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Last update: 2013-06-23

Trafcom News Podcast 121: Act Like You Mean Business

2013-06-23 :: Donna Papacosta
Length: 21s

What do The Fugitive and Saturday Night Live have to do with business communications? Find out in this interview with Rob Biesenbach, author of the book Act Like You Mean Business. Rob is a Chicago-based communications strategist,  actor and writer. During his 20-plus years in communications and PR, he has counseled clients from Fortune 500 companies to startups, and he has managed a successful solo practice for more than a decade. Rob and I had great fun discussing the idea of integrating both storytelling and acting techniques into communications. Here are the show notes: 00:01 Introduction and welcome; about Rob Biesenbach …Read More…

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Trafcom News Podcast 120: A conversation with Mitch Joel

2013-06-09 :: Donna Papacosta
Length: 21s

According to digital marketing rock star Mitch Joel, business has changed. Forever. So, what are you going to do about it? In his new book, Ctrl Alt Delete, Mitch says we have to reboot and rebuild our business models. If we fail to do this, not only will our businesses begin to slide backwards, but we may find ourselves unemployable within five years. Mitch outlines five key movements as well as seven triggers that can help us to take advantage of the seismic shift in the world so we can thrive and prosper. In our conversation for this podcast, we …Read More…

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Trafcom News Podcast 119: The use of archetypes in intranets

2013-05-21 :: Donna Papacosta
Length: 18s

Following close on the heels of Trafcom News Podcast 118, which was an interview with Jarrod Gingras about successful enterprise collaboration, comes this chat with Gordon Ross. When I met Gordon at the IntraTeam Event in Copenhagen, I was intrigued by his workshop on archetypes for intranets. Since Gordon’s topic meshes so nicely with Jarrod’s, I’m publishing them rather close together. [Note: The first speaker I interviewed from the IntraTeam Event was Paolo Tosolini, on enterprise social video.] The interview with Gordon explains the use of archetypes in internal communications, and the benefits of taking the time to do this …Read More…

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Trafcom News 118: Successful enterprise collaboration

2013-05-18 :: Donna Papacosta
Length: 24s

Choosing software for enterprise collaboration is no easy feat, with all the options available today. In this edition of the Trafcom News Podcast, Jarrod Gingras of Real Story Group discusses some of the steps you need to take to navigate this process successfully. Jarrod is an analyst at Real Story Group, covering technology across the enterprise information landscape, including Web content management and enterprise content management. He has more than 10 years of experience in the content technology industry, after starting his career as a Web developer and information architect. I met him at the IntraTeam Event in Copenhagen this …Read More…

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Trafcom News Podcast 117: Enterprise social video

2013-04-02 :: Donna Papacosta
Length: 23s

Are you using video within your organization in a social context? What about video produced on smartphones? In this episode of the Trafcom News Podcast you’ll hear an interview with Paolo Tosolini, Director of Digital and Emerging Media at Run Studios, a video production agency in Seattle, Washington. Paolo consults with organizations looking to embrace social media, online video and mobility as part of their internal communications and knowledge-sharing strategy. In his former job as New Media Business Manager at Microsoft, Paolo launched and managed the company internal YouTube platform, “Academy Mobile,” which now hosts more than 35,000 employee-generated videos. …Read More…

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Trafcom News Podcast 116: Civility in the Digital Age

2013-03-17 :: Donna Papacosta
Length: 29s

I’m happy to share my discussion with Andrea Weckerle about her new book, Civility in The Digital Age: How Companies and People Can Triumph Over Haters, Trolls, Bullies and Other Jerks. Andrea is founder and president of CiviliNation, a nonprofit that takes a stand against online hostility and cyberbullying. She earned her law degree at the University of Richmond, and underwent extensive mediation training. She also holds a Master of Arts degree in Public Relations/Conflict Analysis and Resolution from George Mason University. After law school, Andrea worked within the Legal division of Ernst & Young, where she helped design alternative …Read More…

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Trafcom News Podcast 115: A new way to look at storytelling

