

2007-12-26 :: news@ambest.com (news@ambest.com)

Don Jackson of the Jackson Consulting Group Ltd. Don's presentation, Direct and to the Point, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation focuses on Insurance direct marketing -- what works, what doesn't and why. …

x

Share: Don Jackson, Jackson Consulting Group Ltd.: Direct and to the Point


Andra Basora, Insurance Information Institute: Taking Insurance Information Online.

2007-12-26 :: news@ambest.com (news@ambest.com)

Andra C. Basora, Vice President, Web and Editorial Services, Insurance Information Institute, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation focuses on some of the new initiatives the III is making that brings online insurance information to a new level. …

x

Share: Andra Basora, Insurance Information Institute: Taking Insurance Information Online.


Marci DeVries, Imre Communications: Insurers and the New Media

2007-12-26 :: news@ambest.com (news@ambest.com)

Marci DeVries, Vice President, Digital Communications, Imre Communications, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation focuses on what marketers need to know about the new media and how to take advantage of fast-changing technologies and formats. …

x

Share: Marci DeVries, Imre Communications: Insurers and the New Media


Jay Jaffe, Actuarial Enterprises Ltd.: Profit-focused Insurance Marketing

2007-12-26 :: news@ambest.com (news@ambest.com)

Jay M. Jaffe, President, Actuarial Enterprises Ltd., at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation examines how marketers need to know more about the financial underpinnings of insurance products so they can market more effectively. …

x

Share: Jay Jaffe, Actuarial Enterprises Ltd.: Profit-focused Insurance Marketing


Luis Sahagun, Farmers Insurance: Reaching Out to Multicultural Markets

2007-12-26 :: news@ambest.com (news@ambest.com)

Luis Sahagun, Manager, Emerging Markets Advertising and Marketing, Farmers Insurance Group, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. …

x

Share: Luis Sahagun, Farmers Insurance: Reaching Out to Multicultural Markets


Donna Wares, Hagerty Insurance: Cool Cars, Hot Marketing

2007-12-26 :: news@ambest.com (news@ambest.com)

Donna Wares, Senior Manager, Agent Marketing, Hagerty Insurance Agency, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation describes how Hagerty is using the independent-agent market to reach core customers. …

x

Share: Donna Wares, Hagerty Insurance: Cool Cars, Hot Marketing


Steve Sullivan, Liberty Mutual Insurance Company: Responsibility. What's Your Policy?

2007-12-26 :: news@ambest.com (news@ambest.com)

Steve Sullivan, Senior Vice President, Communications Services, Liberty Mutual Insurance Company at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His keynote presentation describes how the P/C industry's fastest-growing top-tier insurance group takes marketing to a new level. …

x

Share: Steve Sullivan, Liberty Mutual Insurance Company: Responsibility. What's Your Policy?


Trish Robinson, MassMutual Financial Group: Bringing Life to Life

2007-12-26 :: news@ambest.com (news@ambest.com)

Trish Robinson, Senior Vice President, Strategic Communications and Community Responsibility, MassMutual Financial Group, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation describes how MassMutual is taking a surprising approach in some of the most familiar marketing channels. …

x

Share: Trish Robinson, MassMutual Financial Group: Bringing Life to Life


Siobhan McNulty and Rena Kilgannon: Old Mutual Heads for the U.S.

2007-12-26 :: news@ambest.com (news@ambest.com)

Siobhan McNulty, Assistant Vice President, Corporate Public Relations and Communications, Old Mutual Financial Network and Rena Kilgannon, Principal, Kilgannon, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Their presentation describes how the 150-year-old insurer is launching its first marketing assault on U.S. financial markets. …

x

Share: Siobhan McNulty and Rena Kilgannon: Old Mutual Heads for the U.S.


Jon Swallen, TNS Media: Behind the Numbers in Insurance Advertising

2007-12-26 :: news@ambest.com (news@ambest.com)

Jon Swallen, Senior Vice President, Research, TNS Media Intelligence, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation examines what insurers are spending in various marketing channels and how the overall numbers are exploding. …

x

Share: Jon Swallen, TNS Media: Behind the Numbers in Insurance Advertising


Luis Sahagun of Farmers Insurance on Multicultural Marketing and Advertising

2007-11-02 :: news@ambest.com (news@ambest.com)

