Home  /  Podcast Directory  /  Business & Finance  /  WiseTalk Podcast


Last update: 2006-11-06

Daytripping: Getting the Most from Google Dayparts

2006-11-06 :: tj@iconinteractive.com

Google advertisers should consider dayparting tactics and strategies that can improve the results of their AdWords campaign.…

x

Share: Daytripping: Getting the Most from Google Dayparts


SEO: What's the Word?

2006-10-16 :: tj@iconinteractive.com

Investing marketing dollars wisely into search engine campaigns on Google, Yahoo and MSN can reap dividends.…

x

Share: SEO: What's the Word?


SEO: What's the Word?

2006-09-11 :: tj@iconinteractive.com

By anticipating the search terms used by customers and incorporating them into a web site, marketers can boost their site's natural search engine ranking.…

x

Share: SEO: What's the Word?


Big Opportunities with Small Business

2006-08-11 :: tj@iconinteractive.com

Small business owners sometime seem like a big challenge to marketers. They can be difficult to target and easily dissuaded. Given the right opportunity, however, small business owners can also be timely and loyal customers.…

x

Share: Big Opportunities with Small Business


Express Pay May Be The Way

2006-07-11 :: tj@iconinteractive.com

Express payment options from PayPal and Google provide online shoppers with what they’re looking for – a secure, hastle-free shopping experience. And, they provide advantages to many merchants too.…

x

Share: Express Pay May Be The Way


Location, Location, Location: Spots to Consider for Online Ads

2006-06-08 :: tj@iconinteractive.com

Recent changes with Google, Yahoo and MSN have marketers reconsidering the best location for their ads.…

x

Share: Location, Location, Location: Spots to Consider for Online Ads


Link Popularity: The Internet's 'In Crowd'

2006-05-05 :: tj@iconinteractive.com

While having the best web site in your industry is a noble goal, a far more satisfying one is to have the most popular site.…

x

Share: Link Popularity: The Internet's 'In Crowd'


Listen to This: Satellite Radio Can Promote Your National Brand

2006-04-09 :: tj@iconinteractive.com

Marketers with national brands are learning to love satellite radio because it can be a great way to take a small budget and do big things with it. A satellite radio campaign can be more cost effective to produce, air and manage than a national TV or local AM/FM radio campaign.…

x

Share: Listen to This: Satellite Radio Can Promote Your National Brand


What It 'Means' to to 'Think' Like A Search Engine

2006-03-16 :: tj@iconinteractive.com

Wonder how a search engine ‘thinks’ about your web site? Search engines know what you say. And, sometimes they know what you mean.…

x

Share: What It 'Means' to to 'Think' Like A Search Engine


Email Marketing: What's An Inbox Worth?

2006-03-13 :: tj@iconinteractive.com

As Yahoo and AOL begin charging marketers to reach the inboxes of their subscribers, it's time to consider the value of a customer's inbox.…

x

Share: Email Marketing: What's An Inbox Worth?


Local TV Advertising: Super Bowl vs Super Bargain

2006-02-20 :: tj@iconinteractive.com

At $2.5 million per 30-second spot, the average 2006 super bowl commercial is unattainable for most businesses. Nevertheless, TV advertising has never been more affordable for small business.…

x

Share: Local TV Advertising: Super Bowl vs Super Bargain


Google Says 'No Thanks' to New Sites

2006-01-02 :: tj@iconinteractive.com

Wine and cheese aren't the only things that get better with age. So do web sites, according to Google.…

x

Share: Google Says 'No Thanks' to New Sites


Who is Stealing Your Website Content?

2006-01-02 :: russell@iconinteractive.com

The only thing that has really changed in search engine marketing over the last seven years is the number of search engine spammers and affiliate marketers clogging up the engines. A decent looking website with original and valuable content is still the long term survivor according to Google secret labs.…

x

Share: Who is Stealing Your Website Content?


The Write Stuff: Marketing with Articles

2005-12-17 :: tj@iconinteractive.com

There are few better ways to promote your business than by writing good, helpful articles and sharing them on your web site. …

x

Share: The Write Stuff: Marketing with Articles


One Size Does Not Fit All: Global Search Engine Optimization

2005-11-21 :: jean@iconinteractive.com

About 60 percent of the online population is non-English speaking. This means your well-optimized English website would have little appeal to the majority of population in the world. …

x

Share: One Size Does Not Fit All: Global Search Engine Optimization


30 Days to Startup

2005-11-14 :: tj@iconinteractive.com

Becoming the president of an international corporation used to take a lifetime of hard work. Now, it can be done with a PC, strong entrepreneurial spirit, and less than 30 days.…

x

Share: 30 Days to Startup


Pay Per Click: The More Keywords The Better

2005-10-10 :: russell@iconinteractive.com

With Google Adwords, you can spend ten dollars and send your advertisement to 50 million people instantly. The problem is that most advertisers don't understand how the system really works.…

x

Share: Pay Per Click: The More Keywords The Better


Can You Hear Me Now? I'm Podcasting

2005-09-07 :: tj@iconinteractive.com

With a little bit of effort and a microphone, you can use podcasting to talk with millions of people. They key is creating something that is worth listening to.…

x

Share: Can You Hear Me Now? I'm Podcasting


Who Can Deliver? Selecting the Right SEO Vendor

2005-09-05 :: russell@iconinteractive.com

Companies that offer search engine optimization (SEO) services are full of promises. With a little bit of knowledge, you can identify SEO firms that can deliver.…

x

Share: Who Can Deliver? Selecting the Right SEO Vendor


The 'Ins' and 'Outs' of Search Engine Optimization

2005-08-19 :: russell@iconinteractive.com

Before kicking off a search engine optimization project, its important to know the 'ins' and 'outs.' …

x

Share: The 'Ins' and 'Outs' of Search Engine Optimization


Web Stats and Metatags are 'Key' to Keywords

2005-08-19 :: russell@iconinteractive.com

One of the most overlooked sources of useful keyword data is located right inside your own website statistics. …

x

Share: Web Stats and Metatags are 'Key' to Keywords


Silent Partners: Selecting The Best Web Host

2005-08-08 :: tj@iconinteractive.com

A good partner makes going online a natural extension of your business. A bad one costs you time, money, and customers.…

x

Share: Silent Partners: Selecting The Best Web Host


Givin' it to Google: Use XML to Boost Google Results

2005-07-05 :: tj@iconinteractive.com

Google's new indexing tool may not be perfect, but it's a step in the right direction. If you can create an XML file, you can improve the way your web site is included in Google.…

x

Share: Givin' it to Google: Use XML to Boost Google Results


The Best and The Rest: Rating Web Developers

2005-06-21 :: tj@iconinteractive.com

When you've got the budget to implement a web project, there is no shortage of vendors who want to be your friend. But how do you determine the best choice?…

x

Share: The Best and The Rest: Rating Web Developers


Turning Ads into Sales: Context is King

1969-12-31 :: tj@iconinteractive.com

It's estimated that the typical customers is bombarded with more than 3,000 advertisements each day. So, It's not surprising that consumers are ignoring all but the most relevant ones.…

x

Share: Turning Ads into Sales: Context is King


WiseTalk Podcast

WiseTalk: The latest original marketing and tech-savvy talk from Icon Interactive.

WiseTalk Podcast


Switch to our mobile site