2013-02-28 :: Donna Papacosta
Length: 22s

A discussion with Roshan Grossman about “experience communications” A few weeks ago a blog post caught my eye, and  sparked this conversation with Roshan Grossman about “experience communications.” The idea is this: Storytelling is a great way to grab attention and influence people, but a key ingredient is missing if we focus on the story itself. What about the experience behind it? In this conversation, Roshan shares some examples of experience communications in action. Formerly a senior communications consultant and then manager of internal communications for Sun Life Financial Canada, Roshan now owns Hot Quill Communications. Look for her blog …Read More…

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Trafcom News Podcast 114: Podcasting for nonprofits

2013-02-10 :: Donna Papacosta
Length: 26s

Advice for nonprofits getting started with podcasting: An interview with Joe Carleo, APR If you work or volunteer for a nonprofit organization, you’ll want to hear this conversation with Joe Carleo, APR, the founder and executive producer of Advanced Language and Media Services, based in North Carolina. In this 26-minute podcast, we talk about how nonprofits can get started in podcasting. Here are the shownotes: 00:01 Welcome and introduction of Joe Carleo, APR 01:15 Interview begins with discussion of benefits of podcasting for nonprofits 02:50 Example of podcast Joe produced for PRSA (Public Relations Society of America); measures of podcast …Read More…

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Trafcom News Podcast 113: Real-world communication trends for 2013

2013-01-14 :: Donna Papacosta

In this episode of the Trafcom News Podcast, I share the five communication trends I think we’ll be seeing in 2013. Using the player above this post, you can listen right now or download the MP3 file to listen later. Or subscribe to the Trafcom News Podcast in iTunes using the link at the top of the page. Here are the show notes: 00:01 Intro and welcome 01:12 Trend #1: Responsive web sites; no more pinching and squeezing the screen! 02:28 Trend #2: More storytelling in our communications; Donna’s interview with Donna Messer on storytelling; blog post about “boring” businesses …Read More…

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Trafcom News Podcast 112: Social media crimes and misdemeanors

2012-08-12 :: Donna Papacosta

In this 10-minute podcast, I explore some social media crimes and misdemeanors spotted in the wild recently. Which ones have you seen? You can listen to the podcast with the player below, or download the MP3 file to listen later,...…

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Trafcom News Podcast 112: Social media crimes and misdemeanors

2012-08-12 :: Donna Papacosta

In this 10-minute podcast, I explore some social media crimes and misdemeanors spotted in the wild recently. Which ones have  you seen? You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page. Here are the show notes: 00:01 Welcome and intro; Trafcom News is a podcast about communications tactics – tactics for people who care about communicating in person, in print and online. This episode is about what NOT to do when using social media.  Thanks to …Read More…

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Trafcom News Podcast 111: Conquering death by PowerPoint

2012-06-20 :: Donna Papacosta

Have you snored through one presentation too many? Or worse, given a snooze-worthy talk? In this interview, Eric Bergman describes his cure for death by PowerPoint (or other slideware used badly). Author of the recently published book Five Steps to...…

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Trafcom News Podcast 111: Conquering death by PowerPoint

2012-06-20 :: Donna Papacosta

Have you snored through one presentation too many? Or worse, given a snooze-worthy talk? In this interview, Eric Bergman describes his cure for death by PowerPoint (or other slideware used badly). Author of the recently published book Five Steps to Conquer ‘Death by PowerPoint,” Eric gives us tools that offer a fresh new way of looking at presentations. Specifically, he shares these five steps: Put your audience first Structure the conversation Minimize visual aids Convey your message and personality Answer questions throughout You can listen to the podcast now with the player above or download it to listen later. Or …Read More…

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Trafcom News Podcast 110: Content marketing tips

2012-05-25 :: Donna Papacosta

In this podcast you’ll get some practical tips to help you produce useful, relevant and engaging content that meets your target market’s needs and, in the end, your business goals. Some of this material was first presented at a seminar...…

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Trafcom News Podcast 110: Content marketing tips

2012-05-25 :: Donna Papacosta

In this podcast you’ll get some practical tips to help you produce useful, relevant and engaging content that meets your target market’s needs and, in the end, your business goals. You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page. Some of this material was first presented at a seminar at HalTech. You’ll find the slides at the end of these show notes. 00:01 Intro and welcome 00:45 Some of this material was first presented at HalTech …Read More…

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Trafcom News Podcast 109: Shel Israel on Stellar Presentations