Luis Sahagun, Multi Cultural Ad Manager at Farmers Insurance, explains how it takes more than translating advertisements and commercials to reach diverse markets. Elements such as color, style and focusing on the family vs. individuals are vitally important. …

x

Share: Luis Sahagun of Farmers Insurance on Multicultural Marketing and Advertising


Advertising Agency head Rena Kilgannon on bringing Old Mutual to the U.S. market

2007-10-30 :: news@ambest.com (news@ambest.com)

Rena Kilgannon explains how insurer Old Mutual, a major player in the South African and United Kingdom markets, is seeking to build brand awareness in the United States. …

x

Share: Advertising Agency head Rena Kilgannon on bringing Old Mutual to the U.S. market


Why Insurance Marketers Need to Take an Actuary's View of Products and Promotion

2007-10-15 :: news@ambest.com (news@ambest.com)

Actuary Jay Jaffe describes how insurance marketers can become better contributors to profitability by focusing on the financial underpinnings of insurance products and what kind of marketing outreaches that product can support. …

x

Share: Why Insurance Marketers Need to Take an Actuary's View of Products and Promotion


Liberty Mutual's Steve Sullivan on the Responsibility Campaign.

2007-10-09 :: news@ambest.com (news@ambest.com)

Steve Sullivan, head of communications for Liberty Mutual, discusses the "Responsibility. What's Your Policy?" advertising campaign, which is running on television, print, online and elsewhere. Sullivan is a keynote speaker at the 2007 Insurance Marketing and Advertising Summit, set for Nov. 8 in New York City. …

x

Share: Liberty Mutual's Steve Sullivan on the Responsibility Campaign.


Don Jackson Reviews the Highs and Lows of Direct Marketing by Insurers.

2007-10-08 :: news@ambest.com (news@ambest.com)

Don Jackson of JCG Group Ltd. describes the latest trends in direct marketing by insurers, including mail, online, phone and other channels. Jackson will be a speaker at the 2007 Insurance Marketing and Advertising Summit in New York City. …

x

Share: Don Jackson Reviews the Highs and Lows of Direct Marketing by Insurers.


Jon Swallen of TNS Media Intelligence analyzes surging advertising spending by U.S. insurers.

2007-10-03 :: news@ambest.com (news@ambest.com)

Jon Swallen, Senior Vice President of Research at TNS Media Intelligence, discusses advertising spending by the top insurers. The insurance industry is leading all financial services in increases in advertising spending, he reports. …

x

Share: Jon Swallen of TNS Media Intelligence analyzes surging advertising spending by U.S. insurers.


A conversation with Donna Wares of Hagerty on marketing insurance coverage for collectible cars and boats.

2007-09-20 :: news@ambest.com (news@ambest.com)

Donna Wares, director of agent marketing for Hagerty, discusses the challenges and successes Hagerty has had in cracking the market for collector cars, classic boats and other niche offerings. …

x

Share: A conversation with Donna Wares of Hagerty on marketing insurance coverage for collectible cars and boats.


A conversation with Marci DeVries of Imre Communications about using new media

2007-09-18 :: news@ambest.com (news@ambest.com)

Marci DeVries of Imre discusses how marketers can better leverage search engine optimization, blogging and new forms of media. Some sites are invisible, she said, a situation that can be easily corrected. …

x

Share: A conversation with Marci DeVries of Imre Communications about using new media


Travelers' Shane Boyd on Reacquiring the Red Umbrella

2007-04-11 :: news@ambest.com (news@ambest.com)

Shane Boyd, Travelers' Vice President of Corporate Communications, on the successful effort to recapture the 130-year-old iconic trademark. Travelers negotiated with Citigroup to take back its logo. …

x

Share: Travelers' Shane Boyd on Reacquiring the Red Umbrella


A conversation with Steven Schreibman of Nationwide Insurance on the insurers' high profile television ads featuring Kevin Federline.

2007-03-23 :: news@ambest.com (news@ambest.com)

Nationwide made headlines when it continued its "Life Comes At You Fast" campaign with a high-profile ad launch during the 2007 Super Bowl. The ad, featuring Britney Spear's ex-husband Kevin Federline, drew nearly as much attention online and in advance of its debut as it did when aired. …

x

Share: A conversation with Steven Schreibman of Nationwide Insurance on the insurers' high profile television ads featuring Kevin Federline.


Conference presentation: Shane Boyd on Travelers' In Synch Campaign

2007-01-30 :: news@ambest.com (news@ambest.com)

Shane Boyd of Travelers discusses the strategy and execution behind the high-profile In Synch television campaign. Boyd was the keynote speaker at the 2006 Insurance Marketing and Advertising Summit, held in New York City. …

x

Share: Conference presentation: Shane Boyd on Travelers' In Synch Campaign


Conference Presentation by Lori Reed of InsureMe.com

2007-01-17 :: news@ambest.com (news@ambest.com)

Conference presentation by Lori Reed of InsureMe.com at the 2006 Insurance Marketing and Advertising Summit. Lori discusses how her organization use the web and online video to target the next generation of insurance prospects. …

x

Share: Conference Presentation by Lori Reed of InsureMe.com


Conference Presentation, Ansis Vallens, Signals & Strategies

2007-01-12 :: news@ambest.com (news@ambest.com)

Conference presentation by Ansis Vallens of Signals and Strategies at the 2006 Insurance Marketing and Advertising Summit on marketing to insurers, reinsurers and other large organizations. …

x

Share: Conference Presentation, Ansis Vallens, Signals & Strategies


Interview with Ann Glover of The Hartford

2006-10-31 :: news@ambest.com (news@ambest.com)

Ann Glover of The Hartford discusses branding a wide-ranging financial-services organization, as well as the rebirth of the stag as The Hartford's icon. …

x

Share: Interview with Ann Glover of The Hartford


An interview with Shane Boyd of Travelers on the red-hot 'In-synch' advertising campaign

2006-10-27 :: news@ambest.com (news@ambest.com)

Shane Boyd of Travelers talks about the insurer's 'In-synch' campaign and what it takes to create high-impact national advertising. …

x

Share: An interview with Shane Boyd of Travelers on the red-hot 'In-synch' advertising campaign


Interview with Ric Ritter of MetLife on Marketing to Employers Through Brokers

2006-10-25 :: news@ambest.com (news@ambest.com)

Interview with Ric Ritter, head of institutional marketing for MetLife. on how MetLife is leveraging the broker channel to build its employer-based business. Ritter notes that one initiative that MetLife is currently working on is ways to keep the message consistent across many channels, including when brokers deliver the message on its behalf. …

x

Share: Interview with Ric Ritter of MetLife on Marketing to Employers Through Brokers


Interview with Bill Harris of WVH Inc. on video marketing for insurers.

2006-10-23 :: news@ambest.com (news@ambest.com)

Bill Harris of WVH Inc. describes how hs company produces videos focused on selling annuities and other products, the importance of emotion and the need to stick to the sales concept. …

x

Share: Interview with Bill Harris of WVH Inc. on video marketing for insurers.


How Carriers Can Work Better With Independent Agents

2006-10-06 :: news@ambest.com (news@ambest.com)

Interview with Dick Poppa, president of the Independent Insurance Agents and Brokers of New York, who discusses the marketing needs of the independent agency channel. Also, why independent agents are representing fewer companies and how those companies have to compete harder to secure that business. …

x

Share: How Carriers Can Work Better With Independent Agents


High-Knowledge Marketing: An Interview with Denis O'Shea of Hartford Steam Boiler

2006-10-04 :: news@ambest.com (news@ambest.com)

Interview with Denis O'Shea, vice president of communications for Hartford Steam Boiler on high-knowledge marketing for insurance carriers. …

x

Share: High-Knowledge Marketing: An Interview with Denis O'Shea of Hartford Steam Boiler


How Agencies Help Insurers With Branding and Marketing

2006-09-26 :: news@ambest.com (news@ambest.com)

Interview with Chris Knopf of Mintz-Hoke on how agencies can best help insurers with their branding and marketing efforts. …

x

Share: How Agencies Help Insurers With Branding and Marketing


Branding for commercial and large insurers: an interview with William Pitt

2006-09-15 :: news@ambest.com (news@ambest.com)

Interview with William Pitt of HawkPartners on the importance of branding and focused marketing for insurers and reinsurers marketing within the insurance industry. …

x

Share: Branding for commercial and large insurers: an interview with William Pitt


Marketing for independent agents: an interview with Peter van Aartrijk.

2006-09-08 :: news@ambest.com (news@ambest.com)

Interview with Peter van Aartrijk on agent marketing and the changing makeup of the independent insurance agency. …

x

Share: Marketing for independent agents: an interview with Peter van Aartrijk.


The Insurance Marketing and Advertising Podcast

The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net

The Insurance Marketing and Advertising Podcast


Switch to our mobile site