2012-02-27 :: Donna Papacosta

Or: Why you should not try to present like Steve Jobs. In this 26-minute audio podcast, consultant, speaker and author Shel Israel discusses his latest book, Stellar Presentations: An Entrepreneur's Guide to Giving Great Talks. You can download this episode...…

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Trafcom News Podcast 109: Shel Israel on Stellar Presentations

2012-02-27 :: Donna Papacosta

  Or: Why you should not try to present like Steve Jobs. In this 26-minute audio podcast, consultant, speaker and author Shel Israel discusses his latest book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks. You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page. Here are the show notes: 00:01 Intro and welcome; about Shel 1:10 Interview begins; Shel was the first speaker at Third Tuesday Toronto in 2006 02:09 Shel’s background as a storyteller …Read More…

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Trafcom News 108: What’s your communication style?

2012-01-16 :: Donna Papacosta

In edition 108 of the Trafcom News Podcast, you’ll hear an interview with Sue Johnston of Waterloo-based It’s Understood, who explains how she categorizes communication styles into four personas: artisan, guardian, idealist and rational. Both in the workplace and in...…

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Trafcom News 108: What’s your communication style?

2012-01-16 :: Donna Papacosta
Length: 18s

In edition 108 of the Trafcom News Podcast, you’ll hear an interview with Sue Johnston of Waterloo-based It’s Understood, who explains how she categorizes communication styles into four personas: artisan, guardian, idealist and rational. Both in the workplace and in your personal life, it pays to know your type! And speaking of workplace, Sue’s new book, Talk to Me: A User’s Guide to Workplace Communication, will be published in February 2012. For now, you can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link …Read More…

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Trafcom News 107: Content curation

2011-11-30 :: Donna Papacosta

Why is content curation a hot topic, and why should you care? This 19-minute podcast explores what curation is, how individuals and brands can use it, which tools make it easy, and how to get started. Much of the content...…

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Trafcom News 107: Content curation

2011-11-30 :: Donna Papacosta

Why is content curation a hot topic, and why should you care? This 19-minute podcast explores what curation is, how individuals and brands can use it, which tools make it easy, and how to get started. Much of the content in this discussion originated with presentations in November 2011 to the IABC Western Region conference in Whistler, British Columbia, and the IABC/Toronto west end group. You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page. Here are …Read More…

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Trafcom News 106: Tips for storytelling within organizations

2011-08-31 :: Donna Papacosta

In this conversation with Barb Sawyers, we explore some of the ways in which organizations can use storytelling to engage employees and communicate important messages. A fellow member of IABC/Toronto, Barb is a writer and author of Write Like You...…

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Trafcom News 106: Tips for storytelling within organizations

2011-08-31 :: Donna Papacosta

In this conversation with Barb Sawyers, we explore some of the ways in which organizations can use storytelling to engage employees and communicate important messages. A fellow member of IABC/Toronto, Barb is a writer and author of Write Like You Talk – Only Better. She also publishes a blog at Sticky Communication. You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page. SHOWNOTES Apologies for the audio issues during part of the conversation. 00:01 Intro; about Barb …Read More…

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Trafcom News Podcast 105: Why organizational storytelling matters

2011-07-11 :: Donna Papacosta

If you’ve been within shouting distance of me within the last six months or so, you’ll know that my hot topic is storytelling in organizations, for both internal and external communications. In this quick 10-minute podcast, I talk about why...…

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Trafcom News Podcast 105: Why organizational storytelling matters

2011-07-11 :: Donna Papacosta
Length: 10s

If you’ve been within shouting distance of me within the last six months or so, you’ll know that my hot topic is storytelling in organizations, for both internal and external communications. In this quick 10-minute podcast, I talk about why storytelling matters. You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page. Here are the shownotes: 00:01 Introduction and welcome 00:44 Yes, I’m experimenting with Google+ 01:00 Storytelling experiences at the IABC world conference in San Diego, …Read More…

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Trafcom News Podcast 104: Insights on storytelling with P.W. Fenton

2011-03-29 :: Donna Papacosta

I’m delighted to bring you these insights from renowned storyteller P.W. Fenton. He publishes the award-winning Digital Flotsam podcast, among others, and has a long history as a broadcast engineer, actor, photographer, musician, songwriter and video producer. I’ve learned a...…

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Trafcom News Podcast 104: Insights on storytelling with P.W. Fenton

2011-03-29 :: Donna Papacosta

I’m delighted to bring you these insights from renowned storyteller P.W. Fenton. He publishes the award-winning Digital Flotsam podcast, among others, and has a long history as a broadcast engineer, actor, photographer, musician, songwriter and video producer. I’ve learned a lot about telling stories from listening to P.W., and I hope you will too. You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page. Here are the shownotes: 00:01 Introduction and welcome; how I was first introduced …Read More…

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Trafcom News Podcast 103: Social Marketing to the Business Customer

2011-03-02 :: Donna Papacosta

People in the business-to-business (B2B) world finally have a book about social media marketing just for them. In this 26-minute podcast, I interview Eric Schwartzman, co-author (with Paul Gillin) of Social Marketing to the Business Customer. My favourite sound bite...…

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Trafcom News Podcast 102: Your podcasting questions answered

2011-02-09 :: Donna Papacosta

I’ve been having fun answering questions about podcasting posed by students in my friend Joan Vinall-Cox’s Documentary Scripting class at the University of Toronto (Mississauga). In this 21-minute podcast, I answer some of those questions. Around the 14-minute mark, you...…

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How to be a terrific podcast guest

2011-01-06 :: Donna Papacosta

Happy New Year! I hope you had a wonderful holiday season. I did, until I came down with the flu. I’m grateful my voice is back; I’m sure my energy level can’t be too far behind. Many of you enoyed...…

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Trafcom News Podcast 100: Content Rules!

2010-11-23 :: Donna Papacosta

An interview with Ann Handley and CC Chapman Here's something special for the 100th edition of this podcast: an interview with Ann Handley and CC Chapman, authors of the newly released book, Content Rules. You can download the MP3 file...…

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Trafcom News Podcast 97: Professional Blogging for Dummies

2010-08-25

In this 15-minute podcast, you’ll meet Susan Getgood, author of Professional Blogging for Dummies, as she shares practical tips for starting a blog and keeping it going. You can download the MP3 file for this podcast directly by clicking here,...…

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Trafcom News Podcast 96: LinkedIn tips from Chuck Hester

2010-07-09

In this 17-minute podcast, LinkedIn maven Chuck Hester shares advice for making the most of LinkedIn as a business network. You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or...…

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Trafcom News Podcast 95: Internal podcasting

2010-03-26

In this half-hour podcast, you’ll learn about podcasting inside organizations. I first reported on this subject in March 2007 in Trafcom News Podcast 53. Today’s episode is bigger and better! You can download the MP3 file for this podcast directly...…

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Trafcom News Podcast 94: Which gear are YOU in? An interview with Dave Howlett, Real Human Being

2010-02-27

In this podcast, you’ll hear Dave Howlett of RealHumanBeing.org explain the three gears of life and of work. It’s a fascinating take on what motivates us and why we sometimes act the way we do. Of course we steer the...…

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Trafcom News Podcast 93: An intranet that works: An interview with William Amurgis at American Electric Power

2010-01-25

In this 28-minute podcast, you’ll hear how American Electric Power keeps its 22,000 employees connected through its award-winning intranet. You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or y…

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Trafcom News Podcast 92: Five communication tips for 2010

2009-12-30

In this 13-minute podcast, you’ll hear five tactics that may help you to communicate better in the new year. No bold predictions, just practical advice. You can download the MP3 file for this podcast directly by clicking here, or you...…

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Trafcom News Podcast 99: Write like you talk – only better

0000-00-00 :: Donna Papacosta

Do you struggle with writing? Do you find it hard to get your thoughts on paper? Or are your readers struggling with your writing? In either case, you’ll want to hear this conversation with Barb Sawyers of Sticky Communication, author...…

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Trafcom News Podcast 98: Turning experts into authors, with Sallie Goetsch

0000-00-00 :: Donna Papacosta

Have you ever thought of writing a non-fiction book? You’ve come to the right place. In this 24-minute podcast, you’ll meet The Author-izer, Sallie Goetsch, who helps turn experts into authors. Listen to Sallie’s wise advice about the value of...…

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Trafcom News Podcast

Communication tips from Donna Papacosta at Trafalgar Communications

Trafcom News Podcast


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